Sat.Nov 22, 2014 - Fri.Nov 28, 2014

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Are B2B agencies adapting quickly enough?

Savanta

'Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. In past years this could be explained away by a recessionary environment. However, the UK economy is once again growing and this is feeding through to B2B marketing budgets. In Q3 2014 the B2B Barometer study found that 56% of B2B marketers have seen their budget grow in the last 12 months, with an average increase of 19% (you can find the full results of the B2B Barometer here

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Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]

Crimson Marketing

'“We are drowning in information and starved for knowledge,” proclaimed John Naisbitt more than 20 years ago. With the advent of marketing technology, that state of affairs is rapidly fading into history, bestowing upon CMOs and other business executives an unprecedented level of marketing intelligence, and allowing them to conduct business planning on an entirely new level.

Planning 195
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Six Key Elements of Successful B2B Social Media Strategies

KoMarketing Associates

'There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. You must remember that ease of use also creates a low barrier to entry.

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Thanks (Twitter) Giving (A Great List to Follow)

Webbiquity

'As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader.

Twitter 161
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Do Marketers Struggle with Content Marketing Effectiveness?

ANNUITAS

'Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers? According to the recent B2B Enterprise Demand Generation Study conducted by ANNUITAS, only 44.3 percent of enterprise marketers utilize buyer personas when planning Demand Generation programs and activities.

Planning 160

More Trending

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What Is The Meaning of Thanksgiving? [Video]

Crimson Marketing

'English comedian and actor, Russel Brand, asks American children to help him understand the meaning of Thanksgiving. Watch this light-hearted video and enjoy your holiday week! More ABC US news | ABC World News. The post What Is The Meaning of Thanksgiving? [Video] appeared first on.

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How to measure Lead Quality

Direct Response Coach

'You hear a lot about lead quality these days. That’s encouraging news. It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day. But at some point, marketers began to realize lead quantity isn’t enough. [.]. The post How to measure Lead Quality appeared first on McCarthy and King Marketing.

Leads 138
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10 Great Things for 2014: My Business Blog Gratitude List

Writing on the Web

'My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list.

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11 expectations to have from a great SEO proposal

Biznology

'54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

'Image via BigStockPhoto.com. There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company.

Planning 163
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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

'Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. What is the difference between a # (hashtag) and the @ (at) signs? The answer is that hashtags are used to tag your tweet with a keyword that clues readers in to the topic of your tweet.

Twitter 110
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4 Things You Can Learn From Non-Profit Social Media Success

Adobe Experience Cloud Blog

'Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. But not everyone has that luxury, and I’m inspired by how non-profits, often with limited budgets, use social media to drive successful campaigns.

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5 Free Social Media Tools We Are Thankful For

EMagine B2B Blog

'It’s the time of year again to give thanks. This year, we are thankful for all those little tools that help us perform our jobs a little better at no extra cost. Bow down to these useful and practical social media tools! 1. Bitly – Most everyone has heard of Bitly. It’s a quick and easy tool to shorten your links before adding them to your social posts, or any post for that matter.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Track Mobile App Conversions

Convince & Convert

'Image via BigStockPhoto.com. To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? A conversion is when a mobile app boosts sales, whether directly or indirectly.

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LinkedIn Networking Tips: How to Increase Connections and Engagement

Hinge Marketing

'LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. Appearance Matters. Consider this: when you attend an in-person networking event, you prepare ahead of time.

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Salesfusion Achieves High Performers Ranking on G2 Crowd

SugarCRM

'The post Salesfusion Achieves High Performers Ranking on G2 Crowd appeared first on Salesfusion.

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The Evolution of B2B Marketing—Brain to Brain

LEADership

'We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing! It’s important to remember this as marketers. You are not marketing to search engines, digital channels and multiple devices.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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25 Free Hero Images and Mock-ups: The First Impression Counts

JotForm

The use of giant, so-called Hero images is a trend of the younger years. Some say it was Apple who brought it forth, some say gigantic images have been there forever, but couldn’t be used due to poor bandwidths. The latter is becoming less and less of a problem, so why not start using hero imagery t.

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The Rise of the Specialist: The Advantages of Specialization in Management Consulting

Hinge Marketing

'It’s more and more true every day: we live in the age of the specialist. Specialization has long been an effective strategy to command premium prices, generate more leads , and close sales – and it’s only growing more important. In the management consulting industry, the new ubiquity of online communication means that the barriers of distance have begun to crumble.

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Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers

SugarCRM

'The post Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers appeared first on Salesfusion.

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Interesting Infographics: The ABC’s of Landing Pages That Work

LEADership

'Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page). In this week’s “Interesting Infographic”, Copyblogger has published the ABC’s (literally!

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The SnapApp Thanksgiving Recipe Book

SnapApp

Thanksgiving is a time to come together with our friends and family and celebrate life. In the spirit of the holiday, we thought we’d share a little of our SnapApp family with you! We spend a lot of time talking with you from a business perspective – but we’re not all business around here. Now that marketing is about “human to human” connections, we wanted to introduce you to our people. .

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The Evolution of SEO [Infographic]

Hubspot

'Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. SEO is no exception: According to Moz , Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two. To make sure you''re all caught up with the latest and greatest in SEO, check out the infographic below created by Neil Patel of Quick Sprout.

SEO 61
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How a Visible Expert’s Halo Effect Attracts Clients to Professional Services Firms

Hinge Marketing

'Visible Experts, professionals who have attained high visibility and a reputation for expertise in their industry niche, bring many benefits to professional services firms that result in attracting clients, growing the firm, and increasing profit. During interviews with 130 Visible Experts and 1,028 buyers of professional services for Hinge’s research on Visible Experts , we found one of these benefits is the “Halo Effect.".

Service 59
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LinkedIn Offers New Tools for B2B Marketing

KEO Marketing

'LinkedIn has been consistently ranked as one of the top online tools for B2B marketers, often viewed as an even more valuable social network than Facebook for that sector. Recently, though, LinkedIn has added some new or expanded tools that make it even more attractive for marketers, particularly those with a B2B focus. This effort to become more attractive and useful to B2B marketers may not come as a huge surprise, in light of internal documents made public this summer which revealed that the

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Oracle, Deltek, (and Vidyard!) Share How They’ve Used Video Analytics in Real Campaigns

Vidyard

There’s a reason that “actionable insights” is such an overused, buzz phrase: because data that measures the past with no insight into what to do in the future is as good to us marketers as that dusty sock that’s been underneath your bed for the last 6 months. So … use that data! Aight? Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can gu

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The Science of Productivity: How to Get More Done in a Day

Hubspot

'Time is our scarcest resource, yet we spend so much of it doing things that are unproductive -- usually without meaning to. The average person wastes 31 hours in unproductive meetings according to Atlassian. And a McKinsey study shows we spend an average of 13 hours per week reading, writing, or responding to email. That''s leaves roughly half of your time at work actually spent doing work.

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The Road to Revenue, Part 2: Selling Expertise

Hinge Marketing

'In the first post on The Road to Revenue , we learned that buyers are going online in droves to solve problems and find service providers who can help. But when it comes to content marketing, not just any old content will do. And as a business development professional, that’s where you come in. The Keys to Great Content. Strong content has a couple of key attributes.