Customer Experience Matrix

AUGUST 6, 2013

'One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. For example, a recent Gleanster report found that 73% of top performers listed lack of skilled staff as one of the top challenges to success. Marketing automation vendors have adopted different strategies to deal with their problem, including making their systems easier to use, offering extensive training, and providing services to run the systems for their cli

Marketing Automation Services 244

Marketing Automation Services Marketing Automation Marketing Management Automation 244

markempa

AUGUST 5, 2013

'Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Although it is one of the most difficult forms of marketing, second only to trade shows, 62% of marketing budgeters expect an increase for content marketing, according to the same report.

Marketing Budget 211

Marketing Budget Lead Gen Paid Search Agency Marketing Management 211

The Point

AUGUST 8, 2013

'When a client says “We set up lead scoring but sales doesn’t pay any attention,” it’s a sure sign that something is amiss – and more likely the problem doesn’t rest with sales. Salespeople will always pay attention to lead scoring if implemented correctly, at the very least because it allows them to prioritize their time following up on those leads that truly merit their attention.

Lead Scoring 189

Lead Scoring Lead Ranking Sales Qualified Leads Marketo 189

Marketing Insider Group

AUGUST 6, 2013

'Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Marketing innovation fails at most companies simply because it isn’t funded as part of a formal approach to testing new ideas.

Planning 187

Planning Budget Programs Marketing Budget Creation Marketing Budget 187

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Webinar Metrics

KoMarketing Associates

AUGUST 8, 2013

'Here at KoMarketing, we talk a lot about content and content marketing. And while we’re admittedly huge fans of content, our goal is never to create content merely for the sake of creating content. When we talk to clients or even think about our own internal content strategy, the goal is always to create something that is actually useful to the target audience.

Top of Funnel 177

Top of Funnel B2B Content Advertising Funnels 177

Writing on the Web

AUGUST 7, 2013

'Want to make money with your business blog ? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts. A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service.

Business Blogging 154

Business Blogging Business Small Business Marketing Online Marketing 154

Direct Response Coach

AUGUST 8, 2013

'When marketers and copywriters get together to develop a marketing promotion, it’s a good idea to start with a message platform. Whether it’s a formal document or just a discussion, a message platform helps all parties get on the same page before too much time is invested in writing and design. A message platform outlines [.] The post Build your message platform with the “persuasion hurdle” appeared first on McCarthy and King Marketing.

Ad Building 153

Ad Building Copywriting Promotion Design 153

Avitage

AUGUST 8, 2013

'In an interview with Krista Tippet on the On Being podcast Seth Godin provides typically insightful answers to the question, “what is marketing?” Modern sales and marketing are indeed in transformation. This requires new thinking about these professions, the principles and practices that inform best practices. We dismiss this at our peril.

Practices 139

Practices Marketing Strategy Marketing & Strategy Content 139

Biznology

AUGUST 9, 2013

'Photo credit: Wikipedia. I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. But on the Internet, time is money. The basic user interface – touchscreens and mouse-based navigation – means that the user is an impulse away from getting bored with your content and moving on.

Tips 138

Tips Internet Marketing Wikipedia Copywriting 138

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Paper

Crimson Marketing

AUGUST 6, 2013

'There’s a change in the air. No longer is the salesperson steps ahead of the curve. Buyers now have the same information, if not more information, than the seller! How then does a sales rep effectively do their job? . Enter social selling. . What this means is marketing needs to actively get involved in providing sales with better information than the buyer.

Marketing Mix 123

Marketing Mix Social Media Network Marketing Trust Marketing 123

Convince & Convert

AUGUST 4, 2013

'An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. The status update in question has been removed, but I grabbed some screen shots before admins realized they had no career options in stand up comedy.

Social Media 150

Social Media Media Marketing Management Communities 150

Avitage

AUGUST 7, 2013

'Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step beyond email marketing. As a result, campaign oriented thinking carries forward and limits the approach and results. Have we not learned from CRM and other technology categories that technology is […] The post 12 Demand Management Competencies for Success appeared first on Avitage.

Demand 131

Demand Lead Management Marketing Automation CRM 131

Biznology

AUGUST 8, 2013

'Photo credit: LarsZi. You’ve probably heard about this social media stuff on the Interwebz. Your customers are talking about you when you screw up. You heard about that, right? Well, it means that you might want to screw up a lot less than you used to. Now, I don’t mean mistakes. We all make mistakes and, if anything, I advocate trying things and sometimes getting it wrong.

Terms and Conditions 124

Terms and Conditions Opt-out Opt-in Internet Marketing 124

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Social Media

Crimson Marketing

AUGUST 7, 2013

'When you’re really proud of your work, it’s hard to hear any feedback that isn’t positive. You would be wise to remember that constructive criticism is what helps you grow and break boundaries. This is a great opportunity to take feedback and discover something you may not have initially thought of. . I challenge you today to look for opportunities of growth!

Marketing Strategy 119

Marketing Strategy Marketing & Strategy Positioning Product 119

Convince & Convert

AUGUST 8, 2013

'Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ cereal varieties, but aren’t opposed to (gasp) occasionally mix in a competitor for the sake of a sweet re

Communities 140

Communities Social Media Storytelling Media 140

Avitage

AUGUST 7, 2013

'Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step beyond email marketing. As a result, campaign oriented thinking carries forward and limits the approach and results. Have we not learned from CRM and other technology categories that technology is an enabler, not a producer of significant outcome improvements?

Demand 131

Demand Work Management Microsite Landing Pages 131

Biznology

AUGUST 7, 2013

'Photo credit: Wikipedia. Anytime I read about content marketing, the phrase “compelling content” inevitably appears. No one ever bothers to define it, and writers seem to accept that marketers know what it means. Because content is so wide-ranging – from how-to videos to blog posts to inspirational quotes – I think we all vaguely know what it is. But if I had to define it, I’d say it’s content that is newsworthy.

Content 120

Content Wikipedia Copywriting Internet Marketing 120

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Crimson Marketing

AUGUST 8, 2013

'When launching a new product it’s all about creating the buzz. You want people as excited about your new venture as you are and on board for the release. But how and where do you promote your big announcement? With so many social media platforms and options it can be a confusing choice. Here are some key questions you might ask yourself for your next launch: What platforms should I use?

Buzz 109

Buzz Product Social Media Network Marketing 109

Convince & Convert

AUGUST 9, 2013

'Matt Ridings, SideraWorks @techguerilla. Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Organization 136

Organization Effectiveness Business Skype 136

Avitage

AUGUST 8, 2013

'In an interview with Krista Tippet on the On Being podcast Seth Godin provides typically insightful answers to the question, “what is marketing?” Modern sales and marketing are indeed in transformation. This requires new thinking about these professions, the principles and practices that inform best practices. We dismiss this at our peril.

Practices 120

Practices Marketing Strategy Marketing & Strategy Content 120

B2B Marketing Traction

AUGUST 9, 2013

'Recently I watched the movie Moneyball, starring Brad Pitt and Jonah Hill and based on the book by Michael Lewis. I loved it and drew some parallels with B2B marketing. Moneyball tells the story of how Billy Beane, General Manager of the Oakland As, used statistical analysis to beat other teams with much larger recruiting budgets. Baseball decision-making was subjective and flawed and based on outdated statistics such as runs batted in and batting average.

B2B Marketing 106

B2B Marketing B2B Advertising Agencies Paid Search Agency 106

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Adobe Experience Cloud Blog

AUGUST 9, 2013

'Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. No lead left behind, opp size large or small. A sprinkle of buy-in from the Boss. Just a dash of Jon’s Secret Sauce. All efforts suggest an automation win.

Marketing Automation 105

Marketing Automation Automation Lead Ranking Thought Leadership 105

Convince & Convert

AUGUST 6, 2013

'Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. I have seen business change and lived through many of its ups and downs for many years. My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley.

Enterprise Management 134

Enterprise Management Business Work Management Communities 134

Avitage

AUGUST 8, 2013

'In an interview with Krista Tippet on the On Being podcast Seth Godin provides typically insightful answers to the question, “what is marketing?” Modern sales and marketing are indeed in transformation. This requires new thinking about these professions, the principles and practices that inform best practices. We dismiss this at our peril.

Practices 120

Practices Marketing Strategy Marketing & Strategy Content 120

LEADership

AUGUST 7, 2013

'Introducing the Back-to-School B2B Primer Part 1: 8 Techniques That Are Working for B2B Social Media. The high readership and engagement levels of my piece last week on effective B2B lead generation tactics encouraged me to write a mini-series on “What’s Working for B2B”. A lot revolves around back-to-school at this time of the year, so I’ll call this series the Back-to-School B2B Primer.

Social Media 76

Social Media Work Management Media B2B Thought Leadership 76

Speaker: Paul Slack, Vende Digital CEO

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B2B Marketing

Adobe Experience Cloud Blog

AUGUST 7, 2013

'Author: Jon Miller Buyers today are empowered. The Web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.

Email Marketing 105

Email Marketing Blast Campaigns Marketing Management Marketo 105

Hinge Marketing

AUGUST 8, 2013

'By Amanda F. Batista, Guest Post. It’s been said that marketing is a balance of art and science. In today’s digital environment where buyers easily declare their own paths to research and engagement with prospective business partners, marketers are challenged to cultivate a meaningful role in the discovery process. Social media, mobile, and digital channels are enabling a constant stream of connectivity.

Marketing Strategy 76

Marketing Strategy Marketing & Strategy Eloqua Work Management 76

Avitage

AUGUST 7, 2013

'Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step beyond email marketing. As a result, campaign oriented thinking carries forward and limits the approach and results. Have we not learned from CRM and other technology categories that technology is an enabler, not a producer of significant outcome improvements?

Demand 120

Demand Work Management Lead Gen Lead Management 120