markempa

DECEMBER 16, 2013

'Tweet This year, more than ever, has been humbling for me. People look to me as an expert at lead generation because I wrote a book and speak about it. But it seems the more I learn, the less I think I know. I probably am more acutely aware of this because I work for MECLABS, an organization that is laser-focused on learning and teaching others – including many global organizations – about how to continuously improve marketing.

Lead Gen 232

Lead Gen Lead Ranking Leads Lead 232

ViewPoint

DECEMBER 17, 2013

'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your target

Lead Ranking 225

Lead Ranking Marketing Management Lead Scoring Salesforce.com 225

Customer Experience Matrix

DECEMBER 16, 2013

'I''m not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. But I pulled together a few thoughts last week in response to a request, only to discover I had misunderstood what was wanted. Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014.

Trends 224

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 224

Marketing Insider Group

DECEMBER 16, 2013

'You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network!

Best Practices 217

Best Practices Work Management Click Fraud Marketing Management 217

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Webinar Metrics

Webbiquity

DECEMBER 16, 2013

'Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. While their ubiquity has caused some to call for their death , as Jamie Cartwright points out below, infographics aren’t likely to go away any time soon—though the form will continue to evolve. How do infographics fit with other content marketing tactics?

Marketing Budget 209

Marketing Budget Marketing Budget Creation Content Marketing Planning 209

KoMarketing Associates

DECEMBER 19, 2013

'Wow! It’s hard to believe that 2013 is coming to a close. It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees , travelled across the US and China, and moved to a new location in downtown Boston. We’ve also been very fortunate to have amazing clients, partners, and industry friends that we’re so thankful for.

Paid Content 176

Paid Content Online Marketing Paid Search Agency Advertising Agencies 176

Marketing Insider Group

DECEMBER 18, 2013

'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. We are now looking to understand the future of content marketing. Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change.

Stats 213

Stats Content Marketing Content Curation 213

The Point

DECEMBER 16, 2013

'Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email

Demand Generation Agencies 173

Demand Generation Agencies B2B Sales Sales Leads Microsite 173

Savanta

DECEMBER 17, 2013

'A client recently asked us to present to a group of CIOs from their enterprise customers. What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y. That’s not as easy as it sounds. Generations have ‘fuzzy edges’ so it’s not always clear where they start and end. Some definitions of Generation Y include anyone born from the late 1970s all the way up to the early noughties.

Generation 172

Generation Enterprise Management Fulfillment Display 172

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NuSpark Consulting

DECEMBER 14, 2013

'How to Plan and Buy B2B Email Lists. While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business. When utilized correctly, email marketing is a powerful tool that can replenish and locate contacts for your company. These tips will ensure that you are efficiently marketing your emails to find fresh leads that will help your business grow.

Buy 153

Buy Blast Campaigns B2B Curation 153

Crimson Marketing

DECEMBER 20, 2013

'The 7-incher that blows minds. We’re talking about sandwiches, right? #BADMarketing. Image: Courtesy of studentbeans.com. The post #BADMarketing presented by Crimson Marketing appeared first on.

Marketing 149

Marketing 149

Biznology

DECEMBER 16, 2013

'CEO’s who participate in social media (Social CEO’s) are seen as better leaders. That’s the conclusion reached in this chart by Weber Shandwick and KRC Research in their survey of 630 C suite executives. 66% of C suite executives say it risky to have an unsocial CEO, versus the 49% who says its risky to have a Social CEO. Today, 42% of CEO are social; this is expected to increase by 50% within 5 years.

Social Media 136

Social Media Media Twitter Work Management 136

ANNUITAS

DECEMBER 17, 2013

'Clean, optimized and intelligent data it is paramount for marketing strategy to be effective.

Rules 171

Rules Optimization Segmentation Demand 171

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Social Media

Convince & Convert

DECEMBER 14, 2013

'Image from Bigstock.com. What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers and consultant-types to weigh in as well.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

Crimson Marketing

DECEMBER 18, 2013

'Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years.

Statistics 126

Statistics Planning PPC Marketing Budget Creation 126

Biznology

DECEMBER 18, 2013

'Digital Divide (Photo credit: Free Press Pics). This is part 2 of the Hindsight 20/20 series. Part 1, “Your choice of social platform does matter” , is here. This month’s post discusses the inevitable clash of cultures between the s0-called digital natives and digital immigrants when rolling out a social business platform in a large organization, and how to approach it.

Peer-to-peer 129

Peer-to-peer Internet Marketing Twitter Broadcasting 129

B2B Marketing Traction

DECEMBER 20, 2013

'Businesses that have experienced high-growth can get myopic and full of themselves. Some make the big mistake of failing to listen to the marketplace. I recently read an email newsletter by Seena Sharp of Sharp Market Intelligence. Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems.

Paid Search Agency 120

Paid Search Agency Companies Class Communities 120

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

DECEMBER 20, 2013

'This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen.

Social Media 145

Social Media Skype Media Paid Search Agency 145

Crimson Marketing

DECEMBER 16, 2013

'New channels and technology are changing the way B2B buyers behave. Whether it is how, when or where they buy. Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. Here we explore 3 ways the B2B buying market will change in the coming year. 1. Buyers Will Expect More. The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product.

Buy 119

Buy B2B Vendors Budget Programs 119

Biznology

DECEMBER 20, 2013

'(Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving. While the industry as a whole is always changing, so are the various individual parts that make up SEO.

Long Tail Marketing 117

Long Tail Marketing SERP Link Building Wikipedia 117

Vision Edge Marketing

DECEMBER 19, 2013

'Are you one of those superhero marketing organizations? You know, the “1-800 I need a presentation, brochure, case study, or email campaign NOW” marketing organizations that takes urgent requests and turns on a dime? . Feeling pretty good about your responsiveness? If you said “yes,” we’d tell you congrats for being such a terrifically honed tactical machine, but—and, yes, there’s a “but”—we’d also tell you it’s your own fault if you f

Lead Scoring 117

Lead Scoring Lead Ranking Service Generation 117

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Convince & Convert

DECEMBER 18, 2013

'If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Using a technique called cookie-mapping, ad partners anonymously transfer a segment of users to Twitter (no personally identifiable information is exchanged).

Paid Content 132

Paid Content Twitter Advertising Agencies Banners 132

Adobe Experience Cloud Blog

DECEMBER 20, 2013

'Author: Glen Gow Because buyers are self-educating early in the sales process, the traditional relationship between buyer and sales rep has been turned completely on its head. Today’s buyer knows what products and services are out there, and what people are using to solve their problems. With all of this information at his or her fingertips, buyers have done their research and made their decisions long before a sales rep even enters the picture.

Social Marketing 105

Social Marketing Thought Leadership Planning Trigger Marketing 105

Biznology

DECEMBER 19, 2013

'(Photo credit: Wikipedia). One could argue that 2013 was the Year of Content Marketing. It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. It was the year that Content Marketing entered the mainstream of business and the marketing function. It has been a year when business after business has re-emphasized the creation of blog content and other company-generated content to attract custome

Internet Marketing 112

Internet Marketing Aggregators Wikipedia Google 112

B2B Marketing Traction

DECEMBER 17, 2013

'Now more than ever, a “legacy” or old website can keep you from getting found online. One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Websites programmed with older technology platforms and methods often don’t perform as well as those created or updated with new technology and methods.

Marketing Websites 104

Marketing Websites High Quality Lead Social Media SEO 104

Speaker: Paul Slack, Vende Digital CEO

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B2B Marketing

SugarCRM

DECEMBER 19, 2013

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 74

Advertising Agencies Email Marketing Paid Search Agency Gartner 74

Adobe Experience Cloud Blog

DECEMBER 18, 2013

'Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.

Planning 105

Planning B2B Thought Leadership Marketo Thought Leadership 105

Hinge Marketing

DECEMBER 16, 2013

'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Tim Ash, a Visible Expert for website conversion rate optimization (CRO).

Ideal Customer Profiles 74

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 74