markempa

JULY 29, 2013

'Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix.

Marketing Mix 249

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 249

Customer Experience Matrix

JULY 30, 2013

'Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. There are quite a few vendor comparisons out there, but none come close in the level of detail – which is what you really need to select a system.

Marketing Automation Services 228

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 228

Marketing Insider Group

JULY 30, 2013

'Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want.

Advertising Agencies 219

Advertising Agencies Mobile Advertising Marketing & Strategy Internet Marketing 219

ViewPoint

JULY 30, 2013

'Sell less, win more. Don’t even try to start selling—and you’ll win more commitments. Sure, this smacks of contrarianism, but Peter Bourke has proven that these iconoclastic approaches work. Peter, senior principal and vice president at The Complex Sale, a premier sales and methodology company, spoke with me about the wild success of his outside-the-box thinking.

Word of Mouth 215

Word of Mouth Work Management Consulting Transparency 215

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Point

AUGUST 1, 2013

'Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals. Conversely, a poorly designed lead scoring system – one that labels good leads bad and vice-versa, can quickly result in sales disenchantment, to the point where good leads are rou

Lead Scoring 208

Lead Scoring Lead Ranking Sales Qualified Leads Leads 208

Marketing Insider Group

AUGUST 1, 2013

'lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I think visual content will play a much more prominent role in the future of marketing as more and more of us look for quick, consumable chunks of content.

Video Marketing 177

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 177

Writing on the Web

JULY 31, 2013

'Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? Or can you outsource it to writers and guest bloggers ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Yet professional service providers are often pressed for time.

Business Blogging 168

Business Blogging Business Blogger Custom Publishing 168

Biznology

JULY 31, 2013

'Image via CrunchBase. If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing.

Social Media 144

Social Media Social Marketing Video Marketing Media 144

Crimson Marketing

AUGUST 2, 2013

'Nowadays buyers have multiple platforms to engage and start their purchase decisions. With all these options, it’s important to remember that no platform is created equal. How do you maintain a connection to your customers and ensure they don’t fall through the cracks? . 1. Understand the purchase decision. “Leverage the data from every customer channel and understand the complete buying process.” Utilize analytics to gain a full picture of what drove your customers to

Advertising Agencies 132

Advertising Agencies B2B Sales Advertising Channels Mobile Marketing 132

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convince & Convert

AUGUST 1, 2013

'Have the dog days of summer resulted in a creative roadblock when it comes to your social media content? They say good things come in three’s, so who better to seek creative inspiration from than Oreo. Long after generating worldwide kudos for the Daily Twist campaign and famed real-time marketing “dunk in the dark” sensations, this classic cookie continues to offer up engaging moments of wonder.

Social Media 154

Social Media Creativity Media Content 154

B2B Marketing Traction

JULY 31, 2013

'If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy

Tactics 110

Tactics SEO Google Press 110

Biznology

AUGUST 2, 2013

'Photo credit: Wikipedia. When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While the idea of promoting one’s business through flashy websites was almost immediately understood, the concept of buying on-line was more threatening. There was substantial concern among businesses about the impact on their retail outlets and channel partners.

Social Marketing 139

Social Marketing Web 2.0 Disintermediation Planning 139

Crimson Marketing

JULY 29, 2013

'Last week I mentioned how important it is to protect your brand. Even the largest of brands and companies aren’t always safe. . What would the world of fast food look like if McDonald’s really did take over? #BADMarketing . Image: Courtesy of Marketing Tech .

Paid Search Agency 131

Paid Search Agency Social Media Marketing Social Marketing 131

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Convince & Convert

JULY 28, 2013

'Sterling Ball is the president and CEO of Ernie Ball , one of the largest and most historically important manufacturers of guitar strings and related equipment, Founded by Sterling’s father, the eponymous Ernie Ball. But it’s Sterling’s hobby that got him to practice Youtility – marketing so useful, people would pay for it. Using his e-commerce, marketing, and distribution experiences honed in the music business, he founded BigPoppaSmokers.com , a website selling barbecue smokers and accessorie

Content Marketing 150

Content Marketing Correlation Work Management Content 150

B2B Marketing Traction

AUGUST 2, 2013

'Recently a few comments from different sources converged about how B2B marketing is boring. I believe it doesn’t have to be. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? I’m not talking demographics (age, income, education, etc.) or merely psychographics (attitudes, behaviors) here.

B2B Marketing 108

B2B Marketing B2B Psychographics Ideal Customer Profiles 108

Biznology

JULY 29, 2013

'Image credit: StockImages/freedigitalphotos.net. If you’ve ever struggled to create a high volume of quality content marketing, you’re in the majority. In fact, 64% of marketing professionals cite producing enough content as their biggest challenge. However, the solution to your dilemma could be sitting right across your work station. As Kipp Bodnar points out , “much of the knowledge needed for the blog sits in the head of subject matter experts outside of the marketing department.

Work Management 125

Work Management Marketing Management Content Marketing Analytics Tools 125

Crimson Marketing

JULY 30, 2013

'A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. You can avoid this “missed connection” by conveying a clear concise company message through your employees and marketing campaigns to reach your customers.

Work Management 122

Work Management Verticals Marketing Management Social Media 122

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Convince & Convert

JULY 30, 2013

'Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook?

Facebook 150

Facebook Content Marketing Brand Identity Branding 150

Adobe Experience Cloud Blog

AUGUST 1, 2013

'Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. Savvy interactions can deepen customer relationships, inspire new ones, nurture and convert leads, and strengthen brand awareness.

Email Marketing 105

Email Marketing Planning Cross-Selling Marketing Automation Services 105

Biznology

AUGUST 1, 2013

'Photo credit: Stuck in Customs. You can’t be in our business without reading about the hottest new device that no one actually has. And as long as it sets me back $1500, I am OK with not having it. But I know that price will come way down, so that isn’t a long-term problem. No, even if you gave me a pair of Google Glass–er, gave me a Google Glass–um, if you just gave them to me, I am not sure I would want them/it.

Google 119

Google Terms and Conditions Press Display 119

Paul Gillin

JULY 29, 2013

'There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray. Consider the case of Reza Aslan , a religious scholar and author of the controversial new book, Zealot: The Life and Times of Jesus of Nazareth. Aslan was interviewed by Fox News’ Lauren Green last Friday, resulting nine of the most bizarre minutes in television journalism history.

Television marketing 84

Television marketing Public Relations Amazon Youtube 84

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Convince & Convert

AUGUST 2, 2013

'Bryan Srabian, The SF Giants @srabe. Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Social Media 122

Social Media Media Marketing Budget Communities 122

Adobe Experience Cloud Blog

JULY 31, 2013

'Author: Dayna Rothman Rumor has it, email is dead. It seems that each time a new technology is introduced, people claim it will kill our reliance on email. Sure companies have access to social media, direct mail, and TV opportunities for communicating their message, yet email marketing is still the quickest and most direct way to reach the customer.

B2B Thought Leadership 105

B2B Thought Leadership Marketo Thought Leadership Email Marketing 105

Leading Results Rambings

JULY 30, 2013

'George Washington was, by many accounts , a poor battlefield general (lucky, but poor). His positioning of the troops was abysmally poor. His ability to rally and lead them in battle was okay. He relied on a lot of factors he could not control to determine the success of the outcome. And this post isn’t to beat up poor George. Even though George lost many major battles he led, Washington knew the strategy was to make the British bored of sending expensive Prussian mercenaries to the Colonies to

Tactics 102

Tactics Marketing & Strategy Keywords Marketing Strategy 102

Paul Gillin

AUGUST 1, 2013

'In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Now let’s build our summary from the material we highlighted. We start by going back through the document we marked up earlier (it’s embedded in the previous post) and copying and pasting each highlighted section into a new document.

Business 76

Business Content Paid Search Agency Analytics 76

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

LEADership

JULY 30, 2013

'Every successful brand in the world has been built on the strong foundation of a proven process, a formula that works. As B2B marketers, we are continuously challenged with finding new ways to win over the customer in a highly competitive landscape. Innovation becomes our responsibility—we owe it to our customers to give them something new and different and valuable.

Lead Ranking 75

Lead Ranking Lead Generation Lead Scoring Tactics 75

Adobe Experience Cloud Blog

JULY 30, 2013

'Author: Dayna Rothman Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options. And that means you need to develop a direct relationship with each individual. You can do that through making sure you are focusing on engagement with each of your nurture touches. Where batch-and-blast campaigns feel like shouting, engaging nurture campaigns can feel more like a natural conversation.

Lead Ranking 105

Lead Ranking Lead Scoring Lead Nurturing Blast Campaigns 105

Crimson Marketing

JULY 31, 2013

'( Business 2 Community ) .

Mobile Marketing 129

Mobile Marketing Social Media B2B Marketing Communities 129