Golden Spiral
AUGUST 22, 2018
The statistics are confounding. According to Content Marketing Institute, 93% of B2B firms use content marketing, but only 42% of them feel that it’s effective. Not only that, but 55% say they are unclear on what content marketing success even looks like. In your marketing efforts, do you feel the same tension? What can you do to feel and be more effective?
Zoominfo
AUGUST 21, 2018
Your goal as a B2B marketer is to capture the attention of potential buyers with informational resources and content. Yet, in a world of information overload, how can you cut through the digital noise to reach your prospects? Enter, snackable content. For those who aren’t familiar with the term, snackable content is essentially the same as traditional marketing content—but condensed.
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The Point
AUGUST 21, 2018
An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.”. What does that mean exactly? I haven’t asked Joe directly, but I believe he means that, in the absence of a genuine need for a product or solution, marketing rarely creates that need. More often, marketing – or, more specifically: demand generation — captures engagement from someone either outright shopping for a product, or, at a minimum, f
Marketing Insider Group
AUGUST 23, 2018
From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good content doesn’t just showcase your product, it helps potential customers solve their problems and build brand trust. In an industry where 56% of customers buy from brands that relate to them, brands must prioritize producing […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
AUGUST 23, 2018
“Deliver the right message to the right customer at the right time.”. If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. We are so close to achieving it. Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
AUGUST 21, 2018
Forget about Martech, Adtech, or even Madtech. The next big thing is BadTech. I’m referring to is the backlash against big tech firms – Google, Amazon, Apple, and above all Facebook – that have relentlessly expanded their influence on everyday life. Until recently, these firms were mostly seen as positive, or at least benignly neutral, forces that made consumers’ lives easier.
Marketing Insider Group
AUGUST 21, 2018
Undoubtedly, influencer marketing is a very useful tool for businesses, big and small. It’s great for increasing your brand’s reach, gaining more leads, and boosting your sales. But just like every other tool, if done incorrectly, influencer marketing can become a waste of money, or even hurt your business. If you plan on utilizing influencer […].
KoMarketing Associates
AUGUST 21, 2018
If you’re going on a vacation, you will have a hard time doing so without a mode of transportation. If you’re looking to play a game of basketball, you need a hoop. Baseball? You will need a bat, ball, and glove. And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords.
Zoominfo
AUGUST 22, 2018
Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. The truth is, there are many reasons why your landing pages may be suffering from low conversion rates.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ViewPoint
AUGUST 20, 2018
Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever considered that your sales reps need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Sales reps need leads that have been carefully qualified and properly and consistently nurtured increasing the likelihood of a sale.
Marketing Insider Group
AUGUST 21, 2018
The most engaging brands – the ones who are offering data-driven contextual experiences for customers – are the companies who are winning over the hearts and minds of consumers. And they are keeping them.Consumers gravitate to relevant, personalized experiences like moms to coupons. When well delivered, they aren’t just rewarding, they’re fulfilling.But, for all the […].
Act-On
AUGUST 22, 2018
Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. This article covers a few tips for marketers on what they can do to get more and better leads.
Webbiquity
AUGUST 21, 2018
Guest post by Jon Terry. Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer. At the team level, Lean helps teams and the individuals within them optimize their efforts toward the creation of value. Lean helps teams stay focused on goals, with the agility to respond to changes in the market.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
KoMarketing Associates
AUGUST 23, 2018
Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives. The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. This is followed by increasing brand awareness (52 percent), influencing revenue by cross-selling/upselling existing accounts (39 percent) and aligning sales and marketing efforts (30 percent).
Marketing Insider Group
AUGUST 22, 2018
The Facts Up Front: 50% of organizations state that their CMOs are the ones most responsible for driving disruptive growth. (Accenture) 67% of business owners believe that by 2020 marketing will be a revenue generator for their organizations. (Marketo) 30% of CMOs will be let go for not mastering the blended skill set of design […]. The post CMO Insights: Why CMOs Need to Drive Disruptive Growth appeared first on Marketing Insider Group.
Kaon
AUGUST 22, 2018
Denny Luan. The much-anticipated Magic Leap One augmented reality headset finally made its (limited) retail debut almost two weeks ago today. With all of the buzz around this “leap” in AR technology, we have one question. What is the use case for our enterprise-level clients? And, was it enough of a leap? While Magic Leap’s headset looks like a promising start, it seems pretty far away from being a viable platform for enterprise sales and marketing applications.
Biznology
AUGUST 21, 2018
I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. I’m Only Talking About Sharing News. This isn’t an article about audience-engagement, per se. If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. Outside of Instagram, which is carefully written by hand by Dan Krueger , most of our stuff is shared via Buffer.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Zoominfo
AUGUST 20, 2018
Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). While its name implies marketing automation is strictly for marketers, sales teams can also use marketing automation to boost productivity and efficiency.
Marketing Insider Group
AUGUST 20, 2018
Almost 10 years ago, Simon Hayward, Gartner Fellow, declared: “Most products are now good enough to serve the majority of users most of the time.” So, what does that mean for your products today? Bad news: they just aren’t as exciting for your customers as you think they are — not even close. In business-to-business, […]. The post The Four P’s of B2B Marketing Just Aren’t Enough Anymore appeared first on Marketing Insider Group.
Act-On
AUGUST 21, 2018
“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content.
Biznology
AUGUST 24, 2018
Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective marketing tactic and adopt a new approach is actually a vital skill to develop. Marketing blunders are unavoidable, but how you deal with them can make all the difference.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Influitive
AUGUST 23, 2018
Advocamp is right around the corner, and we have an incredible lineup of speakers this year. In this blog, we’ll introduce you to a few of them. But first, you may have noticed that Advocamp looks a little different in 2018. On October 3, 2018, Advocamp Field Day will make its debut. We’re bringing the.
Marketing Insider Group
AUGUST 20, 2018
Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology. The fact is, customer experience is the top priority for 71% of B2B businesses. 37% […].
NuSpark Consulting
AUGUST 23, 2018
Does the content your company churns out help to generate revenues? Or is it just busy work? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation.
Biznology
AUGUST 23, 2018
Most of my clients want their website search to work–they really do. But they aren’t sure how to get all the folks who create the content all over their organization to do it right. There is a simple organizational method to improvement–one that you’ve probably applied other places–that you can use to get an organization to work together to make website search work.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Contently
AUGUST 24, 2018
Content marketing articles typically don’t go viral. But in 2016, one of ours did. Our editorial staff and design team collaborated to imagine what thirteen classic literary works would sound like with clickbait headlines. It was a spoof on the Upworthy-style titles that had taken over the media. Someone found the article and posted it on Reddit.
Marketing Insider Group
AUGUST 22, 2018
Creating an elearning course takes a ton of time and effort, but the payoff can be huge. An elearning course is an opportunity to educate your audience about a topic related to your product and to position you/your business as thought leaders in your field. They can also be a significant revenue source. That is, […]. The post 5 Essential Visuals to Make Your Elearning Course More Engaging appeared first on Marketing Insider Group.
Act-On
AUGUST 23, 2018
Get advanced marketing metrics with Engagement Insights, an easy-to-use templated approach to measuring marketing performance with Google Sheets or Excel.
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