How to Target Generation Z in B2B Marketing
KoMarketing Associates
DECEMBER 11, 2018
b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. This group is leaving high school, entering college, and going into the workforce. While Generation Z is similar to millennials in the fact that they rely on technology and expect some flexibility in their job, they are the first generat
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