Sat.Sep 11, 2010 - Fri.Sep 17, 2010

article thumbnail

PR needs to Focus on Conversations

Buzz Marketing for Technology

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie!

PR 188
article thumbnail

150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs.

RFP 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20+ Cool Social Media and Web Tools

Webbiquity

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop?

article thumbnail

The 4 Cs of Social Media

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 15, 2010 3 Subscribe The 4 Cs of Social Media Share Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Matching Content to Buyer Personas

NuSpark Consulting

How to match content to buyer personas. B2B marketers, how do you make content truly useful to customers? Let me answer that with a question: do you know your customers’ needs, desires and behaviors extremely well? So well, that you know what compels them? Don’t be quick to answer “yes”. You should know customers so intimately, you could write their story.

More Trending

article thumbnail

Proper Care and Feeding of a Blog

Webbiquity

My daughter is hooked on those pet rescue shows on Animal Planet. What I’ve learned from my more occasional viewing is that despite the many joys of pet ownership, not everyone is cut out for it. By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected b

Digg 153
article thumbnail

How to Edit Your Blog Writing: Wot U Can Do

Writing on the Web

Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Text messaging , email from phones and Twitter have all contributed to the acceptance of extremely abbreviated forms of communications. Wot r u 2 do? When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be.

Digg 148
article thumbnail

Building Awesome Inside Sales Teams and Fantasy Football

Smashmouth Marketing

My good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 10 years and asked if I was interested in taking one of the empty slots this year. My obsessive- compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued. Could I possibly put together a team that could beat other experienced teams week in and week out?

article thumbnail

Does Renting Email Lists Make Sense Any More?

The Point

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. When the list industry “discovered” email in earnest back in the 90s, direct marketers like this blogger were enthralled with the potential of a new, hipper alternative to dir

Opt-out 140
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Buyer Experience Innovation: 5 Management Principles

Tony Zambito

Image via Wikipedia. Executives today, to achieve revenue growth strategies, will need to think radically different than at any time since the 80’s and 90’s when technology and the Internet altered the landscape.  Once again, the business landscape is being altered by advances in technology and new mediums that could not be fathomed as little as five years ago.  What we do know today is that each time the business landscape undergoes significant rearrangement; the balance of power co

article thumbnail

3 Steps to Content Marketing with Blogs

Writing on the Web

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# Clearly not everybody is getting the best bang for their buck, but if you follow these 3 suggestions I give you in this video, you’ll learn the basics of what it takes to get found, get known, and get clients using a blog as your main marketing hub. So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social

article thumbnail

A Skewed Web: Innovation is in the outskirts of social media

Biznology

Image by dni777 via Flickr. by Aaron Kim. As I discussed in my post last month, it's a skewed Web out there. A multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. From Google's page rank, we went all the way to tag clouds, social bookmarking, Twitter trending topics and Gmail's Priority Inbox , trying to find ways to make what matters float to the top.

article thumbnail

Social Media Outsourcing – Is It Right?

B2B Marketing Traction

Tweet. The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant? My answer is that it’s not all right to outsource your social media – completely.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Social CRM Needs to Be Less About the Social and More About the Customers September 14th, 2010 |Written By: Kevin Troy Darling | View Comments Tweet Today’s guest post is by Kevin Troy Darling , Social

article thumbnail

The Three Rs of Content Marketing Optimization

Adobe Experience Cloud Blog

While some marketers struggle to create enough content, many marketers are challenged with content that is out of date, out of place or inappropriate for the target audience. In this case, the marketer must use the three Rs of content marketing optimization : Reorganize or Repurpose – when you reorganize content, you are taking pieces of existing content and restructuring it in a way that is more useful to your prospects or customers.

article thumbnail

What if your boss only wants to measure brand awareness?

Biznology

Image by David Panevin via Flickr. We've all seen that look on the face of the boss. It says, "What on earth are you talking about?" Sometimes that look is something we deserve to see, because we really don't know what we are doing, but often, it's because we just have something to say that the boss doesn't understand. Recently, a client asked me how she can wipe that look off the her CMO's face every time she starts talking about measuring Web conversions and offline conversions.

article thumbnail

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle by Achinta Mitra on September 13, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Automation , Industrial Marketing Strategies , Industrial Websites , Integrated Industrial Marketing , Search Engine Optimization (SEO) , Social Media Marketing , White Paper Marketing In the early stages of the industrial buy cycle, you as the

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

Sales & Marketing Unaligned? Sales & Marketing Own the Fix Together

ViewPoint

Marketing 146
article thumbnail

Use Twitter to Connect the Dots and Produce B2B Marketing Results

MLT Creative

Guest Post by Trey Pennington. Social media continues to be a hot topic of discussion among marketers. While Facebook seems to get most of the press, Twitter gets its fair share, too. The discussion ranges from, “What do I do with Twitter?” to, “How much money can I make with Twitter?” Though we’re still in the site’s pioneering days for B2B marketers, it is safe to say that it can help you produce results.

Twitter 67
article thumbnail

Forget Global! Think Local and Act Local

Biznology

Image via Wikipedia. by Frank Reed. For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach and the ability to be bigger than you are. There is a problem, though, with beating that drum too hard and for too long. The problem is now being discovered by a few, but it afflicts just about everybody.

SMB 101
article thumbnail

I’m Just a Sucker for Believe It or Not!

Paul Gillin

I have been a hopeless Believe It or Not! addict since the age of 10. I’m so glad to see they’re keeping up with the times. I couldn’t find a static version of this e-mail pitch, so thought I’d share. pg. Technomazing! Unbelievable technology tales are featured in the new book from Ripley’s Believe It or Not! called Enter If You Dare!

Cable 63
article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

Sales & Marketing Unaligned? The CEO Owns the Fix

ViewPoint

Marketing 139
article thumbnail

4 Reasons Your Website Sucks

Hubspot

I know, you've been working really hard on your website. You've made sure that every pixel is perfect, every menu margin magnificent, and every title titanic. Unfortunately, it's entirely too easy to make a beautiful website that, well, sucks. Here are four ways things can go horribly, terribly wrong: Your website isn't findable. Some of the biggest companies in the world have websites that aren't well optimized and they still get found.

article thumbnail

Your SEO Will Get Along with Google Instant

Biznology

Image via CrunchBase. When Google makes a move, it's bound to drive a lot of discussion about what it means to marketers. And, honestly, Google Instant is a wrenching change in what was a fairly simple search user interface, with searches now occurring based on every letter you type in a dizzying series of screen updates. A technical tour de force, yes, but how important is it to organic search marketers?

Google 101
article thumbnail

How Success is Misunderstood

The Effective Marketer

article thumbnail

Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

Know who you are following on Twitter - don't just use Keywords

Dahle Communication

A little over a week ago I was at a beautiful outdoor wedding. The entire wedding party was dressed nice and very classy. Sadly, one of the guests was not. I won't describe the outfit, but let's just say it wouldn't be appropriate for anything but going to a club (and even then, I'm not sure). After the service, I made some comment about the dress in response to a friend of mine who talked about what she wanted to wear to the wedding she was going to.

Twitter 54
article thumbnail

Marketing Experts Say Google and Facebook Will Decline in Importance

Hubspot

I've been doing some research with Justin Levy from the Inbound Marketing Summit ( save 50% by using code EBOOK50 ), which included surveying 19 of the marketing experts who will be speaking at the event. Today we are releasing a free ebook and webinar of the results of our inbound marketing research. Today, 80% of the inbound marketing experts see Google or Facebook as the most important website for marketers to use.

article thumbnail

Does your SEO get lost in the translation?

Biznology

Image via Wikipedia. People stop me every day with a burning question: Why don't I get searchers to come to my international sites the way they do in the U.S.? There's no one answer to that question, as you might expect, but there are a few possibilities that bedevil many newly-launched international sites. If you want to avoid those problems, or to see whether they might be affecting your global sales, check out my latest post on Search Engine Guide, " Does your SEO get lost in the translation?

SEO 87