What Could The Death of Instagram’s Public ‘Like’ Count Mean For Marketers?
Brandwatch Marketing
AUGUST 8, 2019
Brandwatch Marketing
AUGUST 8, 2019
SnapApp
AUGUST 8, 2019
Some people might say that sales and marketing are from different planets. Today many teams measure themselves against misaligned goals, barely communicate, and then wonder why they aren’t driving the kind of results they want. Tightly aligned sales and marketing teams… Generate 208% more revenue from marketing. Improve their sales win rate by 38%.
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BuzzSumo
AUGUST 6, 2019
Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after. While many options exist, interactive content is designed with the sole purpose of grabbing your visitors’ attention and keeping it until they are satisfied. Fortunately, with the help of an interactive content marketing platform, it’s never been easier to produce this kind of valuable content. 4 Examples
Marketing Insider Group
AUGUST 6, 2019
While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. Over 40% of event creators said they planned to spend more on marketing in 2018 than […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
AUGUST 8, 2019
For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Cintell
AUGUST 6, 2019
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out of them. That’s the message in a new book by Wharton marketing professor Peter Fader and Sarah Toms, executive director and co-founder of Wharton Interactive. The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value offers a true playbook for companies of all sizes that want to cr
Marketing Insider Group
AUGUST 8, 2019
You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution. Leveraging formats like customer-centric performance video ads can help you speak […].
Zoominfo
AUGUST 5, 2019
Communication is the conduit for action. During a hostage crisis, the right exchange can quite literally save lives. In the relatively less dangerous world of business, the right communication strategies can save the bottom-line. Chris Voss is the Founder and CEO of the Black Swan Group Ltd and author of Never Split The Difference: Negotiating As If Your Life Depended On It.
KoMarketing Associates
AUGUST 6, 2019
The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convince & Convert
AUGUST 8, 2019
The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers.
Marketing Insider Group
AUGUST 5, 2019
“Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product.In fact, screenwriter Matthew Weiner tucked this little gem into his hit […].
Zoominfo
AUGUST 6, 2019
Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.
KoMarketing Associates
AUGUST 9, 2019
Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not. According to a recent survey conducted by FacebookIQ, 78 percent of people perceive brands on Instagram as popular, while 77 percent see them as creative.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Contently
AUGUST 5, 2019
When I’m not writing blog posts for Contently, I’m a Dungeon Master for a group of my friends that play Dungeons and Dragons. My friends role-play as fantasy characters in a world that feels like The Lord of the Rings combined with Magic: The Gathering, and as the game master, I’m tasked with roleplaying every other character. That means I do a lot of made-up voices.
Marketing Insider Group
AUGUST 7, 2019
Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success. That said, the relentless pursuit of success can leave behind damaged relationships and personal life carnage in […]. The post Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries appeared first on Marketing Insider Group.
Zoominfo
AUGUST 7, 2019
Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? The short answer is—you wouldn’t be able to. If you’re like most modern companies, you already have access to some sort of contact database.
KoMarketing Associates
AUGUST 7, 2019
Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals. ACTIVATE recently surveyed a group of marketers involved in the influencer marketing space to publish its “Double or Nothing: Betting Big on Influencer Marketing” report, and statistics showed that most marketers (34.23 percent) usually work with between five and 10 influencers per campaign.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
AUGUST 6, 2019
It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. “Okay! We say yes! Love it! Let’s do that.” But how? While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing teams is underdeveloped. In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments
Launch Marketing
AUGUST 7, 2019
As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. However, consistently coming up with new content can sometimes be creatively draining and there may be days when you simply cannot come up with your next blog post idea.
Fusion Marketing Partners
AUGUST 8, 2019
There are many industry gurus out there proclaiming the death of the B2B sales profession. Forrester Research predicted that 1 […].
KoMarketing Associates
AUGUST 6, 2019
As marketers gain more insight into what works for their teams, new research shows that they are taking strategic approaches to marketing as a whole. The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.” Statistics indicated that 76 percent of marketers are now taking a strategic approach to managing content.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hive9
AUGUST 9, 2019
Your marketing budget is the biggest indicator of where your strategy is going. Whatever you spend your budget on is ultimately where marketing will be heading. This is why effectively allocating your budget is vital for seeing growth within your department, and your organization that is aligned to your strategy. Now, the big question is, how do you go about doing this?
Biznology
AUGUST 7, 2019
I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it. It seems to me that his Looking Glass Factory just might do it. Immersive Technology, as you know, is dominated by AR and VR right now, with all sorts of variations including MR, XR, projection based.
Zoominfo
AUGUST 8, 2019
For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc.
Only B2B
AUGUST 6, 2019
Content Syndication platforms are websites that enable content syndication for SEO rankings. Here you might want to know what precisely content syndication is. The term, content syndication refers to content. The post 10 Content Syndication Platforms You Should Know appeared first on ONLY B2B.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Marketing Institute
AUGUST 5, 2019
Creating content that attracts an audience – and keeps them reading and connected to your brand’s content – can be a challenge. To make your next pieces shinier, here are 13 easy tips to pack more personality into your content. Continue reading → The post 13 Easy Tips to Give Your Content More Personality appeared first on Content Marketing Institute.
Biznology
AUGUST 9, 2019
What are you doing right now? Well, ok, you’re Googling ideas on how to push through your writer’s block. Or, you’ve stumbled across this article by accident. In that case, you should stash it for later. Why? Well, whether you’ve hit rock bottom of your writing or you’re at your peak – the blogging burnout is a reality for all of us. We’ve all been there.
Sprout Social
AUGUST 9, 2019
Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life.
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