Sat.Apr 10, 2010 - Fri.Apr 16, 2010

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Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. But great customer service enabled by social is a no brainier. Tweet This!

Social Media: right here right now, or one for the future?

B2B Marketing Online

Normal. Silver Bullet Publishing Ltd. 10.1316. Social media is the big opportunity in the B2B space right now - very few people would even question that statement. The ability that it offers decision makers and influencers to by-pass traditional vendor-driven product and service information and gather views, opinions and attitudes direct from contemporaries promises to fundamentally change how must B2B brands conduct marketing , and how they communicate with their audiences. But potential is one thing: what about the reality?

5 Ways to Attract People to Your Content Before They Even Click

Ad Your Comment Here

This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. The sad thing is that many of them are probably great sources of information and value. What a waste! So how can you boost the attractiveness of your content right off the bat?

The new realities of corporate blogging

grow - Practical Marketing Solutions

I’ve had the most fun over the last few weeks working with Billy Mitchell , Martine Hunter and the incredible professionals at MLT Creative in Atlanta preparing their company’s first major webinar. For example, have you considered: Actively selling <gasp> through your blog in a way that your customers will love? Dismissing customer comments as a measure of blog success?

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010. Where: W Hotel, 100 Stuart Street, Boston, MA 02116. Click here for the agenda and to register. Why bother attending? Today is both a challenging time and an exciting time to be a B2B marketer.

The 10 Rules for Creating a Buyer Persona: Rule 3

Tony Zambito

Image by nubui via Flickr. Did you ever have one of those sleepless nights in a Godforsaken hotel and you find yourself channel flipping?    You 100k miles per year executives know exactly what I am talking about.    You suddenly hit an infomercial promising you earnings twice to three times what you are making now and you only have to work as little as 10 hours per week. 

Savvy Week in Review: April 16

Savvy B2B Marketing

Whoosh! Know what that was? It was the sound of the weekend flying past and slamming head first into the weekend. Can you believe it's Friday already? We can't, but here we are anyway. Happily - Friday's are about sharing all the great blog posts we read over the week. well, not all of them. that would take FORever; but here are a few choice bits to keep you up-to-date and inspired.

5 Ways to Attract People to Your Content Before They Even Click

Ad Your Comment Here

This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. The sad thing is that many of them are probably great sources of information and value. What a waste! So how can you boost the attractiveness of your content right off the bat?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Lead Nurturing Checklist for Marketing Automation


If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? How do you to segment your audience? Which content is available for nurturing? Segmentation. Content.

The 10 Rules for Creating a Buyer Persona: Rule 2

Tony Zambito

Image by Trinity via Flickr. If you’ve visited Fisherman’s Warf in San Francisco, you’ve undoubtedly encountered the many street vendors.    One of the most visible is those who promise to draw your caricature profile on the spot.    This next rule has to do with profiling.    Customer profiles have been around for a very long time. 

Group Blog Style Guides – creating the fence in the play yard

Savvy B2B Marketing

“A style guide is not a rule book. The guidelines can and should be broken as necessary. The rules should never be viewed as set in stone or beyond reproach. They are there to help, not restrain.&# - Blog Herald Those words of wisdom are what you will read at the very top of the Savvy B2B Marketing blog’s style guide. Diversity is what we want and strive for in our blog. Wendy E.N.

Are You a Thought Leader? No, You’re a Guru.

Sales Lead Dynamics

I really don’t like the term “Thought Leader.” It sounds pretentious. Also, thought leaders sound like distant cousins of the “thought police,” those nasty characters in George Orwell’s book 1984. What is a thought leader, anyway? Or put more simply, a thought leader is an expert who knows how to promote his or her ideas. As an alternative to thought leader, I prefer the term guru. Start slowly.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

5 Keys to Effective B2B Content

B2B Memes

Photo by Brenda Starr. For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. It’s been, surprisingly, an inspiring experience. Why the surprise? I guess because there’s so much gloom and doom surrounding the future of B2B publishing. Prefer expert writers over experts who write.

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation. What happens if I cut your budget by 20 percent?

Pacing Your Product Marketing Launch for Success

Savvy B2B Marketing

I ran a half marathon last Sunday. It was a big endeavor for me. I hadn’t run a distance like that in over a decade. Obviously I didn’t just wake up that morning and decide it looked like a lovely day for a 13 mile run. My journey towards the finish line actually began in December 2009 when some friends asked me to join them in the run. Assess Your Terrain. Map Out Your Plan.

3 Reasons Why This Headline Works

Marketing Edge

I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines. In fact, I think there are more blogs written about blog headlines than most any other topic about blogs. Sure some will say the Solutions Headline gets to the point, they are highly search friendly, and they make life simple. No it doesn’t work that way. Agh!)

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

The 10 Rules for Creating a Buyer Persona: Rule 1

Tony Zambito

Image by False Positives via Flickr. The rise in popularity of buyer personas has also meant a rise in people getting them wrong.    The building awareness of the term and the idea of using buyer personas in marketing on a mass level can be traced to David Meerman’s Scott book, The New Rules of Marketing & PR.    I guess we should have written a book! 

Understand the Full Buying Process of your Buyers

Connect the Docs

As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Why should marketers develop your subject matter experts as key industry influencers and thought leaders? We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Tweet. Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. Be a speaker at the conference. Send follow-up messages after the show.


Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky. It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Tweet This! Share this on Facebook. Share this on Linkedin. Digg this!

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in. Should we be blogging and tweeting?” Should we have a Facebook page?” What about LinkedIn? Should we be there too?” These are typical of the types of questions that are heard whenever new techniques are introduced. 55% use Twitter for marketing.

New Perspectives into B2B Buyer Behavior

Savvy B2B Marketing

I always love research that gives me new insight into buyer preferences, so I was excited to see a new report called Buyersphere: Survey of B2B Buyers use of Social Media. The survey was carried out by Toluna, with analysis of the results by Base One, McCallum Layton and B2B Marketing. You can download it with registration. It looked at which sources B2B buyers use to make purchasing decisions.

Sales Prospecting: Who's Helping Your Sales Team?

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Lang, AG's Sales Director. Chris lives and breathes sales and sales prospecting, and we are very happy to have the opportunity to share this entry from him with our readers. Thanks Chris! 01/07/09 - "My sales rep's are going to do all of their own calling. VP Business Development, XYZ Corp.

The Emergence of the Social Business Persona

Tony Zambito

Image by webtreats via Flickr. The impact of Social Business is proving to be a seminal period in our history.    As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations.    Last year we saw some very profound thinking presented on social business. 

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How to Find Killer Topics for Blog Posts


There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have. What kind of question? So how do come up with such a question? Share this on Digg this!

Using Integration to Inspire Customer Confidence

Savvy B2B Marketing

"Integration" gets a lot of lip service, but - unfortunately - that's often all it gets. Your marketing materials should project an image of professional "put-togetherness." " The continuity of your messaging (across all tactics and channels) will provide the clarity necessary to cut through marketplace clutter with a strong, confident voice. Involve the whole team.

Focus on Creating a Good Content Strategy

Connect the Docs

Marketers should focus resources by creating a good content strategy. Jonathan Kranz urges B2B brands to make great strides with relevant content and forming communities. We asked Jonathan Kranz "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He’s all about writing helpful content. Jonathan Kranz. Blog Kranzcom Twitter jonkranz.