Sat.Feb 19, 2011 - Fri.Feb 25, 2011

Trending Sources

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. One of my favorites is a content-centric approach. Great question.

The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

B2B Lead Generation Blog

In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation. This webinar is the latest in the B2B Lead Roundtable series.

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting below …. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Unique impressions are not available at this time. want to roll the clock back a few weeks.

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Social Commerce – What is it, Who’s Doing it, How can You?

Sazbean

Another one of the buzzwords that gets thrown around quite a bit is “social commerce.&# Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line).

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. Twitter. only use WordPress.org. Digg this!

Savvy Week in Review - February 25

Savvy B2B Marketing

Even though February is a short month, it can feel long! It can be fun to venture out in the snow, but if you are feeling like staying inside, there's lots to do, too, such as catching up on our favorite posts of the week. Enjoy - and feel free to share your favorites from the week in the comments! Valeria Maltoni makes a great case for integrating beliefs, poetry, and passion into your marketing.

Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.

Fearless Competitor

Our client OneSource did not want to run this, but I have no such restriction on my own blog. Regarding my good friend Trish Bertuzzi of the Bridge Group, her post was the germination of the idea, but it is a totally custom article. Everywhere you turn it seems that people are saying cold calling is dead. Case in point,  this website says you can sell a lot without making a single cold call.

Is It Time to Start Over with Your Marketing Strategy?

NuSpark

I’ve written much about how b2b companies execute their marketing strategies; and am always surprised at how much these companies just don’t get it when it comes to investing in optimize their marketing and sales strategies. Well, despite the efforts and funds these companies have spent, you might just have to start over many of your marketing strategies. Here’s some thoughts that come to mind: 1. If your firm is not adapting to new and digital marketing strategies, holding on to old … [ visit site to read more ]. Marketing Strategy

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Facebook may be worst option for consumer engagement

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. When marketers think about social media, they tend to focus on Facebook and Twitter. But new research — and common sense — suggests there may be better places to engage your social audience. Like most good social media consultants, I evaluate each client’s needs to determine where they should engage their audience. They want coupons.

Savvy Toolkit - Social Media Infographic

Savvy B2B Marketing

I am a fan of infograhics. love to share them with collegues and discuss them over lunch. Truly an example of how a picture if worth a million words! About a month ago I shared Base One's Social Media Landscape. What I loved about their approach was to show many of the specific key players in each area of influence. Today I turn the spotlight on another Social Media Infographic by InsideView.

Digital Drudgery and Second-Stage Shovelware

B2B Memes

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley. He’s right, of course. didn’t put it very well. The problem, he explains, is second-stage shovelware.

Download a Free Copy of Sales 2.0 for Dummies

Client Bridge

Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Download Sales 2.0 for Dummies

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Find New Customers: 6 Keys to B2B Marketing Success in 2011

Fearless Competitor

“We want to have a great year in 2011 and grow sales, profits and market share. What should we do to ensure our success?&#. If you want to find new customers using lead generation programs , you need to do a few things very well. sales lead generation program depends on successful execution of a handful of things. humbly submit for your approval. keys of B2B marketing success. contact-form].

Top 10 Self-Defeating LinkedIn Practices | Marketri

Marketri

Is Quora Relevant for B2B Marketing?

Marketing Finger

It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. But do we need another Q&A site? And why is Quora getting so much attention lately? In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Q. Will Quora kill blogging? Q. What is the future of Quora?

SEO or Gaming the System?

Agile B2B Copywriter

Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. First, shame on JC Penney. I’ve heard all the “but we didn’t know” arguments and seen how the firm involved was promptly fired. Time will tell.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The Problem with Klout: An Infographic

grow - Practical Marketing Solutions

My friend Steve Farnsworth aka @Steveology brought this Twitter account and resulting Klout score to my attention.  I really don’t need to say another word. Social scoring klout klout scores problems with klout social scoring

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Organizing the Chaos of Social CRM

Paul Gillin

Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist. The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. Have a look at the grid and see what you think.

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CAPTCHA Can Kill Your Conversion Rate

Fearless Competitor

Want better results and less abandoning of your website forms? Lose the CAPTCHA… Christian Holst wrote this post and I thank him for it. You are read the original at CAPTCHA Can Kill Your Conversion Rat e. HATE CAPTCHA. I’ve many times typed it over and over before giving up. Then click on the audio and it is completely muffled and impossible to understand. CAPTCHAs carry no meaning.

The Biggest Mistake Marketers Make

B2B Marketing Insider

Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? How about your relationship with sales? These are questions all B2B Marketers ask at some point but too often the answer is the same… The biggest mistake marketers make is that we make it all about us. We have to stop talking about ourselves. Ultimately, it is a matter of perspective. And like any transformation, it is not easy to change. Looking for a good example? Strategy

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

20,000 Followers. Now What?

grow - Practical Marketing Solutions

There is no playbook for Twitter.  I’m learning as I go, just like you, and I’ve tried to share my ups and downs along the way. I’ve written about the spirituality of the social web ,  the social media time crunch , and my anxiety about the velocity of change and my own social media overload. One year ago, I wrote a post called  8,000 Followers. Now What? The economy of favors.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email marketing remains one of the top spending priorities for online, after search and display advertising. Karen J. Digg this!

Let Your People Speak!

Paul Gillin

IBM engineers celebrate Watson's victory (from an IBM YouTube video). Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. Researchers reacted as if their child had just graduated from Harvard.

What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Tweet. Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue? How do you get web site visitors to convert to customers and generate sales? How do visitors behave? Where do they go? What do they do?

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Fearless Competitor

Everyone talks about it. But the fact is: Very few sales and marketing team get along well. Bob wrote this great post including links to more information. We hope our readers enjoy it, and more importantly, find ideas to improve business results. (by Bob Apollo of Inflexion-Point. You can read the original post here. ). Forrester’s latest research “ B2B Sales and Marketing Alignment Starts with the Customer ” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations. Obstacles to Alignment. Shameful, avoidable, excuses.

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Welcome to our weekly wrap-up, where we're excited to share some of the best B2B marketing insight we encountered around the blogosphere this week. Here are some of our favorites from this week: 1. Don't assume your customers know what you know From Elaine Fogel (@Elaine_Fogel) on the MarketingProfs Daily Fix blog

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B2B Blogging Is Still Relevant

PR Meets Marketing

With the prevalence of microblogging and status updates via Twitter and Facebook respectively, the question  is whether or not blogging is a worthwhile endeavor for B2B marketing. In Brian Solis’

Mobile Marketing — Old School! (video)

grow - Practical Marketing Solutions

This is a fun and fascinating case study. How do you use social media when your business keeps moving around from street to street? This is a fun and fascinating interview to show how the Good Food Truck of Atlanta, GA is building a movement of passionate fans … even when they’re literally mobile!

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.