Sat.Apr 10, 2010 - Fri.Apr 16, 2010

Trending Sources

Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. But great customer service enabled by social is a no brainier. Tweet This!

You May Not Be My Online Friend -- But You Influence Me

Leader Networks

I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online. have online “friends” in my knitting community and my travel community, for example, but my professional networks do not yield friendships in the real, down-and-dirty, share a beer or drive me to the airport at 5am kind of way. believe this is a real mistake.

Media 39

Social Media: right here right now, or one for the future?

B2B Marketing Online

Normal. 0. 0. 1. Silver Bullet Publishing Ltd. 10. 2. 10.1316. 0. 0. 0. Social media is the big opportunity in the B2B space right now - very few people would even question that statement. The ability that it offers decision makers and influencers to by-pass traditional vendor-driven product and service information and gather views, opinions and attitudes direct from contemporaries promises to fundamentally change how must B2B brands conduct marketing , and how they communicate with their audiences. But potential is one thing: what about the reality?

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation. What happens if I cut your budget by 20 percent?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Understanding Those Mysterious Facebook Spam Messages You May Be Receiving

WindMill Networking

Image via Wikipedia. If you are one of the 400+ million people on Facebook , you have probably already figured out a way to deal with filtering out the many potential notifications that you could be receiving. But this particular type of spam is not related to this type of general message. When I click on the person who sent the email we are not friends. Please comment and educate us!

Sales Prospecting: Who's Helping Your Sales Team?

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Lang, AG's Sales Director. Chris lives and breathes sales and sales prospecting, and we are very happy to have the opportunity to share this entry from him with our readers. Thanks Chris! 01/07/09 - "My sales rep's are going to do all of their own calling. 03/25/09 - "Things are going great!

Data Q&A: channel data

B2B Marketing Online

Indirect channels are a key route to market for most organisations, but particularly those in the technology sector. What are the issues with collecting and managing databases of channel partners, and how does this compare with customer data? What tips and guidance should channel marketers consider?

How to Find Killer Topics for Blog Posts


There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have. What kind of question? So how do come up with such a question? Share this on Digg this!

Digg 10

Designing Social Media Engagement Programs

Leader Networks

“An organization’s best customers…are not just “satisfied” or “loyal,” they are emotionally attached to the organization’s brands or services. They are engaged” ( Gallup , 2009). disengaged customer is not really a customer, or at least not a good customer. Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media.

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in. Should we be blogging and tweeting?” Should we have a Facebook page?” What about LinkedIn? Should we be there too?” These are typical of the types of questions that are heard whenever new techniques are introduced. 55% use Twitter for marketing.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 Ways to Attract People to Your Content Before They Even Click

Ad Your Comment Here

This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. The sad thing is that many of them are probably great sources of information and value. What a waste! So how can you boost the attractiveness of your content right off the bat?

Leading Lights: Marketing and PR Strategist David Meerman Scott

Illuminating the Future

We've been liberated to elevate our businesses and ourselves through the new tools of marketing. In fact, new tools mean new rules. We no longer need to rely on the media for attention and publicity. We are the media now. We build trust, credibility and enthusiasm through our own direct communication with our prospects and customers. . Here's what he had to say:

Keep Your Teleprospecting Intro Simple and Effective

Sales Prospecting Perspectives

"Here at XYZ Comp, we offer a solution to automate your process by blah blah blah.". This opener is inevitably going to happen. I've done it, you've done it, all great sales reps have done it. After going through the whole process of training on a new product with your value proposition, learning all the key benefit points, and differentiators, going back to the importance of keeping the message simple can be the most difficult part. I was reading an article by Michael Pedone , CEO of online sales training company, entitled Bad Phone Sales Script Advice. What do you think

The new realities of corporate blogging

grow - Practical Marketing Solutions

I’ve had the most fun over the last few weeks working with Billy Mitchell , Martine Hunter and the incredible professionals at MLT Creative in Atlanta preparing their company’s first major webinar. For example, have you considered: Actively selling <gasp> through your blog in a way that your customers will love? Dismissing customer comments as a measure of blog success?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Lead Nurturing Checklist for Marketing Automation


If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? How do you to segment your audience? Which content is available for nurturing? Segmentation. Content.

Inside the Mind of the B2B Buyer – New Paths to Purchase

Fearless Competitor

(Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). Great insights presented last week by Genius and DemandGen Report , in the webinar  Inside the Mind of B2B Buyers: New Paths to Purchase. Love hard facts. Hope you do too. Should this matter to YOU? Kaput. Unless you want your business to go the way of the dinosaurs, take note.

Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Tweet. Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. Be a speaker at the conference. Send follow-up messages after the show.

Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky. It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Tweet This! Share this on Facebook. Share this on Linkedin. Digg this!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

A powerful story: Simple, but not simplistic

grow - Practical Marketing Solutions

If I asked you to create a compelling three-minute video with only written words, could you do it?  Take a look at this interesting video treatment of words playfully telling a serious story. It’s simple … but not simplistic. Seems to be a hallmark of good storytelling? What’s your (non-political) reaction to this story? Share this on Digg this! Tweet This!

Sales Prospecting Perspectives, April 12th - 16th

Sales Prospecting Perspectives

These weeks just fly by, don't they!? Well, we're two full weeks into Q2 of 2010 - where are you against your goals? Hopefully ahead of them, right where you want to be! We had three great blogs this week, and here are the recaps and links: Monday April 12th. Sales Prospecting: Who's Helping Your Sales Team? - Our Director of Sales, Chris Lang , wrote an entry for us about why it's important that your sales team have support from a teleprospecting perspective. Chris shared, "Your outside sales executives are trained to close deals. The sales executive role is a full time position.

It’s official: Marketing owns social media management. Now what?

Chris Koch

We just completed our ITSMA survey on social media. I’ll be reporting some of the major findings here and at over the coming weeks. But one finding sticks out. Marketing owns social media management. That’s right. It’s our job. In our survey, we asked, “In your company, is marketing the catalyst for social media being used by others in the company (product development, HR, etc.)?” 68% of our respondents said yes. Will social become a silo within marketing? This has big implications for how we organize marketing. And to business people, that all represented value. Do you?

SAS, Unica and smartFocus Add Social Media Features

Customer Experience Matrix

Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities. But some focus on monitoring conversations while others help marketers send more messages. Be sure you know which you're getting. On Monday, marketing automation vendors SAS and Unica both announced new social media capabilities. SAS provided quite a bit of detail while Unica did not , so I can’t compare the two announcements in depth. What’s really interesting is how widely those flavors vary. See my discussion last July for details.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010. Where: W Hotel, 100 Stuart Street, Boston, MA 02116. Click here for the agenda and to register. Why bother attending? Today is both a challenging time and an exciting time to be a B2B marketer.

The Laser Focused Teleprospector

Sales Prospecting Perspectives

I'll be the first person to admit that cold calling was not first on my list of priorities during my days as an inside sales rep. Working on an RFP, doing an on-line demo, assisting in a presentation with an outside rep, sending the appropriate materials out to interested prospects, finalizing a proposal.the daily tasks are unending. So where should cold-calling fall? From my experience it generally tended to land last on my list of priorities for the day. scenario like that ironically doesn't surprise the best inside reps, but we still can easily find a way of putting it off.

The 10 Rules for Creating a Buyer Persona: Rule 3

Tony Zambito

Image by nubui via Flickr. Did you ever have one of those sleepless nights in a Godforsaken hotel and you find yourself channel flipping?    You 100k miles per year executives know exactly what I am talking about.    You suddenly hit an infomercial promising you earnings twice to three times what you are making now and you only have to work as little as 10 hours per week. 

Savvy Week in Review: April 16

Savvy B2B Marketing

Whoosh! Know what that was? It was the sound of the weekend flying past and slamming head first into the weekend. Can you believe it's Friday already? We can't, but here we are anyway. Happily - Friday's are about sharing all the great blog posts we read over the week. well, not all of them. that would take FORever; but here are a few choice bits to keep you up-to-date and inspired.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

5 Ways to Attract People to Your Content Before They Even Click

Ad Your Comment Here

This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. The sad thing is that many of them are probably great sources of information and value. What a waste! So how can you boost the attractiveness of your content right off the bat?

Random acts of marketing (Why you need outside help)

Fearless Competitor

I was having a great conversation with a Vice President at a $100MM West Coast software firm when she told me: “ We’re kind of old school, Jeff. We just engage in random acts of marketing.&#. What she was referring to was their tendency to run multiple marketing campaigns without insights into prospective buyers. Unfortunately, what she complained about is far too common.

The 10 Rules for Creating a Buyer Persona: Rule 2

Tony Zambito

Image by Trinity via Flickr. If you’ve visited Fisherman’s Warf in San Francisco, you’ve undoubtedly encountered the many street vendors.    One of the most visible is those who promise to draw your caricature profile on the spot.    This next rule has to do with profiling.    Customer profiles have been around for a very long time. 

Group Blog Style Guides – creating the fence in the play yard

Savvy B2B Marketing

“A style guide is not a rule book. The guidelines can and should be broken as necessary. The rules should never be viewed as set in stone or beyond reproach. They are there to help, not restrain.&# - Blog Herald Those words of wisdom are what you will read at the very top of the Savvy B2B Marketing blog’s style guide. Diversity is what we want and strive for in our blog. Wendy E.N.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Are You a Thought Leader? No, You’re a Guru.

Sales Lead Dynamics

I really don’t like the term “Thought Leader.” It sounds pretentious. Also, thought leaders sound like distant cousins of the “thought police,” those nasty characters in George Orwell’s book 1984. What is a thought leader, anyway? Most of us are experts in our fields. But few of us are gurus. What’s the difference between an expert and a guru? Gurus get more business. Writing articles. Spread them.

5 Keys to Effective B2B Content

B2B Memes

Photo by Brenda Starr. For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. It’s been, surprisingly, an inspiring experience. Why the surprise? guess because there’s so much gloom and doom surrounding the future of B2B publishing. Prefer expert writers over experts who write.

3 Reasons Why This Headline Works

Marketing Edge

I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines. In fact, I think there are more blogs written about blog headlines than most any other topic about blogs. Sure some will say the Solutions Headline gets to the point, they are highly search friendly, and they make life simple. No it doesn’t work that way.

Pacing Your Product Marketing Launch for Success

Savvy B2B Marketing

I ran a half marathon last Sunday. It was a big endeavor for me. hadn’t run a distance like that in over a decade. Obviously I didn’t just wake up that morning and decide it looked like a lovely day for a 13 mile run. My journey towards the finish line actually began in December 2009 when some friends asked me to join them in the run. Assess Your Terrain. Map Out Your Plan.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The 10 Rules for Creating a Buyer Persona: Rule 1

Tony Zambito

Image by False Positives via Flickr. The rise in popularity of buyer personas has also meant a rise in people getting them wrong.    The building awareness of the term and the idea of using buyer personas in marketing on a mass level can be traced to David Meerman’s Scott book, The New Rules of Marketing & PR.    I guess we should have written a book!