Why Marketers Are Bad At Empathy And What To Do About It
Marketing Insider Group
DECEMBER 18, 2018
No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did a research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in […]. The post Why Marketers Are Bad At Empathy And What To Do About It appeared first on Marketing Insider Group.
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