Sat.Sep 11, 2010 - Fri.Sep 17, 2010

Trending Sources

Do You Have a Reference Program?

MI6 Marketing Agency

Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. Most request for proposals require references. Does this Sound Familiar? Is the contact still there?

Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan

Great B2B Marketing

Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”.  A Brand = the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you.  A Brand Promise = what you promise to deliver to your customers when they do business with you.  Your job is to make your brand and brand promise the same thing. Articulates the “primary” customer benefit.

Why RSS Is Still Important for Your Business

Sazbean

In case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed) and it’s a method for one website to send out it’s content in a way that other websites and programs can easily read. Search Engines. Social Networks. Monitoring. Yup, RSS feeds.

RSS 21

The 4 Cs of Social Media

B2B Marketing Insider

Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information. At the same time, it is just another marketing channel. The reason I believe marketers are so confused

FAQ 25

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

10 B2B Social Media Case Studies and Examples

Social Media B2B

As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. Below are some recent examples that have been written about. UPS launches a B2B social media marketing campaign. from Social Media Influence. UPS, the global shipping firm, is launching a new “logistics” ad campaign in the coming days to boost its credentials with small businesses by leveraging social media networking power.

Media 18

Mobile Optimization: How To Optimize Your Website For Mobile.

B2Bbloggers

Mobile Optimization: How To Optimize Your Website For Mobile Browsing

5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy

WindMill Networking

According to Hubspot,  72% of businesses have a social media strateg y. Really? Here’s 5 reasons why that might not be the case: 1) Is Your “Strategy&# Too Broad? What happens after the campaign ends and the buzz on the Facebook Page or Twitter hashtag tweets continue? Nothing. The consumer is left hanging.  I do believe there is a role for campaigns as part of a social media strategy.

How-To: Setup Monitoring in HootSuite

Sazbean

A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords… 1. The Results.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. These new channels have made it easier than ever

10 Posts That Re-Energize Your B2B Blog

Social Media B2B

Anyone who publishes a B2B blog for their company, their client, or even themselves, eventually reaches a point where they struggle to write the next post. While they may have many post ideas drafted, there’s just nothing there that’s especially inspiring. This assumes that you have been blogging for six months to a year and you generated enough traffic that you are committed to continuing publishing. Update Your Most Viewed Post. It is very likely that your most viewed post is more than 4 months old and could use some updating. Critique Your First Post. Predict the Future.

Reputation Holds the Key to Email Deliverability

B2Bbloggers

20% of legitimate email doesn't make it to the inbox. This is a scary thought when you consider who that 20% might encompass. What's even scarier to consider is the number of B2B marketing professionals who aren't concerned with their

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs. In Needs Awareness and Research phases, the first two stages

WOM 7

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Sales & Marketing Unaligned? The CEO Owns the Fix

ViewPoint

How to Take Advantage of a Negative Review from an Authority

WindMill Networking

This blog post goes beyond the scope of my “traditional&# social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that comes from THE authority in your industry. For any winery, it is a dream to have a positive review from such a well-respected authority in the industry.

18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

What should we write about on our corporate blog? Here are 18 topic suggestions for your corporate blog

The social prehistory of search engine marketing relevance and what it means for SEO and content

Conversionation

How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine marketing pays a dominant role in the interactive marketing mix. Companies try to optimize their sites for keywords that are relevant to their. Click title to read more

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Social Interaction Designers are gunning for your website

grow - Practical Marketing Solutions

Neicole Crepeau is more than an important contributor to our {grow} community. She’s also among the finest thinkers and writers on the social media scene. Today we’re extremely fortunate to have Neicole contribute an original new article for our “ Community Week !&#. There’s a new kid in town.  And if you don’t want your website shot down, you better get acquainted with him.

Fall Trends: Location, Mobile and Group-buying

Ad Your Comment Here

Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. The back-to-school shopping for the working professional can take many forms, but fall trends aren’t just about NY Fashion Week. Location, location, location. We know. Mobile devices.

10 Steps to Launch Your Social Media Presence

Client Bridge

Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly. Start by listing as many social media groups and communities that you can think of for your industry or market.

Twitter Measurement Tools

Sazbean

It’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there are a number of tools which can give you some Twitter statistics and measurement. Measurement Category. Review. Twitter Search. Returns tweets which include a keyword. Influence.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Thought Leadership: The Currency of B2B Content Marketing

The Content Factor

Dana Van Heuvel blogs about thought leadership in marketing. read more.

Week in Review - September 17th

Savvy B2B Marketing

It's Friday? Again? Don't get me wrong. I'm glad (always up for a weekend), but how the heck did it get here so fast? This week's wrap-up includes some great pieces on lead generation, copywriting, content marketing, and - of course - social media. Take a few minutes out of your Friday to peruse the posts. No need to feel guilty for indulging. call it "market research." See you on Monday!

3 Steps to Content Marketing with Blogs

Writing on the Web

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# Clearly not everybody is getting the best bang for their buck, but if you follow these 3 suggestions I give you in this video, you’ll learn the basics of what it takes to get found, get known, and get clients using a blog as your main marketing hub. Let me know what you think. Can they? Digg this!

Does Renting Email Lists Make Sense Any More?

The Point

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. But the biggest advantage of third party opt-in email lists was cost.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Social Media Outsourcing – Is It Right?

B2B Marketing Traction

Tweet. The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant? Transparent. Authentic. Engaging. What do you think?

Five Lessons for B2B Marketers from Old Spice

Savvy B2B Marketing

We're pleased to present this guest post by Erika Kerekes of Business.com. Read on for her suggestions about how B2B marketers can make the most of social media campaigns. Unless you had a media-free summer, you probably heard about Old Spice’s extremely successful social media video campaign. My answer: YES. Now you know something about me.) The real answer: Depends on who the customers are.

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work.

Inside Sales Reps: What Is Your Definition Of A Compelling Event?

Sales Prospecting Perspectives

Pete discusses how Inside Sales Reps need to ensure they are uncovering what the compelling event is for a prospect while they are teleprospecting

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.