Sat.Apr 14, 2012 - Fri.Apr 20, 2012

Trending Sources

Yes, you can be addicted to social media

grow - Practical Marketing Solutions

Guest post by {grow} community member Kaity Nakagoshi. For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The question is – can a person really become addicted to social media?

Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop

B2B Lead Generation Blog

Tweet Confession: I wish I could flash this across every marketer’s computer screen the moment it powered up: A universal lead definition (ULD) clarifies what a lead is to everyone in your organization. It also: Fits the profile of your ideal customer. Has been qualified as sales-ready. Spells out the responsibilities and accountabilities of Sales and Marketing. Are these truly leads?

Optimize: a Holistic View of Content and Marketing Optimization


Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach. The consumer is channel-agnostic, and empowerment is not a buzzword. That’s optimization.

Are Your Marketing and Sales Systems Broken?

Tony Zambito

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.  We have seen many variations over the past two as these attempts are made.  After two or three years, there is still much frustration that some of these new tactics are not working.  Buyer Designed Systems.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  Lead generation today is becoming the art and science of targeting.  A problem facing organizations today is getting a handle on who to target and where to target. 

Gone with the Pin. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn  is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011


Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. What brands have done it well—and what can you learn from them?

Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. But how reliable are cookies and more importantly, how does that impact our data and decisions?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 studies prove social media is less than 6 degrees of separation


Cover of Kevin Bacon. The idea behind 6 degrees of separation is ”friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. The idea of 6 degrees of separation was responsible for the early thought behind social media.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. Perhaps you’ll find these basic explanations useful in some context. And if I’ve missed or misstated anything, I’d appreciate your corrections. Facebook & LinkedIn. The most powerful force created by social networks is the “Power of 130.”

32 White Hat Ways to Build Inbound Links


This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work. But link building doesn’t need to be as tough as most people make it. Get Your Blog On. 1) Maintain a steady blog.

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8 More Compelling Infographics About Content Marketing

KoMarketing Associates

Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer. Understanding the Content Marketing Explosion. How Do Colors Affect Purchases?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Why Can’t I Share to Google+ From My Apps for That?


Even my RunKeeper app posts to Twitter and Facebook. Hey, Google! Your Google+ app isn’t anywhere to be found. What’s up with that?  Is there a grand conspiracy that is keeping you outside the fold? Or are you just not putting the resources into campaigning with full commitment towards getting included in these apps that I use every day?

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The Story Behind Red-Hot Storify

grow - Practical Marketing Solutions

Click here if you can’t see this video interview with Storify Founder Xavier Damman. Xavier Damman of Storify. If you’re immersed in the social web it would be hard to miss   Storify. The young company has been everywhere lately and it is a result of the passion and vision of its founder and CEO Xavier Damman. So Xavier, tell us about your story. How are brands using this?

Is Your Content the Pretty Lady or the Old Hag?

Digital B2B Marketing

Sure, your content is excellent. It is unbiased, educates and provides valuable advice and perspectives. But is that how your audience sees it? Depending on your perspective, you may see an old hag or a young lady in the drawing at the right. And once you see one, it can be difficult to switch and see the other perspective. Marketers get caught in the same trap with their content. know I have been.

18 (of the) Best SEO Link Building Guides of 2011


Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? What are the best link-building strategies in a post-Panda world? by WebProNews. by Performics.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Social media marketing and social networking tips by Foursquare – Future of Engagement


Foursquare reached out to their users by making April 16 4sqDay. In this day, companies are encouraged to offer extra promotions to people who visit their businesses. Foursquare gets to thank their users and companies get extra Foursquare customers who are looking to cash in on extra deals. It’s a textbook example of using social media marketing to bridge the online and offline worlds.

In an information-dense world, headlines prevail

grow - Practical Marketing Solutions

By Neicole Crepeau, Contibuting {grow}  Columnist. I’ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. Often, I only get to read blogs and share content one or two days a week. When I do, I have to pick which blogs and posts to read from my Feedly list and FeedMyInbox items. That’s the good news.

Content Marketing: Get Trained Up [Slides]

B2B Marketing Insider

We all create content. But But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words? mean no one wants to call someone else’s (content) baby ugly… This is not just about marketing. Last month I wrote “ Is Your Content Boring?

The Marketing Skills Gap is Very Real

It's All About Revenue

by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet. Back then, brands spent their budgets on print ads, the biggest, baddest trade shows and fancy corporate retreats. No matter the tactic, my dad delivered, ending up a VP in a few short years. While I tried to convince my father to start a blog, he tried to convince me glossy magazine ads were better. There’s a lesson here: The marketing skills gap is very real. The reasons for it are numerous.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

What exactly is a social graph?


Image via CrunchBase. I am a retired IBM Distinguished Engineer. (My wife says that makes me an Extinguished Engineer.) So, you might guess that I am fairly comfortable with the technical side of social media, but there’s one thing I don’t like, which is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean. People.

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B2B Social Media FAQ: How Much Should We Budget?


A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements. With social media, a large portion of the cost is time.  This is a daily activity. Brand monitoring.

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Why your business brand means much more than your logo

Tomorrow People

Your business brand is not your logo. Your logo is a big part of it, but it isn’t everything – and here’s why: Your logo is just the start. Your business branding is the message you put out there about your entire organisation. It’s the the style and the format in which you share your goals and activities. Consistency is everything. It’s not about you.

Savvy Week in Review: April 20

Savvy B2B Marketing

Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. Here's some proof that you don't have to blog every day to make blogging worth your while. LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study by @dmscott re: @Hubspot.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” That one came up last week and led me to review my files on industry benchmarks. Here is the U.S.

Focus On Customers and Run Like Never Before

B2B Marketing Insider

If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers. The second is that  marketing can be more effective at creating value for our own business when we seek to meet the needs of our customers. And how to focus on meeting their needs. Run with a department of one. Strategy

Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

It's All About Revenue

by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. Virtually every company in the marketing automation space – from SMB players like HubSpot and Pardot to B2C specialists like Neolane to up-market companies like Eloqua – offers a viable social media component to their demand generation system. What happened today happens in every industry when the development gap widens: the trailing company buys functionality similar to what its competitors have built. It also gives marketers options.

Can traditional marketers adjust to digital marketing?


Image credit: Getty Images via @daylife. Sometimes I am making a speech and I realize that I am meeting a lot of traditional marketers–people my age (or even I admit, a little younger) who are trying to make the adjustment to digital. And as I am speaking, and explaining concepts, and exhorting people to take a chance and make a change, I realize something. The people that are sitting in front of me are going to be fine. It’s the folks that don’t want to listen that are screwed. The people in the audience asked great questions. They paid attention. Or Twitter. Or YouTube.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.