Marketing Insider Group
MAY 16, 2019
For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business. And the benefits don’t just come from our personal experience: a study conducted by MIT suggests that Agile firms grow revenue 37 percent faster and generate 30 percent higher profits […].
KoMarketing Associates
MAY 14, 2019
You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. What exactly does this entail? Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more.
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Marketing Insider Group
MAY 14, 2019
Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable for meeting their numbers just like their sales leaders. In sum, CEOs get […]. The post The Most Important B2B Marketing Metrics for CEOs appeared first on Marketing Insider Group.
InsightSquared
MAY 15, 2019
“What was your first job?”. It’s one of my favorite questions to ask a fellow professional in sales operations. Some of the answers include: Elementary school teacher. SDR. Recruiter. Pharmacy Tech. Insurance sales rep. Cosmetics consultant. Account Manager. Financial analyst. Why the wide range? Sales Operations is Still Developing. Sales operations as a profession is growing, yet it is a comparatively new function in businesses.
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Webbiquity
MAY 16, 2019
By David Gutierrez. No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. After that, no amount of additional effort put into it seems to have any impact; traffic and readership just stick at their current levels or even slip.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
MAY 13, 2019
If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate […]. The post 5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy appeared first on Marketing Insider Group.
InsightSquared
MAY 16, 2019
We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year! It really is a perfect match—Ramp is all about equipping revenue operations professionals with the foresight, skills, and connections required to become the strategic partner of today’s go-to-market teams demand. And Outreach’s mission of providing modern revenue leaders at high-growth companies with the insights and workflows they need to create predictable rev
Vision Edge Marketing
MAY 16, 2019
If you subscribe to Ansoff’s matrix of growth, then you believe there are four primary ways to achieve growth: Sell more of your current solutions to your current customers/markets (Market Penetration). Sell new solutions to your current customers/marketing (Product Development). Sell current solutions to new customers/market (Market Development). Sell new solutions to new customers/markets (Diversification).
Influitive
MAY 15, 2019
You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development. A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to. The post Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business appeared first on Influitive.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
MAY 13, 2019
Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in enterprise marketing, there’s a good chance you’re already using some type […].
Webbiquity
MAY 14, 2019
Teachers focus on (this is going to be a shock, wait for it)…teaching. They themselves attend continuing education each year to learn the latest in educational theory and practice. They strive to achieve the best learning outcomes for their students. But how can they be sure about the impact their programs are having with students? The science of measuring educational impact is different from the practice of teaching.
KoMarketing Associates
MAY 17, 2019
As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects. Bynder recently published the “State of Branding 2019” to determine which tactics marketers are using to resonate with their target audiences. According to the research, the majority of marketers (29.9 percent) believe that “excellent customer service” is the most effective way to stand out from the crowd and engage with customers – e
Biznology
MAY 13, 2019
Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. With young consumers increasingly demanding brands give more back to society, the challenge today is to create a promise that can be trusted and delivered – with credible authenticity.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
MAY 14, 2019
In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […]. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group.
Contently
MAY 13, 2019
Are there any new ways to drive content marketing ROI we should be thinking about? -Sara, New York. This question cuts deep. In March, I took on a new role as Contently’s head of marketing. I immediately started thinking about I could make a big impact as quickly as possible. My first instinct was to pump more inbound opportunities into the pipeline.
KoMarketing Associates
MAY 14, 2019
As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge. Social Media Examiner recently published the “2019 Social Media Marketing Industry Report,” and statistics showed that increased exposure (93 percent), increased traffic (87 percent) and generated leads (74 percent) are the top benefits of utilizing social media.
Adobe Experience Cloud Blog
MAY 17, 2019
Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. But how can you create efficiency in an increasingly frenetic digital space?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
MAY 15, 2019
How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been more significant. For […]. The post How to Connect Better with Customers with Less Jargon appeared first on Marketing Insider Group.
Rev
MAY 16, 2019
Or, Gidget Goes to SiriusDecisions Summit 2019. Cards on the table? I’ve never been to a B2B Marketing Conference before. So I wasn’t entirely sure what to expect from the SiriusDecisions Summit in Austin, TX. Last week, a whole gaggle of LeadCrunchers descended on the Austin Convention Center to talk targeting and brush up on B2B best practices from people who have been there, done that, and have the scars and stories to show for it.
The Point
MAY 16, 2019
One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative , so it’s good to see at least one B2B company get it right. . Here’s what I think makes this an effective campaign: * The offer is front and center.
Adobe Experience Cloud Blog
MAY 15, 2019
In the first post in our series on demand generation , we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your audience and direct the right resources to the right people at the right time is the principle by which all marketing campaigns live and die.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Daily Egg
MAY 17, 2019
We are all united in a common struggle: designing products, apps, and websites that engage, entice, and delight our customers. So how do you know for sure that you are actually providing what they’re looking for? You research, experiment, and launch A/B tests. A/B testing can be a lightweight, sustainable, and time-saving activity that helps […] The post A Beginner’s Guide to A/B Testing with Crazy Egg appeared first on The Daily Egg.
Unbounce
MAY 15, 2019
Hey there , marketer. Let me introduce myself. I’m your target market. I’m actively looking for what you offer. I just Googled your solution, clicked your ad, and I’m on your landing page. Right now, I’m somewhere between interested in and desperate for what you’re selling. I’m ready to say “yes” to a call to action, but… I’m not going to say yes to yours.
Content Standard
MAY 15, 2019
There’s one thing that marketers understand on a deep, deep level: That the highest-value customer is the repeat customer. But for nonprofits, repeat donors aren’t just valuable—they’re essential to an organization’s survival. So it’s no wonder why we’re seeing more and more nonprofit content marketing examples across the land.
Adobe Experience Cloud Blog
MAY 13, 2019
Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must create a personalized and consistent customer experience irrespective of the platform through which the customer engages
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Marketing Institute
MAY 13, 2019
Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals. Continue reading → The post How to Get Google Eyes for Your Content appeared first on Content Marketing Institute.
The Daily Egg
MAY 14, 2019
As an agency, priority #1 has to be your clients. After all, your job is to solve problems for your clients, answer some pain they have, and lower their anxiety. Any tools you pick to build your digital agency have to first and foremost simplify your clients’ lives.But priority #2 is making money! Because you’re […] The post These 18 Tools Will Supercharge Your Digital Agency Software Stack appeared first on The Daily Egg.
Biznology
MAY 17, 2019
It’s a harsh, competitive world out there, but you’re ready to tackle it anyway. You have the idea, you have the passion, and all you need is some essential know-how to take the world by storm. However, some would say that especially when it comes to business, beginnings can be tough. If this is your first venture into the entrepreneurial ranks, all the more so.
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