Why Social Media is Integral to Your Content Marketing Strategy
In today’s climate, your business can’t afford to be without social media.
It’s the new town center. The fact is, people are more likely to interact via tweets and Facebook posts than they are at a restaurant, bar, or rec center. According to a data measurement company known as Zenith, people are projected to spend more time online than they are watching television in 2019. Even when people are out and about, they’re glued to their phones where they’re still on social media.
So, if the majority of consumers spend their time online and on social media, that’s your business’s best channel of leaving a lasting impression.
However, social media shouldn’t be your only avenue of marketing. You need to have a multi-pronged approach to reach your target market. So, you also need content marketing to be part of your overall strategy.
Still, given social media’s overwhelming prevalence in today’s society, content marketing is completely ineffective without it. You’ll grab the market’s attention with your social media marketing and then they’ll take a deeper dive into your broader content.
Below are a few examples of how and why your overall content marketing will benefit from a focused social media strategy:
Bolstering Brand Loyalty
The best way to get people to engage with your content is by making them root for your brand.
Of course, it starts with a good product or service. But what stands out to consumers in markets already saturated with products and services? The brands that consumers find relatable.
What better way to make people identify with your brand than by engaging with them on social media?
Not only can you post fun, relevant, and exclusive content on social media, but also offer incentives such as discounts, sneak peeks, and ‘behind-the-scenes’ scoop on what you’re doing.
Furthermore, according to Forbes, 62% of millennials claim that when brands engage them on social networks, they are more likely to become a loyal customer. That very contingent will be far more receptive to other content marketing methods such as your company website. Such a multifaceted approach will cause a drastic increase in online traffic just by adding your URL to social media posts.
Drumup is the perfect service for your small business. Work with us to schedule consistent, engaging social media posts. You’ll be reaching out regularly to your target market, giving you a real opportunity to establish an authentic relationship with your followers. From there, they’ll become lifelong customers and be more invested in your overall content.
Plugging Blogs and SEO Strategies
One of the most effective forms of content marketing is blogging. The search engine optimization (SEO) benefits are tenfold. Each blog article you publish is a new asset on your website that can be indexed by search engines, providing abundantly more opportunities to be discovered online.
You can also plug your blog on social media. In fact, it’s one of the main ways to ensure your blog is read by a relevant audience because social media platforms like Facebook let you target your posts.
If you’re looking for consistent blog posts, Drumup offers up to 2 blogs per month that we’ll additionally plug on your social media account. Through our services, you’ll see a dramatic increase in the reach of your content marketing.
Additionally, an E-consultancy State of Search Marketing Report shows 82% of agencies said that social media is integrated into their SEO strategy. Social media profiles impact the content of your search results and are commonly the top results in search listings for brand names.
Interestingly enough, some people believe that social media is actually the new search engine. As such, it requires its own optimization. Your target market is likely using Facebook or Twitter to look your business up as much as they’re using traditional search engines such as Google or Bing.
It’s entirely possible for people on Twitter to see a new video you’ve posted because they searched the platform for similar content. If your brand focuses more on visual content, you can utilize hashtags on Instagram and Pinterest to categorize your topic matter.
Similarly, Youtube is also a search engine and a place to get your content seen.
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How to Get Started with Social Media
We couldn’t make it any clearer that social media marketing and content marketing go hand-in-hand. So, here are some relevant questions you should be asking yourself while forming your brand’s social media identity:
· What’s the most relevant information you can offer to your social media followers?
· What are your followers looking for?
· Can your social media content offer extra value to your products or service?
· What other online content usually interests your followers?
· Which social media platforms best suit your brand?
· What platform will your target market be on?
· Do you have specific goals for your social media?
· How will you measure your social media results?
You really need to take a thoughtful approach with your social media marketing. While certain brands can take a lighter tone, others must be careful. For instance, a life insurance agency shouldn’t be making slapstick or sarcastic posts given the serious nature of the service.
With Drumup’s expert strategy and dedication to the research process, we’ll help you send the right message to your target market.
Additional Social Media Marketing Facts
The following facts and stats about social media will further highlight why you can’t do without social media marketing as part of your broader content marketing strategy:
· 90% of companies use social media for brand awareness
· People spend 116 minutes on social media every day
· Companies engaging in social selling have 119% better return on their investment (ROI)
· There are 4.68 billion mobile phone users in the world
· Android users in the US spend an average of 58 minutes on Facebook a day
· 64% of the US population are active Facebook users
· As of November 2018, overall Facebook users grew by 15%
· 80% of Instagram users follow business accounts
· 5 posts are made by top Instagram brands per week
· 51% of US marketers run Youtube video ads
· 1 billion hours of video content is watched each day on Youtube
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· Youtube is the most popular social site amongst teens in the US
Conclusion
With top-notch social media strategy at the helm of your content marketing, you’ll increase brand loyalty, boost your SEO efforts, and increase overall web traffic/lead generation for your business.
We live in a day and age where social media rules all. However, since social media marketing operates with shorter, more visually based messages, instead of being your only form of online marketing, it should act as your main driver to the rest of your digital content.
At this stage of the game, where social media accounts are such a huge part of consumers’ identities, your business needs to have a presence on as many channels as possible. This way, your target audience will always be thinking about your business!
It’s pretty clear that a really great social media strategy is essential to your business’s overall success. Unfortunately, as a small business owner, you’re focused on providing the best product and service you can. Thankfully at Drumup, we offer multiple all-in-one content marketing packages with affordable pricing. Our highly-skilled Account Managers gather the relevant information and set up a special dashboards where you can track the progress and results of your content strategy.
Click here to learn more!
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Sources
Helping Your Business Stand Out With Content. (2017, December 5). From Simple Marketing Now: https://www.simplemarketingnow.com/content-talks-business-blog/the-benefits-of-blogging-for-business
Next year, people will spend more time online than they will watching TV. That’s a first. (2018, June 8). From Recode: https://www.recode.net/2018/6/8/17441288/internet-time-spent-tv-zenith-data-media
36 surprising social media statistics you should know in 2019. (2018, November 13). From Awario: https://awario.com/blog/36-surprising-social-media-statistics-you-should-know-in-2019/
Social Media: The Key Role It Plays in Establishing Brand Identity. (2018, September 21). From Pretty Links: https://prettylinks.com/2018/09/social-media-the-key-role-it-plays-in-establishing-brand-identity/
Improve Brand Loyalty Through Social Media Marketing. From eClincher:
Social Media and Content Marketing Are Made for Each Other! From the Next Scoop: https://thenextscoop.com/social-media-content-marketing/
5 Things You Need to Know About Social Media & SEO. From Neil Patel:
How to Boost Website Traffic Using Social Media. (2018, September 20). From Curatti:
