Buzz Marketing for Technology
JUNE 9, 2008
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readwrite
JUNE 9, 2008
Social networking has been notoriously hard to monetize. Despite loads and loads of inventory, hitting on an ad model that works has proved thus far elusive. Traditional banners haven’t worked, contextual ads have been lackluster, selling app installs isn’t sustainable, and getting people to sell to their friends hasn’t worked. There’s just no native ad format for social networks.
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Customer Experience Matrix
JUNE 10, 2008
As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. That’s not to say Marketo is a simple product. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.
WebMarketCentral
JUNE 10, 2008
At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. I figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void. I mean, there's just a chance this might actually be useful, and Shannon's pretty cool even if she doesn't drink beer.
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readwrite
JUNE 9, 2008
Partner Program not working out? NewTeeVee reports that YouTube will begin allowing content creators to sell their own ads, with the Google-owned video property taking a cut. The YouTube Partner Program, which gives top producers on the site a slice of ad revenue, opened to all last December. Now, at least one major content creator — Revision3 — is already handling some of their own ad inventory on YouTube, according to Advertising Age , and the plan is apparently to extend that opti
WebMarketCentral
JUNE 9, 2008
In How To Pitch To Bloggers , Laura Moncur tells PR and marketing people what she really thinks regarding what works, and what doesn't, when trying to persuade her or any other blogger to write about your product, service, organization, announcement, cause or candidate. Among her advice: "no one kicks my butt" (understand that bloggers—other than the sweatshop writers at Gawker at least—don't have deadlines they have to meet or space they have to fill); "press releases are useless" and "be p
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