ViewPoint
MARCH 31, 2011
A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. Sales Speaks: Perceptions & Ponderings on Marketing Leads from The Bridge Group and Vorsight is based on survey responses from 1,150 sales representatives asked to share their perceptions on lead accuracy, lead scoring, pipeline, and sales and marketing SLAs.
Webbiquity
MARCH 28, 2011
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
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Marketing Insider Group
MARCH 29, 2011
With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# A few weeks ago I wrote my Top 10 Twitter Tips blog post and based on the volume of traffic that post continues to receive, I thought it was time to tackle the more basic questions: Why Tweet?
Customer Experience Matrix
MARCH 29, 2011
eBay ’s $2.4 billion offer for e-commerce services giant GSI Commerce has been described largely in terms of helping eBay to compete with Amazon in servicing retailers – or, as eBay President John Donahoe put it somewhat more diplomatically in the press release , “GSI will enhance our position as the leading strategic global commerce partner of choice for retailers and brands of all sizes.
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B2B Memes
MARCH 29, 2011
Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort. It’s evidently a topic that resonates with all kinds of content creators, not just journalists. That being the case, it’s not really enough for me to say that infographics are useful and cool and that you need to use them.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
MARCH 30, 2011
How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. While you’re at it and since I’m not shy about asking for help: if you think I answered it well, I would appreciate it if you give me a thumbs up.
NuSpark Consulting
MARCH 27, 2011
That’s true; I just went on LinkedIn and noticed 5,000 sales jobs and 600 more business development jobs. Sales, of course, are the lifeblood of most companies, but marketing is what drives leads to those salespeople. If you’re relying on telemarketing and cold calling without a complementary inbound marketing strategy, the quality of your leads will suffer, and your close rates will be a struggle to obtain.
Writing on the Web
MARCH 31, 2011
Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. I first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed.
B2B Marketing Traction
MARCH 31, 2011
Tweet. I read a book on Servant Leadership co-written by Ken Blanchard , author of The One Minute Manager, and Colleen Barrett , CEO Emeritus of Southwest Airlines. In the book, Lead with LUV: A Different Way to Create Real Success , the co-authors use a great analogy for the style of customer service employees provide. There are ducks and there are eagles.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
MARCH 31, 2011
This is a guest post from sales professional Kenny Madden. In today’s environment, it is absolutely critical to approach prospects in a new way. The days of cold calling “put me through to the decision maker please” calls are well and truly over. ( Good riddance.). The traditional numbers-focused sales and marketing model has fallen apart. Especially when selling or marketing technology products to savvy, tech folks.
Tony Zambito
MARCH 28, 2011
Image by mia! via Flickr. According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience. Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers. What they found was that approximately 22% of consumers stopped doing business based on a bad customer experience. The study also found that the number one source of trusted recommend
Writing on the Web
MARCH 29, 2011
I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling. But others…OMG, it’s just sad. The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script
ViewPoint
MARCH 29, 2011
Marketing automation tools are becoming increasingly important to today's lead generation efforts, but firms cannot abandon the human element of working with prospects. It's that human touch that shows prospects you care about them and leads to greater sales success, says Dan McDade, author of the book The Truth About Leads. "There are so many companies now, and rightfully so, looking at marketing automation solutions and other tools.
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Smashmouth Marketing
MARCH 28, 2011
I can’t be at the Sales & Marketing Leadership Conference in Scottsdale, Arizona, on April 11, but I encourage you to check it out. The event features keynotes from John Grosshans of SAP Americas and Justin Shriber of Oracle (the latter will be reprising his presentation from the recent Sales 2.0 Conference, which sparked a debate a pretty good debate about the future of predictive analytics and CRM.).
Tony Zambito
MARCH 30, 2011
Image by Aristocrats-hat via Flickr. The entrance into the digital age and the emergence of the new buyer experience economy has challenged our understanding of who the buyer really is. As we entered this year, I predicted that it may very well be the year of the buyer. And the pronounced use of the term buyer has undoubtedly increased substantially. The buyer however can easily be referred to as an object of our inside-out efforts and represent a shell of which we do not re
Convince & Convert
MARCH 31, 2011
Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. There are 3 types of Twitter miscues that cause corporate heartburn (or worse): Twit Happens #1 – Wrong Pipe.
Savanta
MARCH 27, 2011
Life’s hectic. Sometimes though it’s sensible to take a step back. To contemplate whether the things we’re doing are the right things; that we’re working not just hard, but smart. With this philosophy in mind we’ve partnered with B2B Marketing Magazine to compile a series of benchmarking reports. Reports which explore different marketing activities and give an insight into questions that we’d all love to know.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Smashmouth Marketing
MARCH 31, 2011
Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. The event is scheduled May 4-6 at the Fairmont Scottsdale Resort. This event is considered the premiere B2B Sales and Marketing event of the year and if you are into Sales, Marketing, Demand Gen, and any discipline that surrounds it, this is the event to attend.
Ambal's Amusings
MARCH 28, 2011
60 Speakers, 60 Minutes, 60 Ways “Personalization” is Revolutionizing the Field of Marketing as we know It. Tune in for FREE at 1pm EST n Tuesday March 29 for virtual conference Future of Marketing 2. Join me and several other world class marketing experts (including Guy Kawasaki , Charlene Li , David Armano , Bob Gilbreath , Tony Hsieh ) to learn how to personalize marketing.
Convince & Convert
MARCH 30, 2011
Guest post from Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. What makes online content great? Is there a tangible metric, or is it purely subjective? I think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes. Within this relevance I’ve discovered a formula for brands to magnetize content and optimize click-through rates… the Triangle of Relevance.
Biznology
MARCH 31, 2011
Image by Chris Pirillo via Flickr. It's a brave new world for marketers. When I started in this business, it would have been hard to find two teams with less in common than the IT team and the marketing team. Not only were they extremely different kinds of people, but they rarely had any reason to work together. But today, no marketer can work without dozens of software tools, regardless of whether they are involved in online or offline marketing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
APRIL 1, 2011
by Andrew Spoeth How do we get an audience to show up for an event? How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads. We pick topics relevant to our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media.
Marketing Craftmanship
APRIL 1, 2011
Earlier this week, Thomas Eisner – Cornell University professor of chemical ecology, author of “For Love of Insects,” and a true craftsman in his field of study – passed away at age 81. Dr. Eisner is broadly recognized in the scientific community for advancing our understanding of insects and their ecological significance. He discovered that in addition to sounds, colored markings and elaborate dances, insects communicate through chemical signals.
Industrial Marketing Today
MARCH 29, 2011
Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities. That statement may come as a shock to many site owners because they are convinced that sales leads will just roll in because their site includes a toll free number in a big bold font, there are links to the “Contact Us” page everywhere and/or there’s a RFQ form on the site.
Biznology
APRIL 1, 2011
Image via CrunchBase. by Frank Reed. NOTE: THIS IS NOT AN APRIL FOOLS JOKE. SOME OF US ACTUALLY BELIEVE BING HAS A SHOT AGAINST GOOGLE! READ ON AND SEE HOW THAT MIGHT HAPPEN. I have had several discussions over the past few weeks with Stefan Weitz, director of search for Bing, and Andy Chu, director of product management, Bing for mobile, about some pretty cool things on the horizon for Bing.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
MARCH 31, 2011
by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. However, the quickly expanding net also provides challenges. Internet users have dynamic activity patterns and today they spend more time on the web than ever. A 2010 study by Forrester research found that online viewing now equals that of TV viewing.
Marketing Craftmanship
MARCH 28, 2011
…Ted Koppel, Edward R. Murrow and Daniel Schorr Weigh In. Yesterday on CNN’s Reliable Sources , host Howard Kurtz found former ABC newsman Ted Koppel warning of the demise of the Fourth Estate, claiming that most media sources “are desperate to turn a buck,” and are “busy chasing popcorn rather than steak & potato news.” Citing widespread coverage of the Charlie Sheen meltdown, Koppel certainly had plenty of raw material to back up his claim that journalism was circling the drain, and to con
JotForm
MARCH 28, 2011
Typography could be considered the most important part of any design. It’s definitely among the most important elements of any design project. And yet it’s often the part of a design that’s left for last, or barely considered at all. Designers are often intimidated by typography, which can result in.
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