Sat.Oct 24, 2015 - Fri.Oct 30, 2015

article thumbnail

5 Writing Hacks to Resuscitate Your Content Marketing Efforts

KoMarketing Associates

As the weather gets colder and I settle back into my familiar pattern of staying inside and watching lots of TV, I find I’m drawn to hospital dramas. Not because they’re particularly good or anything – but because they’re on. These days, reattaching limbs, pulling patients out of the wreckage of a car crash, and cutting lvad wires are things that hardly seem out of the ordinary.

article thumbnail

The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B

Cintell

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers. Here are our top four moments: 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Marketing And How To Amplify Your Content

Marketing Insider Group

Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid promotion strategy to help people find your content. Influencers who can help amplify your content play an important role in the success of your content marketing efforts.

Domain 194
article thumbnail

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Since then, some "pure" CDPs have emerged, notably among vendors with roots in Web page tag management – Tealium , Signal , and Ensighten (which just raised $53 million ).

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

9 Stellar Referral Program Examples

Influitive

Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral. Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. But starting a referral program from scratch can seem like a daunting task.

More Trending

article thumbnail

Mojo, Newsjacking and More – Notes from MarketingProfs B2B Forum

ANNUITAS

I can’t help mulling over some of the key things I heard at last week’s MarketingProfs B2B Forum in Boston. I always leave conferences exhausted, yet energized and full of ideas, freshly inspired and ready to make a difference in my organization. This year’s event still has me thinking, especially about how we communicate with our buyers and what we need to do to make our communications more relevant.

article thumbnail

My Favorite Tool For Content Ideas

Marketing Insider Group

Great content is a must for any successful content strategy. Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. One of the best ways to measure content effectiveness is by looking at the number of social shares your content receives.

Tools 170
article thumbnail

The Power Of B2B Referral Marketing Programs

Influitive

When you’re seeking a new solution, who do you turn to for advice? Referrals and recommendations from colleagues , and those who work in the same industry as you—naturally. They understand your unique sets of needs and challenges, and are most likely to provide sound advice based on their own experience. Trust is one of the most important factors in any relationship—especially business-to-business relationships where thousands or perhaps even millions of dollars might be at stake.

article thumbnail

How much should you pay for a sales lead?

Biznology

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign. This number can then be used as a benchmark for evaluating campaign investments, and deciding which ones are likely to work.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned cont

article thumbnail

Are CMO Ambitions Too Low?

Marketing Insider Group

Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How Does Board-Level Marketing Experience Impact Firm Performance?

CMO 165
article thumbnail

Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing

Influitive

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to build

article thumbnail

Why you should merge your traditional and digital marketing work

Biznology

In small companies, this is not an issue that ever comes up–traditional marketing, digital marketing, and possibly cleaning the break room are all merged–that’s Victor’s job. But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with the new cool digital folks.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

HubSpot’s Matt Barby talks data, content creation and maximising the customer experience.

Tomorrow People

Matt Barby, Global Head of Growth and SEO at HubSpot, talked to Birmingham based inbound marketing agency Tomorrow People about the role of data in content creation, the reasons why some SMEs are struggling to capitalise on it and what the future holds for data driven marketing and content creation.

article thumbnail

My Favorite Tool For Content Ideas

Marketing Insider Group

Great content is a must for any successful content strategy. Effective content helps your buyers, drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. One of the best ways to measure content effectiveness is by looking at the number of […]. The post My Favorite Tool For Content Ideas appeared first on Marketing Insider Group.

Tools 162
article thumbnail

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . 1. User-generated content: Consumers are creating more and more of their own content (e.g. SnapChat Live Stories) that marketers can use to start conversations about their brands. . 2.

Trends 156
article thumbnail

3 priorities and 25 challenges for CMO’s

Biznology

CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). 23.8% of digital marketing budget goes to social media (CMO Survey). Only 15.0% can prove quantitative impact (CMO Survey). By 2018, digital marketing is expected to overtake TV as the largest advertising segment. It’s elevating the importance of the Chief Marketing Officer (CMO) as strategist, innovator, and buyer of advisory services and technology.

Planning 159
article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

I noticed you read my blog, do you want to buy from me?

Sales Engine

Following up on content consumption with “buy from me now” is a strategy that’s destined to fail. Worse, you run the risk of turning people off to consuming more of your content in the future. What’s the right way to follow up on content to turn leads into sales conversations? Nurture, nurture, nurture. Remember, people at the beginning of the sales process don’t want to talk to a salesperson — and they don’t have to anymore.

article thumbnail

Are CMO Ambitions Too Low?

Marketing Insider Group

Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How […]. The post Are CMO Ambitions Too Low? appeared first on Marketing Insider Group.

CMO 159
article thumbnail

Why Benchmarks Matter – Relevant Data

ANNUITAS

Who doesn’t love to compare and contrast things, especially our own performance? Marketers care about performance perhaps a little more than other professionals because we need to know the success of our programs, amount of revenue driven, conversion metrics, lead scores so we can work hard to optimize everything. However, you can’t compare performance or revenue numbers, yours or those of an organization, if you don’t have metrics or a baseline to compare against.

article thumbnail

Forbes Insights: The ROI of Predictive Marketing

Lattice

An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. More highly experienced enterprises report greater sharing of data and higher levels of automation. (Editor’s Note: This is an excerpt from our research with Forbes Insights. Get your full copy of the report here.).

ROI 135
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

70% of B2B Marketers Want More Quality Leads

Convince & Convert

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is. It even happens when we plan out our workday, decide what to eat, and choose where to go on vacation. Do you want to get more done, but not the most important things?

article thumbnail

Influencer Marketing And How To Amplify Your Content

Marketing Insider Group

Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid promotion strategy to help people find your content. Influencers who can help amplify your content play […]. The post Influencer Marketing And How To Amplify Your Content appeared first on Marketing Insider Group.

Content 149
article thumbnail

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. But beware, there are some very scary things that can go on behind the scenes you need to know about and prevent! I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology.

Template 129
article thumbnail

Forbes Insights: Predictive Marketing Enters the Mainstream

Lattice

Imagine being able to predict the buying habits of your customers before they even visit your site. Picture being a hero to your organization, alerting department managers to sudden spikes in demand that weren’t even anticipated. Contemplate the power of being able to see around corners, and knowing where to invest budgets to drive the most value from marketing.

article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

Is Blab the Savior of Podcasting and Online Radio

Convince & Convert

Image via BigStockPhoto.com. Podcasting is on fire , with listenership soaring, and the number of podcasts multiplying like Tribbles, including our own podcast proliferation here at Convince & Convert Media. But even with all that growth, podcasting is still a niche media type seemingly destined to be a tertiary way to get entertained or informed.

Skype 160
article thumbnail

#BADMarketing from Subway [Video]

Crimson Marketing

Have a safe Halloween weekend and eat all the candy (and burgers) you want. . ( ADFREAK ). The post #BADMarketing from Subway [Video] appeared first on.

article thumbnail

How Website Performance Insights Can Reveal What Your Customers Want

Tomorrow People

Standard website metrics can give you a powerful understanding of what your customers really want.