Sat.Jan 01, 2011 - Fri.Jan 07, 2011

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The 10 Best Corporate Blogs in the World

grow - Practical Marketing Solutions

My reaction to most company blogs: “Blah, Blah and Double Blah!&#. recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. IBM, SAP and Oracle are examples of innovative and remarkable blogs.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. asked you to rank the marketing areas you think will become more important in 2011. With content moving to the center of attention, marketers often struggle to create magnetic content in the right formats and quantities.

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). This is a really basic technique that a number of Fan pages are still missing out on and that is … make sure your landing page for first time visitors of your page is a welcome tab that consists of a nice big arrow pointing to the like button. Bingo that’s it! see photo below).

Social Marketing Hangover

Paul Gillin

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. responded that no slight was intended. Blaming the Tools. Disillusionment is starting to set in. Lack of patience.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. be authentic. Thanks!

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2011 Marketing Resolutions to Consider

NuSpark

Welcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for 2011. For b2b marketers, think about your target audiences, and continue to understand how they research products. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ]. Marketing Strategy

The 4 Elements of a Technology Customer Case Study

Stories that Sell

It's no wonder that customer case studies are a staple in marketing and selling technology products and services. Technology is complex, pricey and usually requires decent time to ramp up. On top of that, it demands ongoing support when something goes awry. The customer case study uniquely demonstrates that a technology works well in a customer's environment and the experience has been positive.

Is Social Media a Marathon or a Sprint? – by Christopher Ryan

Great B2B Marketing

 I have seen a repeated pattern when it comes to using social media in B2B marketing.  A company executive or marketing manager drinks the social media Kool-Aid and decides to make it a big part of their pull marketing strategy.  The next thing you know, he or she is posting, tweeting, responding, bookmarking and otherwise fully engaged in every social networking outlet they can find.  This goes on for a few weeks or months until the person quits when they figure out the social media didn’t produce much results in terms of generating awareness, leads and revenue.  Happy New Year.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

The importance of both personal and professional development has never been more important. Here's a list of 50 ways to make 2011 rock for you and your company

Looking backward to look forward

Savvy B2B Marketing

It's the beginning of the New Year and for many that means we get rid of a lot of clutter, things that aren't useful, things that didn't work. In our house we have a family tradition where on New Year's day each family member is given 6 small green paper leaves. Whatever the occasion, each is privately written down on a leaf. On the other 3 leaves we write down our goals for the next year.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Common Sense Guidelines for the Legal Use of Social Media

Sazbean

There are legal and best practice guidelines for how social media should and can be used by companies ( Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). The Federal Trade Commission (FTC) has governance over trade and advertising in the U.S. and they have set up guidelines for how social media should be used by companies. Thoughts?

How Big Is the B2B Marketing Automation Industry?

Customer Experience Matrix

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. Enjoy. I've been working madly on my new report on B2B marketing automation vendors. One of the things this has forced me to do is come up with an estimate of industry size that I'm willing to defend in print. These methods all yield similar figures -- around a $200 million in revenue for 2010. Bear in mind that the industry nearly doubled last year, so the current run rate is much higher. Including those vendors would at least double the total figure.

Social Media Marketing: 2011 Trends Report

B2B Marketing Insider

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “  Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. It’s here to stay, and it’s a rapidly changing space — especially in terms of marketing.

Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4

Fearless Competitor

This is the first of our weekly posts sharing the best B2B marketing ideas of 2010. Of the four nominees, here is #4 and each Friday we’ll share one till we get to #1, on Friday, January 28th. If you … Continue reading → Demand Generation Funny Laugh and Learn Leadership Management best practices Marketing

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

What Can We Learn from 7 Awesome Corporate Blogs?

delicious b2bmarketing

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It’s that simple.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter. call to action. Digg this!

Mi6 Chart Topper

MI6 Marketing Agency

#10: 2011/2012 Prediction for Tablet Sales in US (Source: @eMarketer) [ Link to chart ].

What was the best B2B Marketing Idea of 2010?

Fearless Competitor

We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea? Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices Marketing

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Social Media: I’ve Become Comfortably Dumb

Social Marketing Forum

For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. I've also made a few business connections for new clients as well as sending business to others. As for Facebook and other social media sites, I guess I've become comfortably dumb. don't see the value or ROI for time spent. Social media marketing Facebook Twitter

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Top 10 B2B Companies on Twitter

Social Media B2B

As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it. So B2B companies could have a definitive reference point, we wanted to rank B2B companies based on their use of Twitter. We will review this list on a monthly basis to see how it changes. Sorry, Ann. This certainly skews the list towards larger companies. January 2011). 1.

Savvy Week in Review - January 7

Savvy B2B Marketing

If you're looking for inspiring ways to kick off the new year, look no further. We've rounded up some of our faves from the past week. Enjoy! And Happy New Year! Is Content Curation the New Black? - by @JonathanFields Think you have to create all your own content? Think again. Some of the most successful blogs (and some of the most popular posts on high profile blogs) are curated content - but there is a secret to making other people's content work for you. worth a read and a bookmark.

2010 in review for Fearless Competitor

Fearless Competitor

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Nonlinear Buying Journey of The Cross-Channel Social Customer

Social Marketing Forum

The funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. This applies for both B2B and B2C, although there are differences. It is however clear that the way to a purchase is ‘nonlinear’ and not a simple funnel. Cross-channel Sales Social media marketing buying cycle conversion cross channel multi-channel

9 Ways B2B Companies Can Use Location Based Services

Social Media B2B

Many marketers look at Location Based Services (LBS) as being a consumer-focused marketing tactic. Consumers check in, and in return, receive offers (sometimes), get to see what their friends are doing and can enjoy a gaming aspect by receiving badges, collecting items or other rewards. What many marketers fail to see is the value of the data being aggregated by location based services.

2011 The Year of The Groupon

Marketing Edge

Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6 billion offer from Google. advertising marketing retail small business discounting Groupon online coupons

5 Tips and Tricks to Make Your Blog ROCK!

Fearless Competitor

Many bloggers struggle to create a frequently updated blog. I’ve even heard people say not to blog frequently because they believe you can’t create quality and post frequently. The CMO of Satmetrix, Deb Eastman told me she can barely get … Continue reading → Demand Generation inbound marketing lead generation Lead Nurturing Management best practices Marketing marketing campaigns marketing funnel marketing sales

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. White papers?

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Savvy Speaks: Marketing Principles that Never Go Out of Style

Savvy B2B Marketing

If there's one thing you can count of in the world of marketing, it's that there's always something shiny and new to chase down. In fact, you're not alone if you feel like your head's spinning with all the new tactics and strategies you need to get your mind around. So take a deep breath and get the whirlwind under control by getting back to these tried-and-true basics. After all, there's no sense adding bells and whistles if you don't have a firm foundation in place. Go where your customer is. One of the most overlooked parts of a marketing plan is the "where" strategy. Heather. Michele.

Twitter Usage Per Capita: How States Compare [Infographic]

Hubspot

Ever wonder how your state stacks up to others in terms of Twitter usage? year ago we posted an infographic illustrating how states performed relative to each other based on their average Twitter Grade. This year, we used data from HubSpot's Twitter Grader to look at overall usage per capita. We also looked at how the 50 states ranked in terms of growth from 2009 to 2010. Connect with HubSpot

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Gobbledy-gook example – How NOT to do sales lead generation

Fearless Competitor

“No one cares about your products and services except you&# David Meerman Scott Even today, companies fail this lesson. This company is a textbook case on how NOT to generate sales leads. This is real content from the real website … Continue reading → Business relationships Buyer Personas Content marketing Demand Generation Leadership Leadership Lessons Management best practices Manufacturing Sales Marketing Marketing Automation marketing campaigns marketing funnel marketing sales Sales-Marketing Alignment

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself:  shouldn’t they ? Yes, blogs are best consumed through feeds.  Exactly. 6.  Well done.

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Virgin America tackles cross-identity marketing

Digital Body Language

I just took a flight on Virgin America from San Francisco to Toronto. With the holidays, Google Chrome and Virgin America have teamed up to provide inflight WiFi for free, so I was more productive on the flight than any flight I have taken before. I’ve become a big fan of Virgin America as they seem to be innovating quite a bit on the inflight experience. At the same time, an interesting thing happened that caught my attention and made me wonder about their innovations in the marketing realm also. Sure enough, within 30 minutes, Twitter notified me that Virgin America was following me.

10 Reasons You Need a LinkedIn Profile

Sales Intelligence View

LinkedIn is the go to place for sales people doing discovery on their prospects. It is also the place customer 2.0 prospects go to do some discovery on the sales people they do business with. With over 85 million people on LinkedIn, it always surprises me when I talk to a sales team (especially in [.]. Sales 2.0 Social Selling B2B b2b sales customer 2.0 Enterprise 2.0 linkedin Sales social media

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. You do!

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more).  So, really, you’ve been voting on this all year long just based on your activity. Congrats to all for making the list! 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Do I Really Need a Content Strategy? Marketing Genius Blog , May 25, 2010. What’s Up, Blog?

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