Sat.Dec 29, 2007 - Fri.Jan 04, 2008

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Apologies for No Updates - Been Out Sick

PR Meets Marketing

I've been sick this whole week. hope to come back strong with posts. I've also been tagged by Paul Dunay about my biggest influencers, so I'll work on that as well. Thanks

Work PR 2

Marketing Edge

Marketing Edge

Marketers, here is a social media recipe with some zing. You can build an opt-in network of followers for just about any objective you want: new product launch, latest bargains, thought leadership, consumer engagement

Fitting QlikTech into the Business Intelligence Universe

Customer Experience Matrix

I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The topic has come up twice in the past week, so I guess I should do it already. First, some context. I’m using “business intelligence” in the broad sense of “how companies get information to run their businesses”. This encompasses everything from standard operational reports to dashboards to advanced data analysis. Since these are all important, you can think of business intelligence as providing a complete solution to a large but finite list of requirements.

Lead Nurturing as trusted advisors with the Human Touch

B2B Lead Generation Blog

In today's commoditized business climate I think what sets companies apart with a complex sale is how well they build and cultivate relationships. Over the years, I've observed a truth; and this truth will requires many sales people to reconsider how they think selling should be done. The truth is, average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy. They are time constrained and too busy to think or strategize.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Update on Pageflakes

WebMarketCentral

There have recently been some interesting new developments with Pageflakes , a pretty cool online tool I've written about before. Pageflakes lets you create a personalized start page on the web, similar to Netvibes , TopNetPix or My Yahoo. First, Pageflakes is working with schools and educational boards to help them organize their class schedules. Pageflakes has put together an intriguing web 2.0

Smart Marketing: Small Business Internet Marketing Offer: Learn More About AWeber

Smart Marketing

what do industry giants like disney, microsoft, intel, and. american express have in common? they've all sought out the expertise of the "master of targeted opt-in e-mail," jonathan mizel. now you can, too

B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust." So, how do you do that? 1. Seriously, that was the plan. Contrast that with Company B.

Smart Marketing: Small Business Marketing: How to Get More Referrals for your Small Business

Smart Marketing

any small business marketing effort relies on referrals to grow. but i find many small business marketing folks are reluctant to ask for referrals. here's one surefire way to ask for, and get, more referrals for your small business

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.