Sat.Jun 19, 2010 - Fri.Jun 25, 2010

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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. Limited marketing budget and employee resources. STRATEGY. RESULTS.

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything.

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6 Keys to B2B Marketing Success Today

Fearless Competitor

With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. How can more salespeople make quota, CMOs get more job security and shareholders prosper? What should you do? Simplify. Cut it down drastically. Serve.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]


#B2BChat Thursday 8:00 PM Summary of June 17, 2010 #B2Bchat Session. Webinars are an important part of the B2B demand generation toolkit. What advice do marketers have when it comes to producing, promoting, and following up on webinars

You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Everything Technology Marketing

Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness. Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work.

How to Create a Facebook Page Vanity URL


If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Here's How to Create a Facebook Page Vanity URL: 1.) Connect with HubSpot

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Mayday and Caffeine – Two Google Projects That Changed Your.


Mayday and Caffeine - Two Google Projects That Changed Your B2B Social Media And Content Marketing Decision From “If” To “When

Five Benefits of Blogging for Business


Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and  focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Here are five key benefits of blogging for businesses.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek)

Everything Technology Marketing

Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead? which caused a heated debate about whether these changes are real and consequential). Let's take a look at some data. Here are the preliminary results for this question (click chart to enlarge | n = 176). Website activity is also up, with 56% of people using it more aggressively than 3 years ago.

How to Use HARO for Publicity & More! (Part I)

eMarketing Strategist

Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. There is a solution. is a publicity resource every small business can use. HARO was recently purchased by software company Vocus. More lists.

B2B Marketing Resource Management [#B2Bchat]


#B2BChat Thursday 8 PM We are all faced with growing responsibility/client load, and not enough resources. Or having the resources, but not feeling that you are getting the best bang for your buck. It's all about setting expectations

9 Reasons Why White Papers Still Matter

Savvy B2B Marketing

Paul Dunay of Avaya recently wrote a provocative post that fired up lots of folks. In Is The White Paper Dead for B2B Marketing? Paul summed up a conversation he had with the Bloom Group, which is telling its clients to stop producing white papers. Paul goes on to propose microsites and eBooks as alternatives to white papers. Eccolo Media 2009 B2B Technology Collateral Survey Report 3.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The Ultimate List: 100+ Facebook Statistics [Infographics]


With more than 500 million users Facebook has become the dominant player in the social networking industry. As marekters and business owners it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition. 100+ Facebook Usage Stastics. 1. Activity on Facebook by Age. 2.

7 More B2B Social Media Tools You Haven’t Heard Of

Social Media B2B

Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. 1. Spredfast. link]. Cost: Free trial, $50/month for Standard plan, $100 for Enterprise. Spreadfast is a Social Media Management System (SMMS) that allows you to manage, monitor and measure your social media activity. Maximize your efforts by distributing and tracking your content on many social media channels via a single integrated dashboard. 2. Samepoint. link]. Cost: Free. Howsociable.

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Groundswell Blook Report, Chapter 1: Why The Groundswell and Why Now?

MI6 Marketing Agency

Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. The authors ask and answer the questions why the groundswell and why now? FriendFeed Room: Chapter One references links and case studies from the book. Join the room and start a conversation. Feature Video: Rodney Rumford of FaceReviews , Interviews Charlene Li and Josh Bernoff (note: works in Firefox but not Internet Explorer). Strength is created in numbers.

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Steer Clear of Price-Only Positioning

Proteus B2B Marketing Blog

In another life, I worked in automotive marketing. domestic brand. Every time the market tanked, the client, along with their domestic rivals, would predictably do the inevitable. Slap on rebates, trump one another’s incentives, slash prices, sweeten the deal, give away the store, compromise the brand and train customers already accustomed to never paying [.].

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

In social media, no one knows you’re an introvert

Chris Koch

Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. and, of course, came up with a theory. Doubtful.

Proud Mary, Kodak and Your Brand - A Cautionary Tale

Savvy B2B Marketing

You can defend your brand without struggling. Just pay attention when customers tell you you're losing touch with it. Brands come and brands go. As a marketing manager, you should fight like hell to see that the former happens and fight like hell to see that the latter does not. (At least, not on your watch.). Proud Mary. It turns out that Fogerty had some issues around that. Kodak. Their U.S.

Voice: The new – and mandatory – brand component

Ad Your Comment Here

Conversation. Response. Bi-Directional. Engage. We’ve heard them all.  Social media marketing requires us to think seriously about these aspects of our marketing campaigns.  You must engage in bi-directional conversation and respond to your audience and engage with them when they reach out to you.  With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. These concepts are new anymore.  Are we taking them seriously enough? But WE’RE NOT TAKING THEM SERIOUSLY ENOUGH. It is… your Voice Brand.

6 Steps to Prepare for the Mobile Revolution

B2B Marketing Insider

Michael Brenner mobile4 Earlier this week, I defined the 10 Reasons Why Mobile is Hot. By summarizing Morgan Stanley's latest research, I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the

SMS 10

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

When business-to-business marketing is person-to-person, it can change the world.

B2B Ideas @ Work

A couple of months ago, I was interrupted at work by a phone call from Ryan Gamble, co-president of the Seattle-based Storyville Coffee Company ; he may not have known it at the time, but he had no more than 60 seconds to keep my attention before I would politely - but hurriedly - hang-up. At his second mention of Storyville, I went online to check out its website as we spoke. Not really.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. These individuals were formally unavailable and couldn’t have been harnessed through traditional marketing avenues. – Ryan Schoenefeld via LinkedIn. Conclusions.

6 Ways For Marketing to Help with Social Media

Digital Body Language

I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media? Sort of. But there's more to it than that. The problem is that in many marketing teams, there's "marketing" and then there's "social media". The "social media" person manages the Twitter handle, the Facebook page, and the blog. So what can be done?

10 Reasons Why Mobile is Hot!

B2B Marketing Insider

Michael Brenner post on mobile thumb According to a recent post by Justin Kistner we are in “the era of social media” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs

Smashmouth Marketing

You want to talk about improvements? You know what needed improvement? The Boston Celtics, that's who. If you're a fan of basketball, or maybe even a fan of rivalries, maybe you, like me, watched the Boston Celtics crumble last Thursday night (June 17th). Two storied franchises, the Los Angeles Lakers and the Boston Celtics, both vying for the NBA Championship in a Game 7 match.

10 Common Website Mistakes and How to Fix Them


While hosting the past few Website Optimization Webinars , I've noticed that many businesses could benefit from similar easy fixes to their websites. All of these mistakes are easy to identify for free using Website Grader. In this post, I'll show you the common mistakes I've seen, and help you in fixing the ones that apply to you. 10 Common But Easily Fixable Website Mistakes. 1. No CSS.

Sazcast Episode 30 – Launching & Building a community using the social web with Dave Peckens & Matt Eder from


Launching & Building a community using the social web with Dave Peckens & Matt Eder from Show notes. Here are the links we discussed in the podcast: Michigan Dads on Twitter. Michigan Dads on Facebook. Michigan Dads on YouTube. Dave’s Twitter. Matt’s Twitter. Subscribe to the Sazcast podcast: Subscribe in iTunes. Subscribe to the feed.

OK. You’ve Found Your Niche. Now What?

Sales Lead Dynamics

What's Next? Last week I wrote about the essential ingredients for a niche: Target Market + Specialty.  Once you have those in place, it’s time to execute. Patrick McEvoy in 5 Steps Towards Becoming the Leader in Your Niche provides an execution checklist: Select one niche at a time. Craft a compelling message. Become the “ obvious expert ”. Create a “ Hit List ” of prospects. Cold Pizza, Yuck.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Getting Provocative: How Visual Provocation Engages Buyers

Illuminating the Future

It's now tougher than ever to turn prospects into customers. But prospective buyers won't make any moves unless they understand the full scope and magnitude of the challenges they currently face - and comprehend what a value-rich solution might look like. These are complex matters requiring far-reaching discussions and explanations. Does the financial impact of the solution justify investment?

Top 5 Google Search Tips for B2B Sales Prospecting

Sales Intelligence View

How many Google searches do you perform each day as part of your lead generation and qualification process? And how often do you have to change your search to find what you were really looking for? For those sales people who don’t have access to an enterprise sales intelligence application and rely on free resources [.]. Technology sales prospecting sales techniques SEO

What is a Twitter Chat and HOW TO: Easily Join a Twitter Chat Using TweetGrid

WindMill Networking

There are many reasons why people use hashtags (#) on Twitter : categorizing a tweet, joining a trending topic conversation, or tweeting about a live event while virtually networking with attendees. Without your knowing it, some of those using hashtags may even be engaging in Twitter Chats: You can safely assume that anyone using a hashtag that ends in “chat&# is doing so.

Hey Content Publishers - Custom Media Day 2010 NYC is Coming

Junta 42

Junta42 is excited to announce Custom Media Day 2010 in New York on Wednesday, July 28th. This is our third annual event and we are again partnering with our good friends at American Business Media and the Custom Content Council.   Custom Media Day is a one-day event specifically designed for custom publishers, content agencies, journalists and other content providers that are looking to grow their businesses.  Special guest Jeannine Rossignol from Xerox will go under the hood regarding Xerox's content strategy. We've made plenty of time for questions and networking as well.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why it’s ridiculous to argue about ghost blogging

grow - Practical Marketing Solutions

It seems like “ghost blogging&# — the practice of penning posts for others –  is always under attack. Jon Buscall wrote a fine piece about it recently as did Mitch Joel. Philosophically I agree with them.  In a pure and perfect world executives should write their own copy. But practically speaking I don’t agree. Here’s why. It’s not a pure and perfect world.