If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? How do you to segment your audience? Do you want a linear drip campaign, or rule-driven dynamic campaign (flow chart). Which content is available for nurturing? What frequency of emails and duration of campaign do you prefer? When do you send leads to sales? New Leads, Existing Leads, or Both? MORE >>

Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). But great customer service enabled by social is a no brainier. Tweet This! Digg this! MORE >>

On Tuesday, I went to the New Marketing Experience event in San Francisco, hosted by Chris Brogan. There was an interesting panel about content creation. Many businesses have been convinced that content is the way to go, however, content creation is extremely time consuming. So what does content creation actually mean? And what does it take to be successful with content. Tweet This! Share this on Linkedin. Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Digg this! Share this on Reddit. Email this to a friend? MORE >>

I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online. have online “friends” in my knitting community and my travel community, for example, but my professional networks do not yield friendships in the real, down-and-dirty, share a beer or drive me to the airport at 5am kind of way. What my social media peer group (SMPG) offers is a fruitful and productive idea exchange.I share experiences and thoughts with my SMPG about my work life and the situations I encounter on a professional basis. MORE >>

If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010. Where: W Hotel, 100 Stuart Street, Boston, MA 02116. Click here for the agenda and to register. As one of the presenters, I can promise you that by attending the Boston session of B2B Marketing University you and your team will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing. Why bother attending? MORE >>