markempa
FEBRUARY 20, 2009
In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that reaching out via phone is a very effective lead generation tool. Studies by leading marketing research firms like MarketingSherpa show that 92% of B2B buyers are open to cold calls if the sales person is relevant.
Buzz Marketing for Technology
FEBRUARY 16, 2009
In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave due out in March There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySpace who just give away their music as a means of promoting themselves.
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WriteSpark
FEBRUARY 18, 2009
WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Home. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media.
Anything Goes Marketing
FEBRUARY 18, 2009
In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Why football? Well, if I compared it to hockey no one outside of Canada would care. I'm going to introduce the players and coaches below and then summarize how the different parts fit together to create a Super Bowl caliber lead management process.
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markempa
FEBRUARY 18, 2009
Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. Sherpa’s free report is filled with mini-stories from our colleagues in the marketing world who have learned through trial and error. The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 and mobile marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Effective Marketer
FEBRUARY 16, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. You can’t be a marketer without having done some surveys in your life, otherwise where will you have gotten your data from?
Smashmouth Marketing
FEBRUARY 17, 2009
Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event.
readwrite
FEBRUARY 20, 2009
According to a recent study by Burst Media, a majority of web users are aware of the fact that a lot of websites and ISPs track, collect, and share information about their online activities. Over 80% of all respondents indicated that they were concerned about online privacy in general, but interestingly, only about half of all respondents under 24 thought that websites collect non-personally identifiable information.
The ROI Guy
FEBRUARY 18, 2009
Frugal IT executives looking for an edge in reducing costs are exploring and expanding virtual desktop infrastructure (VDI) solutions to help meet cost cutting goals. IDC research puts the cost of a typical PC at over $1,400 per year, consuming 20% or more of a typical IT budget. Contributing to the high cost of PCs is the difficulty in managing and maintaining standards in these distributed assets, application compatibility and change management, and PC security.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Effective Marketer
FEBRUARY 15, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do. He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are
WebMarketCentral
FEBRUARY 20, 2009
The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts. Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns by Hamlet Batista Search guru Hamlet Batista presents a detailed yet concise guide to using Google AdWords da
Customer Experience Matrix
FEBRUARY 16, 2009
I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide. This might cost me a few sales, but it will enable many more people to benefit from the Guide’s contents and will make the Guide more valuable to the sponsoring vendors. This raises the issue of exactly what should be in the summary listings.
The Effective Marketer
FEBRUARY 14, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard. There’s a specific passage I think is a great definition of effective managers, it reads: Effective managers manage themselves and the people they work with so that both t
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WebMarketCentral
FEBRUARY 16, 2009
If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. 1. Bid on your own company name. Even though your website should already show up in a top organic search spot for your firm's name (unless your company name is really generic), using it in your paid search campaign provides benefits: showing up in both the paid and organic se
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