Sat.Mar 09, 2019 - Fri.Mar 15, 2019

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Five top tips (and more) to make your marketing automation awesome

Really B2B

Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer?

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Expert Insight: Millennials Show More Eagerness to Connect with Businesses, But Why? [Interview]

KoMarketing Associates

Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising. For example, 90 percent of millennials said they were more likely to click through to a company’s website, compared to Gen Xers – but why? For more insight into the statistics from the survey, we spoke to Kristen Herhold , content marketer at Clutch, Visual Object’s sister site. 90% of millennials are m

Business 122
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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are just different challenges today. There are so many factors that contribute to the success of an email program: whether it’s a one-off promotion, a regular nurture or subscription program, or a sequenced email drip over the course of month.There’s subject line , content, graphics.

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How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field. But if knowing how to measure content marketing ROI—the method […].

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Ways to Improve CRM Adoption

InsightSquared

There’s nothing worse than making a huge purchase, taking the bow off, and then having it fall short of your expectations. Talk about buyer’s remorse. This is quite often the case with CRMs. The excitement generated throughout the sales cycle is quickly stymied once you realize that simply flipping the switch isn’t going to generate the massive ROI you anticipated because….

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Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently. But when you combine them , they’re far more effective. Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue.

PPC 205
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A Content Marketer’s Guide to Finding Engaging Images

Marketing Insider Group

“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing. When compelling images are used, research indicates that you may get an average […]. The post A Content Marketer’s Guide to Finding Engaging Images appeared first on Marketing Insider Group.

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Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a drama

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Seven Tips for Hiring An SEO Freelancer

Webbiquity

Guest post by Cynthia Madison. Considering more than 90% of online purchases start with a search engine, and nearly 60% of B2B marketers say organic search generates more leads than any other marketing tactics, your number one digital marketing goal should be getting your site onto the front page of search engines. People should be able to find your blog or website with just a few clicks.

SEO 219
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent within the next 12 months, and the budgets of B2B services marketers are predicted to rise 10.3 percent within the same period.

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How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to the Content Marketing Institute’s B2B marketing survey reported success with their content marketing in 2018.

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Transforming the buyer’s journey with video: Is your organization ready?

Vidyard

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). More companies are realizing the potential of video and adapting their marketing strategies and budget to incorporate video assets.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use. YouAppi recently conducted a survey of more than 540 marketers to determine how their use of data is impacting their overall success. A total of 98 percent of respondents said that they have increased their organizational investment in data, and 97 percent are seeing an improvement in their performance.

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7 Creative Event Ideas to Use in 2019

Marketing Insider Group

As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. That said, competing with so many other conferences can make it difficult for event planners to come up with innovative event ideas to wow […]. The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group.

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Social Media Analytics: Adding Attribution and ROI to Your Marketing Campaigns

Adobe Experience Cloud Blog

Social media never changes. Well, maybe superficially. It’s hard to imagine today’s Insta kids coding HTML hearts into their Myspace pages and fielding messages from Tom. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns.

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

Ecommerce is great for everyday purchases. But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? One entrepreneur has a new answer. If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy proc

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The hour is late: Achieving 1Q Goals

Biznology

With less than thirty days to go in the quarter, my mind returns to the business goals we set a few months ago. Some of those OKRs were related to organizational capabilities but the ones that are top of mind relate to pipeline progression and sales. This quarter. Next quarter. You probably have your own metrics that you’re tracking. So what do you do if things aren’t going right?

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When Should Marketing Hand Leads to Sales for Closing?

Marketing Insider Group

Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert. When leads enter the funnel, they […]. The post When Should Marketing Hand Leads to Sales for Closing?

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The Style Discovery Tool

ATAK Interactive

“Are you cool, man?” . “Like how?”. “Ooookay…”. Dazed & Confused, 1993. Everybody has their idea of what “cool” looks like. And because cool is subjective, defining your company’s visual identity can be tough. That’s why ATAK Interactive created the Style Discovery Tool in the fall of 2018. The simple-to-follow application helps businesses understand their aesthetic by showcasing multiple examples of creative direction.

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How To Run A Funnel Analysis For Smarter Optimization

The Daily Egg

The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call her Carol, is a business owner who manages an e-commerce website focused on the design and manufacturing of reliable medical products. When I asked her what her biggest challenge was, […] The post How To Run A Funnel Analysis For Smarter Optimization appeared first on The Daily Egg.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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The Visual Anatomy Of An Effective Blog Post (Research and Statistics)

Bannersnack

Blog images are an important part of your blogging process. This study, conducted together with Orbit Media on more than 300 bloggers and content writers, covers one of the most important channels in content marketing, the blog. We are going to find out – through a series of questions and answers. Well, let’s move on […].

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5 Powerful Re-Engagement Tactics to Warm Cold Leads

Marketing Insider Group

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes. When it comes to sales specifically, it is a common problem to see a lead […]. The post 5 Powerful Re-Engagement Tactics to Warm Cold Leads appeared first on Marketing Insider Group.

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Wednesday Wisdom: Tempted to Play an April Fool’s Joke? Ask Yourself These Questions

Biznology

Although April 1st is still a couple of weeks away, marketers may already be considering how they might use April Fool’s Day to boost their marketing efforts in a fun way. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores the pros and cons of April Fool’s jokes for brands.

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Consuming Content Better with Andrew Davis from Monumental Shift [#AtomicFeature:007]

Atomic Reach

Consuming Content Better. We create a lot of content about creating, optimizing, and automating content marketing. But, we also consume a lot of content on our own time. Andrew Davis explains how it can be to start consuming content better. Andrew Davis is a Keynote Speaker and Bestselling Author of Monumental Shift. Before becoming a renowned keynote speaker and bestselling author, Davis was a producer for NBC and worked on The Muppets, a well-known show.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Improve Keyword Rankings with Internal Linking

SEMrush

Consistent internal linking can and does make a difference. However, it is an overlooked tactic amongst SEO specialists. If you take a focused approach and plan ahead, with internal linking in mind, your site’s content will become a gold mine of opportunity from this strong tactic.

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Why Did Google Penalize Your Website?

Marketing Insider Group

The reasons why Google penalized your website are many, but the underlying cause is the same — your website is not working to support Google’s goals of providing high-quality, accurate, and fast results to users. Why should you care if Google penalized your website? It means less traffic through organic search. A bigger problem is […]. The post Why Did Google Penalize Your Website?

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Why Creativity is Critical for Future Jobs…And Branding

Biznology

In our world of rapidly evolving technology that is encroaching on everyone’s lives, there is no bigger transformative trend on the horizon than the expected impact of automation, artificial intelligence, robotics and algorithms on the job market of tomorrow. Clearly there is growing anxiety that technology developments will crush the jobs of millions.