Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?

Facebook 207

Facebook Social Networks BtoB Digg 207

Marketing Insider Group

OCTOBER 7, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 7, 2010 6 Subscribe 5 Sales Closing Techniques Share With all of the discussion on marketing and sales, I thought it made sense to bring in a sales perspective and guidance to the site.

Top of Funnel 168

Top of Funnel Telemarketing Work Management Marketing Management 168

Writing on the Web

OCTOBER 7, 2010

How do you gain the attention of readers? How do you get them to stay and read your blog post, your web pages, your newsletter? Your brain is 100,000 years old. You may not wake up in the Savannah of East Africa , grab your spear and walk miles to hunt prey for food. But on your commute to work in traffic, the same stress hormones (cortisol) are surging through your body as you fight traffic to get to your office.

Content Marketing 143

Content Marketing Content Digg Paid Search Agency 143

The Point

OCTOBER 7, 2010

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good response rate?” By most standards, your current response rates are well above average, but it’s almost impossible to compare those metrics to any other company or campaign because of

Response Rate 140

Response Rate Campaigns Broadcasting Direct Marketing 140

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Webinar Metrics

Smashmouth Marketing

OCTOBER 6, 2010

Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Highlight of the day is always Chris Brogan's down to earth, almost "stand up" quality talks. He is always insightful, practical, and spot on with his delivery. I thought it would be useful to create a Twitter List of the #IMS10 Speakers.

Inbound Marketing 138

Inbound Marketing Twitter PR Marketo 138

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing. Social media is in part about the empowerment of individuals, and if publishers are letting their employees go it alone, so much the better.

Social Media 131

Social Media Media Lead Ranking Blogger 131

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form. But such a list can mean you overlook opportunities for creating other powerful forms of content.

Content 131

Content Activities Product Marketing 131

Smashmouth Marketing

OCTOBER 3, 2010

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business. As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services.

Jigsaw 138

Jigsaw Product Marketing Management Salesforce.com 138

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? How do you unlock the minds of your readers? What makes your blog writing effective? How do you create quality content that pulls in interested readers? How can you reach, attract, and make an impact? For that matter, how can anything you write or say actually work to market your business and bring in potential customers?

Content 122

Content Digg Buzz Blogger 122

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

B2B Memes

OCTOBER 4, 2010

In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., journalists moving into content marketing ) is more than theoretical. Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it.

Trends 128

Trends Advertorials Brand Identity Branding 128

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia. B2B market CEO’s must feel a little like the great explorer’s of our time.  Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier.  While B2C successes in customer experience offer a guide, the translation to the complex world of B2B is not that easy.  There are no definitive maps to get you there per se’.  Buyer Experience Innovation pays particular attention to the customer acquisition aspect

Buyer Personas 122

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 122

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. For the first time, the percentage of U.S. consumers engaged in certain social behaviors actually went down, not up. Is the bloom off the rose? Is this the long-promised social media backlash? Overall, social media usage among U.S. adults with Internet access declined 1% from 82% to 81%.

Social Media 151

Social Media Facebook Forrester Media 151

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form. But such a list can mean you overlook opportunities for creating other powerful forms of content.

Content 120

Content Activities Product Marketing 120

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Social Media

ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The discussions usually revolve around issues such as how to nurture, the value of nurturing and what kind of content should be used in lead nurturing campaigns. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 116

Lead Ranking De-duping Work Management Lead Qualification 116

Biznology

OCTOBER 3, 2010

Image by mskogly via Flickr. I know that many people worry about the risks of companies engaging in social media. Often they use these risks as excuses to stay out of social media and even to prohibit anyone in their company from being involved. That kind of behavior has its own risk of being missing in action from your customers who are using social media.

Social Media 104

Social Media Media Paid Search Agency Newsletter 104

Convince & Convert

OCTOBER 5, 2010

Tweet New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has a tremendous impact on virality.

Twitter 142

Twitter Tips Social Media Advertising Agencies 142

The Effective Marketer

OCTOBER 5, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making Website Reviews Easy The website is a few years old, there are some inconsistencies in font and the colors don’t match all that well. On top of that, now you have videos you want to showcase and the home page was not designed with that in mind.

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. I encourage you to restrain your enthusiasm. CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better

CRM 90

CRM B to B Marketing Management Eye-Tracking 90

Biznology

OCTOBER 7, 2010

Image by PhotoJonny via Flickr. by Frank Reed. I am not a good traveler whether it's in business or personal life. I mean this to say that I do travel, but it's not my favorite thing to do. I don't like being unfamiliar with my surroundings and not knowing where I can go to get things. That's why these past two weeks have been so critical in helping to shape my understanding of the importance of local Internet marketing.

Internet Marketing 101

Internet Marketing Google Mobile Marketing Tagging 101

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. So what has the industry found most useful? We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

B2B Marketing 79

B2B Marketing B2B Thought Leadership Marketing Budget B2B 79

ViewPoint

OCTOBER 6, 2010

Lead Management 156

Lead Management Education Sales Leads Practices 156

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Industrial Marketing Today

OCTOBER 2, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website High-Performance Email Marketing for Attracting and Engaging Industrial Buyers by Achinta Mitra on October 2, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Strategies In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness.

Email Marketing 76

Email Marketing Planning Web 2.0 BtoB 76

Biznology

OCTOBER 7, 2010

Image via Wikipedia. Sometimes, problems that we are struggling with in our organic search rankings have somewhat surprising answers. After spending so much of our time treating a search ranking and traffic problem as just that, is there any way to look at this so-called SEO problem that allows us to solve it by not doing anything with search marketing at all?

Wikipedia 101

Wikipedia SEO Tagging Search Marketing 101

Adobe Experience Cloud Blog

OCTOBER 8, 2010

Conference awards hashtag for Twitter: #SM20award. In one of the Modern B2B Blog’s most popular posts, Jon Miller encouraged marketers to tout (among other things) awards as part of a strategy to appeal to buyers who are stressed about budgets. If it’s been awhile since your last Oscar win, don’t worry. A heavyweight opportunity to prove your value to prospects and clients has just arrived with the recent announcement of the Sales & Marketing 2.0 Awards.

Search Marketing 76

Search Marketing B2B Marketing B2B Marketing Management 76

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it.

Inbound Marketing 58

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 58

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Industrial Marketing Today

OCTOBER 7, 2010

Lead scoring has become very important in today’s B2B marketing. Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. This has resulted in fewer direct interactions with sales reps from vendors.

Lead Ranking 76

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 76

Biznology

OCTOBER 5, 2010

Image via Wikipedia. I've been in Europe the last ten days (coming home today) and it's easy to see how European cultures differ from that of America, especially when it comes to privacy. In many European countries, privacy protections are much stronger than in the United States, and many Europeans are often more savvy when it comes to what companies know about them, and more suspicious about what is in their public profile.

Privacy 101

Privacy Facebook Privacy Protection Wikipedia 101

Adobe Experience Cloud Blog

OCTOBER 6, 2010

Just like everyone else, B2B marketers wear different hats in the duties they perform. In order to become successful, they need a mix of marketing skills. These skills vary in range depending on the task needed at hand. What is the essential skill set for modern B2B marketers? Here is a basic outline of the skills required: . 1. Communication –Communicating with prospects, current customers, co-workers and management all require excellent communication skills.

B2B Marketing 70

B2B Marketing B2B Forecasting Marketing Management 70