| || |
| | MARKETING EDGE
JANUARY 3, 2008 Marketing Edge
Marketers, here is a social media recipe with some zing. You can build an opt-in network of followers for just about any objective you want: new product launch, latest bargains, thought leadership, consumer engagement
| || | BUZZ MARKETING FOR TECHNOLOGY
JANUARY 3, 2008 Blogger: Redirecting
I was tagged by Paul Gillin to continue this meme on his blog. And since he's the author of the book The New Influencers (Amazon link), I was delighted to give it a shot. So here it goes. My top 3 influencers are
| | CUSTOMER EXPERIENCE MATRIX
JANUARY 4, 2008 Fitting QlikTech into the Business Intelligence Universe
I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The topic has come up twice in the past week, so I guess I should do it already. First, some context. m using “business intelligence” in the broad sense of “how companies get information to run their businesses”. This encompasses everything from standard operational reports to dashboards to advanced data analysis. Since these are all important, you can think of business intelligence as providing a complete solution to a large but finite list of requirements.
| || || || |
MARKETING EDGE Marketing Edge
| SUNDAY, DECEMBER 30, 2007
time 32:16. plenty of attention is given to participating in blogs, join the conversation, be open, be authentic, yada yada yada. the early adopters have tested the social media space with ample case studies for dozens of new books and MORE >>
SMART MARKETING Smart Marketing: Small Business Internet Marketing Offer: Learn More About AWeber
| THURSDAY, JANUARY 3, 2008
what do industry giants like disney, microsoft, intel, and. american express have in common? they've all sought out the expertise of the "master of targeted opt-in e-mail," jonathan mizel. now you can, too MORE >>
PR MEETS MARKETING Apologies for No Updates - Been Out Sick
| FRIDAY, JANUARY 4, 2008
I've been sick this whole week. hope to come back strong with posts. I've also been tagged by Paul Dunay about my biggest influencers, so I'll work on that as well. Thanks MORE >>
WEBMARKETCENTRAL B2B Vendor, Customer Perspectives Differ on "Affinity"
| WEDNESDAY, JANUARY 2, 2008
The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. According to the study, "Despite an increased focus on customer engagement, most B2B technology companies continue to fall far short of meeting customer expectations and commitments.Most technology vendors badly overestimate their effectiveness in addressing customer needs, while a majority of customers feel ignored and trapped in vendor relationships that are marred by broken promises." So, how do you do that? MORE >>
B2B LEAD GENERATION BLOG Lead Nurturing as trusted advisors with the Human Touch
| FRIDAY, JANUARY 4, 2008
In today's commoditized business climate I think what sets companies apart with a complex sale is how well they build and cultivate relationships. Over the years, I've observed a truth; and this truth will requires many sales people to reconsider how they think selling should be done. The truth is, average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy. They are time constrained and too busy to think or strategize. MORE >>
- Out Sick PR MEETS MARKETING | FRIDAY, JANUARY 4, 2008
- Update on Pageflakes WEBMARKETCENTRAL | FRIDAY, JANUARY 4, 2008
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.