Sat.Mar 24, 2012 - Fri.Mar 30, 2012

Trending Sources

Email marketing: Overcoming message overload

The B2B Research Blog

I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  Remarkably, amongst those doing so almost one half (44%) broadcast emails once a week or more often. Click for enlarged infographic.

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Why You Should Stop Mapping Content Formats to the Buyer’s Journey

Digital B2B Marketing

I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Here is one example from TechTarget : eBooks are earlier than white papers which are earlier than virtual trade shows? Yeah, right.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. Create credibility for your business.

Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas. The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.  The U.S. Getting Descriptive.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

B2B Lead Generation Blog

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. Looked great on paper.

Marketers Need Return On Marketing Investment Now

Conversionation

Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. The crisis is hitting hard, and accountability is priority number one today. Marketers are uncertain and even scared.

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210 Seconds of Fame. What happened and what’s next?

grow - Practical Marketing Solutions

Click here if you can’t view this video of Mark Schaefer’s appearance on CBS This Morning. In addition to providing useful marketing ideas and insights, I’ve also used this blog to document the ups and downs of my personal social media journey. Since this was such an unusual experience I thought I would report on this step on my journey, my 210 seconds of fame. Anxiety? Yikes.

Content Curation And 12 More Content Marketing Terms Defined

B2B Marketing Insider

“Social Media” is so 91 days and 42 seconds ago…. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. But I am certainly not the expert. What key terms are missing?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. What your competitors are doing in social media. Which voices are most influential in your market space.

Enter to Win – One Free Ticket to an Online Storytelling Conference

Stories that Sell

Stories are everywhere these days. And while businesses have always used stories to connect with their audiences, we seem to be in the midst of a story resurgence. New books, blogs and articles regale the power of story to win friends and influence people, and are filled with examples of organizations doing just that. I'm excited to attend. And I just happen to have one extra ticket to GIVE AWAY.

Channeling Buyer-Based Experiences in SMB

Tony Zambito

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Therein lays the new buyer realities of today.  In a span of 5-7 years we find ourselves in a drastically different world.  What Does This All Mean? Really? 

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Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Eloqua has an active voice on the entire spectrum of content marketing. What happens when a company tries to align with something new to them? Be an Expert.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Death of Branding [INFOGRAPHIC]

Tomorrow People

What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. ” (Source: The Power of Branding: a practical guide. The Design Council). Read more: Pin It.

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25 Clever Ways to Grow Your Email Marketing List

Hubspot

It's a sad fact, but your email marketing database degrades by about 25% every year. Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites. 25 Ways to Grow Your Email Marketing List. 1) Create remarkable email content. Share your ideas in the comments.

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Generate More Leads with B2B Social Media [Infographic]

Social Media B2B

Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. You can look through the stats yourself, but here are some to consider: 61% of US Marketers Use Social Media to Increase Lead Gen. IBM saw an Increase of 400% in Sales in a Social Selling Pilot Program.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

It's All About Revenue

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. To be honest, we never came up with a clear answer. suppose it tastes great and is less filling. Worry less about the details, more about the concept. Category creation requires passion. Best practices emerged.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Inbound Marketing: Do You Have A Content Destination?

B2B Marketing Insider

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more. zzzzzzzzzz (snore). Dynamic content destinations are needed to develop the kind of two-way dialogues that form the basis of solid relationships.

Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Rand Fishkin recently devoted 1,700 words to the topic of conversations about the industry’s nomenclature and inspired nearly 170 comments, all with no mention of WPO. Web Presence Optimization (WPO) Guides and Insights.

10 of the Best B2B Facebook Timeline Cover Photos

Social Media B2B

Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. And you were able to launch the update any time during the past month. Product Images. Ogilvy.

Three Ways to Use a Personal Google+ Profile to Build Your Business

WindMill Networking

Relationships used to be the way business was done. handshake and a person’s reputation were all that was needed to seal a deal. Social media has brought about the return of these values. recent post by Jason Falls even declared that we can learn about social business from America’s small towns. The most effective social media marketing embraces these values. My Google Profile+. Googl

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

B2B And A Resistance To Video Marketing

B2Bbloggers

Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. However, if your company embeds videos from its own YouTube channel, the effort is in fact worth it.

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Download Now.

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Savvy Week in Review: March 30

Savvy B2B Marketing

Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! If you want to get your marketing in order, check out some of these great posts from around the web this week. Happy Friday! Questions to Ask before Jumping on the Infographics Bandwagon by @ ahaval via @ Junta42. Relax.

Retargeting: Does Bothering Your Customers Really Work?

Tomorrow People

Bothering your customers is tempting. People always seem to think “maybe they didn’t get the message,” and “maybe I should talk with them just one more time,” and then another time, and another, and another. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.