Sat.Jul 19, 2008 - Fri.Jul 25, 2008

Trending Sources

Google Guide--Tutorials on How to Use Various Google Features and Services

Buzz Marketing for Technology

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input. Understanding Results. Search Tools. Services.

Off Topic: Alameda House for Rent

PR Meets Marketing

Front of the House. My husband and I just moved and are seeking to rent out our Alameda house. UPDATE: We’ve rented the house. Thanks everyone! While it's a beautiful home, it was too good of a time to purchase another one! Here are the details. bedroom + Bonus room, 1 bathroom Bungalow style home, $2200 per month. Open house will be held on Saturday, June 26, 2008 from 11 am - 1 pm. Other viewings available via appointment. Available immediately. Address is 1713 9th Street, Alameda, CA 94501. Please do not disturb neighbors. Wood burning fireplace. More photos at: [link]. No Section 8.

Is There Hope For Google Placements?

KoMarketing Associates

As you know by now, Google has decided to merge its Placement Targeting (henceforth: Placements) into the normal campaign management taxonomy. Essentially this means where in the past you would have to set up a campaign specifically for Placements, now it will slide into your pre-existing Content campaigns. What Are The Benefits of This New Structure? Assuming you already separate Search and Content into their own respective campaign, Placement Campaigns would stick out like a sore thumb and require additional time and effort for data accumulation and comparison. Here only the bid talks.

Podcast: Interview on lead generation with Dave Stein

B2B Lead Generation Blog

I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group , and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics: What works to get sales and marketing alignment. How the marketing funnel impacts the sales funnel. Reengaging and optimizing past sales leads. Teleprospecting and nurturing tactics. Listen to podcast now. Also, Check out Dave Stein's Blog for Sales Leaders. Dave is an internationally recognized thought leader in the area of sales performance, sales effectiveness and especially sales training.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Two Acquisitions Extend SQL Server

Customer Experience Matrix

I don't usually bother to post "breaking news" here, but I've recently seen two acquisitions by Microsoft that seem worth noting. On July 14, the company announced purchase of data quality software vendor Zoomix , and just today it announced purchase of data appliance vendor DATAllegro. Both deals seem to represent an attempt to make SQL Server a more complete solution--in terms of data preparation in the Zoomix case, and high-end scalability with DATAllegro. The whole point of the product was to use open source software (the Ingres database in this case) and commodity components.

FAQ 2

What causes webinar attendees to bail?

B2B Lead Generation Blog

Webinars and webcasts are a key tactic in lead generation toolkit. The challenge with webinars is that if you don't do a super job, attendees will bail on you and they may never register one of your events again. That's why I found this chart What Causes Webinar Attendees to Bail? by MarketingSherpa useful. According to their research here are the top reasons attendees say they bail on a webinar. Content was not as advertised. Presenter(s) read directly from the slides. Webinar began with company/sales information (pitches). You were familiar with the information in the first few slides.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Gene Carrs Patron Technology Blog. marketing Insight to help arts & non-profit organizations leverage the Internet. About. Your email address: Powered by FeedBlitz. Categories. mail Marketing. General E-marketing. Presidential Web-watch 08. Web Design. Web/Tech. Recent Posts. The Decline of Print Newspapers: Quantified. The Fall of Newspapers and the Rise of Self-Publishing in the Arts. We are!

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petershankman

PR Meets Marketing

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Sybase IQ vs. Vertica: Comparisons are Misleading, But Fun

Customer Experience Matrix

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.) The newsletter contained a link to a post on Vertica’s blog entitled “Debunking a Myth: Column-Stores vs. Indexes”. This is worth knowing, but doesn’t apply to Sybase IQ because IQ’s primary indexes are not B-trees. There's no alternative to live testing on actual tasks.

Brand 101: Clearing Up the Misconceptions

E-Quip

There has been a growing interest in branding and differentiation among A/E firms in recent years. Yet brand remains an elusive concept, misunderstood by most in our industry, even among marketing professionals. Branding is predominantly thought of as a marketing activity, something that is assigned to the marketing department to do but is largely ignored by the rest of the company. But, in fact, the marketing department has limited control over your brand! What is brand? There are various definitions in the literature, one of the reasons for the confusion. So what does define your brand?

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? know you can read. But are you productively literate? Teach it.

Haro and PR Spam

PR Meets Marketing

Help A Reporter Out. Help A Report Out (or Haro).com com  is a free version of Profnet. Started by Peter Shankman, this great service is growing greatly based on word of mouth. Frankly, if it’s free and a way to pitch stories to journalists, us PR folks are on it faster than flies on shit. So it saddened me when I saw this in a recent Haro newsletter:  . This morning, I got a pitch (as did MANY of my key journalists on HARO) about the rumor that Matthew Broderick cheated on Sarah Jessica Parker, and offering me a celebrity life coach to talk about it. This is MY list. Don’t like it?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Using Google Knol as a B2B Marketing Tool

WebMarketCentral

Yesterday, Google officially launched Knol , its Wikipedia-like tool for crafting encyclopedic expert articles. As with Wikipedia, subject matter experts can write or contribute edits to a Knol page on a specific topic. Unlike the case with Wikipedia, however, the author(s) is identified, so readers know who contributed to the article and understand any biases the author(s) may bring to the topic. For example, a technology vendor may write a very different page on a specific topic than what a user would write. So, why is this exciting for B2B marketers? It's Not Wikipedia.

Smart Marketing: Small Business Marketing - The Best Ways to Guarantee your Service

Smart Marketing

if your small business marketing efforts are coming up short, think about offering a guarantee. guarantee for your small business does two things: 1) it sends a signal that you're serious about providing top-notch quality and 2) it

kstoolkit " home

Buzz Marketing for Technology

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housefront

PR Meets Marketing

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Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Google and the Parable of the Turkey

WebMarketCentral

In The Black Swan , Nassim Nicholas Taleb writes about the life of the turkey: for 100 days, the turkey is sheltered, fed and cared for by the farmer. The turkey grows to trust the farmer completely, even perhaps developing a fondness for the farmer (and of course the feed). Then, on the 101st day (with Thanksgiving quickly approaching), the relationship between the turkey and the farmer changes abruptly and permanently. Taleb's lesson for us from this: don't be a turkey. Also, remember that there is no such thing as a free lunch. Err, advertisers. Adore it. Benevolent.

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). Remove from Favorites. Loading.

Many Eyes

Buzz Marketing for Technology

explore. visualizations. data sets. comments. topic hubs. participate. register. create visualization. upload data set. create topic hub. learn more. quick start. visualization types. about Many Eyes. site map. -->. Sign in. data sets. comments. visualizations. people. topic hubs. Try Our Featured Visualizations. Smoking in the U.S. alice wont you? in wonderland. Degrees Obtained by Lobbyists. Fannie Mae & Freddie Mac Stock Prices. Percent of adults who currently smoke, 2004-2006. playing with alices playful dialogue. Needing a little persuasion? In need of help? by iamcurious. by sofia.

How to Run a Meeting Like Google

Buzz Marketing for Technology

Current Issue. Risk-Free Issues. Subscribe Now. Investing. Companies. Technology. Innovation. Managing. Small Biz. Schools. Europe. Lifestyle. Magazine. SEPTEMBER 27, 2006. Viewpoint. By Carmine Gallo. How to Run a Meeting Like Google. No one wastes time searching for a purpose at Marissa Mayers meetings—even five-minute gatherings must have a clear agenda. STORY TOOLS. Printer-Friendly Version. Mail This Story. Reader Comments. POLL INSTANT SURVEY >> My company provides sexual-harassment prevention training: Periodically. Once, when the employee is hired. Never. Not sure.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

JCMC Home. Submit. Issues. Author Index. Editors. About JCMC. Bos, N., Zimmerman, A., Olson, J., Yew, J., Yerkie, J., Dahl, E., et al. 2007). From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. link]. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Nathan Bos. Applied Physics Laboratory. Johns Hopkins. Ann Zimmerman. School of Information. University of Michigan. Judith Olson. School of Information. University of Michigan. Jude Yew. School of Information. Jason Yerkie.

How to Reduce Information Overload | ThinkSimpleNow.com

Buzz Marketing for Technology

Think Simple Now. Blog on Creativity, Productivity, and Happiness. The Blog. About. Archives. Search. Habits of Highly Innovative People. Ways to Overcome Jealousy. How to Reduce Information Overload. 39 Comments. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. recall days where I just felt so â??full’ Leave a comment?

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iBreadCrumbs

Buzz Marketing for Technology

Login. iBreadCrumbs is. Social Network for Researchers to Share Recorded URLs, Track Websites, Review Notes Online, and Encourage Online Collaborative Research. iBreadCrumbs.com is a recording toolbar for your web browser. Similar to what a DVR does for tv, iBreadCrumbs.com records all the web pages you visit while you research. Save, review, and share your research with friends or colleagues.

ScienceSampler: Organizing PDF papers in your computer using iTunes

Buzz Marketing for Technology

ScienceSampler. We read them so you dont have to!!! Comments on recent works in Cell Biology, from the cytoskeleton to the cell membranes. And we also read yeast papers. 4.22.2007. Organizing PDF papers in your computer using iTunes. This post is a little different from all the previous posts. though of sharing my new experience of using iTunes to organize the PDF papers in my computer. Why iTunes?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.