How LinkedIn’s Interest Targeting Feature Can Enhance ABM
Strategic-IC
FEBRUARY 1, 2019
Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting? For those considering or adopting highly targeted, account-focussed strategies, this is good news; LinkedIn Interest Targeting is specifically designed to cut through the ‘noise’ of the LinkedIn timeline to deliver timely, relevant and engaging content, based on individual LinkedIn user’s
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