Marketing Insider Group
APRIL 26, 2011
Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. Now imagine that the results of that data showed you that 70, 80 or even 90% of your marketing activity produced no measurable impact on those business results!
ViewPoint
APRIL 25, 2011
I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process.
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Customer Experience Matrix
APRIL 26, 2011
Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. This group of marketers has different needs from even slightly larger companies.
NuSpark Consulting
APRIL 24, 2011
Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals! Track your PDFs with events, or configure 2 minutes play time on a video as a goal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
APRIL 28, 2011
You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?&#. My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. And with 93 posts, almost 500 comments, nearly 30,000 visitors and just over 47,000 page views later and I am convinced that blogging is one of the simplest and most effect
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Everything Technology Marketing
APRIL 27, 2011
Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success? We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives.
ANNUITAS
APRIL 26, 2011
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. Over the last 12 months, marketing and sales dialogue increasingly has focused on how marketers can better engage with the more empowered B2B buyer and what they need to do in order to leverage the B2B buyer relationship.
The Point
APRIL 29, 2011
Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. Let’s start with the subject line (not seen here): Optimizing Email Productivity and ROI. First, almost the entire phrase is a marketing cliché: optimizing, productivity, ROI.
Writing on the Web
APRIL 28, 2011
Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
NuSpark Consulting
APRIL 23, 2011
There’s a new Google search setting option; worthy enough to write a summary about. It’s called Location Targeting. With Google’s new options, it gives me a chance to fine—tune how I want to target audiences geographically. Three options are available : a. By Physical Location. b. By Search Intent. c. A combination. There are also geographic exclusion options.
Tony Zambito
APRIL 27, 2011
Image by jasoneppink via Flickr. Story telling has obviously been around for a long, long, long time. What is new is that story telling is beginning to gain acceptance as a planning tool for strategies focused on buyer experience interactions and understanding the social buyer persona. In the design of products as well as in experience design, stories presented as scenarios began to appear in the mid to late 90’s as a way of imagining the usage of products in a contextual environme
Webbiquity
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).
Writing on the Web
APRIL 25, 2011
Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Convince & Convert
APRIL 25, 2011
I’m a big fan of QR codes and similar technology. Maybe it’s my failing memory brought upon by encroaching middle age, but the ability to snap a photo of something rather than remember a URL is a big win in my estimation. In fact, we included 22 Microsoft Tags (similar to QR codes) in The NOW Revolution, so we could direct readers to a treasure trove of additional resources that expand and enhance the book.
Savanta
APRIL 27, 2011
I’m of the opinion that every car glove box should contain, as standard, boiled sweets. Some opt for the classic travel tin but I prefer a bag of Fox’s Glacier Mints. I like the taste, but I like the idea more. That in my little glove box sits an icon; a brand that’s part of our cultural fabric. Here’s some Glacier Mint trivia. The polar bear mascot is called Peppy, they contain only the purest sugar (impurities turn the clear cubes pink) and they’re full of B2B marketers.
Webbiquity
APRIL 27, 2011
There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web. But is it reasonable to say that search has changed everything ? That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine
Digital B2B Marketing
APRIL 26, 2011
We all want to get more than we give, it is simply human nature. We don’t overpay at Walmart out of the goodness of our hearts. Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. I could launch from here into the value of developing personas to ensure advertising is delivering value.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Craftmanship
APRIL 25, 2011
The Craft of Teaching. William R. Dill, when he was dean of the Graduate School of Business Administration of New York University, invited me to work with him on a study of students with known addresses that had graduated five or more years before: how are they doing? And what might be characteristics of background for success? One question was this: Did any teacher here affect your life?
Convince & Convert
APRIL 27, 2011
Interview with Steve Lundin from Big Frontier when I was in Chicago for a presentation of The NOW Revolution. We discuss: Competition and social media gurus, wheat, and chaff; The future of Twitter and its stickiness problem; Agencies stubbing their social media toes; Do social crises create measurable business declines; The path to social ubiquity.
Adobe Experience Cloud Blog
APRIL 27, 2011
by Maria Pergolino Remember the days when cold calling was one of the primary ways sales reps managed lead generation ? With the new changes in B2B sales, namely Sales 2.0 practices, traditional cold calling has for the most part become a thing of the past and sales teams couldn’t be happier. In former years (call it the days of Sales 1.0), cold calling would put reps and the people they were calling into an unproductive setting as the person on the receiving end neither knew the sales person or
Digital B2B Marketing
APRIL 28, 2011
When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Take a quick look at the very different sharing patterns of the three sites below. Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Webbiquity
APRIL 25, 2011
Visit @ckburgess Blog at: Blue Focus Marketing.
Convince & Convert
APRIL 29, 2011
This is an era without information gatekeepers, and every company needs to think of itself as its own TV station, magazine, and newspaper. This puts a spotlight on businesses’ ability to tell their own stories with nuance and impact. Those stories don’t have to be solely contained on your blog, or your YouTube videos, or other common vessels for swashbuckling corporate tales.
Adobe Experience Cloud Blog
APRIL 24, 2011
by Maria Pergolino Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management. By putting in place best practices, you will be sure you can measure the value of your marketing campaign efforts while also communicating with sales the important information about a lead.
Paul Gillin
APRIL 25, 2011
Earth Knowledge takes curation to a new level. The site was conceived as a way to promote a concept called “Reliable Prosperity,&# or decisions that contribute both economic and ecological value. Founders Julia and Frank D’Agnese enlisted dozens of content partners like Alternative Energy News, BBC Earth Explorers, The Christian Science Monitor, European Environment Agency, the US Forest Service and the US Geological Survey to contribute content, which is summarized on “knowled
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MLT Creative
APRIL 25, 2011
During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. I was first asked about this a few weeks after I registered for the event. I received an email inquiring about my interest, along with a short questionnaire. I sent back my responses and, in a few days, was notified that I had been selected for the focus group.
Hubspot
APRIL 28, 2011
Mari Smith , coauthor of Facebook Marketing: An Hour a Day , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Mari has been coined "the pied piper of the online world" by Fast Company, is a frequent contributor on Social Media Examiner , a well known speaker in the social media space, and the go to expert when it comes to all things Facebook marketing.
Adobe Experience Cloud Blog
APRIL 26, 2011
by Crissy Vetere With the advancement of Marketing Automation and Revenue Performance Management , B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101. In fact, if your marketing courses were anything like mine, your marketing professors largely overlooked the whole notion of B2B marketing , and simply focused on B2C.
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