Sat.Mar 29, 2014 - Fri.Apr 04, 2014

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Tweet Less and Talk More

ViewPoint

'Toss the technology. Relationships rule in sales. The Internet is the most powerful, life- and business-changing tool created in generations. But while technology has forever altered our sales processes, it won’t save our sales careers. It won’t solve our business-development challenges, nor will it improve our relationships with our customers. That’s our job.

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Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

'I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. The general idea is almost boringly straightforward: monitor events as they occur and pick out new and interesting information. But the technology to make this happen is mind-bogglingly complex, since it includes real-time ingestion of diverse data types, several levels of natural language processing, and sophisticated trend detection.

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The Top 8 Social Networks For Business

Marketing Insider Group

'Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. The Big 4: Twitter, Facebook, LinkedIn and YouTube. These top networks have been covered each of the last 4 years.

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What to Know: SMX West 2014 Takeaways

KoMarketing Associates

'It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit. I’m glad I did, because as I looked through my notes and read some of the recaps , I became much more aware and focused on the themes occurring throughout the show v

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

'Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated lead nurturing at every stage of the selling process, is resistance from the sales organization, and in particular, Inside Sales

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How Manchester United Revolutionized Sports Marketing

Chris Koch

'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). I would expect that most other similarly ill-informed, old-fart American Boomers who were raised on other sports like me might say the same thing (Stones fans, don’t look for a “London” te

Planning 165
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3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

KoMarketing Associates

'For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts.

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What Marketing Automation and Basketball Have In Common

ANNUITAS

'Everyone needs guidance. Everyone needs a leader… someone who calls the shots. In basketball, that’s the coach. Five people running around on a court without a plan of action, is pure chaos. Nothing really gets accomplished, and chances are, you won’t score many points, let alone win the game. Putting a team together is the first step for playing a basketball game, but planning how to be successful during the game is the next HUGE step.

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How to Improve Your Content Strategy with Buyer Personas

Crimson Marketing

'A guest post by B2B marketing expert Larry Stein Interested in driving inbound leads with content focused on your target buyer? Of course. The mission of every technology marketing organization is. The post How to Improve Your Content Strategy with Buyer Personas appeared first on.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is marketing trying to annex the organization?!

Biznology

'(Photo credit: servantofchaos). In the past few weeks the world has been bombarded with striking images of Russian troops marching into land owned by the Ukraine. Although these maneuvers were accompanied by a “vote” and Russia proclaimed the people of Crimea wanted them there, most of the world viewed this activity for what it was, an invasion and a grab for land.

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Where in the Product Lifecycle is SEO?

B2B Marketing Traction

'If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. SEO developed slowly over time, but as an “industry,” it’s now in decline. In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology. When I first started working on SEO in 1998, there were a dozen or more search engines – it was a fragmented industry.

SEO 145
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Why You Should Cross-Promote Your Content

Convince & Convert

'You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But do you cross promote your channel activity? An Example of Brands That Cross-Promote. The journey started by looking at some nice cars.

Promotion 168
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How To Shape The Future With Marketing Technology [Infographic]

Crimson Marketing

'The future of marketing lies in marketing technology, including mobile apps. With the steady growth in Big Data and marketing analytics, the CMO will find their role expanding like never. The post How To Shape The Future With Marketing Technology [Infographic] appeared first on.

CMO 146
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Many Leads Do You Need to Generate? Use This Simple Calculator

Biznology

'Photo credit: yourdoku. One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you’ll be wasting precious marketing dollars. If you generate too few, your firm may be at risk of missing its revenue targets, with potentially disastrous financial implications.

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Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate

Writing on the Web

'How can you develop more productive blog writing habits ? When are you going to stick to your content marketing calendar ? What’s it going to take? I know many small business owners who purposely procrastinate on writing and finance tasks they hate. Are you one of these professionals who work better when you have too much to do and not enough time to do it in?

Tips 128
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There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

'A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas , who were then invited to Nielsen’s MediaLab facility there to participate in pre- and post-exposure measures to various types of content for several produc

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Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics

Vision Edge Marketing

'“We’re not going to make our revenue target for the fiscal year,” declared our customer, a Director of Customer Insights at a global technology company. She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!” I could tell she was feeling tired and discouraged.

Analytics 120
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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“I don’t spend on social because I don’t understand it.”

Biznology

'Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” Each time, she happily tries to explain it to him, so that he would take something–anything–away from the TV budget to try something in social.

Spending 142
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#BADMarketing from Fox29

Crimson Marketing

'This is not a “hot” social media strategy… #BADMarketing Image: Courtesy of BizCom in the News The post #BADMarketing from Fox29 appeared first on.

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There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

'presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas , who were then invited to Nielsen’s MediaLab facility there to participate in pre- and post-exposure measures to various types of content for several product categories (the casino intercepts might seem a bid odd to the research-uninitiated, but Las Vegas is unusual i

Sample 159
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Everyone Loves Free Frozen Yogurt, or, The Perfect “We Miss You” Email

Adobe Experience Cloud Blog

'Author: DJ Waldow Everyone has vices. Mine? Ice cream. If I’m being honest with myself, I probably eat ice cream six days a week. What can I say? It’s my vice. My love of frozen, dairy-based desserts also extends to frozen yogurt – especially from Pinkberry. My family and I used to live in San Jose, in close proximity to a Pinkberry shop. My wife and I frequently made “special treat” trips to Pinkberry with our young kids.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Content marketing as a stellar customer service tool

Biznology

'Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. (Wrong, butter is good with everything!). True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Think about the basic purposes of content marketing: besides conversions, content marketing is good for building trust, building relationships, and educating your cu

Service 119
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TEDxYouth@SanRamon – Photos and Videos

Ambal's Amusings

As the Curator of TEDxYouth@SanRamon, I am pleased to announce that TEDxYouth@SanRamon went well! You can find a summary here. TEDxYouth@SanRamon Photos are here and here. TEDxYouth@SanRamon Videos are here.

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Why Linkedin is Using Math to Help You Improve Your Content Marketing

Convince & Convert

'In this March Madness edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about my Arizona Wildcats and the new Content Marketing Score announced by Linkedin. Big companies are going to start spending more ad dollars on Linkedin. The company – in just the latest of several smart recent moves – announced last week the debut of the Linkedin Content Marketing Score.

Linkedin 147
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How to Own Your Next Presentation

Adobe Experience Cloud Blog

'Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? When you speak to a room full of people, do you make enough (but not too much!) eye contact? Do you keep your hands in your pockets, or do you imitate a hula dancer? And lastly, do you know the one thing you want your audience to take away from your presentation?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How Many Leads Do You Need to Generate? Use This Simple Calculator.

Biznology

'One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you’ll be wasting precious marketing dollars. If you generate too few, your firm may be at risk of missing its revenue targets, with potentially disastrous financial implications.

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What Can Marketing Do for You?

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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Career Paths and Top Tips from 27 Big Company Social Media Professionals

Convince & Convert

'It’s Opening Day of baseball season, so what better time to launch the first-ever Social Pros All-Stars baseball cards? What Is This All About? For more than two years, each week I’ve recorded an episode of the Social Pros podcast , where my co-hosts and I interview a social media professional about their day-to-day work and successes. After 110+ episodes, we’ve gathered together this first batch of 27 All-Stars from big B2C brands to provide a handy reference for the education and.