eDataSource

AUGUST 22, 2019

The next Presidential election is still about fifteen months away, and many of us feel like it’s been going on since the last one ended. The overall impression is like seeing Christmas goods on display in stores before Labor Day. . But here we are, with over twenty declared candidates in the Democratic race, most of them plodding doggedly around key primary states like Iowa, New Hampshire and South Carolina, and also filling email inboxes with their campaign messaging.

Deliverability 54

Deliverability CAN-SPAM Comparison Customer Surveys 54

Spiralytics

AUGUST 18, 2019

Gated content, freemium offers, content upgrades. Whatever you want to call them, the idea of creating lead magnets and gating them behind a signup form has been a core practice in content marketing for over a decade now.

Brand Identity 129

Brand Identity Branding Content Practices 129

Engagio

AUGUST 19, 2019

I’m big on taking lessons learned in one discipline and applying them to different situations. I believe when you get this cross-pollination of ideas, that’s where innovation happens (not to mention, there’s high entertainment value). I also believe you can learn lessons from everything in life, even fictional TV shows. After all, my post on 7 Lessons from Game of Thrones To Advance Your Career was my most popular blog that month.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 63

Webbiquity

AUGUST 22, 2019

Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Creating engaging experiences through marketing strategies will help to grow that base. Image credit: Photo Bruce Mars on Pexels.

Marketing Strategy 246

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 246

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

AUGUST 21, 2019

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers. These relationships are the lifeblood of a B2B […].

Paid Search Agency 233

Paid Search Agency Advertising Agencies Ad Agencies Marketing Agencies 2 233

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired , creative, and relevant. Staring at a blank, white page can be almost as terrifying as giving a speech. One way to ease blank page syndrome is the writing prompt – a word, phrase, question, photo or other trigger designed to get the creative juices flowing!

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

Webbiquity

AUGUST 20, 2019

Guest post by Ronita Mohan. Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. But the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Marketing Insider Group

AUGUST 20, 2019

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in. When you’re planning a […]. The post Event Marketing Strategy and Timelines For Busy Event Managers appeared first on Marketing Insider Group.

Event Marketing 223

Event Marketing Marketing & Strategy Marketing Strategy Planning 223

KoMarketing Associates

AUGUST 22, 2019

As marketers look for fresh ways to resonate with their target audience, new research shows that offering voice-enabled experiences may be the key to garnering more customers. Adobe recently published the “State of Voice Technology for Brands” report and statistics showed that the majority of marketers (67 percent) believe that voice enabled experiences are “very important” to their company’s customers.

Studies 123

Studies Statistics Paid Search Agency Custom Publishing 123

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

InsightSquared

AUGUST 23, 2019

The end of of the month is always a busy time for every organization. For the team at InsightSquared, it is also much anticipated for another reason: our monthly company lunch. More than just another meeting or get-together opportunity, these company gatherings help to build the employee-centric culture at InsightSquared and have become a true celebration of the awesome people working here.

Work Management 120

Work Management Paid Search Agency Positioning Creativity 120

Biznology

AUGUST 23, 2019

The role of the customer support (CS) team has continued to expand. Once a reactive team that responded to inbound requests, customer support now has input into several aspects of the business. In fact, many CS teams are working proactively to create such an amazing experience for customers they may never again have to reach out to customer support with requests or concerns.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136

Marketing Insider Group

AUGUST 21, 2019

It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is […]. The post Are Your Lead Conversion Rates Above Average?

Conversion Rate 216

Conversion Rate Conversion Leads Lead 216

KoMarketing Associates

AUGUST 23, 2019

Many B2B marketers are still in the early stages of exploring artificial intelligence (AI) solutions, and as a result, most of them have yet to implement this form of martech, according to new research. Demandbase recently conducted “The State of AI in B2B Marketing” report, and statistics showed that the majority of B2B marketers (84 percent) are planning, evaluating, implementing or using AI – this suggests that the interest in AI for marketing is high.

Marketing AI 121

Marketing AI Marketing Report B2B Marketing Planning 121

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Social Media

Influitive

AUGUST 21, 2019

There’s a lot of referral program software out there. While some technologies focus on simpler tasks—like tracking and capturing referrals—others have more complex features, like automated rewards and integrations with other tools to create a more seamless experience. Before digging into your research on platform providers, a helpful exercise is to think about what exactly.

Software 124

Software Paid Search Agency Companies B2B 124

Contently

AUGUST 22, 2019

Even though I went to college for creative writing, I love data. In night school, I’d pore over the Football Insider’s Almanac—a bible for football nerds thicker than War and Peace— to inform the $20 bets I’d make on a sketchy offshore betting site. FiveThirtyEight has been on my bookmarks for a decade, even as Nate Silver has become increasingly insufferable on Twitter.

Bundling 137

Bundling Marketing & Strategy Startups Content 137

Marketing Insider Group

AUGUST 19, 2019

Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. When identity, values and experiences are core brand differentiators, storytelling becomes essential. Vital to […].

Storytelling 215

Storytelling Differentiation Marketing Service 215

KoMarketing Associates

AUGUST 20, 2019

More marketers are turning to data dashboards – a tool used to visualize Key Performance Indicators (KPIs) – to better understand the impact of their marketing efforts. However, new research suggests that not all of them are seeing success. Ascend2 recently published the “Visualizing Marketing Data with Dashboards” survey to gauge how this tool is helping marketers better visualize their efficiency according to their KPIs.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 121

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Vision Edge Marketing

AUGUST 22, 2019

Like so many of my generation, I watched in awe and fascination the historic Apollo lunar landing on July 20, 1969. This event paved the way for future space exploration and the mission symbolized how anything is possible. Since then, we have launched probes to Mars and one to Jupiter. Nearly 30 years later, the Hubble Space Telescope provided a glimpse at what is probably a planet outside our solar system.

Ad Building 109

Ad Building Paid Search Agency Validation Work Management 109

Contently

AUGUST 21, 2019

This past February, I was writing in a cafe in Cartagena while on sabbatical—a perk that all Contentlyians get after five years. Suddenly, I broke a promise to myself. I checked my work email. At the top of my inbox was an invitation from our head of HR to take a WholeBrain assessment—one of those pop-sci frameworks that helps you understand your strengths and how you think.

Storytelling 129

Storytelling Work Management Marketing & Strategy Training 129

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? We have found that […]. The post Content Marketing and Thought Leadership’s Role in Marketing Transformation appeared first on Marketing Insider Group.

Content Marketing 204

Content Marketing Content Marketing Education 204

Only B2B

AUGUST 19, 2019

Although having a great sales team can make a huge difference in your brand’s bottom line, you don’t want to risk the rest of your business solely on their ideas. The post 7 Ideas To Increase Sales Through New And Existing Clients appeared first on ONLY B2B.

B2B Sales 118

B2B Sales B2B Business 118

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

AUGUST 22, 2019

As summer hits its hot, vacation-filled days the work world slows down for a minute. In these slower moments, there’s a chance to reflect on the speed of business. . We discuss how B2B buyers are spending more time researching their purchases — 75% said they are now using more sources and taking more time. B2B marketing is different because sales is actually at the center of the wheel.

B2B 99

B2B Customer Satisfaction B2B Sales Search Marketing 99

Influitive

AUGUST 21, 2019

The post What Type of Referral Program Software Does Your B2B Company Really Need? appeared first on Influitive.

Software 113

Software Paid Search Agency Companies B2B 113

Marketing Insider Group

AUGUST 19, 2019

When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content. However, as time goes on, and the novelty starts to wear off, you may find yourself low on ideas and inspiration. This feeling […]. The post How the Romance Niche Can Help You Fall in Love with Content Marketing Again appeared first on Marketing Insider Group.

Content Marketing 189

Content Marketing Content Marketing 189

Only B2B

AUGUST 19, 2019

Email marketing ROI is defined in other words as Return on investment (ROI) as a consequence of Email marketing. Calculation of the ROI is carried out via a formula which. The post How To Calculate Email Marketing ROI appeared first on ONLY B2B.

ROI 117

ROI Email Marketing Marketing B2B Marketing 117

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SEMrush

AUGUST 23, 2019

The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it. Find out how in this post.

SEO 108

SEO Marketing Websites Marketing 108

ATAK Interactive

AUGUST 20, 2019

True story. Many moons ago, I was working at a startup. A new CMO had been hired and he wasn’t really sure what to do with me yet. I wasn’t the model employee, championing the “let’s all get out of the office and each lunch for an hour and a half” cause, and generally uninterested in the mission of the company and false bravado of the CEO. The CMO, we’ll call him Brad, thought that if I built the brand for the company a little bit deeper, maybe I would take ownership over what the company was do

Brand Identity 97

Brand Identity Branding B2B Thought Leadership Thought Leadership 97

ClickZ

AUGUST 21, 2019

“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” The State of Enterprise Sales Enablement, 2019. According to Seismic’s newly-released report, entitled The State of Enterprise Sales Enablement, 2019, providing a personalized customer experience is both the biggest challenge – and the biggest opportunity – for effective sales enablement.

Organization 105

Organization Personalization Effectiveness Forrester 105