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LEADER NETWORKS FEBRUARY 16, 2011 71 Top Online Customer Communities: The Big List Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. But they are alive, well and thriving within many enterprises. By way of definition, when we say "online customer communities," we mean an interactive, often gated, website that a company sets up for customers to collaborate on topics of mutual interest. These styles of interactive interplay are an important aspect of the evolving web 2.0 SaaS4Channel.nl | B2B MARKETING INSIDER FEBRUARY 17, 2011  Social Media For B2B Marketing – How To Get Started One of the best things about social media: we’re all still learning and figuring this thing out. There are no true experts. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya. Why Does Social Media Matter. | CHRIS KOCH FEBRUARY 18, 2011 Eight attributes of a thought leader Social media are growing up. The initial thrill of connecting to a bunch of peers that we’ve never met is giving way to the desire to get something useful out of those connections. Interesting research from Edelman shows that there has been a decline in trust in “people like myself” and “regular employees.” Meanwhile, trust in “credentialed experts” and “company technical specialists” is rising—we’re getting so desperate we even want to hear from the CEO. Clearly, there’s a growing hunger for thought leadership in social media. Relevant experience. Presence. Rapport. Curiosity. Synthesis. | LOOPFUSE FEBRUARY 14, 2011 Real World Examples of B2B Lead Nurturing Finally, we are up to what everybody has been waiting for – examples of B2B Lead Nurturing from Implementing Lead Nurturing – A Practitioner’s Perspective. We asked Andy Ellicott, a B2B marketing expert, to describe some of his lead nurturing programs. Here’s what he said: Ellicott: “We have different lead nurturing campaigns in place to do [.]. Lead Nurturing Thought Leadership Andy Ellicott SMB Lead Nurturing Best Practices | | | | | | | |
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WRITING ON THE WEB | FRIDAY, FEBRUARY 18, 2011  Connect Your Blog to Facebook Automatically
Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. It had been so long since I set this up myself, I was a bit rusty on the steps required. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Facebook. This is my personal favorite. MORE >> -
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 17, 2011  5 Must-Read B2B Marketing & Social Media Books
by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please. Why do I feel the urge to insert a Henny Youngman reference here?) Periodically we review a must-read B2B marketing or social media book on this blog. But it doesn’t take long for those reviews to get buried beneath our avalanche of fresh content. So we though we’d reimagine the reviews – not as fleeting blog posts, but as a durable asset. Eloqua book of book reviews. MORE >> -
 How to make your company blog connect like a personal blog
By Srinivas Rao, Contributing Writer. As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad they were. An individual could command an audience of over 10,000 people with hundreds of readers commenting on every post, while corporations with millions of dollars in resources behind them had blogs that seemed like digital graveyards. Most of them didn’t have a single comment. MORE >> -
SOCIAL MARKETING FORUM | THURSDAY, FEBRUARY 17, 2011 Why Women Own Social Networking
Soon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings. Social media marketing Word of mouth marketing social marketing social media word-of-mouth word-of-mouth marketing MORE >> -
B2B WEB STRATEGY | THURSDAY, FEBRUARY 17, 2011 6 ways social media is transforming the B2B buying experience
It’s pretty clear that social media achieved takeoff last year, even for B2Bs. Yet there are still CEOs dismissing social media as just another fad, and waiting for it to die out. The likelihood is that they’re in for a very long wait; and meanwhile, they’re putting their companies at risk by having them remain [.]. B2B Web Strategy Social Media MORE >>
- The 8 Stages Of Lead Nurturing Romance IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 14, 2011
- Close the Door. Your Existing Customers are Running Out to Your Competitors. FIFTH GEAR ANALYTICS | FRIDAY, FEBRUARY 18, 2011
- How to Optimize Your B2B Marketing and Sales with Online Video MODERN B2B MARKETING | THURSDAY, FEBRUARY 17, 2011
- Demand Gen Freestyle Takeaways from Focus.com SMASHMOUTH MARKETING | THURSDAY, FEBRUARY 17, 2011
- Building Relationships on Twitter: Consider What You Tweet DIANNA HUFF - B2B MARCOM | TUESDAY, FEBRUARY 15, 2011
- Distributed Marketing: Keep It Simple. FIFTH GEAR ANALYTICS | MONDAY, FEBRUARY 14, 2011
- An Interview with Jonathan Block from SiriusDecisions ANNUITAS GROUP | WEDNESDAY, FEBRUARY 16, 2011
- Sales AND Marketing 2.0 MARKETING GENIUS BLOG | MONDAY, FEBRUARY 14, 2011
- Facebook Pages Offically Killing FBML In Favor of iFrames HUBSPOT | TUESDAY, FEBRUARY 15, 2011
- Find New Customers – 7 Keys to Successful Lead Nurturing FEARLESS COMPETITOR | THURSDAY, FEBRUARY 17, 2011
- Will Facebook Messages Replace Email Marketing? MARKETING GENIUS BLOG | WEDNESDAY, FEBRUARY 16, 2011
- (One) of the biggest sales mistakes salespeople make FOLLOW THE LEAD | THURSDAY, FEBRUARY 17, 2011
- Customer references and solutions marketing: Building blocks for business impact REPUTATION TO REVENUE | MONDAY, FEBRUARY 14, 2011
- Virtual Events Gaining Traction with Associations PR MEETS MARKETING | MONDAY, FEBRUARY 14, 2011
- Marketing Wisdom: In the end, it’s all about… B2B LEAD GENERATION BLOG | WEDNESDAY, FEBRUARY 16, 2011
- The Sweet Spot: Sales training as perpetual beta FOLLOW THE LEAD | MONDAY, FEBRUARY 14, 2011
- 3 Reasons Why We Will NEVER Be Able To Replace Cold Calling With Marketing Tools SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 17, 2011
- PRMM Interview #16: Chris Abraham on PR and Social Media PR MEETS MARKETING | FRIDAY, FEBRUARY 18, 2011
- Please take accountability for your social media experience GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 16, 2011
- How to grab the attention of decision makers FOLLOW THE LEAD | MONDAY, FEBRUARY 14, 2011
- Marketing Automation Catching On Fire THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
- Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried? CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 17, 2011
- 5 Tips for Video Social Media Marketing CLIENT BRIDGE | TUESDAY, FEBRUARY 15, 2011
- Part 2: The Contagious Content Challenge MARKETING INTERACTIONS | SUNDAY, FEBRUARY 13, 2011
- New “Cheat Sheet” on B2B Lead Nurturing FEARLESS COMPETITOR | TUESDAY, FEBRUARY 15, 2011
- Savvy Week in Review - February 18 SAVVY B2B MARKETING | FRIDAY, FEBRUARY 18, 2011
- Why Using Social Media For Marketing Is Like Riding A Bicycle CEEKUE | THURSDAY, FEBRUARY 17, 2011
- B2B Cold Calling - Is it Dead? Not according to MarketingSherpa ONPATH | TUESDAY, FEBRUARY 15, 2011
- ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 14, 2011
- Name Your Favorite “New Small” Technology MARKETING EDGE | WEDNESDAY, FEBRUARY 16, 2011
- Keys to Lead Nurturing Success LOOPFUSE | WEDNESDAY, FEBRUARY 16, 2011
- Content Marketing vs. Copywriting CLIENT BRIDGE | THURSDAY, FEBRUARY 17, 2011
- 8 Tips to Improve Your Facebook Ads SAZBEAN | THURSDAY, FEBRUARY 17, 2011
- Quote from Social Marketing to the Business Customer FEARLESS COMPETITOR | MONDAY, FEBRUARY 14, 2011
- The B2B Worldcom Practice Group Offers Insight for B2B Companies in 2011 PR MEETS MARKETING | WEDNESDAY, FEBRUARY 16, 2011
- How Can We Perfect Social Media? SAVVY B2B MARKETING | MONDAY, FEBRUARY 14, 2011
- Social Media and the Business Customer FEARLESS COMPETITOR | SUNDAY, FEBRUARY 13, 2011
- Even the Big Guys Screw Up SEO EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011
- Does LinkedIn Make Your Phone Ring? B2B MARKETING TRACTION | THURSDAY, FEBRUARY 17, 2011
- Google Launches A More Social Search HUBSPOT | FRIDAY, FEBRUARY 18, 2011
- Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies THE ROI GUY | TUESDAY, FEBRUARY 15, 2011
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