Sat.Jul 11, 2009 - Fri.Jul 17, 2009

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Annoucing a new family member

B2B Lead Generation Blog

I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. happy family of five! feel very grateful and blessed

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

I've been thinking a lot of the registration process lately. How should marketers decide if they want they want to require registration for their latest offer? In the past, it seemed common to require registration for most things. It's an easy trade: a bit of information for some content, right? What's the harm in that? My second "ah ha" moment was more gradual. Makes a lot of sense!

10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)

Junta 42

I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program.    Just to give you the quick take, the client's goal was to reach certain consumer segments in the southeastern states.    They had a budget of $2.5 million dollars for marketing spend for the campaign. The client's VP of Marketing didn't think anything could be done with a marketing budget that small. That client is thinking about the world we used to live in.  million dollars left.

We seek RFPs for Innovation, not Inspiration

Confluent Forms

One of the biggest conundrums that companies encounter when they are reviewing Requests for Proposals (RFPs) that they are interested in bidding on is whether the RFP is for a real project, or whether it's a fishing expedition for ideas to be implemented by an existing vendor or internally. For us, this boils down to Innovation vs. Inspiration. If the RFP is asking for potential solutions to a clearly defined concept, challenge or goal, then that is Innovation (and good). How can you tell if it's seeking Innovation or Inspiration? Organizations must invest their time and effort.

RFP 6

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Leads Don't Suck - Good Leads Are.

Smashmouth Marketing

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry? What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. But let's get old school.

Crowd Sourcing Cars, Ford Breaking the Mold

Marketing Edge

Time 11:30. Let them built it and they will come is an appropriate phrase for the Ford Fiesta Movement - This will go down as a text book study of incorporating real time information about a new product into that product’s final production, and social media as a communications ecosystem for the product. Monty is one of the Goodfellas of social media. BRILLIANT! Have any questions I should ask?

Savvy Week in Review - July 17

Savvy B2B Marketing

The week seems to have flown by, but that didn't stop folks from producing thought-provoking, insightful posts, articles, and videos. We've gathered a few of the ones that caught our attention. Enjoy! How old-school data capture is poisoning marketing and what to do about it - by @CKochster Chris Koch dares us to rethink how and if we should gather information from prospects.

Giving Away Your Expertise IS Your Competitive Advantage

Junta 42

Erica brings up a great point about companies not wanting to share their expertise through content marketing. Why not share? Sharing secrets and expertise arms customers with too much information. Sharing secrets and expertise gives an advantage to the competition. Neither are true, and I'll tell you why. Most companies believe that their competitive advantage is in some process, some product, some service. That's hardly ever the case. Anyone at almost anytime can copy your process, product or service.especially today. Now what are you waiting for?

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why You Don't Date Inbound Marketers [Cartoon]

Smashmouth Marketing

In response to Hubspot's Cartoon post today: Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound

Use Outbound Marketing to target these 5 Buyer Types

Acquiring Minds

Given the popularity of social media and inbound marketing, when should outbound marketing be used ? For some types of buyers, outbound marketing is the only way to engage (e.g. direct mail, email, events, teleprospecting). Outbound marketing may be your only option to reach these buyers. The Puzzled Buyer - this buyer has some misconceptions that have precluded consideration of your solution.

Savvy Week in Review - July 17

Savvy B2B Marketing

Popsicles for everyone! Hope you stay cool this hot summer weekend. The week seems to have flown by, but that didn't stop folks from producing thought-provoking, insightful posts, articles, and videos. We've gathered a few of the ones that caught our attention. Enjoy! Think about how you could do the same for your B2B customers. Check out Amber Naslund's in-depth outline of how to do it right.

A quick word about ideas

Beyond

I received a letter from the DMA today. Well actually, I didn’t. The envelope asked the question “Does digital spell the end for the letter?&# I opened the envelope to find there was no letter inside, just an invitation to join the debate on Twitter. I’ve no idea if digital spells the end for the letter. short post, but it’s best to keep things simple, isn’t it?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

When will Amazon go Social?

Buzz Marketing for Technology

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. There was a section on books that were “Frequently Bought Together” with my book. Obviously it lists Facebook for Dummies and maybe not so obvious, Twitter Power. How personal is that?

Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

Forrester Research reports that 71% of Chief Marketing Officers (CMOs) have cut budgets. Most of the reduction is in traditional marketing: 61% in TV, Radio and Magazine advertising and 52% in direct mail. Email has been cut 11% and

URL 2

5 Ways to Leverage Infomercial Structure in Your White Papers

Savvy B2B Marketing

Years ago, when I worked for Digital Equipment Corp I, along with all my colleagues took some training in personality types. In the training, I found out I was considered a “band wagon&# kind of person who was heavily swayed by testimonials of others. This is true even to this day. want to trust people and from the people I trust, I want to know what they would recommend. It works great.

Successful business blogging in just one step

grow - Practical Marketing Solutions

This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based Base One , and blogs for his company site, Beyond. John posed this question to me today: "If you had to give me the top 5 tips for blog success, what would they be? Let me start you off: 1. Good, original content 2. 3. 4. 5. Hello!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software.

16 best practices for creating customer councils

Chris Koch

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started. Vet potential members careful to make sure they are all genuine peers. Create a set of common objectives as a basis for collaboration, such as: Knowledge creation. Market change. Policy change. Organizational change. Consider bringing in a partner to coordinate/facilitate the council. No selling—ever.

5 Ways to Leverage Infomercial Structure in Your White Papers

Savvy B2B Marketing

Years ago, when I worked for Digital Equipment Corp I, along with all my colleagues took some training in personality types. In the training, I found out I was considered a “band wagon&# kind of person who was heavily swayed by testimonials of others. This is true even to this day. want to trust people and from the people I trust, I want to know what they would recommend. It works great.

Social media in numbers too big to ignore

grow - Practical Marketing Solutions

I recently read a post recently summarizing a few eye-popping social media trending stats that just demand attention. If the "powers that be" in your company think social media marketing is a fad and a waste of time, dangle a few of these gems in front of them. billion. Minutes spent on Facebook every DAY 3.6 billion. Photos uploaded to Flickr as of June, 2009 100 million. Articles on Wikipedia 6.5

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Webinar for job seekers

Bungalo

Most of us know someone who is looking for a job — sometimes because we’re ready for a change, sometimes because change has been forced on us. My good friend, Jill Konrath , is hosting a free webinar for job seekers. If you know someone who is looking for a job — perhaps a client, or former-employee — tell them about it. Jill knows her stuff! Complimentary Webinar for Job Seekers: Creating Opportunities Using Get Back to Work Faster Strategies. Date: Thursday, July 23 at 1 pm ET. Register now for this free session: [link]. FTAF 1. Companies still have needs.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Sparingly. billion entries.

11 Golden Rules for Lead Generation that Works

Savvy B2B Marketing

Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. 1. Establish a common understanding. Know your prospect. Understand as much as you can about your buyers' habits. Focus on your prospects' needs.

Looking into the future of B2B online marketing

grow - Practical Marketing Solutions

This is Part 5, and the final installment, of my interview with Dr. Ben Hanna, VP of Marketing for Business.com. What parallels do you make between social media and other marketing revolutions you’ve experienced? What’s next for B2B marketing? The strategy/budget discussion largely occurs around which channel performs best, rather than how multiple channels work TOGETHER to deliver results.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Social Media for B2B Lead Generation

LeadSloth

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. She got a 400% increase in leads! Now that’s effective use of social media. couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area. decided to limit myself to Blogging, LinkedIn and Twitter. “Twitter is getting more popular every day. Let me know what you think!

16 best practices for creating customer councils

Chris Koch

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started. Vet potential members careful to make sure they are all genuine peers. Create a set of common objectives as a basis for collaboration, such as: Knowledge creation. Market change. Policy change. Organizational change. Consider bringing in a partner to coordinate/facilitate the council. No selling—ever.

11 Golden Rules for Lead Generation that Works

Savvy B2B Marketing

Effective lead generation requires strategic planning, a well-considered process, and continual attention. While the following is by no means an exhaustive list, it will help you build a solid foundation for your lead-generation activities. 1. Establish a common understanding. Know your prospect. Understand as much as you can about your buyers' habits. Focus on your prospects' needs.

Two approaches to attain large, engaged Twitter groups

grow - Practical Marketing Solutions

This week I've been featuring the insights of Dr. Ben Hanna and the provocative findings of the social media strategy he is revealing month by month on his B2BOnlineMarketing blog. He just released information from his fourth month of experience. Some highlights: What is the fastest route to a large, engaged group of Twitter followers? Visit Schaefer Marketing Solutions at www.businessesGROW.com.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.