markempa

DECEMBER 30, 2013

'Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media. With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013.

Lead Ranking 239

Lead Ranking B2B Marketing Lead Scoring Lead Gen 239

ViewPoint

DECEMBER 30, 2013

'I woke up thinking about the Frank Sinatra classic "That’s Life" this morning and thought the following was a pretty good description of my life since 2008: I''ve been a puppet, a pauper, a pirate, a poet, a pawn and a king. I''ve been up and down and over and out But I know one thing: Each time I find myself flat on my face, I pick myself up and get back in the race.

Wikipedia 194

Wikipedia Training Positioning Personalization 194

Marketing Insider Group

DECEMBER 30, 2013

'Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. I also talked about the connection between personal branding, content marketing and social selling in a truly social business.

Advertising Agencies 189

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 189

Crimson Marketing

JANUARY 3, 2014

'Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. The thing is, so do your buyers. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. The traditional buyer/sales rep relationship has been turned completely on its head.

Social Marketing 189

Social Marketing Marketo Social Networks Network Marketing 189

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KoMarketing Associates

JANUARY 2, 2014

'Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly.

Link Building 184

Link Building Tactics Ad Building B2B 184

Writing on the Web

JANUARY 2, 2014

'I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. The answer is yes : in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. Some people have clear ideas of what they want to say.

Thought Leadership 171

Thought Leadership Amazon Act-On Consulting 171

NuSpark Consulting

DECEMBER 29, 2013

'Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years. Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate.

Click Rate 167

Click Rate Display Buy Cost Per Thousand 167

KoMarketing Associates

DECEMBER 30, 2013

'2013 was a successful year for KoMarketing. With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. The beginning of 2013 saw us performing significant program work for clients in Europe.

Paid Content 182

Paid Content Mobile Advertising Paid Search Agency Content Marketing 182

Biznology

JANUARY 3, 2014

'(Photo credit: cambodia4kidsorg). The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association , on his Internet radio show. Our conversation got me thinking: Why is the holy grail of marketing ROI so tough to achieve in business markets? And what can we do about it?

Multi-Touch Attribution 148

Multi-Touch Attribution ROI Cost per Acquisition B2B Marketing 148

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Writing on the Web

JANUARY 3, 2014

'11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients.

Barriers 167

Barriers Amazon Sample Marketing Report 167

Convince & Convert

JANUARY 2, 2014

'We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

KoMarketing Associates

JANUARY 2, 2014

'Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly.

Link Building 146

Link Building Tactics Ad Building B2B 146

B2B Marketing Traction

DECEMBER 30, 2013

'Photo on Flickr by AlexJohnson, Some rights reserved. This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes.

Web 2.0 122

Web 2.0 Planning Business Advertising Agencies 122

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Social Media

Biznology

DECEMBER 30, 2013

'(Photo credit: ryanvanetten). Recently we have become observers of an ongoing war between the different operating systems while they try to offer the best experience possible for their users. We are witnessing the different sides working hard, striving to achieve the best community, the best apps, and aiming to provide their clients/users a seamless experience.

Ad Building 122

Ad Building Forecasting User-Generated Content Internet Marketing 122

Convince & Convert

JANUARY 3, 2014

'The funnel is dead. Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. But, chances are, if you were a direct-response marketer, you probably shut your office door and shed a tear for the funnel. Because the funnel was like the mullet of marketing: you knew exactly what you were getting.

Buy 159

Buy Top of Funnel Funnel Advertising Ad Building 159

Vision Edge Marketing

DECEMBER 31, 2013

'Happy New Years Eve to everyone! 2013 is coming to a close and we are on the threshold of 2014; for those of you across the globe, happy New Year! With the transition into a new year comes new resolutions, and for us at VisionEdge Marketing, marketing resolutions are one of our top priorities. We hope that marketing has made the list for some of your resolutions, and if it has, we are here to help!

Planning 116

Planning Lead Scoring Lead Ranking Marketing & Strategy 116

Marketing Craftmanship

DECEMBER 30, 2013

'The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.” Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes.

PR 116

PR Advertorials Merchandising Paid Search Agency 116

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

JANUARY 1, 2014

'Photo credit: Sam Beebe, Ecotrust. It pains me to have to tell clients the bad news. But I frequently have to deliver bad news. They call me in, asking me why their digital marketing isn’t working and all-too-often one of the problems is lack of differentiation. It’s not even simply that their products are not differentiated, but often I find that they don’t even know what differentiation really is.

Differentiation 112

Differentiation Internet Marketing Segmentation Newsletter 112

B2B Marketing Traction

JANUARY 3, 2014

'Happy New Year! Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . 1. Substance is king. SEO Is dead. Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. So it’s not that “content is king,” it’s that “substantial content is king.” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake o

Planning 108

Planning Tactics Marketing Plans Trade Show 108

Adobe Experience Cloud Blog

JANUARY 3, 2014

'Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. So what is true customer obsession, and how can organizations embrace it?

Ideal Customer Profiles 105

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 105

Convince & Convert

DECEMBER 31, 2013

'Excerpt from my interview with the incredible Pam Slim , whose new book Body of Work is exceptional. A must-read , it’s also in paperback for only $10, and Kindle for less than $8. Grab a copy, you won’t be sorry. (affiliate). Watch the entire video above for the complete interview. . Jay: Hey everybody, it’s Jay Baer from Convince & Convert.

Work Management 124

Work Management Enterprise Management Social Media Rules 124

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SugarCRM

JANUARY 3, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Social Media 93

Social Media Advertising Agencies Conversion Media 93

Paul Gillin

JANUARY 2, 2014

'Earnest is a U.K.-based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” Its work certainly bears out that goal. Earnest’s B2B campaigns have a lot of B2C energy inside them. Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing.

Stats 88

Stats B2B Marketing Video Marketing Paid Search Agency 88

Adobe Experience Cloud Blog

JANUARY 2, 2014

'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my ma

Marketing Automation Services 105

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 105

Hinge Marketing

JANUARY 3, 2014

'By Jessie Biele. Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. More often than not, professional services firms are finding that content marketing fits seamlessly into their overall marketing plan.

Planning 70

Planning Content Marketing Work Management Blogger 70

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SugarCRM

JANUARY 2, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Gartner Forrester 85

Hubspot

JANUARY 3, 2014

'I don''t know about you, but when I first got started on Twitter , I was really overwhelmed. I had to pick my handle, find a flattering picture of me that wouldn''t just be awkwardly cropped from a group shot, think of a creative bio, start to tweet, etc., etc., etc. There was a lot to do! To get the process over with, I picked the first handle I thought of: @chapstickluva.

Ideal Customer Profiles 61

Ideal Customer Profiles Profiling Twitter Social Media 61

Adobe Experience Cloud Blog

DECEMBER 30, 2013

'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. This involved transferring more than a hundred forms from the old to the new system. Three days before we were due to launch the new platform, an unexpected issue arose with the forms – a big issue, which needed to be addressed before we could move forward.

Marketing Automation Services 105

Marketing Automation Services Marketing Automation Automation Planning 105