Biznology
MAY 2, 2018
My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes more than giving it a big hug. I actually find that attitudes are the most important thing to change in both cases. Here are a few attitudes that often get in the way: I don’t have enough expertise.
Engagio
APRIL 29, 2018
Summary: What causes good marketers to execute bad ABM and fall victim to the hype cycle (plus, how to avoid disappointment.). I think we’ve hit peak hype with ABM. These days, you can’t trip over a B2B marketer without hearing them talk about Account Based Marketing (ABM). Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Launch Marketing
MAY 2, 2018
Your marketing team has been hard at work generating leads via email marketing, social media, gated content, SEO, PPC and other inbound-based campaigns. Your sales team is also jumping for joy to have all these marketing qualified leads! But what happens to a lead when a sales member decides they are not ready to proceed through the sales process? Do you have a process in place to keep your leads interested in your brand if they decide they’re not ready to purchase at this time but you want to s
Marketing Insider Group
MAY 1, 2018
Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. There are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow. Not all startups will get off the […].
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
MAY 3, 2018
Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
MAY 3, 2018
Guest post by Imran Khan. SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal. SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same. Just like the various kinds of diet advice freely available on the internet, there are numerous articles that purport to provide SEO guidance.
Marketing Insider Group
APRIL 30, 2018
Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. They’re convenient to prospects. And, when it comes to social media browsing, especially on your target buyers’ mobile devices, convenience is three-quarters of the battle. Basically, instead of just using Facebook to try and siphon users to your website’s landing […].
Zoominfo
MAY 1, 2018
Live streaming, or the transmission of live video, has taken the world by storm. But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Most people are familiar with live streaming in a personal capacity. Whether it’s a friend sharing what they ate for dinner or a celebrity answering fan questions, the intimate nature of live video is innately appealing t
Biznology
MAY 1, 2018
Homo sapiens sapiens. I have been doing social media strategy and planning in one form or another for clients since 2003. Nothing at all has changed. In fact, nothing has changed since Homo sapiens emerged around 300,000 years ago. No matter how evolved, enlightened, and space-age we feel we are in today’s modern Internet era, we possess the very same human nature we’ve always had.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
MAY 1, 2018
Guest post by Reno Macri. Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc. on Vimeo.
Marketing Insider Group
MAY 3, 2018
As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […]. The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group.
Zoominfo
APRIL 30, 2018
Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. But, these technological advancements also mean that candidate sourcing has grown more competitive. Candidates are spread out across many platforms making them difficult to pinpoint. And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated.
InsightSquared
APRIL 30, 2018
Dear Sales, I’d like to help you more. I’d like to help you faster. But to do so, I need your help. If you follow these three simple tips, there’s virtually no limit to the help you’ll get from me and my operations colleagues. What are they? Glad you asked. First: Give me context — even at a high level. I don’t need pages of detail (I don’t even want lots of detail), but I definitely need more than an orphaned screenshot and a frantic plea on Slack, like this error message I got yesterday:
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
KoMarketing Associates
MAY 2, 2018
Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line. Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. About half of CMOs (52 percent) claimed that they could not make a direct correlation between their marketing team’s results to company performance.
Marketing Insider Group
MAY 1, 2018
Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. Consider this tale of two companies. When taxi drivers went on strike to protest the immigration ban earlier […].
Biznology
MAY 3, 2018
We’ve changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms at IBM. James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients.
Influitive
MAY 2, 2018
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough. For your content to improve the customer experience, it must be delivered in the right way, at.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
KoMarketing Associates
APRIL 30, 2018
As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9 different information sources on average during the buying journey.
Marketing Insider Group
APRIL 30, 2018
The chatbot revolution is upon us. Many businesses and leaders in marketing are fully embracing chatbots as part of their strategy, meaning you need to start considering it too. Chatbots can fulfill a ton of different jobs in a company, such as a personal assistant or a data collector, but the one job most industries […]. The post Human Customer Support or Chatbot: Which is Right for Your Business?
Biznology
MAY 4, 2018
‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints – individual interactions – throughout each customer journey and designing each of those touchpoints to deliver what the customer needs flawlessly. As the customer moves through the journey, from touchpoint to touchpoint, they also move through the buying cycle, from Awareness to Consideration, to Preference, to Purchase and hopeful
Avitage
APRIL 30, 2018
This article is a deeper consideration of some of the questions and answers raised in my article, Marketing and Sales Content — Differences that Matter. A category of sales content I highlighted is Sales Knowledge and Performance Support. Outside of onboarding, periodic training, and informal sharing, this is an area that is largely left up to individuals.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Contently
MAY 3, 2018
When I was in college, my favorite writing professor told us romance novelists have exceptionally difficult jobs. The students around me rolled their eyes. Most were hoping to write a moody, allegorical novel at the Iowa Writers’ Workshop, and the comparison felt like an insult. What do romance paperbacks have to do with great writing? Some woman is betrothed to a man she doesn’t like, and she spots a brooding, muscular guy who works on a farm—that’s it, right?
Marketing Insider Group
MAY 2, 2018
Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges […]. The post 5 Common Multi-Channel Challenges and How to Overcome Them appeared first on Marketing Insider Group.
KoMarketing Associates
MAY 1, 2018
As marketers continue to personalize the customer experience, more are beginning to see the benefits of doing so in terms of strengthening their relationships with clients. Recently, Evergage conducted the “2018 Trends in Personalization” report to determine how customers are responding to personalization efforts by marketers. Furthermore, the report took a closer look at how marketers believe their initiatives are paying off.
Adobe Experience Cloud Blog
MAY 4, 2018
With all the hustle and bustle of the world, it is all too often that we forget the driving human lifeforce that exists in all of us: Helping one another and making an impact on someone else’s life. Why shouldn’t that apply to the business world too? As a social impact director, my job is to ensure that my organization is giving back to the community around us in meaningful and impactful ways.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Contently
MAY 2, 2018
Eating your own dog food. It’s one of those business sayings I never quite understood. It means using your own product. Why is it dog food and not—you know—pizza? I have no idea. But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not.
Marketing Insider Group
MAY 4, 2018
For the 173rd episode of The Marketing Book Podcast, I interviewed Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World. I’m generally (and perhaps unfairly) suspicious of books with the word “brand” in the title because I agree with Bob Hoffman, The Ad Contrarian, who maintains “There’s No BS […]. The post Weekend Reading: “Brand Now” by Nick Westergaard appeared first on Marketing Insider Group.
Act-On
MAY 1, 2018
Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically.
Expert insights. Personalized for you.
198 
Let's personalize your content