Sat.Sep 11, 2010 - Fri.Sep 17, 2010

Trending Sources

Do You Have a Reference Program?

MI6 Marketing Agency

Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references.

Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan

Great B2B Marketing

Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”. A Brand = the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. A Brand Promise = what you promise to deliver to your customers when they do business with you.

Why RSS Is Still Important for Your Business


In case you missed it, there’s been some talk lately about whether or not RSS is dead.

RSS 21

Start With Relevant, Aspire To Remarkable


One truth that we can all agree to is that anyone can be a publisher today. The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. That said, just because you can, doesn't mean you

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

90% of B2B Marketers Count on Content Marketing in 2010

Content Marketing Today

The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena.

Mobile Optimization: How To Optimize Your Website For Mobile.


Mobile Optimization: How To Optimize Your Website For Mobile Browsing

10 B2B Social Media Case Studies and Examples

Social Media B2B

As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. Below are some recent examples that have been written about. UPS launches a B2B social media marketing campaign. from Social Media Influence.

How-To: Setup Monitoring in HootSuite


A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. These new channels have made it easier than ever

Reputation Holds the Key to Email Deliverability


20% of legitimate email doesn't make it to the inbox. This is a scary thought when you consider who that 20% might encompass. What's even scarier to consider is the number of B2B marketing professionals who aren't concerned with their

10 Posts That Re-Energize Your B2B Blog

Social Media B2B

Anyone who publishes a B2B blog for their company, their client, or even themselves, eventually reaches a point where they struggle to write the next post. While they may have many post ideas drafted, there’s just nothing there that’s especially inspiring. This assumes that you have been blogging for six months to a year and you generated enough traffic that you are committed to continuing publishing.

5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy

WindMill Networking

As I consult with more clients on social media strategy, I am always amazed after I do a competitive analysis to find out that most American companies that I run across don’t seem like they know what they are doing on the likes of Facebook and Twitter.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs. In Needs Awareness and Research phases, the first two stages

18 Hot Topics For B2B Blogs | - B2B Social Media.


What should we write about on our corporate blog? Here are 18 topic suggestions for your corporate blog

Sales & Marketing Unaligned? The CEO Owns the Fix


How to Take Advantage of a Negative Review from an Authority

WindMill Networking

This blog post goes beyond the scope of my “traditional&# social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that comes from THE authority in your industry.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Social Interaction Designers are gunning for your website

grow - Practical Marketing Solutions

Neicole Crepeau is more than an important contributor to our {grow} community. She’s also among the finest thinkers and writers on the social media scene. Today we’re extremely fortunate to have Neicole contribute an original new article for our “ Community Week !&#.

Fall Trends: Location, Mobile and Group-buying

Ad Your Comment Here

Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season.

10 Steps to Launch Your Social Media Presence

Client Bridge

Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly.

Twitter Measurement Tools


It’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there are a number of tools which can give you some Twitter statistics and measurement.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Thought Leadership: The Currency of B2B Content Marketing

The Content Factor

Dana Van Heuvel blogs about thought leadership in marketing. read more.

Week in Review - September 17th

Savvy B2B Marketing

It's Friday? Again? Don't get me wrong. I'm glad (always up for a weekend), but how the heck did it get here so fast? This week's wrap-up includes some great pieces on lead generation, copywriting, content marketing, and - of course - social media.

3 Steps to Content Marketing with Blogs

Writing on the Web

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&#

Does Renting Email Lists Make Sense Any More?

The Point

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Social Media Outsourcing – Is It Right?

B2B Marketing Traction

Tweet. The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect.

Five Lessons for B2B Marketers from Old Spice

Savvy B2B Marketing

We're pleased to present this guest post by Erika Kerekes of Read on for her suggestions about how B2B marketers can make the most of social media campaigns. Unless you had a media-free summer, you probably heard about Old Spice’s extremely successful social media video campaign.

B2B 2

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption.