Sat.Apr 28, 2012 - Fri.May 04, 2012

Trending Sources

The Future of Social Media: Identifying the Drivers


Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. It might seem like a challenging task, but it really is not. I’m in the process of writing it and will share my thoughts as I move along. Today, these drivers start being recognized. Yes and no.

Is there a formula for viral content?

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. Every now and then I will write a post that meets the following formula: It has a clickable headline (i.e 7 ways to increase traffic, 5 ways to get more followers, etc). It’s something I think will get shared plenty. It’s a safe topic that has probably been repeated 1,000 times before. You Can’t Manufacture Authenticity.

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Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

Sally Field (Image via The phrase “ Laws of Attraction ” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book  “ Thought Vibration or the Law of Attraction in the Thought World ” (Chicago, 1906).  Simply stated – is your organization even “likeable” in the eyes of your buyers? 

How Labels works in Google Adwords; benefits of the new feature


For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. Label: How-To.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

More Trending

An Overview of the Google Adwords Recent Changes & New Features


Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update.  Well, change is normal; just ask Google and Facebook.  Many of the paid search changes are welcome; others are drawing controversy.  Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . Here, then, is a roundup of what occurred, with my own thoughts and grades of the changes (1-5, with 5 being highest approval). link]. Grade: 3.

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that  I’lve picked up that have been essential to my role. Here Here are the five key skills that I believe are a must for today’s marketing professional, in no particular order: 1. This requires understanding where the conversations are happening.

Search, Social and Content – The Keys To Inbound Marketing

B2B Marketing Insider

If you think SEO is the abbreviation for an airport, then you’re in big trouble. If If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If If you think you need to get some “more of the twitter,” then you’re in really big trouble! And you can’t do that with boring, promotional content.

Social media success also breeds risk

grow - Practical Marketing Solutions

I’ve occasionally used this blog to document my social media journey and in that spirit it would be impossible not to mention last week’s epic Social Slam event. By successfully gathering 600 social media friends and fanatics and highlighting some of the coolest speakers and topics anywhere, this must be considered a milestone, a signature moment. Gini Dietrich kicks off Social Slam.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Stop the Insanity; A View on Social Media ROI for Lead Generation


I’m a former Media Director at an ad agency.  For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.  So let’s remove salaries and time fees from any social media ROI calculation. Conferences?  I don’t believe the cost of doing a job should count into ROI calculations. I say stop the insanity.  Let’s keep these measures apples-to-apples. video:  $1,000.

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Lead Generation: Phone calls turn first-time webinar into million-dollar leads

B2B Lead Generation Blog

Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value. Leadership was reticent. The competition had been hosting webinars for years with hundreds of attendees. The risk? Get prospects on the phone.

B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer. Warning: You Cannot Have Both! Buyer beware.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. It is interesting how our teams use different metrics in evaluating opportunities, but still seek to provide similar outcomes.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Really Good Reasons LinkedIn Bought SlideShare

It's All About Revenue

by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense. For those of you uninitiated with SlideShare, it’s a platform where you can upload and spread professional presentations. Or what I like to call, the backbone of buying and selling these days. It’s Like Pinterest for Business. What makes Pinterest compelling is the way it strips sharing down to visuals.

From Conversation Company to Optimization Organization


A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Again, feel free to comment. Indeed: “Join the conversation.”

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Many webmasters in this category have been negatively affected and are unsure of where to turn from here.

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. Traditional B2B marketers face a challenge. Meanwhile, newer competitors are at a distinct advantage.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Your followers care about you, but do you care?


Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook. But, it is like a mirror, right? You received exactly what you put out there. Zits and all. Thank you.

Deliver Results With A Search-Driven Marketing Plan

B2B Marketing Insider

Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. Update our Facebook page…no? search-driven marketing plan is the only way to ensure that your marketing activities are aligned to your audience.

Mobile Positioning: A Business Must


Guest post by University Alliance. Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In fact, by 2015 more U.S. Internet users will access the web through smartphones than through PCs, according to technology site Still not convinced?

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape. As these lines move, the role marketers need to take is shifting as well.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Putting Customer First in Practice: a Humble Example


Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I am writing this, I’m sitting in a hotel room, wrestling with deadlines and taking care of some last-minute preparations for our annual Fusion Marketing Experience congress. Somewhere else in the same hotel are the speakers. Among them, Kristin Zhivago. You’re maybe even bored with the message. Knowledge.

6 Boards to Consider for Your Pinterest Brand Page

It's All About Revenue

by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. visual smorgasbord, the now third most popular social media site in the world is highly addictive. Yet, Pinterest’s fast rise to fame and users has confused some marketers. Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network? Stumped? Having launched our own Pinterest page today , we decided to detail the six boards we created and why. 1) Infographics. Visuals are what rule Pinterest.

Why Twitter Needs to Change to Keep Up with Social Media Marketing


Guest post by Nisha Kaushal. Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter. Lack of Community. You don’t have friends on Twitter, you have followers. Zero Monetization.

Savvy Week in Review - May 4

Savvy B2B Marketing

Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. To reduce the time you spend looking for the most useful posts from the week, check out our favorites below. Did we miss something? Add them in the comments! Enjoy the weekend, and see you on the other side. Is Your Content Supporting or Sinking Your Thought Leadership Efforts? Come and get 'em

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long


For anyone who believes the best social media ideas come of out of New York, Chicago or other major cities, you better think again. Originally famous for the 1982 World’s Fair, the Women’s Basketball Hall of Fame, and Bush’s Baked Beans, Knoxville is now burgeoning with social influence as the home to SOCIAL SLAM. Micro-niching is Trending in the Blogosphere. Holy –WOW!

How to Reduce Unsubscribes Using Subscription Management

The Point

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations. Time to give them that option.

Why You May Be Screwed If You Don’t Take Google+ Seriously

Content Marketing Today

Pay  Careful Attention to the Upper Right hand Corner of Google Search Results. If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement in the  ‘content marketing’  topic. In weeks and months past, text ads would have appeared in the upper right-hand corner. Yikes!

Re-boot your company, re-boot yourself.

grow - Practical Marketing Solutions

Click here if you can’t see this video interview with Mitch Joel. Mitch Joel rocks. He really does. You may know him as a blogger, podcaster and author of the seminal book Six Pixels of Separation but he is also a business leader, husband, father and generous friend. You are going to LOVE this short video interview because Mitch reveals plans for his new book.  It really sounds amazing.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.