Sat.Sep 11, 2010 - Fri.Sep 17, 2010

Trending Sources

Do You Have a Reference Program?

MI6 Marketing Agency

Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. Most request for proposals require references. Does this Sound Familiar? Is the contact still there?

10 B2B Social Media Case Studies and Examples

Social Media B2B

As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. Below are some recent examples that have been written about. UPS launches a B2B social media marketing campaign. from Social Media Influence. UPS, the global shipping firm, is launching a new “logistics” ad campaign in the coming days to boost its credentials with small businesses by leveraging social media networking power.

The 4 Cs of Social Media

B2B Marketing Insider

Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information. At the same time, it is just another marketing channel. The reason I believe marketers are so confused

FAQ 21

PR needs to Focus on Conversations

Buzz Marketing for Technology

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie! Let me explain …. Digg this!

PR 18

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy

WindMill Networking

According to Hubspot,  72% of businesses have a social media strateg y. Really? Here’s 5 reasons why that might not be the case: 1) Is Your “Strategy&# Too Broad? What happens after the campaign ends and the buzz on the Facebook Page or Twitter hashtag tweets continue? Nothing. The consumer is left hanging.  I do believe there is a role for campaigns as part of a social media strategy.

B2C 18

10 Posts That Re-Energize Your B2B Blog

Social Media B2B

Anyone who publishes a B2B blog for their company, their client, or even themselves, eventually reaches a point where they struggle to write the next post. While they may have many post ideas drafted, there’s just nothing there that’s especially inspiring. This assumes that you have been blogging for six months to a year and you generated enough traffic that you are committed to continuing publishing. Update Your Most Viewed Post. It is very likely that your most viewed post is more than 4 months old and could use some updating. Critique Your First Post. Predict the Future.

Matching Content to Buyer Personas

NuSpark

How to match content to buyer personas. B2B marketers, how do you make content truly useful to customers? Let me answer that with a question:  do you know your customers’ needs, desires and behaviors extremely well?  So well, that you know what compels them? Don’t be quick to answer “yes”. You should know customers so intimately, you could write their story. What’s a persona? Marketers and agencies have used the … [ visit site to read more ].

Why RSS Is Still Important for Your Business

Sazbean

In case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed) and it’s a method for one website to send out it’s content in a way that other websites and programs can easily read. Search Engines. Social Networks. Monitoring. Yup, RSS feeds.

RSS 17

90% of B2B Marketers Count on Content Marketing in 2010

Content Marketing Today

The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend. Content marketing is 26% of the total marketing budget.

Media 16

Start With Relevant, Aspire To Remarkable

B2Bbloggers

One truth that we can all agree to is that anyone can be a publisher today. The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. That said, just because you can, doesn't mean you

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Five Lessons for B2B Marketers from Old Spice

Savvy B2B Marketing

We're pleased to present this guest post by Erika Kerekes of Business.com. Read on for her suggestions about how B2B marketers can make the most of social media campaigns. Unless you had a media-free summer, you probably heard about Old Spice’s extremely successful social media video campaign. My answer: YES. Now you know something about me.) The real answer: Depends on who the customers are.

The social prehistory of search engine marketing relevance and what it means for SEO and content

Conversionation

How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine marketing pays a dominant role in the interactive marketing mix. Companies try to optimize their sites for keywords that are relevant to their. Click title to read more

Aging 13

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs. In Needs Awareness and Research phases, the first two stages

WOM 12

18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

What should we write about on our corporate blog? Here are 18 topic suggestions for your corporate blog

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

How-To: Setup Monitoring in HootSuite

Sazbean

A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords… 1. The Results.

Beyond email subscribers and social media connections are people and communities

Conversionation

The success of the activities of email marketers depends from the actions of one group of people: subscribers. For community managers and social media marketers the same applies, although here we don’t call them subscribers but members, friends (Facebook), followers (Twitter), fans (Digg, Click title to read more

Digg 11

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. These new channels have made it easier than ever

Mobile Optimization: How To Optimize Your Website For Mobile.

B2Bbloggers

Mobile Optimization: How To Optimize Your Website For Mobile Browsing

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

4 Reasons Your Website Sucks

Hubspot

I know, you've been working really hard on your website. You've made sure that every pixel is perfect, every menu margin magnificent, and every title titanic. Unfortunately, it's entirely too easy to make a beautiful website that, well, sucks. Here are four ways things can go horribly, terribly wrong: Your website isn't findable. Unfortunately for the rest of us, that isn't an option. Ummmm.

Think About It: Your Twitter Username is Your New Email Address

WindMill Networking

Let’s face it: Since email as we know it today started developing from the 1960s , a lot has changed. Why Twitter ? Because it’s free, public, and open.  It’s easily accessible both on your computer and your cell phone. LinkedIn considers Twitter to be a standard part of any professional’s profile. Twitter, however, is as open and free as any social media platform can be.

Sales & Marketing Unaligned? The CEO Owns the Fix

ViewPoint

Reputation Holds the Key to Email Deliverability

B2Bbloggers

20% of legitimate email doesn't make it to the inbox. This is a scary thought when you consider who that 20% might encompass. What's even scarier to consider is the number of B2B marketing professionals who aren't concerned with their

B2B 8

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Inside Sales Folks: There Is Light At The End Of The Awful Job Tunnel!

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you another guest entry from one of our BDRs, Jill Ryan. I sat down to brainstorm with some fellow UMass alumni and my boss recently, about the most effective ways to bring in new talent. We talked about appearing in lectures to discuss social media and the work we do here at AG, followed up with meet and greet pre-interviews with candidates interested in AG Salesworks. We bounced back and forth between a couple of ideas to bring in new people, but still weren’t positive we had a bull’s-eye proposal. The no brainer is referrals.

Content marketing: creating relevant and efficient customer cases

Conversionation

Improve SEO, credibility, trust, social media mentions, lead generation and word-of-mouth with your customer’s stories While planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies. Click title to read more

Should Clients Be Your Friends?

E-Quip

The small engineering firm had a client relationship that most would envy. Millions of dollars in fees were awarded on a sole source basis. No proposals were necessary. Business development" activities focused on hunting and fishing trips. The families of the firm's president and main client contact actually vacationed together! There was no contract. It would prove to be their undoing. Perhaps.

Marketing Experts Say Google and Facebook Will Decline in Importance

Hubspot

I've been doing some research with Justin Levy from the Inbound Marketing Summit ( save 50% by using code EBOOK50 ), which included surveying 19 of the marketing experts who will be speaking at the event. Today we are releasing a free ebook and webinar of the results of our inbound marketing research. Here is the complete ebook as a presentation, or you can get your own copy and watch the webinar.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to Take Advantage of a Negative Review from an Authority

WindMill Networking

This blog post goes beyond the scope of my “traditional&# social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that comes from THE authority in your industry. For any winery, it is a dream to have a positive review from such a well-respected authority in the industry.

When it comes to social media, there’s no place like home

grow - Practical Marketing Solutions

Arminda Lindsay has become one of the most steadfast {grow} community members in 2010.  Here’s Arminda’s story about finding her new career in social media marketing in a very familiar place. It is a fitting way to end “ Community Week !&#   Bring it home, Arminda … Every year The Wizard of Oz played on network television during the fall lineup. That would lead me Home.

20+ Cool Social Media and Web Tools

Webbiquity

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? How about a real-time search tool to see what’s being said about your company or any topic of interest right now?  Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? uberVU.

New Twitter Launches, Helps Multimedia Marketers

Hubspot

Twitter.com users will soon be using a new interface. Yesterday, the company announced that a new design for Twitter.com will roll out to users over the next couple of weeks. As you can see from the screenshots and video below, besides design changes, the major improvement to the new Twitter interface is the integration of images and videos in streams. Marketing Takeaway. Connect with HubSpot

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Are My Customers Interested in What I Have to Say?

Junta 42

Throughout the process of sifting through the data from our B2B Content Marketing study, a couple favorites stood out. First and foremost, we all believed the confidence gap (below) was the most interesting.    Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective.  60% aren't getting what they want out of blogs. 55% for videos. Now take a look at this graphic below on marketers' biggest content marketing challenge. It should be no surprise that the biggest challenge is producing engaging content.

When it comes to social media, there’s no place like home

grow - Practical Marketing Solutions

Arminda Lindsay has become one of the most steadfast {grow} community members in 2010.  Here’s Arminda’s story about finding her new career in social media marketing in a very familiar place. It is a fitting way to end “ Community Week !&#   Bring it home, Arminda … Every year The Wizard of Oz played on network television during the fall lineup. That would lead me Home.

150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. The list is available in the Resources section at www.raabguide.com ; it’s free once you register.) Still, the approach has several drawbacks.

3 Steps to Turn Happy Customers into Cheerleaders

Hubspot

A few weeks back, I got some work done on my car at a local dealership. In all honesty, I took my car to this particular dealership, because I’m the Mayor of it on Foursquare. Even if I just needed an inspection, why not also use this as another check-in to continue securing my mayorship, right? So why is this important? Make it easy for people to get to your profile on the review sites - ?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

B2B Brands Are Indeed Media Companies | Here's the Proof

Junta 42

 Did you know. 9 of 10 B2B marketers leverage content marketing as part of their marketing programs? 51% of B2B marketers are increasing their spending in content marketing over the next 12 months? Over a quarter of the total marketing and communications budget now goes toward content marketing? Junta42 and MarketingProfs, along with American Business Media and the Business Marketing Association, just completed the most comprehensive survey about the practice of business-to-business content marketing ever produced. Click here to see the full details and download the report for free