Sat.Jan 01, 2011 - Fri.Jan 07, 2011

Trending Sources

The 10 Best Corporate Blogs in the World

grow - Practical Marketing Solutions

My reaction to most company blogs: “Blah, Blah and Double Blah!&#. recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. IBM, SAP and Oracle are examples of innovative and remarkable blogs.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. asked you to rank the marketing areas you think will become more important in 2011. With content moving to the center of attention, marketers often struggle to create magnetic content in the right formats and quantities.

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). This is a really basic technique that a number of Fan pages are still missing out on and that is … make sure your landing page for first time visitors of your page is a welcome tab that consists of a nice big arrow pointing to the like button. Bingo that’s it! see photo below).

Social Marketing Hangover

Paul Gillin

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. responded that no slight was intended. Blaming the Tools. Disillusionment is starting to set in. Lack of patience.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

2011 Marketing Resolutions to Consider

NuSpark

Welcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for 2011. For b2b marketers, think about your target audiences, and continue to understand how they research products. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ]. Marketing Strategy

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter. call to action. Digg this!

Mi6 Chart Topper

MI6 Marketing Agency

#10: 2011/2012 Prediction for Tablet Sales in US (Source: @eMarketer) [ Link to chart ].

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

The importance of both personal and professional development has never been more important. Here's a list of 50 ways to make 2011 rock for you and your company

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Is Social Media a Marathon or a Sprint? – by Christopher Ryan

Great B2B Marketing

 I have seen a repeated pattern when it comes to using social media in B2B marketing.  A company executive or marketing manager drinks the social media Kool-Aid and decides to make it a big part of their pull marketing strategy.  The next thing you know, he or she is posting, tweeting, responding, bookmarking and otherwise fully engaged in every social networking outlet they can find.  This goes on for a few weeks or months until the person quits when they figure out the social media didn’t produce much results in terms of generating awareness, leads and revenue.  Happy New Year.

Savvy Week in Review - January 7

Savvy B2B Marketing

If you're looking for inspiring ways to kick off the new year, look no further. We've rounded up some of our faves from the past week. Enjoy! And Happy New Year! Is Content Curation the New Black? - by @JonathanFields Think you have to create all your own content? Think again. Some of the most successful blogs (and some of the most popular posts on high profile blogs) are curated content - but there is a secret to making other people's content work for you. worth a read and a bookmark.

2011 The Year of The Groupon

Marketing Edge

Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6 billion offer from Google. advertising marketing retail small business discounting Groupon online coupons

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Common Sense Guidelines for the Legal Use of Social Media

Sazbean

There are legal and best practice guidelines for how social media should and can be used by companies ( Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). The Federal Trade Commission (FTC) has governance over trade and advertising in the U.S. and they have set up guidelines for how social media should be used by companies. Thoughts?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4

Fearless Competitor

This is the first of our weekly posts sharing the best B2B marketing ideas of 2010. Of the four nominees, here is #4 and each Friday we’ll share one till we get to #1, on Friday, January 28th. If you … Continue reading → Demand Generation Funny Laugh and Learn Leadership Management best practices Marketing

Looking backward to look forward

Savvy B2B Marketing

It's the beginning of the New Year and for many that means we get rid of a lot of clutter, things that aren't useful, things that didn't work. In our house we have a family tradition where on New Year's day each family member is given 6 small green paper leaves. Whatever the occasion, each is privately written down on a leaf. On the other 3 leaves we write down our goals for the next year.

What Can We Learn from 7 Awesome Corporate Blogs?

delicious b2bmarketing

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It’s that simple.

6 Qualifications for an eCommerce Click and Mortar Business

Hubspot

Transforming your brick and mortar store into a click and mortar business could be a very profitable and wise decision for your business in 2011. The introduction of the internet and eCommerce has drastically affected the way our society shops, and thus the way businesses need to operate. Should you turn your brick and mortar business into a click and mortar store to compete? Connect with HubSpot

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What was the best B2B Marketing Idea of 2010?

Fearless Competitor

We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea? Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices Marketing

Savvy Speaks: Marketing Principles that Never Go Out of Style

Savvy B2B Marketing

If there's one thing you can count of in the world of marketing, it's that there's always something shiny and new to chase down. In fact, you're not alone if you feel like your head's spinning with all the new tactics and strategies you need to get your mind around. So take a deep breath and get the whirlwind under control by getting back to these tried-and-true basics. After all, there's no sense adding bells and whistles if you don't have a firm foundation in place. Go where your customer is. One of the most overlooked parts of a marketing plan is the "where" strategy. Heather. Michele.

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. White papers?

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Twitter Usage Per Capita: How States Compare [Infographic]

Hubspot

Ever wonder how your state stacks up to others in terms of Twitter usage? year ago we posted an infographic illustrating how states performed relative to each other based on their average Twitter Grade. This year, we used data from HubSpot's Twitter Grader to look at overall usage per capita. We also looked at how the 50 states ranked in terms of growth from 2009 to 2010. Connect with HubSpot

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

2010 in review for Fearless Competitor

Fearless Competitor

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Virtual Edge Institute – An Inside Look at Event PR and Marketing

PR Meets Marketing

From January 12-13, 2011, hundreds of people will gather in Las Vegas and online to attend the Virtual Edge Summit 2011. have had the pleasure of assisting the Summit

Virgin America tackles cross-identity marketing

Digital Body Language

I just took a flight on Virgin America from San Francisco to Toronto. With the holidays, Google Chrome and Virgin America have teamed up to provide inflight WiFi for free, so I was more productive on the flight than any flight I have taken before. I’ve become a big fan of Virgin America as they seem to be innovating quite a bit on the inflight experience. At the same time, an interesting thing happened that caught my attention and made me wonder about their innovations in the marketing realm also. Sure enough, within 30 minutes, Twitter notified me that Virgin America was following me.

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16 Ideas for your B2B Content Marketing Library – B2B Marketing and Sales Tip #305

B2B Lead Blog

Content Marketing, it’s the newest shiny object in the B2B world of Marketing.  We need content and lots of it to ensure we are getting the most ROI we can from each channel and vehicle we are using for brand awareness and lead generation. We all agree that content is an

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

5 Tips and Tricks to Make Your Blog ROCK!

Fearless Competitor

Many bloggers struggle to create a frequently updated blog. I’ve even heard people say not to blog frequently because they believe you can’t create quality and post frequently. The CMO of Satmetrix, Deb Eastman told me she can barely get … Continue reading → Demand Generation inbound marketing lead generation Lead Nurturing Management best practices Marketing marketing campaigns marketing funnel marketing sales

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Sales Enablement and The Economic-Buyer

Tom Pisello

With two recessions over the past 10 years, buyers have become more focused on quantifiable bottom-line proof points for most large investments. Even though a recovery is at hand, there remains significant pressure to do-more-with-less, and the economic buyer is firmly in control, demanding even more financial accountability on each purchase. How Do You Fight Frugalnomics? April 2009.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more).  So, really, you’ve been voting on this all year long just based on your activity. Congrats to all for making the list! 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Do I Really Need a Content Strategy? Marketing Genius Blog , May 25, 2010. What’s Up, Blog?

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. You do!

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.