EverString

DECEMBER 1, 2019

On. The post CCPA: What Is It And How To Comply appeared first on EverString.

Marketing 71

Marketing 71

Outbrain

DECEMBER 4, 2019

Better understanding of your customer’s online journey. Not all mobile advertising is created equal. Native advertising will keep getting bigger. Mobile advertising fraud isn’t going away. Getting App Store Optimized is an absolute must. With 2020 fast approaching, it’s time to start thinking about how to best stand out from the crowd when it comes to marketing your app.

Mobile Marketing 35

Mobile Marketing Advertising Agencies Trends Mobile Advertising 35

Ontraport

DECEMBER 2, 2019

Do you sometimes feel as though your marketing budget is not producing the high-quality leads your business needs? Crafting and executing a great marketing campaign takes a large investment of time and resources, and it’s crucial for this investment to pay off. It’s frustrating to keep investing in a marketing strategy that doesn’t produce reliable results.

Search Marketing 59

Search Marketing Sales Qualified Leads High Quality Lead Leads 59

Contently

DECEMBER 3, 2019

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? -James, San Francisco. After a hiatus, Ask a Content Strategist is back by semi-popular demand. I’m like Season 8 of Scrubs ! You’re not overly excited, but you’re pretty okay with it.

Top of Funnel 109

Top of Funnel Content Webinar Metrics Landing Pages 109

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Televerde

DECEMBER 3, 2019

When it comes to content marketing, an array of organizations in a myriad of verticals seamlessly leverage optimized outcomes to drive sustainable marketplace paradigms for utilizing streamlined digital transformation. Hold up…. What did I just say? Yeah, no idea. I’ll be the first to admit I’m guilty in leaning on some of these words a time or two (or more).

Work Management 52

Work Management Content Marketing Marketing Management Bandwidth 52

Litmus

DECEMBER 6, 2019

With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s? Trends that dominated designs in 2019 will still be popular in the coming year. We’ll continue to see vibrant colors , bold typography , and off-grid designs. But new trends in digital design will make their way into the email design world over the coming months. .

Design 95

Design Trends Opt-out Opt-in 95

Brightedge

DECEMBER 3, 2019

As the internet has matured, so have the expectations of customers. They expect websites to load within seconds and they want to start interacting with them nearly instantly. Google has found that 53 percent of mobile users will click off a site that does not load within 3 seconds, which means that failing to optimize […]. The post Understand Page Speed, Metrics, and How to Improve Speed with the 9 Best Speed Fixes appeared first on BrightEdge SEO Blog.

Best Practices 103

Best Practices SEO Google Optimization 103

Brandfolder

DECEMBER 1, 2019

It’s easy to lose yourself in the process of creating and publishing content. But have you ever taken a step back to examine if your content creation efforts are paying.

Content 52

Content Process 52

Marketing Insider Group

DECEMBER 3, 2019

Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information. At the same time, they must face the challenge of simplifying complex, technical information and making it interesting and engaging. And all of this must somehow be tied back into making sales.

Enterprise Management 279

Enterprise Management Work Management Marketing Management Effectiveness 279

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

DECEMBER 6, 2019

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor.

Differentiation 151

Differentiation Video Marketing Gartner Vendors 151

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

ATAK Interactive

DECEMBER 6, 2019

Every dynamic website has two primary components, commonly known and referred to as the “front end” and “back end.” The front end is what is visible to users. The back-end deals with coding, databases, and behind the scenes processes. Within the back end often lies a content management system (CMS), which allows developers/writers to execute and handle content changes on/to the front and the back end, allowing for integrated handling of both the front end and the back-end modifications together.

CMS Development 88

CMS Development Industry CMS Marketing Websites Ad Building 88

Biznology

DECEMBER 2, 2019

Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Industrial Marketing Today

DECEMBER 4, 2019

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all the details based on research conducted by highly respected and independent third-party sources Email marketing for manufacturers continues to be very effectiv

Email Marketing 93

Email Marketing Marketing Research Marketing Websites 93

Launch Marketing

DECEMBER 6, 2019

Realizing the vision of a new product or service is both an exciting and busy time for organizations. It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking. However, bringing your new offering to fruition is only part of the puzzle. Focused strategic planning is needed to successfully launch and promote your new solution to targeted audiences.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Effectiveness Planning 62

Marketing Insider Group

DECEMBER 4, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels.

Landing Pages 330

Landing Pages Conversion Top of Funnel Classified Ads 330

Zoominfo

DECEMBER 4, 2019

Authenticity is the name of the game when it comes to recruiting. In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. Pixability recently conducted the “2019 State of Digital Video” report, and statistics showed that the majority of companies are willing to increase their marketing team’s video budget by 1-10% in 2020.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

InsightSquared

DECEMBER 4, 2019

Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . If you don’t, you’re not alone… . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data. What these numbers tell us is that despite all the time and labor effort put into producing that reports and records, they still fail when it comes to helping the sales team make smart decisions and take

CRM 156

CRM Forecasting Allocation Webinar Metrics 156

Hive9

DECEMBER 4, 2019

When it comes to choosing a new wall calendar for the new year, you’ve got some tough choices in front of you. Lighthouses of New England? Best The Office quotations? Rescued kittens in baskets, perhaps? Aesthetics or entertainment might be the only thing determining your yearly wall calendar choice, but when it comes to selecting an appropriate calendar for your marketing planning, you should keep a few vital functions in mind.

Planning 157

Planning Effectiveness Marketing Plans Marketing & Strategy 157

Biznology

DECEMBER 4, 2019

Podcast: Play in new window | Download. We examine three different articles that touch on various B2B marketing aspects in this podcast. The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. The channel deals with health, wellness and sustainability, and it took a lot more effort than you might think to create.

Social Media 156

Social Media Dwell Media B2B 156

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

KoMarketing Associates

DECEMBER 5, 2019

Many marketers have account-based marketing (ABM) strategies in place, but a lack of sales and marketing alignment continues to hold them back from achieving their top objectives. Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

InsightSquared

DECEMBER 4, 2019

Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . If you don’t, you’re not alone. . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data. What these numbers tell us is that despite all the time and labor effort put into producing that reports and records, they still fail when it comes to helping the sales team make smart decisions and take actio

CRM 156

CRM Allocation Webinar Metrics Forecasting 156

Contently

DECEMBER 2, 2019

It’s Cyber Monday, which is an extremely strange thing to type since Black Friday deals now start in mid-November. The “cyberweb” is an invisible membrane that blankets every moment of our waking lives, and somehow, it is already December 2. But as marketers, we are good capitalists. And as good capitalists, we must buy things for our teams.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Lattice

DECEMBER 2, 2019

What intent data is and how we are using it to speak effectively with our prospects about their pains, concerns and needs — and drive more meetings and sales as a result.

Intent Data 130

Intent Data Intent Effectiveness 130

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

KoMarketing Associates

DECEMBER 3, 2019

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Others, like Google’s Keyword Planner , offer a narrower set of tools for free. One of the more effective free options, however, stares advertisers in the face every day.

SERP 157

SERP PPC Features Paid Search Agency 157

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to be agreed upon that aligns the purpose, scope, and budget. A manager has to corral the creative team. A writer has to craft the plot or copy. A set designer has to figure out the props. Remember, that’s before the shoot ever starts.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Here is a list of small business marketing ideas and tips to give you a competitive edge. 1.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145