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GROW - PRACTICAL MARKETING SOLUTIONS JANUARY 4, 2011  The 10 Best Corporate Blogs in the World My reaction to most company blogs: “Blah, Blah and Double Blah!&#. recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. IBM, SAP and Oracle are examples of innovative and remarkable blogs. | DELICIOUS B2BMARKETING JANUARY 4, 2011  90 Tips to Make Your Blog Rock Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. be authentic. Thanks! | SOCIAL MEDIA B2B JANUARY 5, 2011 Top 10 B2B Companies on Twitter As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it. So B2B companies could have a definitive reference point, we wanted to rank B2B companies based on their use of Twitter. We will review this list on a monthly basis to see how it changes. Sorry, Ann. This certainly skews the list towards larger companies. January 2011). | EVERYTHING TECHNOLOGY MARKETING JANUARY 1, 2011  The Top-10 B2B Marketing Trends for 2011 Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. asked you to rank the marketing areas you think will become more important in 2011. Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. What marketing areas are less important in 2011? | | | | | | | |
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PAUL GILLIN | THURSDAY, JANUARY 6, 2011  Social Marketing Hangover
I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”. responded that no slight was intended. Blaming the Tools. Most of these initiatives will fail. MORE >> -
SOCIAL MARKETING FORUM | SATURDAY, JANUARY 1, 2011 Successful Ways To Create User And Community Involvement
People get more and more used to being bombarded with messages more or less everywhere possible: in urban space, in buses, in public toilets, when checking your Facebook etc. So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users. Community marketing Social media marketing community Facebook Google Chrome Samsung Tackfilm Tipp Ex User Involvement viral video charts YouTube MORE >> -
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011 Best practices for a killer corporate blog
b2bmarketing socialmedia MORE >> -
FIFTH GEAR ANALYTICS | THURSDAY, JANUARY 6, 2011 A Philosophy of Customer Understanding: Looking Backward While Looking Forward
At the start of new client relationships, prior to implementing a new campaign management solution or a major investment in database marketing clients should have some customer and market-focused analytical benchmarks that can be used to help make the decisions about new ventures. Most clients have done campaign-focused analytics, but often don’t have the time to look for insights that can come from a 360° view of their customers MORE >> -
MARKETING INTERACTIONS | SUNDAY, JANUARY 2, 2011 Where Sales Can Lead Marketing Off Course
There's a reason why B2B marketers have issues in alignment with their sales-oriented colleagues. It's really not all that hard to figure out. Basically it's about perspective. Where marketing demand generation programs are focused primarily on the pre-sales stages of buying, sales is focused on what happens after a lead is qualified and, hopefully, a deal is imminent. I'm a huge advocate for marketing and sales alignment and collaboration, but there are times were it's not wise to take salespeople's input as the gospel. " This is one of my favorites. mean, really. MORE >>
- How Big Is the B2B Marketing Automation Industry? CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 5, 2011
- 13 Must-Watch Marketing TED Presentations HUBSPOT | WEDNESDAY, JANUARY 5, 2011
- 2011 The Year of The Groupon MARKETING EDGE | SUNDAY, JANUARY 2, 2011
- The Aprimo Marketing Summit 2011 FEARLESS COMPETITOR | WEDNESDAY, JANUARY 5, 2011
- You Lose When Your Press Releases Makes Everyone Snooze CONTENT MARKETING TODAY | MONDAY, JANUARY 3, 2011
- Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011
- Create and Innovate in 2011 for Dialogues That Bring the Greatest Engagement. FIFTH GEAR ANALYTICS | FRIDAY, JANUARY 7, 2011
- Using Social Media to Tell Your Story SAZBEAN | FRIDAY, JANUARY 7, 2011
- Blogs are Becoming the New Front Door for Prospects: Is Yours Open? DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
- 9 Ways B2B Companies Can Use Location Based Services SOCIAL MEDIA B2B | TUESDAY, JANUARY 4, 2011
- Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4 FEARLESS COMPETITOR | FRIDAY, JANUARY 7, 2011
- Common Sense Guidelines for the Legal Use of Social Media SAZBEAN | TUESDAY, JANUARY 4, 2011
- What Can We Learn from 7 Awesome Corporate Blogs? DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
- The 4 Elements of a Technology Customer Case Study STORIES THAT SELL | THURSDAY, JANUARY 6, 2011
- Quick tip: Using Google Maps for lead-gen FOLLOW THE LEAD | FRIDAY, JANUARY 7, 2011
- B2B Lead Scoring – Cut the Chase, Just Ask! B2B Marketing and Sales Tip #306 B2B LEAD BLOG | THURSDAY, JANUARY 6, 2011
- Savvy Speaks: Marketing Principles that Never Go Out of Style SAVVY B2B MARKETING | WEDNESDAY, JANUARY 5, 2011
- Tips to improve your cold calling FOLLOW THE LEAD | THURSDAY, JANUARY 6, 2011
- Social Media: I’ve Become Comfortably Dumb SOCIAL MARKETING FORUM | SUNDAY, JANUARY 2, 2011
- The Phone Has Stopped Ringing. Now What? SALES LEAD DYNAMICS | TUESDAY, JANUARY 4, 2011
- Inbound Marketing – What is it? FEARLESS COMPETITOR | WEDNESDAY, JANUARY 5, 2011
- Three ways to reset lead-gen FOLLOW THE LEAD | TUESDAY, JANUARY 4, 2011
- For B2B marketing success in 2011 — start with the data. B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011
- 16 Ideas for your B2B Content Marketing Library – B2B Marketing and Sales Tip #305 B2B LEAD BLOG | MONDAY, JANUARY 3, 2011
- Trends and Challenges in Lead Generation 2011 FEARLESS COMPETITOR | TUESDAY, JANUARY 4, 2011
- Why Your Sales Funnel May Run Dry Without a Business Blog INDUSTRIAL MARKETING TODAY | MONDAY, JANUARY 3, 2011
- 5 Ways to Prevent Sales Funnel Leakage with Marketing Automation FUNNEL FOCUS | THURSDAY, JANUARY 6, 2011
- 2011 Marketing Resolutions to Consider NUSPARK | SUNDAY, JANUARY 2, 2011
- What was the best B2B Marketing Idea of 2010? FEARLESS COMPETITOR | MONDAY, JANUARY 3, 2011
- Is Social Media a Marathon or a Sprint? – by Christopher Ryan GREAT B2B MARKETING | THURSDAY, JANUARY 6, 2011
- Virgin America tackles cross-identity marketing DIGITAL BODY LANGUAGE | MONDAY, JANUARY 3, 2011
- Virtual Edge Institute – An Inside Look at Event PR and Marketing PR MEETS MARKETING | THURSDAY, JANUARY 6, 2011
- The Importance of Trust – 4 Ways to Earn It FEARLESS COMPETITOR | WEDNESDAY, JANUARY 5, 2011
- Savvy Week in Review - January 7 SAVVY B2B MARKETING | FRIDAY, JANUARY 7, 2011
- 25 Ways to Increase Sales and Lead Generation HUBSPOT | WEDNESDAY, JANUARY 5, 2011
- Social Selling Throughout The B2B Sales Cycle SOCIAL MEDIA B2B | MONDAY, JANUARY 3, 2011
- 2010 in review for Fearless Competitor FEARLESS COMPETITOR | SUNDAY, JANUARY 2, 2011
- 5 Tips and Tricks to Make Your Blog ROCK! FEARLESS COMPETITOR | THURSDAY, JANUARY 6, 2011
- 7 Social Media Resolutions to Improve Customer Engagement SAZBEAN | MONDAY, JANUARY 3, 2011
- Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010 B2B MARKETING ZONE POSTS | TUESDAY, JANUARY 4, 2011
- How To Optimise Your WordPress Ping List DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
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