Sat.Aug 09, 2014 - Fri.Aug 15, 2014

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How to Put the Customer First in Lead Generation

markempa

'Tweet Putting customers first in lead generation. As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. Complexity found in things like Marketing-qualified leads (MQLs), Sales-qualified leads (SQLs), opportunities, lead engagement scores and other KPIs are helpful to see trends and measure what we deem important to us, but something is often missing.

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Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 1:

ViewPoint

'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of B2B sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect̶

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3 B2B Conversion Tracking Mistakes Not to Make

KoMarketing Associates

'One of the key benefits of online marketing is having the ability to capture information about our site visitors in order to better understand our marketing efforts. Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy.

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Five Reasons Why Your Email Gets Blocked

ANNUITAS

'The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” More often than not, the question cannot be answered easily and takes some investigation to uncover the reason or reasons why emails get blocked. Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help.

CAN-SPAM 186
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** That’s why scanning the Internet to find new prospects is such an exciting opportunity. At least a dozen firms are now following that path. These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies us

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10 Questions to ask in a B2B Content Marketing Questionnaire

KoMarketing Associates

'Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape.

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Direct Mail Mistakes – Measure Twice, Print Once

Direct Response Coach

I am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter. At Christmas, I give them tools for gifts. In fairness to me, I do change light bulbs and twice a year, I install and remove our air conditioners. So you can only [.]. The post Direct Mail Mistakes – Measure Twice, Print Once appeared first on McCarthy and King Marketing.

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Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]

Crimson Marketing

'Marketing is responsible for greater and greater amounts of the sales pipeline these days. Whereas in the past, a corporate marketing departments goal was to hand off to Sales once an account was qualified, that line has become blurred, if not entirely eliminated. Ren Bonvanie, CMO of next generation firewall producer Palo Alto Networks, is a successful evangelist of the use of data science in corporate marketing.

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Content Marketing: How do you know if it???s working?

Writing on the Web

'How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analyti

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What Marketing Org Charts Tell You About The Business

The Effective Marketer

'Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts. Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general.

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Re-branding – a better option than “disruptive innovation”?

Biznology

'“Disruptive innovation” seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many companies or brands threatened by new products created with advanced digital technology is re-branding. Some traditional brands have successfully re-positioned their value proposition to leverage its core benefits and brand image to find new customers and rejuvenate their business.

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How Are Marketers Embracing Opportunities From Big Data?

Crimson Marketing

'Marketing is for the creatives. Big data is for the data scientists. But as more marketing intelligence becomes available to marketers, the lines are blurred on who manages and benefits from big data. How marketing can get started: “Big data starts with email intelligence. If you’re going to use data to unleash your creativity, it’s critical you start with as much data as possible.” Make sure you have the right information to create the most accurate buyer personas.

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From How Much Content to How to Stand Out – Q&A with Robert Rose

ANNUITAS

'In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. Take a look at how Robert Rose , Chief Strategist for the Content Marketing Institute thinks about content marketing,how to overcome some typical challenges and what it takes to be a better marketer.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Data Geek or Storyteller? Today’s CMO Must Excel at Both

Convince & Convert

Image via BigStockPhoto.com Not too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing. Specifically, I asked him about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller. Whose skills will reign supreme?

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Meet Generation Z: Marketing’s Next Big Audience [Infographic]

Adobe Experience Cloud Blog

Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, at least), but they’re rapidly coming into their own — in terms of influence, consu

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Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

Industrial Marketing Today

'If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a co

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B2B Content Marketing: 3 “Must Haves”

EMagine B2B Blog

By Allie Viau | Digital Marketing Strategist & SEO Specialist. As a B2B company, your content marketing can play a significant role in differentiating your brand, grabbing the attention of prospects, and assisting in lead generation efforts. To remain competitive in B2B content marketing, you must provide at least three different forms of marketing collateral on your website: white papers, case studies, and blog posts.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The 4 Ways to Find Online Influencers

Convince & Convert

'Recently, I participated in a Webinar with my friends at TapInfluence , a terrific marketplace where brands can find and connect with online influencers. The 8 Things Online Influencers Can Do For You  We covered A LOT of ground in this session, so I encourage you to download the slides and/or watch the free Webinar replay. Here are some of the key points.

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Why Marketing Operations is the Heart of your Marketing Team

Adobe Experience Cloud Blog

'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. I was sure they didn’t need so many people for operations alone. Boy, was I wrong. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.

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5 Ways to Recognize B2B Lead Generation Failure ???and Move On

LEADership

'Last week I talked about quick wins. Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Yes, there are many reasons your marketing and sales activities can fail and they occasionally will. Its hard to admit, but what you learn from failure is sometimes much more valuable than what you might gain from winning.

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Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies. What action do you want leads to take when they read your emails? We’ve already touched on the importance of calls-to-action, but how can you make them more successful?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 Keys to Creating Chemistry with Your Audience

Convince & Convert

'Image via It’s Just Lunch Blog One of the greatest challenges in running a blog well is making sure that it reaches the right audience and elicits the desired response from them. How do we create content that resonates with our intended audience? In this month’s Blog Rescue, we take a look at It’s Just Lunch , from blog from a dating service for busy executives.

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Buyer Cycle Battleship

SugarCRM

'The post Buyer Cycle Battleship appeared first on Salesfusion.

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Interesting Infographics: Craft A Social Selling Routine In 30 Minutes

LEADership

'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? In this infographic from The Social Wrap by Ben Martin , we are presented with a “cheat sheet” that can aid us in building a daily social selling procedure. As a result, this routine can provide B2B professionals with much help in lead generation, while enhancing their engagement with customers.

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Video Marketing Tips for A/E/C Firms: 7 Best Practices

Hinge Marketing

'All A/E/C firms have stories to tell. From pulling clients out of technological tailspins, to helping them salvage the design of a complex structure within restrictive land-use regulations. These are stories worth sharing, and are great ways of showing what your firm can do. As arguably the most efficient and compelling storytelling medium, video is a perfect choice to connect these narratives to potential services buyers.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Real Truth About Social Media Metrics

Convince & Convert

'Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW. JayToday is available on Youtube , iTunes (as a video podcast), and at JayToday.tv. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service).

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Sales Automation vs Marketing Automation

Leading Results Rambings

'I was recently talking with prospective client about automation for the business development process, specifically marketing automation, and she asked to explain the difference between sales automation and marketing automation. Related Stories Building Marketing 101 into your CRM System CRM Systems are not a Magic Bullet for Business Development.

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Marketing Automation is Lead Management

SugarCRM

'The post Marketing Automation is Lead Management appeared first on Salesfusion.