markempa

APRIL 16, 2008

More companies than ever are using third party providers for teleprospecting and lead management operations, however there is little information on how to select, engage, and measure these vendors who will add that essential human touch. I just interviewed Sridhar Ramanathan, President of Pacifica Group , on how to evaluate and optimize outsourced teleprospecting partnerships (aka inside sales, telesales, telemarketing).

Marketing Management 120

Marketing Management Vendors Optimization Telemarketing 120

Customer Experience Matrix

APRIL 15, 2008

Maybe it's that spring has finally arrived, but, for whatever reason, I have several changes to announce. - Most obviously, I've changed the look of this blog itself. Partly it's because I was tired of the old look, but mostly it's to allow me to take advantage of new capabilities now provided by Blogger. The most interesting is a new polling feature.

Blogger 120

Blogger Tagging Advertising Agencies Consulting 120

JotForm

APRIL 17, 2008

Navigation menus are the most important element one should pay attention when designing a website. Web-developers can create user-friendly horizontal or vertical navigation menus using CSS. Javascript makes it possible to create more interactive, more responsive and more flexible navigation to any w.

Examples 48

Examples Verticals Design Marketing Websites 48

readwrite

APRIL 17, 2008

Identified Hits is a new Facebook ad network that is taking a page from the Beacon play book. Beacon, you’ll remember, is Facebook’s endorsement-based ad service that uses user actions on outside sites to endorse products and services in the News Feed. Identified Hits is utilizing the same concept to push Facebook applications with a concept it calls App Endorsements.

Facebook 40

Facebook Paid Search Agency Ads Cost Per Thousand 40

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

readwrite

APRIL 14, 2008

SocialVibe is an online popularity contest that turns corporate advertising into money for charity. Users compete for status and prizes by shilling for their favorite brands, while a cut of the proceeds goes to a charity of their choice. The more popular you are on social networks or elsewhere on the web (for example, if you author a popular blog) the more money you can raise for charity and the more chances you can earn to win prizes.

Social Networks 40

Social Networks Profiling Ad Exchange Viral Marketing 40