KoMarketing Associates
OCTOBER 29, 2015
As the weather gets colder and I settle back into my familiar pattern of staying inside and watching lots of TV, I find I’m drawn to hospital dramas. Not because they’re particularly good or anything – but because they’re on. These days, reattaching limbs, pulling patients out of the wreckage of a car crash, and cutting lvad wires are things that hardly seem out of the ordinary.
Cintell
OCTOBER 29, 2015
This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers. Here are our top four moments: 1.
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Marketing Insider Group
OCTOBER 26, 2015
Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid promotion strategy to help people find your content. Influencers who can help amplify your content play an important role in the success of your content marketing efforts.
Customer Experience Matrix
OCTOBER 29, 2015
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Since then, some "pure" CDPs have emerged, notably among vendors with roots in Web page tag management – Tealium , Signal , and Ensighten (which just raised $53 million ).
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
KoMarketing Associates
OCTOBER 27, 2015
“Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”. I recently read this quote from Kurt Uhlir, and couldn’t agree more. As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience. Without a clear understanding of who it is you’re selling to, your marketing team’s initiatives will likely be released into a deep abyss of information, and turn into “stuff,” especially online.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
OCTOBER 27, 2015
While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement. Attributes like product functionality, ROI, total cost of ownership (TCO), fitness for purpose, and integration capabilities are undeniably important.
Biznology
OCTOBER 27, 2015
As I have said again and again in posts like Two more Google Webmaster Tools tips and tricks , Your website sucks , and Search success hinges on site speed , Google has a need, a need for speed. They’ve worked so hard at optimizing their search for speed and responsiveness that they do not suffer fools gladly. So, outside of spending big money for a hyper-fast solid state server with gigs of memory and a direct onramp to the Internet backbone , you can take advantage of the efficiencies
Crimson Marketing
OCTOBER 27, 2015
If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. The data that is generated from these martech tools is rich with value for your business, but it is more often than not isolated in different silos.
Influitive
OCTOBER 28, 2015
When you’re seeking a new solution, who do you turn to for advice? Referrals and recommendations from colleagues , and those who work in the same industry as you—naturally. They understand your unique sets of needs and challenges, and are most likely to provide sound advice based on their own experience. Trust is one of the most important factors in any relationship—especially business-to-business relationships where thousands or perhaps even millions of dollars might be at stake.
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Marketing Insider Group
OCTOBER 27, 2015
Great content is a must for any successful content strategy. Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. One of the best ways to measure content effectiveness is by looking at the number of social shares your content receives.
ANNUITAS
OCTOBER 27, 2015
I can’t help mulling over some of the key things I heard at last week’s MarketingProfs B2B Forum in Boston. I always leave conferences exhausted, yet energized and full of ideas, freshly inspired and ready to make a difference in my organization. This year’s event still has me thinking, especially about how we communicate with our buyers and what we need to do to make our communications more relevant.
Biznology
OCTOBER 30, 2015
Last year, glassdoor published a list of the top 25 companies for culture and values. It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. These same names, you will notice, also top the list of companies ranked by market valuation. This correlation isn’t just incidental, either. James Heskett, Professor Emeritus at Harvard Business School and author of The Culture Cycle , stated in an interview that culture can affect up to 50% of a business’s profit.
Influitive
OCTOBER 30, 2015
With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to build
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
OCTOBER 28, 2015
Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How Does Board-Level Marketing Experience Impact Firm Performance?
Writing on the Web
OCTOBER 28, 2015
Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned cont
Biznology
OCTOBER 28, 2015
When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign. This number can then be used as a benchmark for evaluating campaign investments, and deciding which ones are likely to work.
Tomorrow People
OCTOBER 28, 2015
Matt Barby, Global Head of Growth and SEO at HubSpot, talked to Birmingham based inbound marketing agency Tomorrow People about the role of data in content creation, the reasons why some SMEs are struggling to capitalise on it and what the future holds for data driven marketing and content creation.
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Marketing Insider Group
OCTOBER 26, 2015
Great content is a must for any successful content strategy. Effective content helps your buyers, drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. One of the best ways to measure content effectiveness is by looking at the number of […]. The post My Favorite Tool For Content Ideas appeared first on Marketing Insider Group.
Crimson Marketing
OCTOBER 29, 2015
Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . 1. User-generated content: Consumers are creating more and more of their own content (e.g. SnapChat Live Stories) that marketers can use to start conversations about their brands. . 2.
Biznology
OCTOBER 29, 2015
In small companies, this is not an issue that ever comes up–traditional marketing, digital marketing, and possibly cleaning the break room are all merged–that’s Victor’s job. But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with the new cool digital folks.
Sales Engine
OCTOBER 27, 2015
Following up on content consumption with “buy from me now” is a strategy that’s destined to fail. Worse, you run the risk of turning people off to consuming more of your content in the future. What’s the right way to follow up on content to turn leads into sales conversations? Nurture, nurture, nurture. Remember, people at the beginning of the sales process don’t want to talk to a salesperson — and they don’t have to anymore.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
OCTOBER 28, 2015
Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How […]. The post Are CMO Ambitions Too Low? appeared first on Marketing Insider Group.
ANNUITAS
OCTOBER 29, 2015
Who doesn’t love to compare and contrast things, especially our own performance? Marketers care about performance perhaps a little more than other professionals because we need to know the success of our programs, amount of revenue driven, conversion metrics, lead scores so we can work hard to optimize everything. However, you can’t compare performance or revenue numbers, yours or those of an organization, if you don’t have metrics or a baseline to compare against.
Biznology
OCTOBER 26, 2015
CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). 23.8% of digital marketing budget goes to social media (CMO Survey). Only 15.0% can prove quantitative impact (CMO Survey). By 2018, digital marketing is expected to overtake TV as the largest advertising segment. It’s elevating the importance of the Chief Marketing Officer (CMO) as strategist, innovator, and buyer of advisory services and technology.
Lattice
OCTOBER 29, 2015
An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. More highly experienced enterprises report greater sharing of data and higher levels of automation. (Editor’s Note: This is an excerpt from our research with Forbes Insights. Get your full copy of the report here.).
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Marketing Insider Group
OCTOBER 26, 2015
Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid promotion strategy to help people find your content. Influencers who can help amplify your content play […]. The post Influencer Marketing And How To Amplify Your Content appeared first on Marketing Insider Group.
Convince & Convert
OCTOBER 29, 2015
The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is. It even happens when we plan out our workday, decide what to eat, and choose where to go on vacation. Do you want to get more done, but not the most important things?
B2B Marketing Traction
OCTOBER 30, 2015
The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. But beware, there are some very scary things that can go on behind the scenes you need to know about and prevent! I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology.
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