Sat.Mar 24, 2012 - Fri.Mar 30, 2012

Trending Sources

Content Curation And 12 More Content Marketing Terms Defined

B2B Marketing Insider

“Social Media” is so 91 days and 42 seconds ago…. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. But I am certainly not the expert. What key terms are missing?

Email marketing: Overcoming message overload

The B2B Research Blog

I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  Remarkably, amongst those doing so almost one half (44%) broadcast emails once a week or more often. Click for enlarged infographic.

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Why You Should Stop Mapping Content Formats to the Buyer’s Journey

Digital B2B Marketing

I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Here is one example from TechTarget : eBooks are earlier than white papers which are earlier than virtual trade shows? Yeah, right.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. Create credibility for your business.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas. The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.  The U.S. Getting Descriptive.

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How does social media affect trust and your brand?

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand?  Think “Trust Marketing.”  You can say you heard it here on the {grow} blog first. In 2009, Chris Brogan and Julien Smith released their book Trust Agents.  But I am talking about something different here.  Stop and think of your brand’s position. 

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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

It's All About Revenue

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. To be honest, we never came up with a clear answer. suppose it tastes great and is less filling. Worry less about the details, more about the concept. Category creation requires passion. Best practices emerged.

Inbound Marketing: Do You Have A Content Destination?

B2B Marketing Insider

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more. zzzzzzzzzz (snore). Dynamic content destinations are needed to develop the kind of two-way dialogues that form the basis of solid relationships.

5 Uses for Your Business Blog

Writing on the Web

Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. photo courtesy digitalart ). 1. Raw Sales. Company and Industry News. Customer Service.

210 Seconds of Fame. What happened and what’s next?

grow - Practical Marketing Solutions

Click here if you can’t view this video of Mark Schaefer’s appearance on CBS This Morning. In addition to providing useful marketing ideas and insights, I’ve also used this blog to document the ups and downs of my personal social media journey. Since this was such an unusual experience I thought I would report on this step on my journey, my 210 seconds of fame. Anxiety? Yikes.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

B2B Lead Generation Blog

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. Looked great on paper.

Marketers Need Return On Marketing Investment Now

Conversionation

Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. The crisis is hitting hard, and accountability is priority number one today. Marketers are uncertain and even scared.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. What your competitors are doing in social media. Which voices are most influential in your market space.

Enter to Win – One Free Ticket to an Online Storytelling Conference

Stories that Sell

Stories are everywhere these days. And while businesses have always used stories to connect with their audiences, we seem to be in the midst of a story resurgence. New books, blogs and articles regale the power of story to win friends and influence people, and are filled with examples of organizations doing just that. I'm excited to attend. And I just happen to have one extra ticket to GIVE AWAY.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Channeling Buyer-Based Experiences in SMB

Tony Zambito

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Therein lays the new buyer realities of today.  In a span of 5-7 years we find ourselves in a drastically different world.  What Does This All Mean? Really? 

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Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Eloqua has an active voice on the entire spectrum of content marketing. What happens when a company tries to align with something new to them? Be an Expert.

The Death of Branding [INFOGRAPHIC]

Tomorrow People

What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. ” (Source: The Power of Branding: a practical guide. The Design Council). Read more: Pin It.

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25 Clever Ways to Grow Your Email Marketing List

Hubspot

It's a sad fact, but your email marketing database degrades by about 25% every year. Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites. 25 Ways to Grow Your Email Marketing List. 1) Create remarkable email content. Share your ideas in the comments.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Generate More Leads with B2B Social Media [Infographic]

Social Media B2B

Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. You can look through the stats yourself, but here are some to consider: 61% of US Marketers Use Social Media to Increase Lead Gen. IBM saw an Increase of 400% in Sales in a Social Selling Pilot Program.

Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Rand Fishkin recently devoted 1,700 words to the topic of conversations about the industry’s nomenclature and inspired nearly 170 comments, all with no mention of WPO. Web Presence Optimization (WPO) Guides and Insights.

Three Ways to Use a Personal Google+ Profile to Build Your Business

WindMill Networking

Relationships used to be the way business was done. handshake and a person’s reputation were all that was needed to seal a deal. Social media has brought about the return of these values. recent post by Jason Falls even declared that we can learn about social business from America’s small towns. The most effective social media marketing embraces these values. My Google Profile+. Googl

B2B And A Resistance To Video Marketing

B2Bbloggers

Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. However, if your company embeds videos from its own YouTube channel, the effort is in fact worth it.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

10 of the Best B2B Facebook Timeline Cover Photos

Social Media B2B

Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. And you were able to launch the update any time during the past month. Product Images. Ogilvy.

3 Strategies Pro Golfers Could Teach Sales and Marketing

It's All About Revenue

by Sheldon Buytenhuys | Tweet this Ben Hogan famously said golf is 20% talent and 80% management. This week every golfer arriving at the Augusta National, one of the most demanding courses of the PGA Masters Tournament, the Augusta National, will have talent. But the player who wins the green jacket is the pro who most efficiently managed his way around the course. Turns out this 20/80 rule holds true for sales and marketing. Some organizations might see early success purely on the talent of their sales force or product. Get Your Team in Order. They align their team. Keep Score. Want more?

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Download Now.

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Savvy Week in Review: March 30

Savvy B2B Marketing

Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! If you want to get your marketing in order, check out some of these great posts from around the web this week. Happy Friday! Questions to Ask before Jumping on the Infographics Bandwagon by @ ahaval via @ Junta42. Relax.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Answers to Your Google+ for Business Questions, Part 1

Biznology

Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts.  Here’s part 1 and I hope I have answered your questions. And, if you have additional questions, please pop them in the comments and I will address them in future “Answers” posts. And than you for attending as well as reading now. Q: Can we download the presentation? What happens if you don’t? Let me be more precise: there is less of a positive effect. They always find me.

Create Content Like A Publisher : 7 Ways to Go Beyond Concept

Fearless Competitor

Please check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing. It’s not a webinar. It is a live, interactive video briefing. During the Q&A portion, you might even join the experts live using your webcam.

Retargeting: Does Bothering Your Customers Really Work?

Tomorrow People

Bothering your customers is tempting. People always seem to think “maybe they didn’t get the message,” and “maybe I should talk with them just one more time,” and then another time, and another, and another. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back.

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B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

10 Things You Need to Know about Content Marketing World 2012

Junta 42

So, I haven’t talked about Content Marketing World 2012 at all since we announced the dates back in November. It’s been a struggle. literal “ who’s who ” of content marketing experts – You simply cannot make this stuff up. Five unbelievable workshops – Last year, we sold out of our only workshop and had attendees asking for more. Register today!

How Do You Appeal to the Distracted Buyer?

It's All About Revenue

by Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the bad news: they seem to be consuming it all at once. The amount of time we spend in front of the TV, the computer, our mobile devices – it’s all going up. Marketers should be happy that consumers are so content hungry. We’re playing with our iPads while watching TV. Want more?

7 Ways Sales Intelligence Gives You Super Powers

Sales Intelligence View

Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Tom has spent over the last 15 years in the sales and executive levels. He is deeply involved with leveraging social selling and the sales intelligence tool, InsideView , to empower himself as a sales professional. Steve W.

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Irate sports fans hijack UPS company blog

grow - Practical Marketing Solutions

Click here if you can’t see the video of the controversial UPS ad. I’m sort of a blog geek. love looking at company blogs and see their progress … or lack of it … over time. One of the blogs that has been making some nice progress is UPS , but I noticed something unusual the other day. Then I noticed one blog post about a basketball game received 482 shares and 181 comments.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Dip Your Toe into Content Marketing: 5 Ways to Repurpose Your Blog Posts

Marketri

For professional service firms, billable time is key to keeping the business profitable. hear the trepidation from some business owners who are wary of keeping their staff from 1.) taking valuable staff off billable time to write and 2.) unleashing knowledge to the world that competitors can freely read. Remember, your sales platform heavily weighs on building trust. Springboard for an article.