markempa
NOVEMBER 20, 2008
There are numerous tactics for generating leads these days - everything from the traditional email or phone call to the explosively popular social media craze. However, the real challenge is not necessarily in generating leads, but more in truly connecting with them. It doesn't matter how many leads you generate if they aren't willing to listen to what you have to say next.
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists.
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Smashmouth Marketing
NOVEMBER 16, 2008
I happen to enjoy poker tournaments and am a math geek poker player, which is a different breed. Part of winning in poker is understanding the equity of your hand. I'll bypass all the math and explain it in layman's terms. Basically it is the value of your hand as it relates to the investment you have made in it. I believe this applies to demand gen as well.
Buzz Marketing for Technology
NOVEMBER 20, 2008
I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. But here is some real data that you can use to illustrate why that is a bad idea.
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Anything Goes Marketing
NOVEMBER 16, 2008
When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Smashmouth Marketing
NOVEMBER 19, 2008
I LOVE reading Lifehacker , Treehugger , Engadget and Wired RSS feeds, but over the years they have migrated from blogs with fantastic posts 8-12 times per day, to massive media sites that publish 30+ posts per day, at least a third of which are drivel. I am currently on a business trip and have not been able to read my feeds for a couple days. It's all baked up.
Buzz Marketing for Technology
NOVEMBER 18, 2008
Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast - I guarantee you will learn something from this podcast. Sometimes you meet someone so passionate about something that it's contagious and if you listen closely you can hear me firing off emails to my team in the background about what I am hearing and learning on this podcast.
readwrite
NOVEMBER 17, 2008
According to the Financial Times , Hulu , the online video service backed by NBC Universal and News Corp. is slowly catching up to YouTube in terms of advertising revenue. Screen Digest ‘s Arash Amel forcasts that in 2008, YouTube will generate about $100 million in the U.S., while Hulu will make about $70 million. By next year, however, Amel forecasts that both sites will make about $180 million, even though Hulu only has a fraction of YouTube’s traffic.
WebMarketCentral
NOVEMBER 19, 2008
The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. Last week, MarketingSherpa published two charts showing the shift from offline to online spending, and from brand advertising to direct.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Smashmouth Marketing
NOVEMBER 19, 2008
Since my heart issue, I've been eating a ton of veggies and fruit. Lots of fiber. I've had no problem with my daily issues, and thanks to modern day plumbing, my drinking water is not affected by my waste. However, 2.5 Billion people in the world have no place clean, safe or private to do their duty. So today is World Toilet Day. Diarrhea is the second most common killer of children in the world today and unsanitary conditions and contaminated water are the leading contributor.
Smashmouth Marketing
NOVEMBER 18, 2008
Call me a geek, but I'm a gamer. Competitive scrabble being one of them. I've played some live tournaments, not many, but I've got more than 2000 registered tournaments on the Internet Scrabble Club and a tournament rating of 1112 (at the moment). Tonight was a great night with a triple spanning bingo JUBILEE for 123 points. For those of you not familiar, a bingo is when you use all 7 letters and get a 50 point bonus.
Smashmouth Marketing
NOVEMBER 17, 2008
Call me a geek, but I'm a gamer. Competitive scrabble being one of them. I've played some live tournaments, not many, but I've got more than 2000 registered tournaments on the Internet Scrabble Club and a tournament rating of 1112 (at the moment). Tonight was a great night with a triple spanning bingo JUBILEE for 123 points. For those of you not familiar, a bingo is when you use all 7 letters and get a 50 point bonus.
Smashmouth Marketing
NOVEMBER 15, 2008
I'm on the the flight back from SFO after attending Sales 2.0 conference. It was great to put faces to names of folks I've been colleagues with by phone and email. Even better was to find out that my company is well on it's way to Sales 2.0. As defined by Selling Power , Sales 2.0 is “Sales 2.0 brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science.
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Smashmouth Marketing
NOVEMBER 15, 2008
So I admit, I've been doing a little hypermiling. I wasn't even achieving greatness, but I did hit 54 MPG on one tank. We averaged about 51 MPG until the cold started in late October. At first I was blaming the 48 MPG to Linda 's disinterest in miling. Then it got colder in November and it drops another 2 MPG. The engineer in me then lit up the lightbulb and realized it was all due to the cold.
WebMarketCentral
NOVEMBER 17, 2008
Creating a successful viral marketing campaign has been likened to hitting home runs—you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate. Put another way, there is no magic formula for producing a viral campaign, you just have to try different concepts. There are, however, certain characteristics that will either increase the odds of viral success, or doom it to failure.
WebMarketCentral
NOVEMBER 20, 2008
How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful? Which common blogging mistakes should you avoid? Where is the best place to host your blog? What can you learn from the world's most successful blogs? Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business.
Smashmouth Marketing
NOVEMBER 21, 2008
So my wife and I are now like Mary and James Carville. For years I was born and raised a republican, but after starting my own company and getting involved in some non-profits, studying Buddhism and learning a bit about compassion , I've realized that upbringing aside, I'm a democrat. I am fiscally on the conservative side of the aisle, and I won't tolerate security violations that impact the US, but social issues, human rights issues, environmental issues, economic issues (yes this is different
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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