Sat.Sep 05, 2015 - Fri.Sep 11, 2015

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Make Better Data-driven Marketing Decisions

ViewPoint

You can never have too much of a good thing … right? Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The frustration of picking one thing from dozens of options can take over and lead to choice overload.”. Earlier this year, the 2015 edition of the Marketing Technology Landscape Supergraphic was released and—are you ready for this?

Vendors 225
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The Relationship Between B2B SEO, PPC, and Social Media

KoMarketing Associates

Organizations request information from KoMarketing for a range of business reasons. Sometimes its only for one specific problem or program initiative, but in others, it is a much more comprehensive program request. For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. Another inquired on SEO because they were about to engage in a site redesign.

PPC 202
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How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)

Crimson Marketing

According to Gartner, 80% of the world’s data is unstructured. That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. Language—whether it is in social media postings, email or verbal form—offers a treasure trove of potential insight to marketers. It takes a unique mix of technology and technique to make sense of such unstructured data.

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Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

There were two industry announcements this week that were unexpectedly related. The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Want to Double Your Blog Earnings? Take the Zero to Blogging Hero Challenge

Webbiquity

The brilliant Ann Smarty and her team at MyBlogU are launching a new blogging contest which could win your new blog a big prize—if you’re up for the challenge. In The MyBlogU Blog Launchpad: Content Zero to Blogging Hero Challenge , participants will be required to start a brand new site (with a new domain; no expired domains or old blogs) and build up the content and traffic for six months (with the help and support of the MyBlogU community!).

Domain 185

More Trending

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The Jig is Up—SEO Starts With Good Content.

Sales Engine

The role of Search Engine Optimization (SEO) has changed substantially over the last 10 years. It used to be about “tricking” Google with things like keyword stuffing, meta tags and link building through some very ugly means ( such as setting up a server halfway around the world and creating all sorts of back links to your site, making Google think you’re a more popular site than you were.

SEO 178
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5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar.

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Content Marketing Field of Dreams

ANNUITAS

As I was walking down the hallway to get to the opening keynote at Content Marketing World this morning, I passed rows and rows of amazing movie posters. The theme this year is Bright Lights, Big Content and it pulls directly from the Hollywood storytelling tradition, riffing on the classic images from the movies we all know and love. Storytelling is a recurring theme at every CMW I have attended … how do we tell our story and make it interesting to our customers?

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The most important part of online video happens before you turn the camera on.

Biznology

Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production. Companies of all sizes are realizing that video production for their business is an important part of their marketing communication and sales mix because business decision makers would rather watch video than read t

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Fintech: Top 100 Influencers and Brands

Onalytica B2B

From spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before. As accounts are increasingly being accessed on mobile devices, we find ourselves in a position where ever-evolving technology and the Internet can revolutionise our financial services. Technology is bridging the gap between consumer and vendor, investor and investment, client and business; making for easier transactions and altering the relationship we have with our money.

PageRank 131
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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? The path toward all those goals may start behind the door with the “CEO” name plate on it. A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365.

Loyalty 164
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The Drive of the Modern Marketer

ANNUITAS

From the keynote presentation at Content Marketing World the words of Kristina Halvorson , author and CEO of Brain Traffic, “We want to win, we want to be on the big stage and we want to be the Red Bull of our industry.” Marketers want it all. Big results, huge revenues, vast arrays of technology at our fingertips, amazing metrics of social shares, content awards and most of all, new customers.

Planning 146
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How Not to Suck at Marketing

Biznology

Digital marketing is more challenging than it has ever been. And it’s not getting any easier. Between the constant demands to show immediate ROI on every dollar spent to the overwhelming cluster of marketing technology tools, it can be hard just to keep your head above water. But, for a marketer to be successful today, he or she has to cut through the noise and focus on doing fewer things that deliver big results.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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[Ebook] Marketing Bloopers Reel! How to Avoid Common Email Blunders

Adobe Experience Cloud Blog

Author: Lizzy Funk We’ve all done it. No matter how much experience you have in email marketing , it is bound to happen at least once in your career: You develop this amazing, compelling, simply breathtaking email that is going to convert oh-so-many people. You hit send and then lean back in your chair with satisfaction, arms crossed and feet up on your desk.

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5 Innovative Brands Display an Unexpected Approach to Content

Convince & Convert

In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers. Connect with KFC’s Founder on LinkedIn.

Display 157
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Top 10 Branding Tools

Hinge Marketing

If you are an industry veteran, you probably already know the value of having a strong professional services brand. If not, consider these benefits: With a Strong Brand, You Can… Command higher rates. Generate leads more easily. Achieve a higher win rate. Recruit more effectively. Few competitive bid situations. Who wouldn’t want these advantages?

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Preserving the “Face of the Brand”: Burt’s Bees and Ben & Jerry’s

Biznology

The beauty of many entrepreneurial start-ups these days is that their brands can be so refreshingly eccentric and charming. Often, they succeed by creating new space in mature categories that no one ever anticipated, and the persona of the founder can make these brands even more distinctive and memorable. Two classic examples are Burt Shavitz for Burt’s Bees, acquired by Clorox in 2007, and Ben Cohen and Jerry Greenfield for Ben & Jerry’s, purchased by Unilever in 2000.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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I’ll Be Back! Thinking of Marketing Automation in Terms of the “Terminator”

Adobe Experience Cloud Blog

Author: James New Warning! — Terminator: Genisys spoilers ahead… In the latest Terminator movie (Terminator: Genisys), Arnold Schwarzenegger turns out to be the good guy. Well, the good machine. He has been reprogrammed to protect Sarah Connor from other machines that come from the future to prevent her from having a son who will stop the machines existing in the first place.

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How to Use Video to Tell the Best Stories

Convince & Convert

Traditional Marketing Meets Visual Creativity. Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. She’s the owner of HadassaHaack.com, but specifically hasn’t started an agency because she wants the flexibility of being a freelancer and likes putting teams together as she goes.

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Why We Love Video Analytics (And You Should, Too!)

Vidyard

When you go grocery shopping, d o you take a list with you or have an idea of what you’re going to buy? Of course we’ve all probably fallen into the impulse-buy trap (mmm, chocolatey goodness at the register!), but most of the time you’re probably buying based on analytics. Say what? You’re probably thinking, “Ya right, I don’t whip out my smartphone and pull up some crazy app, spreadsheet, or pie chart just to grocery shop!”.

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What the Flesch Readability Score Means for Your Content Marketing Strategy

Brandpoint

The bigger your words, the smarter you sound, right? Not necessarily. Especially when it comes to your content marketing strategy. You already know the importance of quality, relevant content. But the first and most important task is retaining a reader’s interest through readability. Otherwise, how will you know they got your message? What is readability?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Introducing The Definitive Guide To Digital Advertising

Adobe Experience Cloud Blog

Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising— digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.

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How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

Entertainment + Digital = Innovation. Jo Boundy is the Head of Digital and Entertainment at Qantas Airways of Australia. You might think her job includes bartending and parties, given the entertainment piece, but in fact, entertainment was specifically paired with digital at Qantas to ensure the in-flight entertainment is making the same leaps and bounds in technology advancement as the rest of their digital communication.

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The Most Important Factor for AEC Firms to Win New Clients

Hinge Marketing

The other day, I was speaking to a president of a construction firm about growing his company. He grew his company over the past dozen years from nothing to $29 million gross revenue last year (according to ENR’s rankings). He asked to speak with me because he’d done all that he could to get his company to its current level and wanted to grow further.

Vendors 69
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Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit

Vidyard

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 6-7 in San Francisco. Kitchener, Ontario – Sept. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. 6-7 in San Francisco.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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CPL

SWZD

The Cost-per-Lead Method: Guaranteeing Your Lead Generation Results The majority of emedia’s clients elect to work with us on a Cost-per-Lead (CPL) Guarantee basis. Your needs, your offers, and our expanding audiences determine a lead volume guarantee. This mutually agreed-upon metric serves as our guide for your campaign. Then we guarantee to hit it for you. emedia will.

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Media and Mobile: What the Future Holds

Hubspot

The digital ecosystem has reached a critical inflection point : mobile exceeded desktop usage for the first time in Internet history. This trend creates new opportunities and challenges for the digital publishing industry. How do you create consistent experiences across devices? How do you quantify the value of your mobile audience? How can you better support your advertisers’ mobile marketing goals?

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3 Ways to Use Books to Increase the Visibility of Your Expertise

Hinge Marketing

In our quest to understand the impact of Visible Experts℠ , we interviewed 130 Visible Experts and asked them about their path to success and expertise. On average, we discovered that these industry thought leaders use 16 different marketing tools to grow their personal brands. Of all the tools they used, books were identified as the tool with the greatest impact—and the one that had a particularly strong return on effort.