QuanticMind

DECEMBER 13, 2019

First, what is a Customer Data Platform (CDP)? A customer or consumer data platform (CDP) is a platform or a software that creates a persistent, unified record of customer data that is accessible to other systems. Data is integrated, contextually enriched from multiple channels or sources, to create a single consumer data profile. This integrated and structured data can then be utilized by other marketing systems for various use cases like bid optimization, personalization, segmentation for ads

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 52

Valasys

DECEMBER 13, 2019

C ontent continuum flows unabashed across the entire B2B landscape driving the core bottom-line & scaling up the revenue generation endeavors of the marketers. Content syndication is just another way to share your content with the new audiences. Instead of promoting the content on your site, content syndication republishes your content on third-party websites such as Medium & Quora.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

KoMarketing Associates

DECEMBER 12, 2019

LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms.

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Linkedin Paid Search Agency Companies Practices 157

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

PureB2B

DECEMBER 10, 2019

The stream of new businesses has not gone unnoticed. While this increases opportunities, this also tightens the competition. Enterprises are now focusing on ways to increase the quantity and the quality of their leads. As a result, the sales and marketing teams of competitive businesses are forced to evolved. Currently, a number of companies in different industries are now utilizing Sales Development Representatives (SDRs) in their bid to improve their sales processes.

Practices 62

Practices Best Practices Enterprise Management Work Management 62

Marketing Insider Group

DECEMBER 11, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer. After all, the more “likes,” shares and followers that a business gains on social media, the greater the company’s social media reach can be.

Social Media 186

Social Media Media Peer-to-peer Marketing & Strategy 186

Contently

DECEMBER 11, 2019

Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S. Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop.

Content 217

Content Communities High Quality Lead Act-On 217

Lattice

DECEMBER 11, 2019

Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle. Wherever the truth may lie, the data doesn’t lie — alignment between the two teams means more revenue for your company. Read this story to learn the 5 key steps to sales and marketing alignment.

Account Based Marketing 130

Account Based Marketing ABM Paid Search Agency Marketing 130

ATAK Interactive

DECEMBER 12, 2019

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT. Google also took the unusual step of announcing that the release was the most significant update to its search algorithm in five years.

SEO 78

SEO Google Lead Ranking Lead Scoring 78

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vision Edge Marketing

DECEMBER 10, 2019

Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him. For immediate relief, he applied some BenGay and took some Advil. The next day he said he felt better. A few days later, I found him sitting in his chair with a heating pad on his knees.

Work Management 144

Work Management Marketing Management Planning Paid Search Agency 144

Fusion Marketing Partners

DECEMBER 11, 2019

I’ve been involved with companies who understood the revenue growth curve and occasionally not. In the early 2000s, I was […].

Companies 78

Companies 78

Hinge Marketing

DECEMBER 12, 2019

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. Small wonder that many firms are uncertain whether to embrace this technology, let alone know how to get the most results from it. In this post, I’ll try to help you understand the market trends that are driving the interest in this technology, as well as some of the strategic wa

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Golden Spiral

DECEMBER 10, 2019

The Article in 60 Seconds. You probably opened this article on a mobile device. After all, 67% of customers use a smartphone to check email and 2/3 of online time is spent on a phone and tablet. Why would your customers be any different?

B2B 98

B2B Marketing Websites 98

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Social Media

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. In this post, we’ll walk you through the steps to create an effective B2B marketing strategy for your company or brand. Define Objectives.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. While you may only make major tweaks to it once a year, you may be better served by giving it a more regular checkup.

Marketing & Strategy 304

Marketing & Strategy Marketing Strategy Content Marketing Planning 304

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Webbiquity

DECEMBER 9, 2019

Guest post by Jake Rheude. Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. Image credit: Clker-Free-Vector-Images from Pixabay. If you’re a software marketer, this isn’t something you care about. But if your product line includes physical goods, particularly “luggable” items, this information is crucial for your fulfillment team to know.

Fulfillment 189

Fulfillment Order Work Management eCommerce 189

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KoMarketing Associates

DECEMBER 12, 2019

Although many marketing teams have developed smaller divisions that are now focused on customer success, new research shows that they are still small in size and face a number of challenges. Totango recently published the “State of the Customer Success Industry and Salary Report,” and statistics showed that most organizations (45%) have between 0-9 people on their customer success teams.

Customer Satisfaction 159

Customer Satisfaction Custom Publishing Statistics Planning 159

Marketing Insider Group

DECEMBER 11, 2019

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing strategy is one thing when you’re operating solo.

Planning 308

Planning Work Management Marketing Management Deliverability 308

Customer Experience Matrix

DECEMBER 11, 2019

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The deal follows Acquia’s May 2019 purchase of open source marketing automation platform Mautic and September 2019 purchase of site building tool Cohesion.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Biznology

DECEMBER 11, 2019

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Here is how choosing the right domain name can benefit your brand. Improving your Organic Rankings.

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Domain Brand Identity Branding SERP 129

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. SageFrog recently published the “2020 B2B Marketing Mix Report,” and statistics showed that most B2B marketers (56%) will have at least the same budget to work with in the coming year.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Marketing Insider Group

DECEMBER 12, 2019

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends.

CMO 181

CMO Allocation Personalization Budget Programs 181

Vidyard

DECEMBER 13, 2019

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. They are experts at what they do, and if you haven’t used one yet—here’s why you might want to and how to do it effectively.

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Biznology

DECEMBER 9, 2019

A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. And they wouldn’t budge on price. That’s unfortunate, but certainly not something that would ever make me think ill of DirecTV. How they’ve handled my cancellation has been anything but OK, and it’s been an object lesson to me as a marketer.

Cable 129

Cable Word of Mouth Touchpoints Paid Search Agency 129

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Merkle recently published its “Digital Marketing Report” for Q3 2019, and statistics showed that the average share of visits to company sites produced by social media remained steady between Q2 and Q3 of this year at 4%.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

Marketing Insider Group

DECEMBER 10, 2019

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. As someone who speaks at conferences for my industry regularly, I’d like to share some tips that will increase your chance of success.

Conference 202

Conference Best Practices Digital Transformation Paid Search Agency 202

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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Storytelling Branding Brand Identity Differentiation 130