Sat.Feb 12, 2011 - Fri.Feb 18, 2011

Trending Sources

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. How to Automatically Link Blog Posts to Facebook.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? What are our key objectives for social media marketing? Was he prescient or just playing it safe?

The Design of Content Marketing

Tony Zambito

Image by neonihil via Flickr. Content marketing has become more and more part of the planning dialogue for organizations as the digital age continues to mature.    The concept of content marketing recognizes the growing importance of content to move buyers and consumers towards an action such as a decision, purchase, subscription, and enrollment. 

Savvy Week in Review - February 18

Savvy B2B Marketing

It's been a tough winter for many us. Which is why we in the Northeast (and in other areas) are deeply appreciating this spell of mild weather. It's amazing how much lighter and inspired it you can make you feel! The same holds true for the favorite posts we're featuring this week. Hope some of that good feeling rubs off on you after reading them! Classic. Those naughty Facebook people.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

How Can We Perfect Social Media?

Savvy B2B Marketing

We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. So I did. Here’s a summary. It’s a mess.

Find New Customers – 7 Keys to Successful Lead Nurturing

Fearless Competitor

Confused about lead nurturing? Learn in seconds. This week we introduced a new highly graphical “cheat sheet&# on Lead Nurturing. It’s terrific. Click the image to download it. No registration needed. Why do we do this – give away great content? We’re here to serve you. To help you improve your business. We want to earn your trust.

Nine Expert Guides to Local SEO

Webbiquity

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). How can you optimize your site for Google Maps ? Share this on Bebo. Digg this! Tweet This!

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Business Blog Writing: Come on, light my fire!

Writing on the Web

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. There are two ways to persuade people. Blog this on Blogger.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Savvy Speaks: Are You in Need of a Marketing Makeover?

Savvy B2B Marketing

Every business should be putting their best foot forward when it comes to marketing. Unfortunately, sometimes business changes so fast it's hard to catch up. If your sales are lagging, if you find yourself having to explain, backtrack or make up marketing messaging materials on the spot - then it might be time for a makeover. This week the Savvy Sisters weigh in on the top warning signs that you can't ignore. The biggest warning sign is when the marketing materials don't match. cohesive, professional image helps close sales! Jamie. Michele. What do they have here? What can I do here? Heather.

Please take accountability for your social media experience

grow - Practical Marketing Solutions

Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a mind-mucked echo chamber of mind-numbing sameness. If you’re in this camp, I’d like to give you a figurative kick in your sweet patootie. This attitude seems incredibly WHINY to me.  Nobody put you there but you. Can you recapture that?

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

Tweet. …Or your inbox fill with inquiries? It does for me. So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” ” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). ” Why do I get results? made sure my profile is complete. update my status several times a week.

Virtual Events Gaining Traction with Associations

PR Meets Marketing

Virtual events emerged as a technology for meeting professionals and event marketers to consider during the recession. Until now, most of the media coverage and research has been focused on

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Know Thy Vendors: How JC penney Got Punished for "Black Hat" Optimization They Didn't Know They Were Doing

Savvy B2B Marketing

Over last Christmas season, retailer J.C. Penney turned up as the #1 organic search result on Google across a surprisingly wide variety of search terms. So surprising in fact, that the New York Times asked an online search expert to look into it. What they found was that J.C. Penney was allegedly using “black hat” optimization techniques to artificially increase their Google rankings. Tweet

Building Your B2B Brand

MI6 Marketing Agency

What Is A Brand? Don’t be led to think that branding and advertising are the same thing. Branding isn’t about what you say it’s about what people think and feel about you, your people, your product and your company. Let’s take a look at examples from each extreme. Pets.com. During the.com/.bomb So, let’s benefit from hindsight shall we? Nothing! Red Bull. Tylenol.

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Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

Tweet. Your search engine optimization (SEO) company, maybe despite claiming that their  tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. Maybe you didn’t know that you should ask the question, “What kind of tactics are you using to optimize my web site for  search engines?” ” How Could They?

Example of a Company Effectively Using Multiple Social Media Profiles

Sazbean

Just one social media profile may be all your company can handle, but sometimes it makes sense to have multiple profiles in order to effectively reach the right people with the right content. Many big companies use multiple profiles on the same social network as part of their larger social media strategy. There are no conversations or retweets, but the profile is clearly popular with 1.5

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How to Find New Customers – a true business classic

Fearless Competitor

Lead Generation Made Simple – and a true classic Looking for improved business results in 2011? Here’s the white paper everyone is raving about. Don’t know how I got connected with Jeff Ogden, but he’s the author of the hot white … Continue reading → Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation marketing campaigns marketing sales sales leadership Sales Leads sales process sales-ready leads

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Mi6 Quick Tip #2

MI6 Marketing Agency

Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? If your employees are on Linkedin ask them to spread the word! Real World Example: Thought Leadership Content. They share insights and knowledge on these topics on their blog. To Consider.

5 Must-Read B2B Marketing & Social Media Books

It's All About Revenue

by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.  So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please.  (Why do I feel the urge to insert a Henny Youngman reference here?)  Periodically we review a must-read B2B marketing or social media book on this blog.  Share email. Facebook.

The Importance of a Baseline When Measuring Social Media

Sazbean

Whenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. What the baseline is will depend on what you’re measuring, what your goals are, and what tactics you’re looking to implement. Thoughts? image by TinyApartmentCrafts , on Flickr).

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Laugh and Learn featuring @fearlesscomp – Episode 13- Humor

Fearless Competitor

Welcome to Laugh and Learn – featuring @fearlesscomp. In this weekly show, we share a B2B marketing lesson using a witty video. We hope you enjoy this week’s show and tune in next Friday at 11am ET. In this episode, we explore the power of humor in B2B marketing. “If marketing to marketers is like cooking for chefs, Jeff Ogden of  Find New Customers is the Wolfgang Puck of marketing.

Social Media For B2B Marketing – How To Get Started

B2B Marketing Insider

One of the best things about social media: we’re all still learning and figuring this thing out. There are no true experts. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . These folks really do seem to live up to their name – they “get it.&#. Why Does Social Media Matter. Social Media.

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Case Study: How Twitter Saved My Business

grow - Practical Marketing Solutions

I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.&#   Trade shows.  Business Networking International. But when I started my own business, this seemed to be the only alternative.  My last “corporate job&# was global in nature. The end of networking as I know it! Then came the moment that made me realize I HAD to find another way. Or even less! 

Customer references and solutions marketing: Building blocks for business impact

Reputation to Revenue

B2B marketers focused on high value solutions know that customer evidence is like gold. Great products may sell themselves based on features or price. But when you're asking business buyers to invest serious money in a complex solution, typically involving a customized mix of products and services, they need to know you've done it before and that other customers have derived real business benefits.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

3 Reasons Why We Will NEVER Be Able To Replace Cold Calling With Marketing Tools

Sales Prospecting Perspectives

Did any of you see Jeopardy the other day? The super computer from IBM beat out 2 Jeopardy champions. guess the computers are winning, the world will soon be a scene from a terminator movie and humans are going extinct. Unless of course we press ctrl+alt+delete on them) Personally, I haven’t calculated a tip, remembered a phone number or sent a hand written letter in years. Technology frees up my mind to think of other, more complex things such as what I want for lunch even though it’s only 8:30am. These marketing automation tools are awesome. Here are a couple of reasons why.

SEO Tips for Small Budgets

Client Bridge

From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. Link Tracking - $20/month is reasonable. Analytics Tools - Google Analytics is free.

How to make your company blog connect like a personal blog

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing Writer. As director of social media for Flightster one of my very first assignments was to create and maintain our company blog.  When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad they were. Most of them didn’t have a single comment. This is what I learned along the way.

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New “Cheat Sheet” on B2B Lead Nurturing

Fearless Competitor

Lead nurturing is poorly understood and rarely implemented well. Many people now know how important lead nurturing is today. But they don’t know what it is or how to do it. We can help you. We wrote a very popular … Continue reading → Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation Sales 2.0 sales challenges sales funnel Sales knowledge sales leadership

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.