Webbiquity
MARCH 15, 2018
Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?
Marketing Insider Group
MARCH 12, 2018
Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. By harnessing the potential of the people who know your brand better than even your most devoted customers, you can tap into a rich source of brand advocacy and fuel […]. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.
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Onalytica B2B
MARCH 12, 2018
As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution. In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions.
Tomorrow People
MARCH 13, 2018
Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Today, it’s the greater part of ad spend worldwide — with global groups like WPP reporting 60% or more of their revenues coming from stuff seen on laptops and phones.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
MARCH 13, 2018
According to professor Yuval Noah Harari , the law and public relations are modern day magic; lawyers and judges, academicians, and marketers are modern-day, secular, wizards; and Edward Bernays may very well be Dumbledore (while Joseph Goebbels is obviously Voldemort ). I was just listening to Israeli historian and a tenured professor Yuval Noah Harari interviewed by Russell Brand on episode 48 of the Under the Skin podcast, (Yuval) Noah’s Arc – What Is The Future For Sapiens?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Onalytica B2B
MARCH 15, 2018
Mike Allton – Brand Evangelist, Author, Speaker. Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. Location: St. Louis, MO, USA. Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies.
KoMarketing Associates
MARCH 13, 2018
Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines.
Zoominfo
MARCH 12, 2018
If business were basketball, your technology stack would be a strong contender for MVP. While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team. Today we introduce you to your 2018 Marketing Madness starting lineup. Key Takeaways. And there you have it! Your guide to a healthy customer and contact database.
Marketing Insider Group
MARCH 15, 2018
Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year. As consumers spend more money than ever buying products online, ecommerce companies continue to look […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Tomorrow People
MARCH 15, 2018
Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. 40% of marketers surveyed said they’re doing a fair or poor job in content marketing. Are you one of them? If you are, your content strategy could face failure in the coming year. How can you turn things around? By defining appropriate goals, committing fully, and aligning your goals with the right metrics.
KoMarketing Associates
MARCH 12, 2018
New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. This was only surpassed by consumer personalization (28.6 percent).
Zoominfo
MARCH 12, 2018
As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc.
Kaon
MARCH 13, 2018
CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
MARCH 12, 2018
Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? You can see the previous five here , along with my other recent Biznology columns. In conversation with a client earlier this week, it occurred to me that the one thing I talk about almost endlessly when it comes to using your website as a marketing tool is what I rarely mention when talking about email marketing.
KoMarketing Associates
MARCH 14, 2018
Research shows that the majority of marketers are still taking a traditional approach when it comes to their strategies. However, a growing number of them are leaning toward a more agile approach as time goes on. Agile Sherpas and Kapost recently conducted the “State of Agile Marketing 2018” to determine how many marketers have adopted agile principles and what it looks like for them.
Zoominfo
MARCH 14, 2018
If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re not, allow us to introduce you. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500.
Onalytica B2B
MARCH 16, 2018
Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Location: London, United Kingdom. Bio: Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
MARCH 14, 2018
Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. While 70 percent of Americans aren’t engaged in what they do daily for a living; it’s nerve-racking to leave a stable job with dependable income and vacation time. If the years continue to go by and you know that the eight-to-five day in the office isn’t for you, it’s time to revisit the idea of starting your own business.
Influitive
MARCH 16, 2018
According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many.
Vision Edge Marketing
MARCH 15, 2018
In his well-regarded December 2003 HBR article, “The One Number You Need to Grow,” Fred Reichheld once suggested that the value of any one customer resides both in what that person buys and what they are prepared to tell others. What your customers tell others about you can influence your revenues and profits. Your referral rate reflects an output metric that gauges the value of your customers: referral power or referral value.
Marketing Insider Group
MARCH 16, 2018
For the 166th episode of The Marketing Book Podcast, I interviewed Joe Lazauskas, co-author of The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how […]. The post Weekend Reading: “The Story Telling Edge” by Joe Lazauskas and Shane Snow appeared first on Marketing Insider Group.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Biznology
MARCH 16, 2018
Does digital sometimes feel a little overwhelming to you? There are so many things you could do that it can be tough to decide what you should do. And it’s getting ever harder when the things you could do change so rapidly. Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you.
Contently
MARCH 13, 2018
At least once a week, I load up a hypothetical shopping cart from online retailers like Zara, ASOS, and Sephora, only to decide that I don’t want to spend money on clothes or makeup I don’t really need. So I abandon the cart and close the tab. According to new research by Market Inspector , I’m not the only one. Fifty-seven percent of internet users discard internet shopping carts because of indecisiveness.
KoMarketing Associates
MARCH 13, 2018
New research suggests that marketers who are invested in programmatic advertising are discovering what’s working and where they face challenges with this channel. Centro recently surveyed 153 agency and in-house marketers to determine their keys to success in terms of programmatic advertising, in addition to their pain points. The majority of respondents (55 percent) claimed that having more time for strategic/high level planning is critical to their success.
Customer Experience Matrix
MARCH 13, 2018
Should marketers pay consumers directly to access their personal data? The idea isn’t new but it’s become more popular as people see the huge profits that Google , Facebook , and others make from using that data, as consumers become more aware of the data trade, and as blockchain technology makes low cost micro-payments a possibility. One result is a crop of new ventures based on the concept has popped up like mushrooms – which, like mushrooms, can be hard to tell apart.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Influitive
MARCH 14, 2018
Spring has sprung, and you know what that means… spring cleaning is in full swing! While you’re sweeping out cobwebs at home, don’t forget to give your advocate marketing program a deep clean too. Freshening up parts of your AdvocateHub that you haven’t looked at in a while (no judgement!) will make it easier to.
Zoominfo
MARCH 13, 2018
Source of hire—its arguably the most important recruiting metric, yet often the least understood. In fact, 96% of recruiters say source of hire is an important metric, but 60% of them rated the metric as less than 90% accurate ( source ). So that begs the question, why is source of hire so important– and why do so many recruiters get it wrong? And, how can we improve the accuracy of our source of hire data?
Contently
MARCH 16, 2018
In our work as creators, two ideas struggle against each other seemingly every day: the drive to serve and the drive to grow. The drive to serve: I want to make stuff that others genuinely love, plain and simple. The drive to grow: I want my work to “work.” I want to see results and grow my project or company. Serve: But seeing results isn’t the goal.
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