Sat.Jul 19, 2008 - Fri.Jul 25, 2008

Trending Sources

Google Guide--Tutorials on How to Use Various Google Features and Services

Buzz Marketing for Technology

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input. Understanding Results. Search Tools. Services.

Is There Hope For Google Placements?

KoMarketing Associates

As you know by now, Google has decided to merge its Placement Targeting (henceforth: Placements) into the normal campaign management taxonomy. Essentially this means where in the past you would have to set up a campaign specifically for Placements, now it will slide into your pre-existing Content campaigns. What Are The Benefits of This New Structure? Assuming you already separate Search and Content into their own respective campaign, Placement Campaigns would stick out like a sore thumb and require additional time and effort for data accumulation and comparison. Here only the bid talks.

petershankman1

PR Meets Marketing

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Podcast: Interview on lead generation with Dave Stein

B2B Lead Generation Blog

I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group , and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics: What works to get sales and marketing alignment. How the marketing funnel impacts the sales funnel. Reengaging and optimizing past sales leads. Teleprospecting and nurturing tactics. Listen to podcast now. Also, Check out Dave Stein's Blog for Sales Leaders. Dave is an internationally recognized thought leader in the area of sales performance, sales effectiveness and especially sales training.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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What causes webinar attendees to bail?

B2B Lead Generation Blog

Webinars and webcasts are a key tactic in lead generation toolkit. The challenge with webinars is that if you don't do a super job, attendees will bail on you and they may never register one of your events again. That's why I found this chart What Causes Webinar Attendees to Bail? by MarketingSherpa useful. According to their research here are the top reasons attendees say they bail on a webinar. Content was not as advertised. Presenter(s) read directly from the slides. Webinar began with company/sales information (pitches). You were familiar with the information in the first few slides.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Gene Carrs Patron Technology Blog. marketing Insight to help arts & non-profit organizations leverage the Internet. About. Your email address: Powered by FeedBlitz. Categories. mail Marketing. General E-marketing. Presidential Web-watch 08. Web Design. Web/Tech. Recent Posts. The Decline of Print Newspapers: Quantified. The Fall of Newspapers and the Rise of Self-Publishing in the Arts. We are!

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Sybase IQ vs. Vertica: Comparisons are Misleading, But Fun

Customer Experience Matrix

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.) The newsletter contained a link to a post on Vertica’s blog entitled “Debunking a Myth: Column-Stores vs. Indexes”. This is worth knowing, but doesn’t apply to Sybase IQ because IQ’s primary indexes are not B-trees. There's no alternative to live testing on actual tasks.

Haro and PR Spam

PR Meets Marketing

Help A Reporter Out. Help A Report Out (or Haro).com com  is a free version of Profnet. Started by Peter Shankman, this great service is growing greatly based on word of mouth. Frankly, if it’s free and a way to pitch stories to journalists, us PR folks are on it faster than flies on shit. So it saddened me when I saw this in a recent Haro newsletter:  . This morning, I got a pitch (as did MANY of my key journalists on HARO) about the rumor that Matthew Broderick cheated on Sarah Jessica Parker, and offering me a celebrity life coach to talk about it. This is MY list. Don’t like it?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Brand 101: Clearing Up the Misconceptions

E-Quip

There has been a growing interest in branding and differentiation among A/E firms in recent years. Yet brand remains an elusive concept, misunderstood by most in our industry, even among marketing professionals. Branding is predominantly thought of as a marketing activity, something that is assigned to the marketing department to do but is largely ignored by the rest of the company. But, in fact, the marketing department has limited control over your brand! What is brand? There are various definitions in the literature, one of the reasons for the confusion. So what does define your brand?

kstoolkit " home

Buzz Marketing for Technology

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Using Google Knol as a B2B Marketing Tool

WebMarketCentral

Yesterday, Google officially launched Knol , its Wikipedia-like tool for crafting encyclopedic expert articles. As with Wikipedia, subject matter experts can write or contribute edits to a Knol page on a specific topic. Unlike the case with Wikipedia, however, the author(s) is identified, so readers know who contributed to the article and understand any biases the author(s) may bring to the topic. For example, a technology vendor may write a very different page on a specific topic than what a user would write. So, why is this exciting for B2B marketers? It's Not Wikipedia.

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housefront

PR Meets Marketing

PR 2
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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Smart Marketing: Small Business Marketing - The Best Ways to Guarantee your Service

Smart Marketing

if your small business marketing efforts are coming up short, think about offering a guarantee. guarantee for your small business does two things: 1) it sends a signal that you're serious about providing top-notch quality and 2) it

Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

exact. any/all. The original knowledge-management publication. denotes premium content | Jul 24 2008. mail: Password: Forget your password? Click Here. Business Intelligence. Collaboration. Competitive Intelligence. Communities of Practice. Culture. learning. Enterprise Content Management. Enterprise Search. Intranets & portals. Taxonomies. Events. Resources. Case study archive. Bookshop.

Google and the Parable of the Turkey

WebMarketCentral

In The Black Swan , Nassim Nicholas Taleb writes about the life of the turkey: for 100 days, the turkey is sheltered, fed and cared for by the farmer. The turkey grows to trust the farmer completely, even perhaps developing a fondness for the farmer (and of course the feed). Then, on the 101st day (with Thanksgiving quickly approaching), the relationship between the turkey and the farmer changes abruptly and permanently. Taleb's lesson for us from this: don't be a turkey. Also, remember that there is no such thing as a free lunch. Err, advertisers. Adore it. Benevolent.

Backyard

PR Meets Marketing

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? know you can read. But are you productively literate? Teach it.

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). Remove from Favorites. Loading.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

JCMC Home. Submit. Issues. Author Index. Editors. About JCMC. Bos, N., Zimmerman, A., Olson, J., Yew, J., Yerkie, J., Dahl, E., et al. 2007). From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. link]. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Nathan Bos. Applied Physics Laboratory. Johns Hopkins. Ann Zimmerman. School of Information. University of Michigan. Judith Olson. School of Information. University of Michigan. Jude Yew. School of Information. Jason Yerkie.

Many Eyes

Buzz Marketing for Technology

explore. visualizations. data sets. comments. topic hubs. participate. register. create visualization. upload data set. create topic hub. learn more. quick start. visualization types. about Many Eyes. site map. -->. Sign in. data sets. comments. visualizations. people. topic hubs. Try Our Featured Visualizations. Smoking in the U.S. alice wont you? in wonderland. Degrees Obtained by Lobbyists. Fannie Mae & Freddie Mac Stock Prices. Percent of adults who currently smoke, 2004-2006. playing with alices playful dialogue. Needing a little persuasion? In need of help? by iamcurious. by sofia.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

How to Run a Meeting Like Google

Buzz Marketing for Technology

Current Issue. Risk-Free Issues. Subscribe Now. Investing. Companies. Technology. Innovation. Managing. Small Biz. Schools. Europe. Lifestyle. Magazine. SEPTEMBER 27, 2006. Viewpoint. By Carmine Gallo. How to Run a Meeting Like Google. No one wastes time searching for a purpose at Marissa Mayers meetings—even five-minute gatherings must have a clear agenda. STORY TOOLS. Printer-Friendly Version. Mail This Story. Reader Comments. POLL INSTANT SURVEY >> My company provides sexual-harassment prevention training: Periodically. Once, when the employee is hired. Never. Not sure.

iBreadCrumbs

Buzz Marketing for Technology

Login. iBreadCrumbs is. Social Network for Researchers to Share Recorded URLs, Track Websites, Review Notes Online, and Encourage Online Collaborative Research. iBreadCrumbs.com is a recording toolbar for your web browser. Similar to what a DVR does for tv, iBreadCrumbs.com records all the web pages you visit while you research. Save, review, and share your research with friends or colleagues.

How to Reduce Information Overload | ThinkSimpleNow.com

Buzz Marketing for Technology

Think Simple Now. Blog on Creativity, Productivity, and Happiness. The Blog. About. Archives. Search. Habits of Highly Innovative People. Ways to Overcome Jealousy. How to Reduce Information Overload. 39 Comments. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. recall days where I just felt so â??full’ Leave a comment?

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Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com). The application software, database and associated files cannot be duplicated, copied or. modified without the written permission of TEKgroup International, Inc. -->. Global Home. Newsroom. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. 04 January 2007. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. NEW YORK and LONDON â?? Jan. 4, 2007 â?? intranet portal. â??Information 31, 2006.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Preoccupations - I Freed Myself From E-Mail's Grip - NYTimes.com

Buzz Marketing for Technology

NYTimes: Home -. Site Index -. Archive -. Register for NYTimes.com. • Breaking news and award winning multimedia. • New York Times newspaper articles. • Arts & Dining reviews. • Online Classifieds. Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com. More information. Member ID or E-Mail Address: Password: Forgot Your Password? Remember me on this computer. Copyright 2008. The New York Times Company |. Privacy Policy |. Contact Us

The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

about. contact. subscribe. advertise. privacy. photos. Categories. Announcements (26). Blogs (28). Business (22). Collaboration (16). Content Management (2). Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Technology (28). Time Management (3). Writing (2). Archives. July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. December 2007.

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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

The Common Craft Store. Our Client Productions. The Common Craft Show. our work. about us. contact. Home » Blog. Search Common Craft: Being Lightweight: Tools We Use. By leelefever on June 10, 2008 - 9:20am. Categories: beingsmall. business. cooltools. lesson. lightweight. ourwork. Comments: 17. This is the second in a series of posts about being lightweight. If so, we look for alternatives.

Organising Knowledge " Wheel Taxonomies

Buzz Marketing for Technology

www.straitsknowledge.com. articles. how-to guides. events. publications. videos. about. Wheel Taxonomies. In my book I have a section about matrix taxonomies and the limitations on how much information they can contain without some clever design. The “verb wheel&# below based on Bloom’s Taxonomy of educational objectives, is one of those clever designs. Very simple, very neat. No no!!

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.