markempa

SEPTEMBER 23, 2013

'Tweet I have a confession to make. There’s something I wish I would have known when I wrote my best-seller, Lead Generation for the Complex Sale. It’s this: This is a patented Conversion Heuristic created by MarketingExperiments, a division of MECLABS, that’s typically been used as a systematic framework to analyze a conversion process. So, I wanted to see if this heuristic could be applied to lead generation through teleprospecting.

Lead Generation 251

Lead Generation Lead Scoring Lead Ranking Generation 251

ViewPoint

SEPTEMBER 24, 2013

'BANT is an acronym for Budget, Authority, Need and Time Frame. I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”. I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT.

Opinions 217

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 217

Customer Experience Matrix

SEPTEMBER 26, 2013

'Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). You may not find that news to be fall-off-your-chair exciting. In fact, you’re more likely to wonder whether the world needs yet another report on anything at all. Fair enough. So before telling you what’s in the CDP Guide, I''ll tell you why it exists. Simply put, marketers need better databases.

Marketing Automation Services 202

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 202

Savanta

SEPTEMBER 27, 2013

'Relationships matter in B2B. But for many B2B businesses it’s simply not commercially viable to individually account manage each customer. This means that when issues arise, customers need to be directed to ‘mass service’ channels – usually a contact centre. I’ve recently spent a lot of time with Vodafone exploring what great customer service looks like.

Marketing Management 188

Marketing Management Service B2B Thought Leadership Customer Satisfaction 188

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KoMarketing Associates

SEPTEMBER 25, 2013

'A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well.

Search Marketing 184

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 184

Digital B2B Marketing

SEPTEMBER 24, 2013

'Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. But before we look at how they are related, two background points are key. 1. When it comes to online advertising revenue, no one is bigger than Google. Not even Facebook comes close. 2. Online advertising companies that use big data in advertising are today’s market darlings.

Advertising Agencies 172

Advertising Agencies Advertisements Advertising Mobile Advertising 172

Marketing Insider Group

SEPTEMBER 26, 2013

'We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right? So what is the secret ingredient to great content? Doug Kessler (@ DougKessler ) and the folks at Velocity Partners have struck again with another amazing perspective on content marketing.

Wikipedia 170

Wikipedia Content Advertising Agencies Training 170

Writing on the Web

SEPTEMBER 25, 2013

'If you’re in business and have a business blog, you’re frequently challenged by what to write. There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain.

Business Blogging 156

Business Blogging Business Content Buzz 156

ANNUITAS

SEPTEMBER 24, 2013

'If your metrics for success are based on volume (clicks, downloads, views, likes, etc.) then you might not be serving your pipeline and revenue goals.

Top of Funnel 167

Top of Funnel B2B Marketing Content Marketing B2B 167

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NuSpark Consulting

SEPTEMBER 22, 2013

'When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. A negative keyword is a term that is used within a query that includes one of the keywords you are bidding on, but prevents your ad from showing because that “negative” keyword is not relevant to your product or service.

Enterprise Management 151

Enterprise Management Keywords Work Management Marketing Management 151

Crimson Marketing

SEPTEMBER 24, 2013

'The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! The key is to give, share and support, not just take or receive. Here’s how: 1. Be Honest. Communicate clearly about performance expectations, provide constructive criticism, and be able to take it in return.

Ad Building 144

Ad Building Business Class Vendors 144

Vision Edge Marketing

SEPTEMBER 24, 2013

'We’re drowning in data. We generate it from our own activity or research; we collect and capture tons more from external sources. And, by now, all of us have been exposed to the conversation about Big Data—the voluminous unstructured data that is collected from nontraditional sources such as blogs, social media, email, sensors, photographs, video footage, and so on. .

Act-On 131

Act-On Analytics Customer Surveys Paid Search Agency 131

Biznology

SEPTEMBER 23, 2013

'Photo credit: Wikipedia. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. It’s not just you talking – it’s your customers talking, too. And they’ll talk a lot more when you do something really dumb. In the spirit of a dialogue, if your brand screws up, what should you do to say, “I’m sorry”?

Brand Identity 125

Brand Identity Branding Business Amazon 125

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Convince & Convert

SEPTEMBER 22, 2013

'image from bigstock.com. In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device.

Twitter 153

Twitter Brand Identity Branding Case Study 153

Crimson Marketing

SEPTEMBER 27, 2013

'Dr. Pepper 10 is a low-calorie substitute to the original soda beverage. If you like carbonated beverages and want to watch your calories, this might be a good option for you. . But Dr. Pepper only wanted to target “manly men” who believe diet beverages are “girly.” Their entire ad campaign was based on this drink not being for women.

Advertisements 133

Advertisements Advertising Marketing Video Marketing 133

Adobe Experience Cloud Blog

SEPTEMBER 27, 2013

'Author: DJ Waldow It’s amazing how a simple “complete this sentence” Facebook post can generate so much engagement. On Wednesday, I shared the following: In less than 24 hours, the post had nearly 200 comments (okay, 185 to be exact). To put that number in perspective, my normal Facebook posts range from 0 to “a handful” of comments. More important than the high engagement is this: As a group we were able to crowdsource a list of 94 of the best marketing speakers in the world.

Best Practices 105

Best Practices B2B Thought Leadership Thought Leadership Marketo 105

Biznology

SEPTEMBER 27, 2013

'Photo credit: Wikipedia. It wasn’t that long ago that our digital behavior and presence was something completely strange and unwelcomed by employers. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. The Internet police state was patrolling in full force. Then smartphones came along and companies lost complete control over their employees Internet behavior.

Generation 116

Generation Social Networks Wikipedia Lock-In 116

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

SEPTEMBER 25, 2013

'I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question. The right question is: how do I excite my readers?

Content Marketing 144

Content Marketing Marketing Analytics Tools Content Paid Search Agency 144

Crimson Marketing

SEPTEMBER 25, 2013

'Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Define Your Approach. Who are the exact team members you need to reach your audience, buyers, and/or prospects?

Buyer Personas 129

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 129

Adobe Experience Cloud Blog

SEPTEMBER 27, 2013

'Author: John McMalcolm Planning a creative and unique marketing campaign is exciting, but you should never let excitement override common sense. On occasion, a marketing campaign that initially seemed promising and effective will turn out to be a disaster, and some of them even result in serious losses. Here are some examples of great marketing ideas gone bad: Casa Sanchez: Tattoo for Free Lunch.

Planning 105

Planning Thought Leadership Paid Search Agency Ideal Customer Profiles 105

Direct Response Coach

SEPTEMBER 26, 2013

'I do. I’m ashamed to admit it. It’s a terrible habit for any copywriter. I’ve tried to kick the habit. I really have. At times, I’m successful. I go through periods when I can discipline myself to finish the copywriting before I start editing. But I am human. I am weak. And too often I [.] The post Copywriting – Do you edit while you write?

Copywriting 100

Copywriting Lead Nurturing Advertisements Advertising 100

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Convince & Convert

SEPTEMBER 24, 2013

'Image via BigStockPhoto.com. Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital author’s hard work.

Curation 143

Curation Brand Identity Branding Wiki 143

Crimson Marketing

SEPTEMBER 26, 2013

'Dr. Pepper 10 is a low-calorie substitute to the original soda beverage. Any person who likes carbonated beverages and wants to watch their calories may like this option. . But the marketing and advertising teams over at Dr. Pepper had other ideas. Check this out: . Talk about #BADMarketing (this has since been removed from all of Dr. Pepper’s official channels). .

Marketing 116

Marketing Advertisements Advertising Video Marketing 116

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

'Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” Three days earlier, the Federal Trade Commission announced a workshop to examine native advertising in digital media, or “the practice of blending advertisements with news, entertainment, and other content in digital media.”.

Promotion 105

Promotion Advertisements Advertising Advertorials 105

LEADership

SEPTEMBER 27, 2013

'Interesting Infographics is back! I read this one with great interest from B2B Marketing and have summarized for you below: Top 3 Challenges B2B Leaders Face Today. Although branding plays an integral part in every business, B2B leaders continue to face numerous challenges. The following are statistics you need to know to understand the obstacles of B2B leaders.

B2B 63

B2B Statistics ROI Customer Surveys 63

Speaker: Paul Slack, Vende Digital CEO

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B2B Marketing

Convince & Convert

SEPTEMBER 26, 2013

'Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. Snapchat, an app where you can share a photo or video in increments of anywhere from one to ten seconds, allows users to send exclusive content to its followers. The catch? Once the photo or video is viewed for the set time duration, it disappears and cannot be viewed again.

Buzz 140

Buzz Paid Search Agency Social Media User-Generated Content 140

Crimson Marketing

SEPTEMBER 24, 2013

'Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Define Your Approach. Who are the exact team members you need to reach your audience, buyers, and/or prospects?

Buyer Personas 109

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 109

Adobe Experience Cloud Blog

SEPTEMBER 24, 2013

'Author: Phillip Chen I recently attended a company event at Marketo, where I had the privilege of talking to a senior-level salesperson. What started as a lighthearted chat soon became a battle of the generations. If this were a movie, it would have been a Western, and the conversation was like a cowboy standoff—he pulled out his Smith and Wesson, and I pulled out my iPhone 5.

Paid Search Agency 105

Paid Search Agency B2B Thought Leadership Marketo Opinions 105