Sat.Feb 12, 2011 - Fri.Feb 18, 2011

Trending Sources

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. How to Automatically Link Blog Posts to Facebook.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? What are our key objectives for social media marketing? Was he prescient or just playing it safe?

The Design of Content Marketing

Tony Zambito

Image by neonihil via Flickr. Content marketing has become more and more part of the planning dialogue for organizations as the digital age continues to mature.    The concept of content marketing recognizes the growing importance of content to move buyers and consumers towards an action such as a decision, purchase, subscription, and enrollment. 

Savvy Week in Review - February 18

Savvy B2B Marketing

It's been a tough winter for many us. Which is why we in the Northeast (and in other areas) are deeply appreciating this spell of mild weather. It's amazing how much lighter and inspired it you can make you feel! The same holds true for the favorite posts we're featuring this week. Hope some of that good feeling rubs off on you after reading them! Classic. Those naughty Facebook people.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

How Can We Perfect Social Media?

Savvy B2B Marketing

We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. So I did. Here’s a summary. It’s a mess.

Case Study: How Twitter Saved My Business

grow - Practical Marketing Solutions

I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.&#   Trade shows.  Business Networking International. But when I started my own business, this seemed to be the only alternative.  My last “corporate job&# was global in nature. The end of networking as I know it! Then came the moment that made me realize I HAD to find another way. Or even less! 

Nine Expert Guides to Local SEO


Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). How can you optimize your site for Google Maps ? Share this on Bebo. Digg this! Tweet This!

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Marketing Wisdom: In the end, it’s all about…

B2B Lead Generation Blog

If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out. He brings together the collective wisdom of a project he spawned by asking  bloggers to reveal their most important message; look for posts on twitter with #lastblog. Here are just a few of Daniel’s favorite takeaways that are worth reading…. Pursue purpose. True entrepreneurs will never be satisfied with riches. Delight.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Find New Customers – 7 Keys to Successful Lead Nurturing

Fearless Competitor

Confused about lead nurturing? Learn in seconds. This week we introduced a new highly graphical “cheat sheet&# on Lead Nurturing. It’s terrific. Click the image to download it. No registration needed. Why do we do this – give away great content? We’re here to serve you. To help you improve your business. We want to earn your trust.

How to make your company blog connect like a personal blog

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing Writer. As director of social media for Flightster one of my very first assignments was to create and maintain our company blog.  When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad they were. Most of them didn’t have a single comment. This is what I learned along the way.

Savvy Speaks: Are You in Need of a Marketing Makeover?

Savvy B2B Marketing

Every business should be putting their best foot forward when it comes to marketing. Unfortunately, sometimes business changes so fast it's hard to catch up. If your sales are lagging, if you find yourself having to explain, backtrack or make up marketing messaging materials on the spot - then it might be time for a makeover. This week the Savvy Sisters weigh in on the top warning signs that you can't ignore. The biggest warning sign is when the marketing materials don't match. cohesive, professional image helps close sales! Jamie. Michele. What do they have here? What can I do here? Heather.

Business Blog Writing: Come on, light my fire!

Writing on the Web

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. There are two ways to persuade people. Blog this on Blogger.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

5 Must-Read B2B Marketing & Social Media Books

It's All About Revenue

by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.  So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please.  (Why do I feel the urge to insert a Henny Youngman reference here?)  Periodically we review a must-read B2B marketing or social media book on this blog.  Share email. Facebook.

Ascent of the social media climbers: Klout goes mainstream

grow - Practical Marketing Solutions

I’ve never done this before, but today I’m reprinting an entire article from another publication on {grow}.  Because this excellent piece from Boston Globe reporter Beth Teitell represents one of the first times the concept of social scoring systems like Klout have jumped into the mainstream media. think this is significant. By Beth Teitell Globe Staff / February 18, 2011. Klout score?

Know Thy Vendors: How JC penney Got Punished for "Black Hat" Optimization They Didn't Know They Were Doing

Savvy B2B Marketing

Over last Christmas season, retailer J.C. Penney turned up as the #1 organic search result on Google across a surprisingly wide variety of search terms. So surprising in fact, that the New York Times asked an online search expert to look into it. What they found was that J.C. Penney was allegedly using “black hat” optimization techniques to artificially increase their Google rankings. Tweet

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

Tweet. …Or your inbox fill with inquiries? It does for me. So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” ” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). ” Why do I get results? made sure my profile is complete. update my status several times a week.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Virtual Events Gaining Traction with Associations

PR Meets Marketing

Virtual events emerged as a technology for meeting professionals and event marketers to consider during the recession. Until now, most of the media coverage and research has been focused on

How will you be remembered on Facebook?

grow - Practical Marketing Solutions

Here’s a wonderful guest post from {grow} community member John White — one of my favorite writers on the web! “Daddy, tell me about Grandpa.&#. “I’m reading the paper right now, Johnny. Go look him up on Facebook.&#. How long do you think it will be before conversations like that start taking place? Never. If you answered #4, you’d better think about it again.

Building Your B2B Brand

MI6 Marketing Agency

What Is A Brand? Don’t be led to think that branding and advertising are the same thing. Branding isn’t about what you say it’s about what people think and feel about you, your people, your product and your company. Let’s take a look at examples from each extreme. During So, let’s benefit from hindsight shall we? Nothing! Red Bull. Tylenol.

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Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

Tweet. Your search engine optimization (SEO) company, maybe despite claiming that their  tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. Maybe you didn’t know that you should ask the question, “What kind of tactics are you using to optimize my web site for  search engines?” ” How Could They?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Example of a Company Effectively Using Multiple Social Media Profiles


Just one social media profile may be all your company can handle, but sometimes it makes sense to have multiple profiles in order to effectively reach the right people with the right content. Many big companies use multiple profiles on the same social network as part of their larger social media strategy. There are no conversations or retweets, but the profile is clearly popular with 1.5

Social Media For B2B Marketing – How To Get Started

B2B Marketing Insider

One of the best things about social media: we’re all still learning and figuring this thing out. There are no true experts. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . These folks really do seem to live up to their name – they “get it.&#. Why Does Social Media Matter. Social Media.

Paper 56

Mi6 Quick Tip #2

MI6 Marketing Agency

Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? If your employees are on Linkedin ask them to spread the word! Real World Example: Thought Leadership Content. They share insights and knowledge on these topics on their blog. To Consider.

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How to Find New Customers – a true business classic

Fearless Competitor

Lead Generation Made Simple – and a true classic Looking for improved business results in 2011? Here’s the white paper everyone is raving about. Don’t know how I got connected with Jeff Ogden, but he’s the author of the hot white … Continue reading → Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation marketing campaigns marketing sales sales leadership Sales Leads sales process sales-ready leads

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

The Importance of a Baseline When Measuring Social Media


Whenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. What the baseline is will depend on what you’re measuring, what your goals are, and what tactics you’re looking to implement. Thoughts? image by TinyApartmentCrafts , on Flickr).

Customer references and solutions marketing: Building blocks for business impact

Reputation to Revenue

B2B marketers focused on high value solutions know that customer evidence is like gold. Great products may sell themselves based on features or price. But when you're asking business buyers to invest serious money in a complex solution, typically involving a customized mix of products and services, they need to know you've done it before and that other customers have derived real business benefits.

3 Reasons Why We Will NEVER Be Able To Replace Cold Calling With Marketing Tools

Sales Prospecting Perspectives

Did any of you see Jeopardy the other day? The super computer from IBM beat out 2 Jeopardy champions. guess the computers are winning, the world will soon be a scene from a terminator movie and humans are going extinct. Unless of course we press ctrl+alt+delete on them) Personally, I haven’t calculated a tip, remembered a phone number or sent a hand written letter in years. Technology frees up my mind to think of other, more complex things such as what I want for lunch even though it’s only 8:30am. These marketing automation tools are awesome. Here are a couple of reasons why.

Laugh and Learn featuring @fearlesscomp – Episode 13- Humor

Fearless Competitor

Welcome to Laugh and Learn – featuring @fearlesscomp. In this weekly show, we share a B2B marketing lesson using a witty video. We hope you enjoy this week’s show and tune in next Friday at 11am ET. In this episode, we explore the power of humor in B2B marketing. “If marketing to marketers is like cooking for chefs, Jeff Ogden of  Find New Customers is the Wolfgang Puck of marketing.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.