Smashmouth Marketing
AUGUST 3, 2009
The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates.
Anything Goes Marketing
AUGUST 3, 2009
Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. As you read these, you need to think about your end goals.
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WriteSpark
AUGUST 6, 2009
In the spirit of openness that is encouraged by social media, many high-tech companies have posted their policies for employee blogging and social media use as public web pages. Some examples: Cisco's Internet Postings Policy. Dell's Online Communication Policy. HP Blogging Code of Conduct. IBM Social Computing Guidelines. Sun Guidelines on Public Discourse.
Customer Experience Matrix
AUGUST 6, 2009
Summary: Infusionsoft knows exactly how to sell marketing automation to small business: promise more revenue, less work, strong support and a low price. The system is designed for entrepreneurs, not full-time marketers. Since marketing automation for small business was on my mind last week, I checked in with the good folks at Infusionsoft , whose 15,000 customers make them leaders in the field.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Smashmouth Marketing
AUGUST 3, 2009
The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Buzz Marketing for Technology
AUGUST 4, 2009
Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say? Facebook Connect provides 4 very important features: 1) Trusted Authentication – meaning it uses your Facebook account to authenticate your profile 2) Real Identity – meaning it taps into your rea
Customer Experience Matrix
AUGUST 4, 2009
The folks at Marketo have always recognized that they can only succeed if more marketers learn the basics of demand generation. As a result, they’ve invested heavily in educational materials that are not directly related to their particular product. Their latest contribution is The Definitive Guide to Lead Nurturing , a 38-page workbook that may not quite live up to its ambitious title but certainly gives a good overview of the subject.
Smashmouth Marketing
AUGUST 7, 2009
Karen Rubin and Mike Volpe Hosting Hubspot TV's 1 Year Anniversary. Yesterday was the start of my evaluation of Hubspot. There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. After a one hour detailed demo from Bonnie and Chris, and an interrogation by me, Linda and I got to join the Hubspot team and local twitterati for the 1 year anniversary of Hubspot TV.
Chris Koch
AUGUST 7, 2009
When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. If I learned anything in those years, it was that CIOs really are a diverse lot. And that has big implications for marketers.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
B2B Marketing Traction
AUGUST 5, 2009
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LeadSloth
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool!
Smashmouth Marketing
AUGUST 6, 2009
Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ? You specialize in reaching CXOs and VPs. Can you give marketers three tips to connect with these hard to reach decision makers?
Chris Koch
AUGUST 7, 2009
When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. If I learned anything in those years, it was that CIOs really are a diverse lot. And that has big implications for marketers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Point
AUGUST 4, 2009
Do a quick Web search on “lead nurturing” these days, and you’ll find plenty of high-level, strategic content on the “whys” – how nurturing can improve demand generation ROI, increase conversion rates, accelerate sales cycles, recycle long-discarded prospects, etc. What’s far less common and much needed, however, is practical advice on the “hows” – [.].
Adobe Experience Cloud Blog
AUGUST 6, 2009
Our latest interview is with Mike Damphousse. Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others. His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.
Smashmouth Marketing
AUGUST 5, 2009
Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ? You specialize in reaching CXOs and VPs. Can you give marketers three tips to connect with these hard to reach decision makers?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
B2B Marketing Savvy
AUGUST 6, 2009
Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop. (Read time: 2 minutes) Pete Seeger got it right: “…The times, they sure are a changing…” The crushing rise of Social Networks, iPhone connectivity and Facebook in particular (80+ million unique visitors in June alone!) A just-published Nielson survey suggests that consumers trust real friends (no surprise, that) and virtual strangers the most – This can have immediate and game-chang
Adobe Experience Cloud Blog
AUGUST 3, 2009
The truth about landing page optimization is that you can make 1000 landing pages and if you aren’t doing any optimization work it doesn’t mean that the 1000 th will be any better than the first. Why? Because unless you are really looking at which elements of your landing pages work and which ones don’t you never know what to change. While landing page optimization isn’t hard, it can be intimidating at first. Plus, it can be time consuming if you aren’t using proven m
Smashmouth Marketing
AUGUST 4, 2009
I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. Excerpt: " the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of arming their business when they are ready.
Dahle Communication
AUGUST 6, 2009
There are many times in my life that I wish I was an English Major. For example, once I started blogging on a consistent basis, having an English background would have been nice. Additionally, giving speeches and helping critique speeches are a central component of English. While I feel confident in my abilities to give a great speech and critique someone else's speech, the composition portion of it could have benefited from an English Major.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
B2B Marketing Savvy
AUGUST 4, 2009
Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. (Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 world , and a need to be mindful of fundamental core principles when executing on a public relations strategy.
Adobe Experience Cloud Blog
AUGUST 4, 2009
Over the past few months I have seen numerous webinars and classes to help marketers do more with their marketing resources and budgets, but often I find that I have given up my lunch break to a webinar that never gets to the meat of a topic. This isn’t because they're not good webinars, it’s because they are created for everyone- the beginner and advanced user- all in 40 minutes time.
Smashmouth Marketing
AUGUST 4, 2009
I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. Excerpt: "the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of arning their business when they are ready.
Wondering Out Loud
AUGUST 7, 2009
Microsoft made a big splash with their new search engine, Bing and even bigger slash when their partnership with yahoo was announced. Yup a new era in search had been born and Google was supposed to be scared. But even the best of us stumble at times and the same is true for Microsoft. Bring on the CIO.com article: Bing Search Tainted by Pro-Microsoft Results. .
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
B2B Marketing Savvy
AUGUST 3, 2009
Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. (Read Time = 3 minutes) “If you’re gonna engage in the Social Media game, you gotta walk the talk. &# First perceptions often come from simple emails. Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook?
EMagine B2B Blog
AUGUST 7, 2009
Once again, a bit of research from MarketingSherpa that puts the stamp of validity on what we’ve kinda suspected: in this case, that the poor economy has forced a shift away from face-to-face events and trade shows, and toward their virtual or online counterparts. And this was a survey of buyers and influencers about the [.]. Tags: B2B Web Strategy Internet Marketing.
The ROI Guy
AUGUST 5, 2009
Rick Page, founder of The Complex Sale Inc., and author of Make Winning a Habit ( McGraw -Hill, 2006) points out in this article how ROI is an absolute requirement, however since it is becoming common, a key is to not only quantify the savings and benefits, but convert the abstract dollar savings into something the company can dig into, strategically.
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