Smashmouth Marketing
DECEMBER 2, 2009
This past week a prospect commented that she wanted to explore a third-party lead gen program because their sales reps were spending too much time prospecting and not selling. She said that if they had enough leads they would be SELLING and CLOSING -- not having to do lead gen. How many sales reps are caught in the prospecting grind and not closing?
markempa
DECEMBER 4, 2009
Cold calling. Feel a shiver move up your spine? Too bad. It’s a shame that you, like many others, choose to dismiss cold calling as a lead generation tool (there’s that shiver again). I’m not saying that its reputation hasn’t been earned. I just think everybody is going about it all wrong. I love this analogy from Mike Schultz, Publisher of RainToday.com : Fail at something enough, and it's easy to dismiss the whole tactic.
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Ambal's Amusings
DECEMBER 4, 2009
I drive my kids to all the places they need to be and tackle a zillion questions along the way. If you have an inquisitive 7 year old son like mine and drive around with him as much as I do, every minute with him in the car becomes an opportunity for many fun games, storytelling, being silly and also teaching him life lessons. As I keep dolling out these life lessons to my son at every opportunity I can while driving, I have been reflecting on the many marketing lessons we learn from an activity
The Effective Marketer
NOVEMBER 30, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants.
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Smashmouth Marketing
NOVEMBER 29, 2009
I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. She asked a bunch of B2B marketing experts for their predictions for 2010. Being one of those tweeps who always barks by mid-January that "if I see one more predictions blog article, I'll puke," I chuckled as I sat down to write.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ambal's Amusings
DECEMBER 3, 2009
It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ?
Everything Technology Marketing
DECEMBER 4, 2009
Do you hesitate to jump on the social media bandwagon with your company? Concerned about what happens when an employee shares insider information? Social media is inherently dynamic, even chaotic. Provide no guidance and you likely end up damaging your brand. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage.
Adobe Experience Cloud Blog
NOVEMBER 28, 2009
This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. In the demo, we learned that while Salesforce for Twitter is part of Support Cloud 2 , it should be an important part of your marketing toolkit. The application searches Tweets by keywords and then allows the Tweets to be added to campaigns or turned into leads. .
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ambal's Amusings
DECEMBER 2, 2009
As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? While people move into vacation mode, there's no harm in producing a little less content in order to focus on maximizing results in the coming year. Not effort. Results. Here are some questions to ask yourself: What content has been most effective in terms of traffic, buzz or comments?
Dahle Communication
NOVEMBER 30, 2009
At a mental health summit which opens Tuesday in Pierre, the North Dakota American Legion hopes to share its new program, "Courage Carries On," with South Dakota mental health providers and veterans' groups. via www.argusleader.com. Reading the local Sioux Falls paper this morning (on-line, it's quite rare that I actually read the paper copy) I saw this interesting article and thought it was an important one to talk about.
EMagine B2B Blog
DECEMBER 3, 2009
You may need to be of a certain age to relate well to the debate over long vs. short website copy. In particular, as Sonia Simone reminds us in a post on Copyblogger, it helps if you can recall those halcyon days when direct mail (along with print/TV advertising, of course) was a company’s chief [.]. Tags: B2B Web Strategy Engaging Visitors.
Adobe Experience Cloud Blog
DECEMBER 4, 2009
I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled.
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WebMarketCentral
DECEMBER 3, 2009
What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.
Buzz Marketing for Technology
DECEMBER 2, 2009
It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Given the pervasive nature of the Internet I think the balance of power has shifted toward the customer or prospect indefinitely – which means we will be in a period of Inbound
EMagine B2B Blog
NOVEMBER 30, 2009
A fair number of our B2B clients do pretty well on the basics of website content and email nurturing, but tend to fall down on the more in-depth kit that is needed to induce conversion, raise the degree of prospect engagement, and demonstrate thought leadership. Exhibit A: white papers. No lie, they’re not easy to do; [.]. Tags: B2B Web Strategy.
Adobe Experience Cloud Blog
DECEMBER 3, 2009
With the B2B Virtual Edge Trade Show ending just minutes ago, I thought it would be great to share with everyone a summary of what participants said during the event. . First, major kudos to David Meerman Scott and Marcy Shinder of American Express OPEN for giving fantastic keynote speaches during the one day virtual event! Some of the top highlights I pulled from the tweets include (plus a couple comments on how to learn more): Focus on content and match it to buyer personas (Looking to do thi
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
WebMarketCentral
NOVEMBER 30, 2009
Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. The reality is far different story, paranoia about the Patriot Act notwithstanding. As recently as 2004, FBI agents still used laptops with Intel 286 processors.
Buzz Marketing for Technology
NOVEMBER 30, 2009
I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Here is his take … 1) What do you think is the one most important factor when choosing an agency? Romi: The single most important factor is the agency’s internal organizational principle.
Wondering Out Loud
DECEMBER 1, 2009
When, I must ask, will the celebrity class ever learn? When will they realize they are public figures and, no matter how hard they try, their dirty laundry will one day be aired for the entire world to see. The latest to forget the lessons learned by the many who came before is Tiger Woods. We’ve all heard the story about his late night/early morning car crash.
Adobe Experience Cloud Blog
NOVEMBER 29, 2009
Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads. My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. and Dyke Hensen of PivotLink. In this session, they discussed how to use lead scoring to identify and prioritize sales-ready leads.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
NOVEMBER 29, 2009
Last Wednesday at Dreamforce, I had the chance to attend the session entitled, Delivering B2B Marketing Excellence in a Socially Connected World. Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. She started the session by stating what marketers are struggling with including their needs to: Improve company reputation and standing.
Buzz Marketing for Technology
NOVEMBER 30, 2009
I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Here is his take. 1) What do you think is the one most important factor when choosing an agency? Romi: The single most important factor is the agency’s internal organizational principle.
Buzz Marketing for Technology
DECEMBER 2, 2009
It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Given the pervasive nature of the Internet I think the balance of power has shifted toward the customer or prospect indefinitely – which means we will be in a period of Inbound Marke
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