Sat.Jan 01, 2011 - Fri.Jan 07, 2011

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HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). This is a really basic technique that a number of Fan pages are still missing out on and that is … make sure your landing page for first time visitors of your page is a welcome tab that consists of a nice big arrow pointing to the like button.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn.

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Social Media Marketing: 2011 Trends Report

Marketing Insider Group

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. The report compiles the latest thinking on what’s next in social media marketing from B2B Marketers across a variety of industries and disciplines.

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How Big Is the B2B Marketing Automation Industry?

Customer Experience Matrix

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. Enjoy. I've been working madly on my new report on B2B marketing automation vendors. One of the things this has forced me to do is come up with an estimate of industry size that I'm willing to defend in print. I based my figures on several approaches: revenues for the few vendors who release their figures; the number of vendor-reported clients multiplied by an estimated revenue

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Innovation Games and Marketing – a match made in Heaven!

Buzz Marketing for Technology

As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than the planned 60 minutes helping them prioritize that list. What if there was a better way? Luckily there is thanks to Luke Hohmann.

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2011 Social Media Marketing Trends

Webbiquity

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Facebook added more than 150 million new users in 2010. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending

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The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content. So as I begin 2011, I want to start by thanking all of you for putting up with my yammering on about the trends, hot topics and occasional outbursts on the state of B2B Marketing today.

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Four Steps to Reinventing the B2B Buyer Experience

Tony Zambito

Image by incendiarymind via Flickr. One of the clearest mandates being heard from B2B buyers today is the desire for buying experiences that offer more than just a product or service sale.  This puts enormous pressure on B2B organizations to not only understand what buyers wish to buy, how they want to buy, and why they buy – but also how to provide an enriching buying experience that creates loyalty.

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Calculating Statistical Significance: A Tool for Marketers

The Point

A client asks: “For our next email campaign, we have 6,000 names available. Should we test 3,000 names first with two subject lines and then roll out the remaining 3,000 using the winning message? Or just send out all 6,000 and do an A/B test on the entire list?”. My answer: Option B (send the entire list). Here’s why: Normally, I’m all for the “test then roll out” strategy but here the client didn’t really have the numbers to pull it off.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing.

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The Importance of Buyer Personas to Lead-to-Revenue Management

Tony Zambito

Image by nicolasnova via Flickr. A tough assignment for B2B marketers today is getting a handle on how buyers progress through the buying and selling cycles.  As Sirius Decision and CSO Insights have reported on often, buyers are progressing through 70-80% of the buying and sales cycle before engaging directly with sales.  Understanding what buyers are doing in the lead generation to sales cycle gap is proving to be a competitive difference maker.

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Content Marketing Predictions for 2011 - Content Snacking will be the Vogue

Ambal's Amusings

Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. The result is just AWESOME. Download the 2011 content marketing and social media predictions eBook. What is my content marketing prediction for 2011? Welcome to the era of content “snacking” Notice how we consume content as continuous feeds - blog posts, twitter updates, short podcasts, 2 minute videos etc?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Easy Tips to Target Readers with Your Content

Writing on the Web

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. You may be on your keyboard all day and night, writing about content that you are knowledgeable and passionate about. You know that what you are writing makes sense, and more importantly, your expertise could change someone’s outlook, or even their life!

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Justifying the Cost of a Professional Copy Writer

WriteSpark

A new year typically means a long list of new marketing communications and public relations projects. You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? The answer can often be found in a combination of project, time, and revenue factors. Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a

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Now's the time for your business to think local

Biznology

Image by Steve Wilhelm via Flickr. by Frank Reed. Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. There is a temporary lull in the frantic pace of change and innovation in the Google local search results.

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3 Key Roles to Make Your Social Team Scalable

Convince & Convert

Tweet One of the continuous discussions and questions surfacing in the social media chatterbox is that of “ who owns social media? ” Is it marketing? Public relations (PR)? Customer service? The answer is. yes. For the long-term, anyway. You’re not likely at the point yet where you have social media wired into everything. Right now, you may just be trying to figure out where to get started and deciding who is responsible for managing it and accountable for the results that grow from it.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Social Marketing Hangover

Paul Gillin

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportuniti

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Justifying the Cost of a Professional Copy Writer

WriteSpark

A new year typically means a long list of new marketing communications and public relations projects. You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? The answer can often be found in a combination of project, time, and revenue factors. Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a

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Are you a marketing tactician or strategist?

Biznology

Image via Wikipedia. Now, in a sense, that's a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because of a recent encounter with a prospective client. As I explained how important social media is to her organic search results, she stopped me and barked, "I want search, not social," showing the irritation of someone who has been sold something different from what she needed once too often.

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Build Your Business Smarter, Faster, Cheaper

Convince & Convert

Tweet David Siteman Garland is the author of the new book Smarter, Faster, Cheaper and is proprietor of the RISE To The Top video blog. The book is chock full of specific, useful advice for marketing and business ninjas, and is based on David’s interviews with modern marketing legends like Seth Godin and Tim Ferris. I turned the table on David and interviewed him about social media, personal branding, how to build your business without the fluff, and the commonalities between all the succe

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows.

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American Express Manufactures a Holiday

Biznology

Image via CrunchBase. by Eva Lyford. Early in November, I saw that American Express was starting a holiday for the Saturday following Thanksgiving—a very gutsy move. I haven't seen the birth of a holiday since Sweetest Day was promoted in the 1980s. I was curious to see what it took to make a holiday work—and to see what would work. Right now, I get the day after Thanksgiving off of work, but I haven't always.

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Bloggers Get Two Free Copies of The NOW Revolution

Convince & Convert

Tweet We can’t believe The NOW Revolution is almost here. Less than a month until it debuts, and we couldn’t be more excited. The hardest part is wondering whether all of you will like it as much as we liked it when we wrote it. So, let’s find out. If you have a blog (and not just a social media blog, we want to go as broad as possible), you can win two free copies of The NOW Revolution.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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These Days in Privacy – How new developments in privacy may affect online marketing

Adobe Experience Cloud Blog

by Josh Aberant These are exciting times in privacy. The end of 2010 is proving to be a formative time for new privacy protections. We’ve seen three major new privacy proposals within the last month. At the start of December the FTC came out with their privacy review report and recommendations. With the release of this report , the FTC started championing a Do-Not-Track List among other initiatives.

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What Can We Learn from 7 Awesome Corporate Blogs?

Online Marketing Institute

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t.

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Does a CMS help your SEO?

Biznology

Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results. Like any good consultant, I answer "it depends.

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