Sat.Jan 26, 2013 - Fri.Feb 01, 2013

Trending Sources

The Most Important Marketing Metrics

B2B Marketing Insider

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is not the creatives who will delivering reports to the C-Suite. It is the data scientists and the marketing nerds. Read that again!).

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. However they quickly realized many of the technology’s inherent limitations.

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Five Customer Empowerment Tips: the Days of Intuition are Over

Conversionation

We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment. Just ask any retailer of consumer electronics, for instance. People still ask for advice but they know better what they want than ever before. So, what is it about?

Are you mistaking marketing tactics for strategy?

Biznology

Diversification (marketing strategy) (Photo credit: Wikipedia). One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy. His point is that if you don’t understand your overall strategy, you’re not ready to think about LinkedIn. . ”–what would you say?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The challenge of creating a blog that sings

grow - Practical Marketing Solutions

As I write these words, it is 5:36 a.m. on a Saturday morning. Am I crazy? No, I’m excited. After spending a week focused on consulting, teaching, and speaking projects, I finally have time to devote to this marvelous creative outlet, this opportunity to connect with you, through my blog. When I finally have that quiet time to write, I am ready to LEAP to that keyboard and create.

Email Marketing Benchmarks By Industry [CHART]

It's All About Revenue

by Egan Cheung | Tweet this Right before we said good-bye to 2012, we had a look at  email effectiveness metrics by region  to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different.  We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts.

The Future of Marketing: Is The Science of Marketing Taking Over?

B2B Marketing Insider

Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise in the workforce. What influenced you? Image source.

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5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? The new Vine is a six-second video that continues to play in a loop until you stop it. No auto-blaring audio when you reach a page with a Vine video!). Check them out.

There will be no social media apocalypse

grow - Practical Marketing Solutions

I like and admire Eric Qualman. I’ve met him a couple of times and he is a fellow author at McGraw Hill. He is a kind man, a legitimate intellect, and one of the top speakers in our field. His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. Like Apple.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. What are the best tools for finding and eliminating broken links? Which tools work best outside the U.S.? SEO Tools and Reviews. by Coconut Headphones.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Small Business Field Guide to SoLoMo [INFOGRAPHIC]

Synecore

Today’s sophisticated consumers are using mobile devices more than ever and they're using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo. You need to get social, think local, and spend on mobile.

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Taking Your Team to the SEO Super Bowl

KoMarketing Associates

With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills. I’m not sure what they’re doing). The same thing applies to SEO. Are there any new keyword targets? Content.

Can social media personalities “scale?”

grow - Practical Marketing Solutions

By Lori Witzel, {grow} Community Member  . Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! So far, so good. Were they ever delighted! KABOOM!

A 101 in Marketing Analytics

It's All About Revenue

by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. But numbers don’t have to be afraid of numbers. Conversion Rates.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master online marketing can reduce marketing costs, refine their targeting, make changes on the fly and track real-time results. For many businesses, online marketing can be as overwhelming as how to approach a major home renovation. And that's without the help of a network TV crew and hundreds of volunteer tradesmen.

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing Manufacturers

Why Human Competition is the Least You Have to Fear

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columnist. This headline may seem like a hoax, but I assure you, it’s not. We all know the times are changin’, but most of us don’t realize what those changes mean to YOU and your career. We also know that competition is on steroids in the online age, but most of us think only about human competition. Impossible? Wait for it. Philip M. eBooks to Amazon. Noooo.

Achieving Omnichannel Customer Loyalty: Tips and Infographic

Conversionation

Through cross-channel engagements and delivering the right content and information at the right time and in the right environment, we can optimize the relevance and return of everything we do as marketers. It’s as a I wrote in my previous post about customer empowerment. Omnichannel marketing and omnichannel retail, as they are called now and then, are hot. In reality, it starts earlier.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

If you perform only to an empty house your show will close

Biznology

I am so impressed by how well brands are messaging these days. People People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s All that is required is some basic prospecting. Think of it as Twitter-development. No, it is indeed not.

How To Bridge The Gap Between Inside And Outside Sales Reps

Sales Prospecting Perspectives

As I reflect back on client hurdles from last week, the popular challenge of how to successfully align inside and outside sales reps comes to mind. This is an obstacle that never seems to go away, and all sales and marketing VPs seem to face it again and again. The key to bridging this gap is to put some best practices in place so that a mutual trust is established and everyone is working towards the ultimate goal of bringing in more sales pipeline and revenue for the company. The first step in achieving this is to determine the qualification information needed to be a solid lead.

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The Anatomy of an Awful Marketing Email

Hubspot

How often do you think about junk mail? Probably not too often, because there's a folder in your email that thinks about it for you, right? But consider this: according to Return Path , marketing emails are responsible for 70% of 'this is spam' complaints. So what if we just. stopped producing awful marketing emails entirely? Here, take a look for yourself! How sweet. business is made up of people.

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Mobile Advertising Works. So Why is Nobody Doing It?

Synecore

We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. According to my own review of these sometimes conflicting data, I think it is fair to say that at least half of US adults are now using a mobile device to access the Internet at some point each month.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

No, SEO still isn’t dead

Biznology

Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably  he did pass away, Saturday Night Live aired a news story about Francisco Franco’s'”valiant fight to remain dead.” We’re experiencing another round now and it is still wrong.

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3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%

B2B Lead Generation Blog

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Total sales in 2012 grew 6% compared to the 2.1% industry growth projected by the Center for Exhibition Research. Risk involved.

7 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. We make do with guesstimates and a vague recollection of what things are ‘supposed to cost.’”. There's only one problem.

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Inside Sales: Building Relationships With Conversations

Sales Prospecting Perspectives

A person naturally doesn’t like feeling as if they are being backed into a corner and consequently that person will often instinctively call to action their defense mechanisms and push back. Same goes for something as simple as a sales call or teleprospecting call. If they feel like you’re interrogating them, they’ll push back and be gone sooner than you can even register that the phone has been hung up on you. So what’s the mentality going into these types of calls? What’s your frame of reference? There’s ways to consciously do this. Be honest and open if that’s what you expect as well.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. The most important part of your strategy is going to be the planning.

PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

ViewPoint

Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies. As publisher of TeleSmart’s “Trend Report,” Josiane has spent most of the last decade tracking the biggest challenges that sales leaders face each year. Millennial Talent 2.0 is Here to Stay. Passion. The Inside Sales Superhero to the Rescue.

8 Ways to Instantly Improve the Quality of Your Marketing Content

Hubspot

Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here. While it'd be nice to say, "tough noogies, find the time," that's neither realistic nor helpful. Quick Ways to Dramatically Improve Your Content Quality. 1) Fact Check.

Hey Marketing, Do You Know Who Your Customer Is?

Sales Prospecting Perspectives

Being a Marketing Pro ain't easy. Trying to please Sales, your CEO and CFO all at the same time, I don’t envy your position. Nowhere to hide and very difficult to prove value. I’m here to tell you, it doesn't have to be that way. Over the past ten plus years AG has worked with more than 300 clients. The bad news was that many Marketing teams were not nearly as effective as they could have been; the good news, (beware of shameless self promotion), they engaged with AG Salesworks. So what does alignment around best practices mean? First of all determine what is important to your customer, Sales.

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Building a Kick-Ass Social Media Dashboard

Modern B2B Marketing

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. have built many dashboards over the years and as a personal resolution to making my job easier, I decided to cut to the chase and get to the metrics that matter most. Now I am not saying that tracking  followers, fans, sentiment, etc. Referring Traffic from Social.

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3 Key Tips to Search Campaigns that Convert

Biznology

Photo credit: Search Influence. Paid search can seem almost magical at times. You plunk down your credit card, craft some ads, and watch the traffic come rolling in. But But getting the most out of your search marketing efforts requires connecting those ads to business results. Pretty cool, huh? Think like a bank robber. Test, digest, and repeat. Now let’s look at each in more detail. And no.

76% of People Think Advertising Is Exaggerated [INFOGRAPHIC]

Hubspot

Super Bowl XLVII is just around the corner, and while all the football fanatics are eagerly anticipating the big game this Sunday (believe me, I'm married to a '9ers fan), the marketing-minded are looking forward to it, too. And not necessarily because of the rivalry, the guac, or the frosty beverages. personally couldn't care less about the football, but you can bet your beer I'll be tuning in.

The Best Branded Content of the Week: January 26, 2013

Synecore

Brands are getting smart about promoting their branded content across multiple channels. Using mobile apps, video, or websites, I see more and more brands creating campaigns that are truly integrated. In this spirit, we'll take a closer look at some of the best branded content campaigns of the week that have taken care to promote across multiple channels. Diesel – Days to Live. USA Today – Timehop.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Why Salespeople Don’t Follow Up on Good Leads

Modern B2B Marketing

by Dayna Rothman We are excited to welcome Michael Boyette as our guest author today. Michael is the Executive Editor of Rapid Learning Institute and editor of Top Sales Dog Blog. The number-one issue in Sales and Marketing alignment can be summed up in three words:  “These leads suck!”. The problem usually isn’t the leads, however; it’s how salespeople follow up on them. She gets 100 leads.

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