Sat.Jul 11, 2009 - Fri.Jul 17, 2009

Trending Sources

Annoucing a new family member

B2B Lead Generation Blog

I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. happy family of five! feel very grateful and blessed

Content Marketing Gaining in Popularity

Junta 42

I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on icerocket.com, the buzz over content marketing has doubled over the past two years. From August to October, 2007, there were an average of 8.57 posts per day about content marketing , totaling 771 posts. From April to July, 2009, there were an average of 15.59 posts per day about content marketing, totaling 1,403 total posts. Related Articles: A Corporate Media Checklist: Content Marketing on the Rise.

Buzz 19

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

I've been thinking a lot of the registration process lately. How should marketers decide if they want they want to require registration for their latest offer? In the past, it seemed common to require registration for most things. It's an easy trade: a bit of information for some content, right? What's the harm in that? My second "ah ha" moment was more gradual. Makes a lot of sense!

We seek RFPs for Innovation, not Inspiration

Confluent Forms

One of the biggest conundrums that companies encounter when they are reviewing Requests for Proposals (RFPs) that they are interested in bidding on is whether the RFP is for a real project, or whether it's a fishing expedition for ideas to be implemented by an existing vendor or internally. For us, this boils down to Innovation vs. Inspiration. If the RFP is asking for potential solutions to a clearly defined concept, challenge or goal, then that is Innovation (and good). How can you tell if it's seeking Innovation or Inspiration? Organizations must invest their time and effort.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

I've been thinking a lot of the registration process lately. How should marketers decide if they want they want to require registration for their latest offer? In the past, it seemed common to require registration for most things. It's an easy trade: a bit of information for some content, right? What's the harm in that? My second "ah ha" moment was more gradual. Makes a lot of sense!

A Small Business Website That Works: How Adventure Training Concepts Delivers on the Web

Content Marketing Today

Adventure Training Concepts(ATC) shows us quickly and precisely what they do and why should we should care. I met the founders of this company several years ago when they were just getting started. always loved the idea of what they were attempting to do but had never looked at their website, until I reconnected with one of the principals, Michelle Jones. Real training! Real results!&#

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Stop doing charts in Excel. At least don't use the default options that give you 3D bar charts with dull colors and gray background. The fix? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts

Giving Away Your Expertise IS Your Competitive Advantage

Junta 42

Erica brings up a great point about companies not wanting to share their expertise through content marketing. Why not share? Sharing secrets and expertise arms customers with too much information. Sharing secrets and expertise gives an advantage to the competition. Neither are true, and I'll tell you why. Most companies believe that their competitive advantage is in some process, some product, some service. That's hardly ever the case. Anyone at almost anytime can copy your process, product or service.especially today. Now what are you waiting for?

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe

B2B Marketing Savvy

Other Popular Posts:        Stretch Scarce Resources        Statistics and Tracking         ScoopDog’s Blog Home Page        Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction.  Twitter recently provided an unexpected 140-character, Public Relations gem. It was the perfect storm. . Tweet….

RSS 2

Savvy Week in Review - July 17

Savvy B2B Marketing

The week seems to have flown by, but that didn't stop folks from producing thought-provoking, insightful posts, articles, and videos. We've gathered a few of the ones that caught our attention. Enjoy! How old-school data capture is poisoning marketing and what to do about it - by @CKochster Chris Koch dares us to rethink how and if we should gather information from prospects.

Social Media in B2B Marketing: The Importance of the Periphery

Digital Body Language

The rising interest in social media in B2B marketing leads to an interesting and challenging question; what is the role of social media in lead scoring? We’ve talked a lot about lead scoring and how to approach it successfully, but the relevance of social media should be addressed. This makes it impossible to track the Digital Body Language of your buyers on those sites.

Leads Don't Suck - Good Leads Are.

Smashmouth Marketing

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry? What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. But let's get old school.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The power of video: Outsourcing reality show illuminates the buying process

Reputation to Revenue

About a month ago, the good folks at the Outsourcing Institute asked me to contribute some  "lessons" for services marketers based on their web-based reality show, The Transaction. No cash involved, but it sounded like an quick PR hit for me while helping out a great organization.  When I checked out the series, however, I realized this was a much bigger deal. Endless

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Savvy Week in Review - July 17

Savvy B2B Marketing

Popsicles for everyone! Hope you stay cool this hot summer weekend. The week seems to have flown by, but that didn't stop folks from producing thought-provoking, insightful posts, articles, and videos. We've gathered a few of the ones that caught our attention. Enjoy! Think about how you could do the same for your B2B customers. Check out Amber Naslund's in-depth outline of how to do it right.

Crowd Sourcing Cars, Ford Breaking the Mold

Marketing Edge

Time 11:30. Let them built it and they will come is an appropriate phrase for the Ford Fiesta Movement - This will go down as a text book study of incorporating real time information about a new product into that product’s final production, and social media as a communications ecosystem for the product. Monty is one of the Goodfellas of social media. BRILLIANT! Have any questions I should ask?

Why You Don't Date Inbound Marketers [Cartoon]

Smashmouth Marketing

In response to Hubspot's Cartoon post today: Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Use Outbound Marketing to target these 5 Buyer Types

Acquiring Minds

Given the popularity of social media and inbound marketing, when should outbound marketing be used ? For some types of buyers, outbound marketing is the only way to engage (e.g. direct mail, email, events, teleprospecting). Outbound marketing may be your only option to reach these buyers. The Puzzled Buyer - this buyer has some misconceptions that have precluded consideration of your solution.

5 Ways to Leverage Infomercial Structure in Your White Papers

Savvy B2B Marketing

Years ago, when I worked for Digital Equipment Corp I, along with all my colleagues took some training in personality types. In the training, I found out I was considered a “band wagon&# kind of person who was heavily swayed by testimonials of others. This is true even to this day. want to trust people and from the people I trust, I want to know what they would recommend. It works great.

A quick word about ideas

Beyond

I received a letter from the DMA today. Well actually, I didn’t. The envelope asked the question “Does digital spell the end for the letter?&# I opened the envelope to find there was no letter inside, just an invitation to join the debate on Twitter. I’ve no idea if digital spells the end for the letter. short post, but it’s best to keep things simple, isn’t it?

When will Amazon go Social?

Buzz Marketing for Technology

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. There was a section on books that were “Frequently Bought Together” with my book. Obviously it lists Facebook for Dummies and maybe not so obvious, Twitter Power. How personal is that?

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Successful business blogging in just one step

grow - Practical Marketing Solutions

This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based Base One , and blogs for his company site, Beyond. John posed this question to me today: "If you had to give me the top 5 tips for blog success, what would they be? Let me start you off: 1. Good, original content 2. 3. 4. 5. Hello!

5 Ways to Leverage Infomercial Structure in Your White Papers

Savvy B2B Marketing

Years ago, when I worked for Digital Equipment Corp I, along with all my colleagues took some training in personality types. In the training, I found out I was considered a “band wagon&# kind of person who was heavily swayed by testimonials of others. This is true even to this day. want to trust people and from the people I trust, I want to know what they would recommend. It works great.

Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software.

16 best practices for creating customer councils

Chris Koch

I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started. Vet potential members careful to make sure they are all genuine peers. Create a set of common objectives as a basis for collaboration, such as: Knowledge creation. Market change. Policy change. Organizational change. Consider bringing in a partner to coordinate/facilitate the council. No selling—ever.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.