My friend Steve Farnsworth aka @Steveology brought this Twitter account and resulting Klout score to my attention.  I really don’t need to say another word. Social scoring klout klout scores problems with klout social scoring MORE >>

Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Posting a video or a status update doesn't matter if no one sees it. Note: this article is based on a presentation I did for Social Fresh Tampa earlier this week. Check out the slides and resources here. What is "News Feed Optimization"? The news feed is the #1 most visible real estate on Facebook. It is customized to each user based on their network and their patterns of activity, like which of their friends they interact with the most. Facebook's Algorithm: EdgeRank. MORE >>

I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. Margery created a fantastic design for the eBook. wrote for AG Salesworks last fall. Here she shares thoughts on the important role that design plays in content marketing and how marketers can get involved in the design process. Why is design is such a critical element of the content that companies publish? Design is critical for numerous reasons: Not everyone reads the same way. some want to skim for the top message while others want to dive in deep. 65% of people are visual learners. MORE >>

Last week I attended and presented at the Content Marketing Strategies Conference 2011 up in Oakland, CA. Bill Flitter and Dlvr.it put on a great experience by inviting a wide variety of speakers to contribute. The audience was terrific and interactive which made the two days very engaging and memorable. I'd like to share my presentaton deck, as well as some thoughts and takeaways that I think you'll find useful: Content & Conversations. View more presentations from Ardath Albee. The following are some sound bytes that really resonated with me on the first day of the event. MORE >>

By Neicole Crepeau, Contributing {grow} Columnist. When marketers think about social media, they tend to focus on Facebook and Twitter. But new research — and common sense — suggests there may be better places to engage your social audience. Like most good social media consultants, I evaluate each client’s needs to determine where they should engage their audience. In most cases, even if I recommend a Facebook page, Twitter account, or creating a LinkedIn group, I recommend engaging in other communities , as well. For the most part, consumers aren’t looking to chat with you. MORE >>