Sat.Feb 19, 2011 - Fri.Feb 25, 2011

Trending Sources

How social media amplifies competitive advantage

grow - Practical Marketing Solutions

When Jay Baer speaks, I listen.  In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post this week that made me think a lot about the changing nature of competition. Is the traditional idea of competition obsolete? Certainly this is sound advice, but I don’t completely agree. There is an alternative perspective to consider.

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting below …. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Unique impressions are not available at this time. want to roll the clock back a few weeks.

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The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)

It's All About Revenue

by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where should you snap that quintessential Austin photo? Where do the cool kids hang? Where can you get some brisket? We’ve got you covered. As a resident of Austin and a repeat attendee at SXSW, here are my 9 Best Places To Explore At SXSW.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. One of my favorites is a content-centric approach. Great question.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Facebook may be worst option for consumer engagement

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. When marketers think about social media, they tend to focus on Facebook and Twitter. But new research — and common sense — suggests there may be better places to engage your social audience. Like most good social media consultants, I evaluate each client’s needs to determine where they should engage their audience. They want coupons.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. Twitter. only use WordPress.org. Digg this!

Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.

Fearless Competitor

Our client OneSource did not want to run this, but I have no such restriction on my own blog. Regarding my good friend Trish Bertuzzi of the Bridge Group, her post was the germination of the idea, but it is a totally custom article. Everywhere you turn it seems that people are saying cold calling is dead. Case in point,  this website says you can sell a lot without making a single cold call.

The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

B2B Lead Generation Blog

In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation. This webinar is the latest in the B2B Lead Roundtable series.

20,000 Followers. Now What?

grow - Practical Marketing Solutions

There is no playbook for Twitter.  I’m learning as I go, just like you, and I’ve tried to share my ups and downs along the way. I’ve written about the spirituality of the social web ,  the social media time crunch , and my anxiety about the velocity of change and my own social media overload. One year ago, I wrote a post called  8,000 Followers. Now What? The economy of favors.

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Social Commerce – What is it, Who’s Doing it, How can You?

Sazbean

Another one of the buzzwords that gets thrown around quite a bit is “social commerce.&# Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line).

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Find New Customers: 6 Keys to B2B Marketing Success in 2011

Fearless Competitor

“We want to have a great year in 2011 and grow sales, profits and market share. What should we do to ensure our success?&#. If you want to find new customers using lead generation programs , you need to do a few things very well. sales lead generation program depends on successful execution of a handful of things. humbly submit for your approval. keys of B2B marketing success. contact-form].

Why Design Matters in Content Marketing

Savvy B2B Marketing

I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. Margery created a fantastic design for the eBook. wrote for AG Salesworks last fall. Here she shares thoughts on the important role that design plays in content marketing and how marketers can get involved in the design process. Q. Why is design is such a critical element of the content that companies publish? A. Design is critical for numerous reasons: Not everyone reads the same way. some want to skim for the top message while others want to dive in deep. 65% of people are visual learners.

The Problem with Klout: An Infographic

grow - Practical Marketing Solutions

My friend Steve Farnsworth aka @Steveology brought this Twitter account and resulting Klout score to my attention.  I really don’t need to say another word. Social scoring klout klout scores problems with klout social scoring

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Download a Free Copy of Sales 2.0 for Dummies

Client Bridge

Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Download Sales 2.0 for Dummies

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

CAPTCHA Can Kill Your Conversion Rate

Fearless Competitor

Want better results and less abandoning of your website forms? Lose the CAPTCHA… Christian Holst wrote this post and I thank him for it. You are read the original at CAPTCHA Can Kill Your Conversion Rat e. HATE CAPTCHA. I’ve many times typed it over and over before giving up. Then click on the audio and it is completely muffled and impossible to understand. CAPTCHAs carry no meaning.

Savvy Week in Review - February 25

Savvy B2B Marketing

Even though February is a short month, it can feel long! It can be fun to venture out in the snow, but if you are feeling like staying inside, there's lots to do, too, such as catching up on our favorite posts of the week. Enjoy - and feel free to share your favorites from the week in the comments! Valeria Maltoni makes a great case for integrating beliefs, poetry, and passion into your marketing.

Mobile Marketing — Old School! (video)

grow - Practical Marketing Solutions

This is a fun and fascinating case study. How do you use social media when your business keeps moving around from street to street? This is a fun and fascinating interview to show how the Good Food Truck of Atlanta, GA is building a movement of passionate fans … even when they’re literally mobile!

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The Biggest Mistake Marketers Make

B2B Marketing Insider

Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? How about your relationship with sales? These are questions all B2B Marketers ask at some point but too often the answer is the same… The biggest mistake marketers make is that we make it all about us. We have to stop talking about ourselves. Ultimately, it is a matter of perspective. And like any transformation, it is not easy to change. Looking for a good example? Strategy

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Top 10 Self-Defeating LinkedIn Practices | Marketri

Marketri

Savvy Toolkit - Social Media Infographic

Savvy B2B Marketing

I am a fan of infograhics. love to share them with collegues and discuss them over lunch. Truly an example of how a picture if worth a million words! About a month ago I shared Base One's Social Media Landscape. What I loved about their approach was to show many of the specific key players in each area of influence. Today I turn the spotlight on another Social Media Infographic by InsideView.

Is It Time to Start Over with Your Marketing Strategy?

NuSpark

I’ve written much about how b2b companies execute their marketing strategies; and am always surprised at how much these companies just don’t get it when it comes to investing in optimize their marketing and sales strategies. Well, despite the efforts and funds these companies have spent, you might just have to start over many of your marketing strategies. Here’s some thoughts that come to mind: 1. If your firm is not adapting to new and digital marketing strategies, holding on to old … [ visit site to read more ]. Marketing Strategy

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Fearless Competitor

Everyone talks about it. But the fact is: Very few sales and marketing team get along well. Bob wrote this great post including links to more information. We hope our readers enjoy it, and more importantly, find ideas to improve business results. (by Bob Apollo of Inflexion-Point. You can read the original post here. ). Forrester’s latest research “ B2B Sales and Marketing Alignment Starts with the Customer ” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations. Obstacles to Alignment. Shameful, avoidable, excuses.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Digital Drudgery and Second-Stage Shovelware

B2B Memes

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley. He’s right, of course. didn’t put it very well. The problem, he explains, is second-stage shovelware.

The Chicken, the Egg and the Internet

Social Marketing Forum

Did the internet start up because of communities or did it start up and flourish because of the need for more efficient means of communication? Blogging Community marketing Social media marketing blogging community marketing social media social media marketing

Is Quora Relevant for B2B Marketing?

Marketing Finger

It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. But do we need another Q&A site? And why is Quora getting so much attention lately? In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Q. Will Quora kill blogging? Q. What is the future of Quora?

Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo

Fearless Competitor

A perfect time to bring back this thought leader interview. Our goal is to bring you insights from the smartest people in B2B Marketing today. With the Aprimo Marketing Summit starting this Sunday (and I’m the host of the B2B track), we want to introduce you to people you will meet there. I’m excited about this interview. This time we interviewed a sharp guy in marketing — Jeff Chamberlain, Vice President of BtoB Solutions Marketing at Aprimo. Who is Jeff? Mr. Chamberlain is a 30-year veteran of computer technology sales and marketing. TGI) with his wife, Dana. Who is Aprimo?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Why the IBM Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever

Social Media B2B

Nearly 10 million Americans tuned in to the venerable Jeopardy quiz show on February 14, forsaking their Valentine Day activities for a half-hour to watch a computer battle to a standoff with the two greatest Jeopardy champions of all time. Back at IBM, marketers were all smiles. The Watson Jeopardy challenge wasn’t strictly a social media campaign, not by a long shot. Beyond the Golf Course.

How B2B Companies Are Using Online Communities to Get Closer To Their Clients

Leader Networks

Business-to-business companies have always needed closer relationships with their customers than business-to-consumer firms. It makes sense, since strong relationships help generate repeat business. More recently, a small but fast-growing group of B2B companies are using a new technique to nurture customer relationships: online communities. Thanks to all who attended! It's an exciting time!

SEO or Gaming the System?

Agile B2B Copywriter

Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. First, shame on JC Penney. I’ve heard all the “but we didn’t know” arguments and seen how the firm involved was promptly fired. Time will tell.

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How sloppy work made a company look very bad

Fearless Competitor

What happens when you don’t test changes? Does testing really matter? Is it really that important? Let’s look at a bone-headed move by a leading marketing automation vendor recently. This was an “egg on face&# move if ever there was one. They send us a very nice weekly leads email every Sunday. check it religiously every week. Here are the last 10 weeks. Demand Generation

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Let Your People Speak!

Paul Gillin

IBM engineers celebrate Watson's victory (from an IBM YouTube video). Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. Researchers reacted as if their child had just graduated from Harvard.

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

I recently had a chance to meet the younger sister of a high school friend who was in transition for the first time since college graduation.  “I used to always have jobs lined up for me and never had a challenge finding work.&# Heard that one before, right?  How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance!&# Thanks! 1.) Analyze.  Emulate. 

20 Tips to Get Your Content Seen on Facebook

Hubspot

Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Posting a video or a status update doesn't matter if no one sees it. Note: this article is based on a presentation I did for Social Fresh Tampa earlier this week. Check out the slides and resources here. What is "News Feed Optimization"? Facebook's Algorithm: EdgeRank.

Weekend Update

Fearless Competitor

Welcome new subscribers! We’re glad you are here. Sunday posts are of a slightly personal nature – unlike weekday posts. Enjoy! They refused, unless I paid them back in full. My own fault for trusting rather than an iron clad agreement, but now I feel… ). Screw you. We now own four domains: www.findnewcustomers.com – the main business name. Very exciting. Oil and water.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Organizing the Chaos of Social CRM

Paul Gillin

Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist. The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. Have a look at the grid and see what you think.

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