Sat.May 17, 2014 - Fri.May 23, 2014

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Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish

Marketing Insider Group

'Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago. 2 days into our trip, I was videotaping the sunset and noticed on the date stamp on the old camcorder screen that it was October 12 th – OMG I forgot it was my birthday!

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True Marketing Operations: It’s time.

ViewPoint

'My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who were almost as wired as the president. Yes, we had a CRM system, but Marketing didn’t have an automation system. I ‘shared’ the sales operations manager with the CMO because we had a good working relationship.

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Multichannel Marketing: How zombies invaded a B2B campaign

markempa

'Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multic

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Content Marketing by Blogging: Consistency is the Name of the Game

Writing on the Web

'Content marketing through blogging is like playing tennis. You get results through consistency, practice and persistence. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving quality, relevant content within the lines of your readers’ needs? As I mentioned in my previous post , I recently returned from tennis camp in Texas.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Event Marketing – The One Secret To Killer Events

Marketing Insider Group

'I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. From all that experience I have found there is one mistake so many conferences make that limits their potential more than any other: planning your event as happening in a limited space and time.

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Design Choices & More Sink Webinar Invitation

The Point

'I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience. The Webinar invitation below from Janrain , a software company in Portland, Oregon, illustrates some of the perils inherent in those choices. The base template for the email appears to be a responsive design, but the main header image is a fixed width (it neither expands nor shrinks), so when the body of t

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Mobile App Advertising: Staying Affloat in a Sea of Apps

KoMarketing Associates

'Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention. Mobile application stores from the two big players, Apple and Google, are cluttered with apps from a wide variety of categories.

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24 reasons SEO and social media are inextricably linked

Biznology

'59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ). Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way.

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Understanding Big Data Is The Key to Success [Infographic]

Crimson Marketing

'Big data and marketing analytics are here to stay. According to a popular survey from Rocket Fuel and Forbes, CMOs who implement Big Data generate more benefits from their marketing solutions than. The post Understanding Big Data Is The Key to Success [Infographic] appeared first on.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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From SiriusDecisions Summit 2014…

ANNUITAS

'After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”.

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How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

'According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” With progressive profiling, instead of putting a 15 field form in front of your next potential prospect, use progressive profiling and only ask for the first couple pieces of information. Then, as they come back over time, continue to gather a little bit more.

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Is it ever OK to block audience comments in social media?

Biznology

'I have to admit that my knee jerk reaction to this question used to be “no.” Social media is above all, social, and I never understood why anyone would block comments. I know Seth Godin blocks comments on his blog because he explains that he would feel compelled to answer everyone who posts a comment. To me, that’s the point. Now, we don’t get that many comments on this blog, and I must admit that I don’t honestly feel compelled to answer most of them, although I d

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7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet

Convince & Convert

'Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. It’s easy to become an information addict, thinking that the next piece of knowledge is what we need in order to blow the competition out of the water. The truth is, you probably already know most of the things you need to know to be a great marketer.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Combat Channel Marketing Challenges

ANNUITAS

'Channel or partner marketing is a strategic part of many B2B organizations, but often times the Demand Generation Strategy is overlooked for this segment of the business. Three of the biggest challenges with channel marketing are defining the buyer’s journey, scale and relevancy. Why are these tough? You can’t just assume you have the same buyers or customers, even if you are partners.

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Outbound Email Marketing Strategy: Four “Must-Do’s” to Ensure Deliverability

DiscoverOrg

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. Without an understanding of these strategic methods for reaching your target audience, your lead generation efforts risk bypassing the inbox and heading straight tow

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Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

'Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders. Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend.

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What Pisses off the Man Who is the Face of 3D Printing

Chris Koch

'MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. Bre Pettis, the CEO of MakerBot, has become the face of this long-simmering but suddenly hot business (3D printers – the really expensive kind, anyway – have been around for decades) in part because he had lots of practice being a public face long befo

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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#BADMarketing from Ursus

Crimson Marketing

'Shouldn’t your beer be happy to see you? #BADMarketing Image: Courtesy of PSPrint. The post #BADMarketing from Ursus appeared first on.

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Craft a Killer Sales Playbook

Vision Edge Marketing

'The Sales Playbook, Defined. A sales playbook is a collection of tactics or methods that characterizes the roles and responsibilities for you (and your sales team), lays out clear objectives, identifies metrics for measurement, and provides a common framework and approach for closing sales. The playbook helps you implement a common sales methodology that leverages the processes used by high performers.

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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

'With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown. The game challenges fans to correctly identify some of the more than 300 flight destinations from Amsterdam and is highly addictive. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

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How One Organisation is Becoming More Customer-Focused – and How You Can Too

Adobe Experience Cloud Blog

'Author: Aine Dundas I was stumped. As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. It promised lower fares, a better website, allocated seating, and free baggage options. I found myself scrolling to the bottom of the email, looking for the punchline and/or the small print (and indeed, I was expecting both).

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Industrial Content Marketing — Different Strokes for Different Folks

Industrial Marketing Today

'Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a conten

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The Perception of Sales and Marketing Alignment from the Executive Level

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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Executive Engagement: Building Top-Floor Content for C-Suites

Convince & Convert

'Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. In some ways, approaching a C-level audience is much like approaching any other audience— you have to know them, identify their pain, and find out where they are most likely to seek out answers to the challenges they face in running their business. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to

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The Heavy Hitters of Consumer Content Marketing

Adobe Experience Cloud Blog

'Author: Maggie Jones When we talk about “ content marketing ,” it can mean many things. Content doesn’t just mean traditional materials like ebooks or webinars — in fact, blogs, videos, online hubs, even experiences can also be content. And as we know all too well, creating compelling, engaging, original content marketing is tough. That’s why we decided to create this slide deck, highlighting 15 notable content marketers.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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9 Essential Elements of an Effective Website Homepage for Professional Services Firms

Hinge Marketing

'Have you checked out your competitors’ websites lately? If so, you might have noticed they recently went through a redesign that refocuses their website on lead generation. If your firm still isn’t using your website to generate leads, then it’s time to start. The Hinge Research Institute found that 77% of professional services firms are already generating leads online.

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B2B Marketing Communications

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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Social Media Lessons from America’s Biggest Company

Convince & Convert

'Tweetable Moments No one will give a standing ovation for all the things that you do right. cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. He also got his career started in politics in Washington. All along the way, he was using his love of writing. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. ”I don’t ne