Webbiquity

AUGUST 2, 2018

Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solut

Social Media 143

Social Media Media Marketing Management Allocation 143

Marketing Insider Group

JULY 31, 2018

Think you have internet usage figured out? Think again. According to the new Internet Trends Report for 2018, the way consumers, businesses, regulatory bodies, and the tech titans are interacting with or leveraging the internet is radically different than what was going on just a few years ago. And some of it’s a little alarming. About […]. The post New Report Reveals Internet Usage Is Changing Faster Than You Think appeared first on Marketing Insider Group.

Internet Marketing 149

Internet Marketing Marketing Report Interactive Marketing Trends 149

Act-On

AUGUST 2, 2018

Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We recently chatted with Randy Frisch from Uberflip on how marketers can better promote their content.

Content 104

Content Marketing & Strategy Marketing Promotion 104

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Zoominfo

JULY 31, 2018

No. Nope. Sorry, not interested. Rejection is painful, no matter how your sales prospects say it. If you’re tempted to cry, throw your phone against the wall, or quit on the spot, we don’t blame you. However, there are better ways to channel your frustration. If you want to improve your sales performance, you must first understand why your prospect said no in the first place.

Zoominfo 164

Zoominfo Cold Calling B2B Sales Lead Scoring 164

Influitive

AUGUST 2, 2018

If you’re reading this, you’ve probably put in the research and are ready to start investing in advocacy. Congratulations for coming this far already on your advocacy journey! If you’ve already seen the success that companies like yours have had with their programs, then you know how far advocacy can take you—and hopefully you’re as.

Research 157

Research Paid Search Agency Companies Marketing Prospects 157

KoMarketing Associates

JULY 30, 2018

Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? According to a new report, usefulness and timeliness may be the factors that rise above the rest. Zeughauser Group recently published the “State of Digital and Content Marketing Survey” in partnership with Greentarget, and revealed that most people (77 percent) turn to marketing content frequently for its utility/usefulness above

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

Zoominfo

AUGUST 1, 2018

In our increasingly digital world, new technologies constantly emerge and change the way we interact with buyers. Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality.

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Marketing Insider Group

JULY 31, 2018

Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. Why am I telling you this? Because for some strange reason, when we think “economy” we think of the Amazons, Googles […]. The post 4 Ways Small Businesses Can Take on Behemoths and Win appeared first on Marketing Insider Group.

Small Business Marketing 152

Small Business Marketing Business Amazon Google 152

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Customer Experience Matrix

AUGUST 2, 2018

Customer Data Platform vendor Treasure Data today confirmed earlier reports that it is being purchased by Arm Limited , which licenses semi-conductor technologies and is itself a subsidiary of the giant tech holding company SoftBank. The price was not announced but was said to be around $600 million. The deal was the second big purchase of a Customer Data Platform vendor in a month, following the Salesforce ’s Datorama acquisition.

Enterprise Management 120

Enterprise Management Buy Marketing Management Vendors 120

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? How dedicated are marketers to future planning?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Zoominfo

JULY 29, 2018

In today’s highly digital, constantly-connected world, massive amounts of data are created and changed every second. In fact, 2.5 quintillion bytes of data are created each day. And, if that number wasn’t hard enough to wrap your head around, 90% of the data in the world was created in the last two years ( source ). This unparalleled access to data is typically seen as great news for marketers and businesses.

Zoominfo 154

Zoominfo Buyer Personas Mobile Marketing Contact Marketing 154

Marketing Insider Group

JULY 30, 2018

When your internal experts become a part of the industry conversation, your audience will pay attention. But, in order to gain this marketing advantage, you need the right climate for activation. You need an engaged team. Once you do successfully motivate your employees to share branded content, create their own, and to build their reputations as thought leaders […].

Activities 131

Activities Order Marketing Conversion 131

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Kaon

AUGUST 1, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

KoMarketing Associates

AUGUST 2, 2018

As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this marketing tactic. DemandMetric in partnership with Return Path recently conducted “The State of Email Marketing” report to determine how email is being leveraged by marketers to achieve top objectives. Seventy-eight percent who said their effectiveness is improving are using email to build brand awareness.

Marketing Report 124

Marketing Report Email Marketing Effectiveness Paid Search Agency 124

Biznology

AUGUST 2, 2018

I used to like the term “data-driven marketing.” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem to be the case. They collect data, yes. They report data, yes. But the “driven” part, not so much. Data-driven means that you make decisions based on the numbers.

Conversion Rate 120

Conversion Rate Newsletter Paper Conversion 120

Marketing Insider Group

AUGUST 1, 2018

It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey? Do you feel like the brand resonates at each […]. The post CMO Insights: Putting People Before Data appeared first on Marketing Insider Group.

CMO 126

CMO Purchase Brand Identity Branding 126

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

NuSpark Consulting

JULY 29, 2018

There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. The post How to Track Multiple Website Conversions with Google Ads. appeared first on NuSpark Marketing.

Conversion 100

Conversion Google Ads Marketing Websites 100

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. Wibbitz recently conducted the “Navigating the Video Content Marketing Landscape” report to understand how video is fitting into marketers’ content marketing strategies.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Biznology

JULY 30, 2018

Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of CX–and they take their jobs very seriously. They want to dramatically improve the experience for customers. But how do you measure whether their experience is improving? It’s not always possible to know what customers are trying to do–their task–but we spend less time trying than we should.

High Quality Lead 112

High Quality Lead Search Marketing Demand Trends 112

Marketing Insider Group

AUGUST 3, 2018

For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. There’s a lot of confusion and mystification (particularly with non-marketing management) about what actually should go into a marketing plan. Many view marketing plans […].

Planning 117

Planning Marketing Plans Marketing & Strategy Marketing 117

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Act-On

AUGUST 1, 2018

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Act-On 100

Contently

AUGUST 1, 2018

After a brother and sister discover something mysterious about their parents, they start to investigate their own family. Eventually, they come to suspect that the clues they uncover may help find a missing woman from their neighborhood. This may sound like the plot of a new Netflix show, but believe it or not, it’s branded content. “Mom’s Secret,” one of the many stories available on the chat fiction app Yarn , is actually sponsored by Skype.

Advertising Agencies 113

Advertising Agencies Skype Advertisements Advertising 113

Biznology

AUGUST 3, 2018

You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. I mean, wouldn’t you, as a viewer, like to start up a webinar and see clickable “chapter headings” — so you can skip ahead to the interesting stuff? Wouldn’t your sales team like to enrich product videos with new options — like seeing more in-depth info — right there in the video window?

Video Marketing 99

Video Marketing CMS Development Marketing Management Interactive Marketing 99

Marketing Insider Group

JULY 30, 2018

Did you know that the average documented shopping cart abandonment rate is almost 70%? This means that only 30% of people who visit a website actually convert and make a purchase. Or financially speaking, your bottom line is highly affected by this customer behavior. But, things don’t have to be this bad because unlike brick-and-mortar […]. The post How to Best Utilize Retargeting to Improve Your Conversion Rates appeared first on Marketing Insider Group.

Conversion Rate 115

Conversion Rate Conversion Best Practices Purchase 115

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Adobe Experience Cloud Blog

AUGUST 1, 2018

If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are living, breathing, evidence of social proof. Social proof is the psychological concept that people will conform to the actions of a group under the assumption that those actions are “correct.

Advertising Channels 99

Advertising Channels Peer-to-peer Social Media Thought Leadership 99

Hubspot

AUGUST 2, 2018

44 percent. That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Biznology

AUGUST 1, 2018

In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests. The influencer marketing campaign is thrown for influencers, indeed, but then the power of the brand, the products, and the services, should be conferred to the influencer his or herself. The brand is the county, the influencer marketer is the Sheriff, and the online influencers get deputized and are deputy Sheriffs, representing not only the powe

Paid Search Agency 91

Paid Search Agency Advertising Agencies Press Marketing 91